the Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

The Purpose-Led & Politics Focus

This month we lobby the opinions of industry experts on advertising’s intersection with political and ethical debate. Are young creatives pushing a more purpose-led culture? Should campaigns be campaigning on the issues of the day? When does promotion become propaganda?

The YDA 2023 Focus

Taking a deep dive with 2023's Gold winners, we unearth the stories that birthed their films, dissect their production strategies, and celebrate the significance of earning a Young Directors Award.

The New Talent Focus

Who are the most notable newbies in ad land? Which directors, producers and creatives are making waves, where do they come from, what do they have to say and how can the industry attract and nurture them?

The Comedy Focus

This year’s funniest focus features interviews, profiles and opinion pieces from advertising’s leading purveyors of hilarity. Have the world’s recent woes led to a loss of LOLs in marketing or is comedy even more crucial than before?

The Tech & Social Focus

AI, web3, the metaverse and virtual production – the ongoing tech revolution seems to be evolving at an exponential rate. Are brands and marketers keeping up with the pace of change and the rising dominance of - and varieties within - the social scene? This month’s focus hears from industry experts and human chatbots about the finery of binary.

The Fashion Focus

Evolutions in fashion film, gender-fluid blurring of the menswear/womenswear divide, inspiring work from big labels' in-house creative teams; this month’s focus explores the ad industry's fascination with fashion.

The Fear Focus

War in Europe, looming global recession, food scarcity and warnings of upcoming climate collapse – the world has many reasons to be fearful. We speak to industry figures about global and sector-specific fears; from the changing landscape of advertising to the impact of consumer anxieties.

The Food & Drink Focus

With a post-pandemic interest in healthy eating and drinking, and an increase in grocery e-commerce and cooking at home, food and beverage marketing has seen interesting shifts. This focus digests new appetites and trends within the sector.

The Music Video Focus

From profiles of hot new promo supremos, to an in-depth analysis of groundbreaking promos and talents in the medium, this month’s focus tunes into the best in music video.