the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
)
Reflecting diverse perspectives needs to go beyond 'leveraging' them to honoring them, says Will Campbell, Co-Founder & CEO of Quantasy + Associates. It's time to end 'culture-jacking'.
Five things needed to conquer 2021
After a tough 2020 and, for many, a similarly tough start to 2021, Jeremy Hine, CEO at MullenLowe Group UK, outlines the five key elements which he believes businesses need now more than ever.
In this new world, experience can be a brand’s most powerful asset
As brands recalibrate their creative messaging for a post-pandemic landscape, Accenture Interactive Managing Director and Lead for Global Creative Agencies, Jeannine Falcone, believes that the route to success can be mapped out through experiences.
The future of brand experience is found in the metaverse
If you can't go to the event, then the event needs to come to you. In a year during which live entertainment became almost non-existent. Daniel Hemsley, Managing Director at Swamp Motel, reminds us that there's another world out there, and it's one we can all visit.
Empathy,emotions,andediting
Six totally realistic marketing predictions for 2021
From drunk shopping and sponsored souls to the rise of 'menimism' and the advent of 'out out of home' advertising, Culture Editor Amy Kean cracks open her fortune cookies to see where the industry in 2021 is most definitely headed.
Intent without action is not going to be enough
If we learned anything from last year it’s that things can always get worse, says Farah Dib, Co-Founder & Creative Director at TwentyTwenty. The world is in perpetual flux, but there is one constant: change is asymmetrical. It happens at different paces across society, and leveraging any of our learnings from 2020 starts with taking the necessary steps to get us all on the same page.
Why branded content is the future
Dominic de Terville, Director of Branded Content at Zinc Media, looks at why branded content will continue to be an area of expansion for brands looking to be an integral and authentic part of culture.
membership
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
Learn More
Rejection,acceptanceandthenewtech-forwardnormal
How to... use found footage
Oliver Merchant, EP at STALKR, talks us through the increased focus on using archival and stock footage in commercials over the past year, and how, instead of being 'make do', it can actually enhance a creative endeavour.
How freelancers can find their way in lockdown
During much of 2020 Hugh Todd, freelance creative director, writer and podcaster, felt helpless as job opportunities dried up and face-to-face meetings were curtailed. But he - and many other freelancers - found that the struggle to find work was alleviated after turning to a sometimes maligned social media platform and the chance to show off their creative wares.
membership
See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.
Learn More
