Telia puts a halt on handsets
A funny new campaign for Telia sees a family forgo their phones, which opens up a whole new appreciation for 'family time'.
Obongjayar grabs life by the horns
The Nigerian singer rides a rodeo alongside a motley crew of characters in a surreal promo for his track Sweet Danger, directed by Sophie Jones.
Lewis Hamilton's Day Off
Merman director Scott Weintraub inserts the F1 racer into an iconic scene from '80s cinema.
SickKids' latest spot hits where it counts
A cast of more than 20 real SickKids patients showcase the very real struggle to make it to the next milestone in this powerful spot from FCB Canada to celebrate the hospital’s 150th birthday.
A hug speaks louder than words for VSV
Jef Boes’ hard-hitting spot for the Belgian road safety initiative captures the unspoken anxiety felt when a loved one sets off on a motorbike ride.
MTN's heartwarming homecoming
A city boy rediscovers his roots in director Zwelethu Radebe’s cinematic spot for the South African multinational network provider.
Haim turns back time on f*cking Relationships
The trio of sisters pack up after a failed romance in Camille Summers Valli's dreamy, droll promo.
Bbyafricka’s fierce femmes
A posse of bodybuilders pose powerfully in Mollie Mills’ visually striking promo for the LA-based rapper’s song, Trackstar.
Telia puts a halt on handsets
A funny new campaign for Telia sees a family forgo their phones, which opens up a whole new appreciation for 'family time'.
Obongjayar grabs life by the horns
The Nigerian singer rides a rodeo alongside a motley crew of characters in a surreal promo for his track Sweet Danger, directed by Sophie Jones.
Lewis Hamilton's Day Off
Merman director Scott Weintraub inserts the F1 racer into an iconic scene from '80s cinema.
SickKids' latest spot hits where it counts
A cast of more than 20 real SickKids patients showcase the very real struggle to make it to the next milestone in this powerful spot from FCB Canada to celebrate the hospital’s 150th birthday.
A hug speaks louder than words for VSV
Jef Boes’ hard-hitting spot for the Belgian road safety initiative captures the unspoken anxiety felt when a loved one sets off on a motorbike ride.
MTN's heartwarming homecoming
A city boy rediscovers his roots in director Zwelethu Radebe’s cinematic spot for the South African multinational network provider.
Haim turns back time on f*cking Relationships
The trio of sisters pack up after a failed romance in Camille Summers Valli's dreamy, droll promo.
Bbyafricka’s fierce femmes
A posse of bodybuilders pose powerfully in Mollie Mills’ visually striking promo for the LA-based rapper’s song, Trackstar.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
Framestore adds to creative leadership team in London
VFX and animation supervisors Patrick Ledda and Daniel Blacker join the studio ahead of major film productions including How to Train Your Dragon, F1, and The Fantastic Four: First Steps.
Saatchi & Saatchi announce NCS call for entries
Saatchi & Saatchi gets messy and unfiltered for its 35th New Creators Showcase.
EXIT adds director Florence Noble
EXIT adds Florence Noble for commercial representation across Australia and Aotearoa New Zealand.
Imposter signs The Kummerl Twins to its roster
Dynamic director duo The Kummerl Twins unique perspective brings a fresh, honest voice to Imposter’s world-class talent lineup.
SCHROM x Yacht Club sign with Golden Owl for east coast representation
SCHROM x Yacht Club offers a cohesive approach to creative, production, and post for brand and agency clients.
Director Alicia MacDonald joins Alldayeveryday
Known for her sharp comedic timing and human-centred storytelling, MacDonald brings her talent for advertising, branded content, and entertainment to the US market.
- Get your salad together at Taylor Farms
- Make more of what’s yours at Chase
- Zurich Insurance says we don’t just cover. we care
- LADbible invite people to become leprechaun
- Lexus and the ATP are obsessed with details
- Chose your wild with the Mandai Wildlife Group
- Let your body body with Dove
- BAFTA and DCM celebrate the art of video game storytelling
- Make it legit with H&R Block
- Set sail on the Destiny with Disney
Framestore adds to creative leadership team in London
VFX and animation supervisors Patrick Ledda and Daniel Blacker join the studio ahead of major film productions including How to Train Your Dragon, F1, and The Fantastic Four: First Steps.
Saatchi & Saatchi announce NCS call for entries
Saatchi & Saatchi gets messy and unfiltered for its 35th New Creators Showcase.
EXIT adds director Florence Noble
EXIT adds Florence Noble for commercial representation across Australia and Aotearoa New Zealand.
Imposter signs The Kummerl Twins to its roster
Dynamic director duo The Kummerl Twins unique perspective brings a fresh, honest voice to Imposter’s world-class talent lineup.
SCHROM x Yacht Club sign with Golden Owl for east coast representation
SCHROM x Yacht Club offers a cohesive approach to creative, production, and post for brand and agency clients.
Director Alicia MacDonald joins Alldayeveryday
Known for her sharp comedic timing and human-centred storytelling, MacDonald brings her talent for advertising, branded content, and entertainment to the US market.
The Talent
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The G/Jems' 24 carat creativity
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The G/Jems' 24 carat creativity
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
The Inspiration
Peer Review: Michael Sagol
With a career spanning all things from creating Oscar-winning work to wrangling rats, Caviar founder and EP Michael Sagol shares the importance of trusting your gut, embracing the chaos, and empowering the people around you.
Peer Review: Marty McMullan
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
Playlist: O’Shaya
Wonderhatch Producer O’Shaya talks about the return to narrative-led music videos, her admiration for director Hiro Murai, and collecting postcards when she travels.
Peer Review: Michael Sagol
With a career spanning all things from creating Oscar-winning work to wrangling rats, Caviar founder and EP Michael Sagol shares the importance of trusting your gut, embracing the chaos, and empowering the people around you.
Peer Review: Marty McMullan
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
Playlist: O’Shaya
Wonderhatch Producer O’Shaya talks about the return to narrative-led music videos, her admiration for director Hiro Murai, and collecting postcards when she travels.
Peer Review: Michael Sagol
With a career spanning all things from creating Oscar-winning work to wrangling rats, Caviar founder and EP Michael Sagol shares the importance of trusting your gut, embracing the chaos, and empowering the people around you.
)
With a new US administration rolling back environmental initiatives and corporations following suit, what future do green practices and messaging have in the advertising industry? Tim Cumming kicks off shots’ Sustainability Focus by speaking to stakeholders on both sides of the Atlantic.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.