MOJU calls the shot
A tired dad is thrust into a high-energy fantasy gameshow after taking an energising glug of the ginger functional shot.
Winona Ryder is a Punk Rocky-er
The icon plays A$AP Rocky's neighbour in this slice of suburban surreality.
Apple puts temptation through its paces
The tech brand visualises the mental battle of staying committed to New Year's Resolutions in a playful trio of social spots.
Nicolai Fuglsig takes care of Xbox
A diligent caretaker looks in on all of Game Pass's wonderful worlds in this charming and gorgeously produced spot from McCann London / Craft Worldwide and MJZ.
Goodbyes are hard, says the National Trust
This wistful and tender new spot for the National Trust takes one regular visitor on a trip down memory lane as she recalls all the moments she's had to leave a National Trust space.
Australian Lamb's platter of plaitiudes
In a cheeky film from Droga 5 ANZ and director Dave Wood , ‘Lambassador’ Sam Kekovich gets his staff to highlight Aus's unique qualities after hearing that his homeland has dropped out of the World's Top 10 Happiest Countries.
Alexion paints a path to wellness
Richard Paris Wilson's gorgeously hand-painted animation for the rare diseases pharmaceutical company depicts a young girl’s difficult health journey.
APPA's engaging footnote
A tale of resiliance is told through a camera locked to a pair of feet in this powerful piece from Work_Hugs, Bratislava and director Juraj Janis.
MOJU calls the shot
A tired dad is thrust into a high-energy fantasy gameshow after taking an energising glug of the ginger functional shot.
Winona Ryder is a Punk Rocky-er
The icon plays A$AP Rocky's neighbour in this slice of suburban surreality.
Apple puts temptation through its paces
The tech brand visualises the mental battle of staying committed to New Year's Resolutions in a playful trio of social spots.
Nicolai Fuglsig takes care of Xbox
A diligent caretaker looks in on all of Game Pass's wonderful worlds in this charming and gorgeously produced spot from McCann London / Craft Worldwide and MJZ.
Goodbyes are hard, says the National Trust
This wistful and tender new spot for the National Trust takes one regular visitor on a trip down memory lane as she recalls all the moments she's had to leave a National Trust space.
Australian Lamb's platter of plaitiudes
In a cheeky film from Droga 5 ANZ and director Dave Wood , ‘Lambassador’ Sam Kekovich gets his staff to highlight Aus's unique qualities after hearing that his homeland has dropped out of the World's Top 10 Happiest Countries.
Alexion paints a path to wellness
Richard Paris Wilson's gorgeously hand-painted animation for the rare diseases pharmaceutical company depicts a young girl’s difficult health journey.
APPA's engaging footnote
A tale of resiliance is told through a camera locked to a pair of feet in this powerful piece from Work_Hugs, Bratislava and director Juraj Janis.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
Studio someform joins PSYOP in the US
Global creative studio PSYOP has signed someform, the Berlin-based design and branding studio, for US representation.
Cristina Reina heads to Droga5
Droga5, part of Accenture Song, appoints Cristina Reina as Chief Creative Experience Officer of New York and the Americas.
shots Awards The Americas 2026 head judges: First five announced
With the awards now open, we reveal the first pack of head judges for shots Awards The Americas 2026.
shots' most watched spots of 2025
Incorporating distorted dystopias, bombastic beats, ADHD antics, and wild washrooms, we've analysed all of the video views on our Work and Craft posts, plus our monthly Showcases, to bring you the top-ten clips you couldn't stop clicking.
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
- Fresh Film gets stuck into Peter Crouch’s dingy whites
- Solitaire Clash has a happy holiday
- Daily Harvest launches Eat Food, Not Fiction campaign
- Toyotathon-thon-thon-thon-thon
- Refresh your season with Jim Beam
- Inside American curator Thelma Golden's world
- YouTube launch recap 2025 campaign
- Ocean Blue Seafood says hallo
- Van Cleef & Arpels give us some Alhambra Breeze
- Dylan Efron stars in playful Yahoo holiday campaign
Studio someform joins PSYOP in the US
Global creative studio PSYOP has signed someform, the Berlin-based design and branding studio, for US representation.
Cristina Reina heads to Droga5
Droga5, part of Accenture Song, appoints Cristina Reina as Chief Creative Experience Officer of New York and the Americas.
shots Awards The Americas 2026 head judges: First five announced
With the awards now open, we reveal the first pack of head judges for shots Awards The Americas 2026.
shots' most watched spots of 2025
Incorporating distorted dystopias, bombastic beats, ADHD antics, and wild washrooms, we've analysed all of the video views on our Work and Craft posts, plus our monthly Showcases, to bring you the top-ten clips you couldn't stop clicking.
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
The Talent
Telling tales with Ana Laura Solis
Ana Laura Solis may have got her start in the industry thanks to her director dad, but she’s no nepo baby. The multiple award-winning producer and founder of creative production company Story is writing her own narrative – and it’s a real page turner.
shots Unsigned: Jennie Butler
For our latest shots Unsigned interview, we speak with the talented director Jennie Butler about her ex-mobster documentary Georgie. We also cover her video journalism background, the importance of casting in a documentary, and the pros and cons of working with a small filmmaking team.
The craft, code and controlled chaos of Chris Boyle
Production company Private Island may have redefined generative filmmaking – from MoMA installations to shower gels – but, as Jamie Madge finds out, for founder Chris Boyle, independence, irreverence and intent still matter more than the tools themselves.
The Inspiration
On My Radar: Mary Fix
Fresh Film's director Mary Fix admits that her phone is a central component to her life, reveals that a David Cronenberg re-education has reaped rewards, and hopes that comedy makes a comeback, as she tells us what's on her creative radar.
CARAZ: A Few Of My Favourite Things
BURN Studio director CARAZ kicks off 2026 with a look at the practices, not objects, that fuel her creativity.
On My Radar: Ben Woolf
Burnt Road director Ben Woolf covets noise-cancelling headphones, rehearsal time for a project, and that serene feeling when all the hard work pays off, as he reveals what's on his creative radar.
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Creative effectiveness platform System1 has crunched the 2025 numbers and revealed the 10 campaigns which had true category cut-through last year.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.