The humble dot makes its point for the Dorina Foundation
This new film pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read.
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Credits
powered by
- Agency Lew'Lara/ TBWA Publicidade Propaganda LT
- Production Company VetorZero/Brazil
- Director Fabio Acorsi | BRAZIL (VetorZero)
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Credits
powered by
- Agency Lew'Lara/ TBWA Publicidade Propaganda LT
- Production Company VetorZero/Brazil
- Director Fabio Acorsi | BRAZIL (VetorZero)
- Chief Creative Officer Felipe Luchi
- Creative Director Gustavo Diehl
- Creative Director Sthefan Ko
- HP Patricia Gaglioni
- Creative Jose Neto
- Producer Stella Gafo
- Executive Producer Alberto Lopes
- Executive Producer Sergio Salles
- Executive Producer Francisco Puech
- Animator/Designer Mauricio Reis
- Animator/3D Artist Alexandre Eschenbach
- Producer Gustavo Banevicius
- Music Producer Daniel Teles
- Music Producer Anderson Soares
- Colorist Leticia Blanco
- Creative Rafael Merel
- Creative Ulisses Razaboni
- Producer Themistocles Neto
- Editor Hebert Gondo
Credits
powered by
- Agency Lew'Lara/ TBWA Publicidade Propaganda LT
- Production Company VetorZero/Brazil
- Director Fabio Acorsi | BRAZIL (VetorZero)
- Chief Creative Officer Felipe Luchi
- Creative Director Gustavo Diehl
- Creative Director Sthefan Ko
- HP Patricia Gaglioni
- Creative Jose Neto
- Producer Stella Gafo
- Executive Producer Alberto Lopes
- Executive Producer Sergio Salles
- Executive Producer Francisco Puech
- Animator/Designer Mauricio Reis
- Animator/3D Artist Alexandre Eschenbach
- Producer Gustavo Banevicius
- Music Producer Daniel Teles
- Music Producer Anderson Soares
- Colorist Leticia Blanco
- Creative Rafael Merel
- Creative Ulisses Razaboni
- Producer Themistocles Neto
- Editor Hebert Gondo
New film, The Dot, honours 100th anniversary of the birth of Dorina Nowill, one of the greatest advocates for the inclusion and rights of people with visual impairment (or blind or partially sighted people). The spot was created by Lew'Lara\TBWA and directed by Fabio Acorsi of VectorZero
"Dorina Nowill has left a living legacy of fighting for the inclusion of blind or partially sighted people," said Felipe Luchi, CCO and Partner of Lew'Lara\TBWA. "Giving access to information and culture based on the braille system is a cornerstone of this legacy, and our campaign explores the power of transformation of every little dot that forms this language,"
