Spanish Christmas Lottery's triple treat

Loterías y Apuestas del Estado – Three Orchids

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Agency Contrapunto BBDO/Madrid
Production Company Primo/Buenos Aires
Director Nico Perez Veiga

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Credits

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Agency Contrapunto BBDO/Madrid
Production Company Primo/Buenos Aires
Director Nico Perez Veiga
Audio Sonomedia
Post Production Metropolitana
Chief Creative Officer Carlos Jorge
Creative Director Gonzalo Urriza
Creative Alejandro Bardera

Creative Antonio Castillo
Brand Executive Beatriz Fernandez
HP Gema Crespo
Producer Rosa Moro
Editor Marta Perez Antelo
Executive Producer Pablo Garcia Acon
Producer Victoria Piantini
DP Carlos Ritter

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Not content with bringing on the festive feels just once this year, the Spanish Christmas Lottery has taken a leaf from The Grinch's book and is looking to make our heart grow three times...

For this year's campaign, Primo Content's Nico Perez Veiga has been brought on board to create three wonderful mini-movies, all dealing with generosity. Three Orchids sees a man in a quandary over what to do with a winning ticket he stumbled upon; Vika follows the friendship between two workers who won't let language get in the way of their friendship; and The Journey tells the story of an elderly farmer flocking to see his brother.

Heartfelt and endearing, with a lovely message of sharing running through each, these expertly constructed and well-cast films are true winter warmers.