A cast of more than 20 real SickKids patients showcase the very real struggle to make it to the next milestone in this powerful spot from FCB Canada to celebrate the hospital’s 150th birthday.
Jef Boes’ hard-hitting spot for the Belgian road safety initiative captures the unspoken anxiety felt when a loved one sets off on a motorbike ride.
A city boy rediscovers his roots in director Zwelethu Radebe’s cinematic spot for the South African multinational network provider.
The trio of sisters pack up after a failed romance in Camille Summers Valli's dreamy, droll promo.
A posse of bodybuilders pose powerfully in Mollie Mills’ visually striking promo for the LA-based rapper’s song, Trackstar.
Created by The Martin Agency and shot by Le Pac's Quentin Deronzier, Love Story tells a heartbreaking tale of teenage life.
An emotional, documentary-style short film from the National Autistic Society captures the relationship between a dad and his nine-year-old daughter, both of whom are autistic.
In an absurd and action-packed spec spot, the director reveals the real reason why a USB stick only fits when you turn it over three times.
A cast of more than 20 real SickKids patients showcase the very real struggle to make it to the next milestone in this powerful spot from FCB Canada to celebrate the hospital’s 150th birthday.
Jef Boes’ hard-hitting spot for the Belgian road safety initiative captures the unspoken anxiety felt when a loved one sets off on a motorbike ride.
A city boy rediscovers his roots in director Zwelethu Radebe’s cinematic spot for the South African multinational network provider.
The trio of sisters pack up after a failed romance in Camille Summers Valli's dreamy, droll promo.
A posse of bodybuilders pose powerfully in Mollie Mills’ visually striking promo for the LA-based rapper’s song, Trackstar.
Created by The Martin Agency and shot by Le Pac's Quentin Deronzier, Love Story tells a heartbreaking tale of teenage life.
An emotional, documentary-style short film from the National Autistic Society captures the relationship between a dad and his nine-year-old daughter, both of whom are autistic.
In an absurd and action-packed spec spot, the director reveals the real reason why a USB stick only fits when you turn it over three times.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
Saatchi & Saatchi gets messy and unfiltered for its 35th New Creators Showcase.
EXIT adds Florence Noble for commercial representation across Australia and Aotearoa New Zealand.
Dynamic director duo The Kummerl Twins unique perspective brings a fresh, honest voice to Imposter’s world-class talent lineup.
SCHROM x Yacht Club offers a cohesive approach to creative, production, and post for brand and agency clients.
Known for her sharp comedic timing and human-centred storytelling, MacDonald brings her talent for advertising, branded content, and entertainment to the US market.
OK Go frontman and Park Pictures director Damian Kulash sits down for an in-person In Conversation with Jason Kreher, plus Mother LA’s Biz Anderson and Jed Cohen break down the brand strategies behind sating stoners munchies - the two latest sessions announced for our LA Out of the Box event.
Saatchi & Saatchi gets messy and unfiltered for its 35th New Creators Showcase.
EXIT adds Florence Noble for commercial representation across Australia and Aotearoa New Zealand.
Dynamic director duo The Kummerl Twins unique perspective brings a fresh, honest voice to Imposter’s world-class talent lineup.
SCHROM x Yacht Club offers a cohesive approach to creative, production, and post for brand and agency clients.
Known for her sharp comedic timing and human-centred storytelling, MacDonald brings her talent for advertising, branded content, and entertainment to the US market.
OK Go frontman and Park Pictures director Damian Kulash sits down for an in-person In Conversation with Jason Kreher, plus Mother LA’s Biz Anderson and Jed Cohen break down the brand strategies behind sating stoners munchies - the two latest sessions announced for our LA Out of the Box event.
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
Brought together by a shared name, McCann’s rising creative duo the G/Jems are channelling their differences – both neural and cultural - into an award-winning creative streak that’s changing the narrative around everything from women’s football to inclusive gaming.
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
With a career spanning all things from creating Oscar-winning work to wrangling rats, Caviar founder and EP Michael Sagol shares the importance of trusting your gut, embracing the chaos, and empowering the people around you.
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
Wonderhatch Producer O’Shaya talks about the return to narrative-led music videos, her admiration for director Hiro Murai, and collecting postcards when she travels.
With a career spanning all things from creating Oscar-winning work to wrangling rats, Caviar founder and EP Michael Sagol shares the importance of trusting your gut, embracing the chaos, and empowering the people around you.
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
Wonderhatch Producer O’Shaya talks about the return to narrative-led music videos, her admiration for director Hiro Murai, and collecting postcards when she travels.
With a career spanning all things from creating Oscar-winning work to wrangling rats, Caviar founder and EP Michael Sagol shares the importance of trusting your gut, embracing the chaos, and empowering the people around you.
Campaigns for third-sector companies, those which are not for profit and non-governmental, can be hard to master; sometimes too schmaltzy, other times too hard-hitting. So, asks Geoffrey Chang, Creative Lead at eight&four, can content creators unlock the secrets to charitable messaging?
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
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