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Supercell – Boom Beach - 10th Anniversary

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Everyone needs a cake on their birthday, but few are as grandiose (and as gun-fevered) as the one Waste Creative has created for Boom Beach's 10th anniversary.

Celebrating the Supercell mobile smash's #Boomiversary, the team turned to Emma Jayne Cake Design to create a one-meter edible diorama comprising gelatine for the sea, sugar for the sand and a mixture of chocolate and fondant to form the landscape, including palm trees, shrubs and rocky textures. 

Shot by in-house production studio This Thing of Ours and director Alex Robinson, the expressive bigature portrays its action with characters and buildings, first designed in 3D, then 3D printed and carefully painted by hand, all placed on a four-metre beach set, with sand-like textures carved out of polystyrene and coated in real sand.

Supercell – Boom Beach - 10th Anniversary Behind the Scenes

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“At Waste, one of our favourite things to do is to create things authentically and in-camera," explains Robinson. "This was the perfect opportunity to do just that, and it presented us with a plethora of exciting challenges and hurdles. 

"Working alongside so many talented artists and witnessing everything come together on the day of the shoot was truly awesome.”

Louie Wood, Midweight Creative, Waste Creative, adds: “For ten years, players have tried and failed to depose Dr. T from the Boom Beach archipelago. We at Waste felt there was only one way the charismatic villain would celebrate such a delicious victory: an enormous cake topped with an epic diorama showcasing his continued strategic superiority!"

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