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The Inspiration

Ever wondered what fills the world’s most creative minds?
Feed your inspiration with our regular columns.

Cannes Contenders: New Zealand
22nd May
CANNES CONTENDERS 2025

Cannes Contenders: New Zealand

Rebekah (Bex) Kelly Executive Producer at FINCH shares some campaigns that could see New Zealand collecting some awards at Cannes. Including work featuring Vanilla Ice, perfect toast and Herpes.

Cannes Contenders: Italy
21st May
CANNES CONTENDERS 2025

Cannes Contenders: Italy

20th May
On My Radar: Andrea Ogunbadejo

On My Radar: Andrea Ogunbadejo

Andrea Ogunbadejo, President at Eva Nosidam Productions, highlights a "game-changing" sound system, recommends Walton Goggins in his "absolute best" role, and admits she can't stand to lose at quizzes.

20th May
CANNES CONTENDERS 2025
Cannes Contenders: UK

Cannes Contenders: UK

Josh Green, Chief Creative Officer of agency House 337 selects his top five Lions-worthy faves from the UK – which range from chicken worshipping to AI grannybots.

19th May
Phoebe Bourke: A Few Of My Favourite Things

Phoebe Bourke: A Few Of My Favourite Things

Get your jealousy in check as we look through the items (and viewpoints) the Armoury director keeps around her Sicilian Airbnb, from which she writes.

19th May
CANNES CONTENDERS 2025
Cannes Contenders: USA

Cannes Contenders: USA

Corinna Falusi, Founder and CCO of Birthday, gets ready to promenade down the Croisette, and reflects on potential Cannes Lions winning work from The USA, including a dancing Pedro Pascal and Brian Cox heading back to college.

16th May
CANNES CONTENDERS 2025
Cannes Contenders: South Africa

Cannes Contenders: South Africa

EP Shayne Brookstein, and Marketing Director Beccy Kellond at Moonlighting share five campaigns that could see South Africa collecting awards at Cannes. Narrowing down the selection of commercials was no easy task and the fact that 4 of the 5 are for chicken, shows where South African hearts lie.

15th May
CANNES CONTENDERS 2025
Cannes Contenders: Spain

Cannes Contenders: Spain

Roberto Fara, Chief Creative Officer of Ogilvy Spain, shares his five top favourite works to come out of Spain, including tech that gives voice to the voiceless, awesome awnings and artistic ice-cream wrappers.

Around the world

On Location is a column that gives a boots-on-the-ground look at some amazing cities, brought to you by local production experts.

15th May
Playlist: Gabriel Schmitt

Playlist: Gabriel Schmitt

We hear from Grey’s Global Chief Creative Officer Gabriel Schmitt, where he talks about the future of visual albums, why Frame.io is his essential piece of tech, and reveals who his most played artist is...

14th May
CANNES CONTENDERS 2025
Cannes Contenders: Canada

Cannes Contenders: Canada

Leo Toronto's Chief Creative Officer Angus Tucker dives into the campaigns set for Cannes Lions that are set to bring home some Canadian bacon.

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13th May
On My Radar: Ryan Ebner

On My Radar: Ryan Ebner

ArtClass director Ryan Ebner goes large when it comes to TVs, geeks out to cerebral podcasts, and reveals the six letters that cemented his love of comedy, as he tells us what's on his creative radar.

13th May
CANNES CONTENDERS 2025
Cannes Contenders: Sweden

Cannes Contenders: Sweden

This year's Swedish Cannes Lions Contenders, are selected by Samuel Skwarski, PR Director and Creative at Kid Collective. Here, he highlights some unique gaming initiatives, political pranks and a campaign about channelling your inner horse.

12th May
CANNES CONTENDERS 2025
Cannes Contenders: The UK

Cannes Contenders: The UK

As the industry once again gears up for its annual trip to the south of France we shine a much deserved light on the work that could illuminate the Palais next month. First up, Natasha Johnson, Head of Integrated Production at Wonderhood Studios, picks the UK work she feels deserves recognition.

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