ŠKODA's epic dice with death
Promoting a must-have feature on their vehicles, ROSAPARK creates a campaign that sees a man take his life into his own hands...
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Credits
powered by
- Agency Rosapark/Paris
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- Director Zoran Boukherma
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Credits
powered by
- Agency Rosapark/Paris
- Director Zoran Boukherma
- Post Production Firm Studio
- Sound PH Schmooze
- Executive Producer Marine Garnier
- DP Augustin Barbaroux
- Production Director Gilles Pinaudeau
- Production Assistant Sidney Roy-Aubin
- Director Ludovic Boukherma
- Executive Creative Director Gilles Fichteberg
- Executive Creative Director Jean-Francois Sacco
- Copywriter William Verdel
- Copywriter Sebastien Mertens
- Art Director William Verdel
- Art Director Sebastien Mertens
- TV Production Elodie Jonquille
- Editor Leo Gatelier
Credits
powered by
- Agency Rosapark/Paris
- Director Zoran Boukherma
- Post Production Firm Studio
- Sound PH Schmooze
- Executive Producer Marine Garnier
- DP Augustin Barbaroux
- Production Director Gilles Pinaudeau
- Production Assistant Sidney Roy-Aubin
- Director Ludovic Boukherma
- Executive Creative Director Gilles Fichteberg
- Executive Creative Director Jean-Francois Sacco
- Copywriter William Verdel
- Copywriter Sebastien Mertens
- Art Director William Verdel
- Art Director Sebastien Mertens
- TV Production Elodie Jonquille
- Editor Leo Gatelier
Driving a car can be pretty bloody dangerous. Speed + weather + human fallibility = far too many ways to get yourself smashed up on the road.
As such, most car manufactures now pump their products full of life-saving gadgets that help avoid injury of all sorts: seatbelts, automatic braking, collision detection, door guard protection...
Whilst potentially not in the same level of safeguarding as its techno buddies, the Epic Option of door guard protection certainly saves the bacon of the hapless protagonist in this witty and well-produced spot from ROSAPARK.
Deliciously over-egging the drama with its performances and soundtrack choice, Ludovic & Zoran Boukherma's smart spot shows that you never know where danger lies on the road (or car park).
