The best of British with Burberry
Olivia Colman, Little Simz, Cara Delevingne and more celebrate all things quintessentially British in rubberband.’s charmingly simple series for the fashion brand.
The Rec Room’s clawsome campaign
The Canadian entertainment and dining chain releases an effects-laden spot in which super-sized claws pluck victims of boredom from the humdrum into a world of play.
Signet and De Beers forge a modern love story
A couple’s journey to each other is compared to the formation of a natural diamond in a gorgeous and poetic short film from the jewellers and leading diamond company.
Bronski Beat repeats the question
Director Matt Lambert releases a powerful short documentary that reimagines the British synth-pop band’s enduring LGBTQIA+ anthem Why?, originally released in 1984.
DiDi takes the needy out of being speedy
Egyptian ride-hailing service Didi shows that you don't have to rely on other cab services to get where you want to go fast.
Active Minds leaves a powerful message
Director Vincent Boehringer weaves a moving story of a young man’s declining mental health through the voicemails of his concerned friends.
It’s all up in the air with adidas and FARM Rio
The sports/fashion brands celebrate 10 Years of Collaboration with a gleefully gravity-defying spot.
Vienna Tourism’s final destination
A mayfly spends her short lifespan exploring all the city has to offer in a sweet spot directed by Blinkink’s Sam Gainsborough.
The best of British with Burberry
Olivia Colman, Little Simz, Cara Delevingne and more celebrate all things quintessentially British in rubberband.’s charmingly simple series for the fashion brand.
The Rec Room’s clawsome campaign
The Canadian entertainment and dining chain releases an effects-laden spot in which super-sized claws pluck victims of boredom from the humdrum into a world of play.
Signet and De Beers forge a modern love story
A couple’s journey to each other is compared to the formation of a natural diamond in a gorgeous and poetic short film from the jewellers and leading diamond company.
Bronski Beat repeats the question
Director Matt Lambert releases a powerful short documentary that reimagines the British synth-pop band’s enduring LGBTQIA+ anthem Why?, originally released in 1984.
DiDi takes the needy out of being speedy
Egyptian ride-hailing service Didi shows that you don't have to rely on other cab services to get where you want to go fast.
Active Minds leaves a powerful message
Director Vincent Boehringer weaves a moving story of a young man’s declining mental health through the voicemails of his concerned friends.
It’s all up in the air with adidas and FARM Rio
The sports/fashion brands celebrate 10 Years of Collaboration with a gleefully gravity-defying spot.
Vienna Tourism’s final destination
A mayfly spends her short lifespan exploring all the city has to offer in a sweet spot directed by Blinkink’s Sam Gainsborough.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowTomSweetlandhelpedtheun-housedcaptureacityunseen
Marking today's World Homeless Day, the director shares how his collaboration with the MYLONDON project resulted in Unseen City, a touching portrait of street-based street photographer Wayne Chin.
How Smith & Foulkes took Telstra travelling
Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.
CALM offers hope amid the storm
Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.
How Adrien & Roman hit the Big ligue
Filling the frame with a non-stop barrage of references, gags, and flourishes, Big Productions directors Adrien & Roman film for LIGUE 1 makes no qualms about loving the French side of football. Here, shots speaks to the directors about how they scored so many shots in a mere three days.
How Signature's TikTok campaign is a sign of the times
A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.
Los Films signs director Grant Spanier
The film division of creative studio Los York expands talent roster with Spanier, who is known for his dynamic multidisciplinary approach to filmmaking.
Epoch Films signs director Ric Cantor to UK roster
Epoch Films has added award-winning comedy director Ric Cantor to their UK roster. Epoch will represent Cantor in the UK, Amsterdam, Ireland, and Asia.
Senior sound designer Ellis McGourlay joins Absolute
Ellis McGourlay’s arrival rings in a new chapter for Absolute.
Seán O’Keefe joins Absolute
O’Keefe worked previously at leading edit house Stitch, as their Head of PR & Sales, and worked on projects from across the UK, US and Europe.
Gusto Films announces second annual Matchbox Film Awards
The Matchbox Film Awards is about empowering young filmmakers with fashion brand Lucy & Yak.
shots Awards EMEA 2024 shortlists announced
With the second round of judging underway, we're delighted to announce the exceptional work shortlisted for each of the shots Awards EMEA 2024 categories.
- Aegean Airlines extends GenAIRation AEGEAN campaign
- BarkleyOKRP launches AI-powered campaign to combat fentanyl epidemic
- Google launch the world’s most trusted browser campaign
- SimplePractice launch Help On brand campaign
- Be the Standout Swift Chapter 2
- KitchenAid has racks on racks on racks on racks on racks
- Finneas enjoys the afterparty in Lotus Eater
- Therabody expands the workout called life campaign
- It was just a background noise
- The People’s Postcode Lottery thanks it's players
Los Films signs director Grant Spanier
The film division of creative studio Los York expands talent roster with Spanier, who is known for his dynamic multidisciplinary approach to filmmaking.
Epoch Films signs director Ric Cantor to UK roster
Epoch Films has added award-winning comedy director Ric Cantor to their UK roster. Epoch will represent Cantor in the UK, Amsterdam, Ireland, and Asia.
Senior sound designer Ellis McGourlay joins Absolute
Ellis McGourlay’s arrival rings in a new chapter for Absolute.
Seán O’Keefe joins Absolute
O’Keefe worked previously at leading edit house Stitch, as their Head of PR & Sales, and worked on projects from across the UK, US and Europe.
Gusto Films announces second annual Matchbox Film Awards
The Matchbox Film Awards is about empowering young filmmakers with fashion brand Lucy & Yak.
shots Awards EMEA 2024 shortlists announced
With the second round of judging underway, we're delighted to announce the exceptional work shortlisted for each of the shots Awards EMEA 2024 categories.
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Food’s been framed
From whirling chicken wings to forkable yoghurt, Michelle Pak’s blend of precision and creativity has made her the go-to director for tasty tabletop spots sauced with cinematographic flair.
Kika Douglas: full-spectrum creativity
Chief creative officer at 180 Amsterdam Kika Douglas discusses the power of getting noticed, the secrets to leading and inspiring your clients as well as your team, and the expansion of female creatives across the industry
shots Unsigned: Jason Osborne
For our latest installment of shots Unsigned we talk with British director Jason Osborne. Here, we talk about his Netflix documentary Love Languages, finding the right barbers, selecting the right team for the shoot, and barbershop culture.
Playlist: Niles Howard
Niles Howard, editor at Work Editorial chats about his top music videos of 2024, his obsession with the game of pool and reflects on artists directing their own videos.
Peer Review: Marcos Pacheco
ECD at PS260, Marcos Pacheco is a creative powerhouse who's lent his extensive design and animation skills to brands like CNN, Nike, YouTube, and more. Here, he shares the artists and work that makes him tick, from iconic logos to Jamie Hewlett.
On My Radar: Catherine Bull
As Lost Planet editor Catherine Bull reveals what's on her radar, we find her serious about puzzles, effusive about a particular Lars von Trier film, and thankful that Willie Nelson's back catalogue is so eclectic.
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The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Unsigned
A searchable, keyworded database of directorial talent with full contact details, available to all Source + shots members.
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