Small businesses are the big stars of GoDaddy's new campaign

GoDaddy – Look Mum No Hands!

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Agency VCCP/London
Production Company CANADA/UK
Director Pensacola

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Credits

powered by

Agency VCCP/London
Production Company CANADA/UK
Director Pensacola
Editing Speade
Post Producer Freefolk
Sound Design 750mph
Music Soviet Science
Exec Producer Oscar Ramagosa

Producer Nicole Powell
Editor Carlos Font Clos
Colourist Paul Harrison
Flame Jason Watts
Post Producer Cheryl Payne
Sound Designer Sam Robson
Executive Creative Director Ross Neil
Producer Becky Grove

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There's no doubt that the ability to easily create and power good-looking websites has allowed small businesses to tout thier wares to the masses.

In its new campaign, GoDaddy are telling the tale of one such company, Look Mum No Hands, through swishy visuals and engaging narration by by British comedian and actor Javone Prince.

Taking on the joyeous camera flourishs, slick transitions and freestyle storytelling of such form-familar wonders Ant Man and Spaced, VCCPand CANADA director Pensacolafilm is fast-moving, informataive and bags of fun to watch.

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Matthew Harper, Co-founder of Look Mum No Hands states, “GoDaddy played a key part in getting this business to where it is today – a popular café workshop, with a strong online presence and customer base.

"We know first-hand how difficult it can be to launch a business online with no guidance, which is why we’re so pleased to be a part of GoDaddy’s new campaign. We are proud to be a GoDaddy success story and hope that our journey can inspire other UK budding entrepreneurs to take the plunge.”

"We're thrilled about the evolution of the GoDaddy work into the latest campaign," adds VCCP's Deputy Executive Creative Director Ross Neil. "Telling the story of real customers and highlighting their passions is truly inspiring.

"Pairing Javone Prince as our narrator, along with the directing skills of Pensacola production team, led to creative with some real swagger. There's a lot to say in these ads, so having a narrator who comes from the more classical world of theatre added to the message."