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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Bryan Senti & Abby Diamond by Bryan Senti & Abby Diamond on 23rd October 2020

From Hook and Line, owner Bryan Senti and partner Abby Diamond collaborate on an essay that reflects how music companies need to step up to match their audio talent to the ad content.

23rd Oct DIVERSITY FOCUS
Drawing closer: the progression of women in animation

Drawing closer: the progression of women in animation

With gender equality being a primary concern in live-action production, Final Frontier EP Julieta Zajaczkowski asks if enough is being done in the commercial animation sector.

21st Oct CULTURE CORNER
How not to... be a terrible person on social media

How not to... be a terrible person on social media

In the first of an ongoing, monthly series about various aspects of culture and their impact on advertising, shots' Culture Editor Amy Kean talks to comedian Sooz Kempner about how to conduct yourself on social media and avoid being a Reply Guy, or worse...

20th Oct DIVERSITY FOCUS
How we perceive Black strength is holding us back

How we perceive Black strength is holding us back

Strong, indefatigable, heroic... Black people are seen as tough customers because, well, they'd have to be to progress in a world - and in an industry - where the odds are stacked against them. But, argues Siân Blackman, Senior Account Manager at Creativebrief, being seen as strong could ultimately be a weakness in the fight for equality.

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Racism, rosters, and what you can do Racism, rosters, and what you can do
19th Oct DIVERSITY FOCUS

Racism,rosters,andwhatyoucando

In the months since the deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, many of us have confronted our industry’s continued sidelining of BIPOC talent—and the realities are harsh. Managing Partner of m ss ng p eces, Kate Oppenheim, reflects on how leaders can change the industry for the better, right now.

19th Oct
What is the future of television advertising?

What is the future of television advertising?

As the screen-watching landscape continues to change and viewing habits switch, can television - and therefore television advertising - hold its own? The Moon Unit examine the future of 'the hearth of the 20th century'.

16th Oct DIVERSITY FOCUS
Putting women behind the wheel

Putting women behind the wheel

Helping expose the boys club of stunt driving in the ad industry, the founders members of the Association of Women Drivers, Angela Meryl, Olivia Summers, and Dee Bryant, sit down and talk about their favorite stunts, tricks, and how the ad industry can achieve equity.

16th Oct DIVERSITY FOCUS
A sincere hope for diversity

A sincere hope for diversity

Is diversity a trend on which big brands, agencies and others in the advertising industry are attempting to capitalise? Dan Mallerman, Partner and Head of New Business at Kode, hopes not.

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Diversity: Is the industry doing enough? Diversity: Is the industry doing enough?
12th Oct DIVERSITY FOCUS

Diversity:Istheindustrydoingenough?

The impetus to affect change is growing, but are businesses and brands walking the walk or just talking the talk? Tim Cumming speaks to a range of industry leaders, directors and activists pursuing the goal of a level playing field in the creative industries.

9th Oct DIVERSITY FOCUS
When it comes to diversity, we’ve only just begun

When it comes to diversity, we’ve only just begun

Four months after the advertising industry pledged to change for the better, Sophie Gold, Founder & Executive Producer of Eleanor, asks how much work has really been done and where do we go from here?

8th Oct DIVERSITY FOCUS
How to... get serious about social mobility

How to... get serious about social mobility

To coincide with the launch of their News School collaboration with the Financial times – a two-week intensive education programme that recruits young people from less advantaged backgrounds - Brooklyn Brothers' Chief Creative Officer George Bryant and Head of Strategy Will Sansom discuss what it means to actively encourage class-diversity.

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