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Pasqual Maragall Foundation – La Peseta Vuelve

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On June 30 of this year the Bank of Spain will stop accepting Spanish pesetas, the former Spanish currency, and exchanging them for euros.

So, Madrid comic shop, Wash Comics, has launched an initiative to help raise pesetas for the Pasqual Maragall Foundation, which aims to defeat Alzheimer's.

The store's initiative appeals to nostalgia, with the aim of obtaining as many pesetas as possible, by putting its catalog of classic comic books - a selection of comics from the 70s, 80s and 90s - on sale in the old currency

“The peseta is not a simple coin out of circulation, it symbolises the best memories of our childhood," said Ignacio Marugan, owner of the shop. "From spending hours and hours on the table football and arcades, to all those times we went to the store for a comic [the peseta] has been a true companion of adventures and we don't want her to just get lost like that. We believe that she deserves a tribute as the heroine she has been, and when we found out that the Pasqual Maragall Foundation was raising them to defeat Alzheimer's, we felt that we could put our best into the cause.” 

The spot was created by Fish Madrid and directed by Zaza

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