WWF highlights the global challenges facing wildlife

This new campaign, created by Uncommon and directed by Noah Harris through Agile Films, features the story of a young girl rallying a crowd to protect a threatened wild jaguar as it flees the faceless threat of deforestation amongst the chaos of the burning rainforest.

The advert was created using stop-motion – a first for WWF - and the production comprised over six weeks of intricate model-making and set-building, followed by a painstaking two-week shoot to create the film. The work was crafted in collaboration with an experienced team behind stop-motion masterpieces such as Wes Anderson’s Isle of Dogs. 

The film concludes in the girl’s bedroom, where we see a charcoal drawing of the endangered jaguar. However, this drawing echoes something far more significant; it was created using charcoal from trees destroyed in a recent rainforest fire. The very rainforests donations go towards protecting. Ending in this familiar environment also emphasises how viewers at home can make a difference with a single, monthly donation, and how collectively, these donations can be world-changing. 

“The idea of animal adoption is one people are familiar with," says Nils Leonard, Co-Founder, Uncommon, "but this is about understanding that you are adopting far more than just a jaguar or a panda, you are adopting a different future. For all of us. Because it’s all connected. Saving our wildlife is saving ourselves.”