Toyota’s labour of love
Zak Razvi’s touching short film for the vehicle brand depicts a father's devotion to getting his daughter’s wedding speech just right.
CHANEL hopping with Michel Gondry
The legendary Partizan director's new short for the CHANEL Métiers d’art 2026 collection sees Margaret Qualley and A$AP Rocky speed through a stylised New York.
Dr. Oetker’s ginger wonderland
Tobias Fouracre’s beautifully animated festive ad for the household food brand depicts a fairytale world with an unexpected ending.
Jack Brown plays with dolls for Ami Paris
Set inside a children’s dollhouse, the director’s trio of stop motion films for the fashion brand celebrate the intimacy of family life.
Telia's half-pint hacker
A child desperately tries to sneak access to his parents' devices in this sweet-natured and cheeky film from Some Films' Titas Sūdžius.
UNICEF’s hot house teaching
This experiential campaign for the UN children’s charity turns a classroom into a greenhouse to highlight how climate change is disrupting education.
Save the Children’s crucial dispatch
The charity’s powerful ad reminds us that millions of children around the world need something far more critical delivered than festive gifts.
Smartbox is for life, not just for Christmas
A playful and deadpan trio of spots warns audiences that the side effects of a Smartbox gift experience can last long after the holiday season.
Toyota’s labour of love
Zak Razvi’s touching short film for the vehicle brand depicts a father's devotion to getting his daughter’s wedding speech just right.
CHANEL hopping with Michel Gondry
The legendary Partizan director's new short for the CHANEL Métiers d’art 2026 collection sees Margaret Qualley and A$AP Rocky speed through a stylised New York.
Dr. Oetker’s ginger wonderland
Tobias Fouracre’s beautifully animated festive ad for the household food brand depicts a fairytale world with an unexpected ending.
Jack Brown plays with dolls for Ami Paris
Set inside a children’s dollhouse, the director’s trio of stop motion films for the fashion brand celebrate the intimacy of family life.
Telia's half-pint hacker
A child desperately tries to sneak access to his parents' devices in this sweet-natured and cheeky film from Some Films' Titas Sūdžius.
UNICEF’s hot house teaching
This experiential campaign for the UN children’s charity turns a classroom into a greenhouse to highlight how climate change is disrupting education.
Save the Children’s crucial dispatch
The charity’s powerful ad reminds us that millions of children around the world need something far more critical delivered than festive gifts.
Smartbox is for life, not just for Christmas
A playful and deadpan trio of spots warns audiences that the side effects of a Smartbox gift experience can last long after the holiday season.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
How Tesco found the funny in flawed festivities
Tesco’s latest Christmas campaign, That’s What Makes It Christmas, delivers a series of relatable, perfectly imperfect festive moments instead of one glossy seasonal epic. shots caught up with BBH ECD Felipe Serradourada Guimaraes and Biscuit Filmworks’ Jeff Low to learn how they brought a bit of honesty to holiday storytelling.
How Michael Gracey portrayed a child’s safe haven for Shelter
The award-winning Partizan director Michael Gracey (The Greatest Showman, Better Man) talks about the creation of the homeless charity’s Christmas ad: including the casting of a boy who could convey the film’s emotional duality – both its harsh realities and the emotional refuge that childhood glee and imagination offers.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
Marshall Street Editors welcomes Daniel Mitchell
Mitchell brings to Marshall Street Editors a wealth of diverse experience, technical precision and narrative intuition to every project.
Frank Lebon signs to ProdCo
This marks London-born filmmaker and photographer Lebon’s first production company signing in the advertising world.
BBH London promotes Georgina Kent
In her new elevated role, Kent will retain her leadership of the Film Production team alongside her new broader departmental responsibilities as Head of Production.
The Garage welcomes Lawrence Jones
Jones joins the company as Head of Creative Technology and Virtual Production.
Riff Raff welcomes Holly Hunter
Hunter is a London based writer and director whose work is defined by bold visual worlds, surreal wit and cartoon like energy.
Lucie Bourdeu joins Biscuit Filmworks
With a style that blends cinematic craft and visual comedy, Bourdeu's films reflect a distinctive aesthetic rooted in her love of genre cinema.
- BOYLE Casino is serious about play
- McDonald’s Canada serves up The Grinchiest Meal
- RWJBarnabas Health launches first holiday campaign
- Wendy’s is now Tendy’s
- McDonald’s launch first dog toy collection
- Intuit QuickBooks celebrates the power of human and artificial intelligence
- Maxibon’s launch Stranger Things collaboration
- This new Adolfo Domínguez ad is impermeable
- McDonald’s opens the gateway to the Upside Down
- Square and Entropico release Good Neighbours
Marshall Street Editors welcomes Daniel Mitchell
Mitchell brings to Marshall Street Editors a wealth of diverse experience, technical precision and narrative intuition to every project.
Frank Lebon signs to ProdCo
This marks London-born filmmaker and photographer Lebon’s first production company signing in the advertising world.
BBH London promotes Georgina Kent
In her new elevated role, Kent will retain her leadership of the Film Production team alongside her new broader departmental responsibilities as Head of Production.
The Garage welcomes Lawrence Jones
Jones joins the company as Head of Creative Technology and Virtual Production.
Riff Raff welcomes Holly Hunter
Hunter is a London based writer and director whose work is defined by bold visual worlds, surreal wit and cartoon like energy.
Lucie Bourdeu joins Biscuit Filmworks
With a style that blends cinematic craft and visual comedy, Bourdeu's films reflect a distinctive aesthetic rooted in her love of genre cinema.
The Talent
Molly Burdett: Behind the scream
With a stack of gongs for the anti-male violence campaign Have a Word, and buzzing from her Best of Rivals spot for this year’s Women’s Euros, Spindle director Molly Burdett talks to Tim Cumming about advertising’s ability to create change, and the processes that go into making her award-winning work.
The Way I See It: Lauren Greenfield
Photographer, filmmaker, documentarian, agency chief and acclaimed chronicler of youth culture over three decades, Lauren Greenfield is currently enjoying the praise – and an Emmy nomination – for her latest project, the revelatory six-part series Social Studies, about teenage social media use. Here, she sits down with Tim Cumming to talk truth, vérité, and what it feels like to go viral at the Super Bowl.
Playing the long game with Autumn de Wilde
Photographer and director Autumn de Wilde has spent her career helping craft the images of countless celebrities and brands - cultivating relationships founded in trust and eschewing creative shortcuts. She’s now in her sixth decade and, as she tells Selena Schleh, is finding that good things come to those who wait.
The Inspiration
Playlist: RELTA
The Corner Shop director Relta, guides us through his music video choices, and he talks music labels investing in artists, being inspired by other music video directors, and dissing Lil Dicky...
Peer Review: LIAKH
Furlined director LIAKH talks films that feel like fairy tales on acid, watching Teasing John Malkovich weekly, and why every director needs both a therapist and a best friend.
On My Radar: Jordi Urbea
Jordi Urbea, the CEO of Ogilvy Spain, talks about indispensable AI, the need for a broader vision, and the enduring allure of the football pitch.
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It's often said that getting to the top is the easy part; it's staying there that takes the effort. If you're a brand, you might want to follow the footsteps Clarks shoes, says Alex Taylor-Smith, Director at children’s media specialist Generation Media, because it's won the hearts and minds of generations of people.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.