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SickKids' latest spot hits where it counts

SickKids' latest spot hits where it counts

A cast of more than 20 real SickKids patients showcase the very real struggle to make it to the next milestone in this powerful spot from FCB Canada to celebrate the hospital’s 150th birthday.

A hug speaks louder than words for VSV

A hug speaks louder than words for VSV

Jef Boes’ hard-hitting spot for the Belgian road safety initiative captures the unspoken anxiety felt when a loved one sets off on a motorbike ride.

MTN's heartwarming homecoming

MTN's heartwarming homecoming

A city boy rediscovers his roots in director Zwelethu Radebe’s cinematic spot for the South African multinational network provider.

Haim turns back time on f*cking Relationships

Haim turns back time on f*cking Relationships

The trio of sisters pack up after a failed romance in Camille Summers Valli's dreamy, droll promo.

Bbyafricka’s fierce femmes

Bbyafricka’s fierce femmes

A posse of bodybuilders pose powerfully in Mollie Mills’ visually striking promo for the LA-based rapper’s song, Trackstar.

Project Yellow Light's distractingly devastating PSA

Project Yellow Light's distractingly devastating PSA

Created by The Martin Agency and shot by Le Pac's Quentin Deronzier, Love Story tells a heartbreaking tale of teenage life.

National Autistic Society’s world of difference

National Autistic Society’s world of difference

An emotional, documentary-style short film from the National Autistic Society captures the relationship between a dad and his nine-year-old daughter, both of whom are autistic.

Jonas Perkmann and Felix Foltas solve a technological enigma

Jonas Perkmann and Felix Foltas solve a technological enigma

In an absurd and action-packed spec spot, the director reveals the real reason why a USB stick only fits when you turn it over three times.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

Latest
Saatchi & Saatchi announce NCS call for entries

Saatchi & Saatchi announce NCS call for entries

Saatchi & Saatchi gets messy and unfiltered for its 35th New Creators Showcase.

EXIT adds director Florence Noble

EXIT adds director Florence Noble

EXIT adds Florence Noble for commercial representation across Australia and Aotearoa New Zealand.

Imposter signs The Kummerl Twins to its roster

Imposter signs The Kummerl Twins to its roster

Dynamic director duo The Kummerl Twins unique perspective brings a fresh, honest voice to Imposter’s world-class talent lineup.

​SCHROM x Yacht Club sign with Golden Owl for east coast representation​

​SCHROM x Yacht Club sign with Golden Owl for east coast representation​

SCHROM x Yacht Club offers a cohesive approach to creative, production, and post for brand and agency clients.

Director Alicia MacDonald joins Alldayeveryday

Director Alicia MacDonald joins Alldayeveryday

Known for her sharp comedic timing and human-centred storytelling, MacDonald brings her talent for advertising, branded content, and entertainment to the US market.

Out of the Box's latest sessions are OK to Go live
SHOTS OUT OF THE BOX 2025

Out of the Box's latest sessions are OK to Go live

OK Go frontman and Park Pictures director Damian Kulash sits down for an in-person In Conversation with Jason Kreher, plus Mother LA’s Biz Anderson and Jed Cohen break down the brand strategies behind sating stoners munchies - the two latest sessions announced for our LA Out of the Box event.

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The Talent

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Geoffrey Chang written by Geoffrey Chang

Campaigns for third-sector companies, those which are not for profit and non-governmental, can be hard to master; sometimes too schmaltzy, other times too hard-hitting. So, asks Geoffrey Chang, Creative Lead at eight&four, can content creators unlock the secrets to charitable messaging?

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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