the Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

The New Talent Focus

Who are the breakthrough stars of tomorrow? What can companies do to bring in voices that need to be heard? The industry speaks on the discovery and nurturing of aspiring auteurs.

The Taboo Focus

From the 'unsettling' menopause to 'unmentionable' menstruation, taboos exist all around us. But breaking them often moves us forward, and advertising has an important part to play...

The Comedy Focus

Are ads still amusing? Can campaigns compete with comedians? We speak to the freshest, finest and funniest minds of the industry to get a grip on gags.

The Authenticity Focus

With insights and case studies from ad land's greatest, we look at how the industry is increasingly striving to represent all voices and engage in more genuine reflections of culture.

The Music Video Focus

From chats with top directors on making primo promos to industry looks at how race/gender/politics are portrayed, we throw music videos into focus.

The Diversity Focus

Is the industry doing enough to encourage different voices? We hear from the people trying to make advertising reflect everyone.

The Sustainability & Climate Focus

Industry experts share their views on how advertising can cope with, and combat, the ever-increasing climate crisis.

The Tech Focus

From virtual productions to advances in audio, the industry speaks about the future of filmmaking.

The Sport Focus

Competitive activity in a post-Covid world; the industry speaks on a particularly unusual summer of sport.

the Archives

A handful of shots magazine back issues.

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