The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
TJ Sponzo, newly appointed as Commercial Director at Electric Theatre Collective, explores what a 60-year-old French film made of still photographs can teach us about advertising, at a time when AI is reducing the need for creative decision-making.
Snapshots - Claire Young, Girl&Bear
shots Co-Editor Danny Edwards talks to Girl & Bear CEO Claire Young about craft, AI, creative production, emerging talent and why human thinking still matters most.
Cracking the connection code
As online ennui and a renewed appetite for IRL meet-ups grow, Caroline Sparkes, Director of Global Brand Marketing, Sparks, suggests we reevaluate the power of offline networking and creative connections.
The human factor: How the industry is getting real
This year’s Cannes Lions saw the focus pulled on human versus machine, putting the AI tools that have entered the arena firmly in their place. Tim Cumming speaks to a range of industry voices as a new sense of the reality and power of human creativity dawns.
A24's Google deal tests whether a cult brand can ever really scale
Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The girl in the Elsa dress
As a father, and as an agency owner, Aidan Gibbons, Executive Creative Director & Co-Founder of Not Just Any, is dismayed by the recent changes to the UK's Equality & Human Rights Commission's code of practice. In an industry - and a world - where there is no such thing as 'normal', will the new rules change that?
An opinion about AI, that has nothing to do with AI
Imagination and insight are at the heart of great advertising, believes Morgan Whitlock, who aims to bring those traits into TheGardening.Club as Executive Producer of the VFX and AI studio. Because, as production becomes more competitive, simply using this new technology as a cost-saving device isn't enough.
Straight shooting from 2026's Young Arrows Co-Chairs
The Young Arrows shines a light on the industry's up-and-coming talent and, here, this year's jury Co-Chairs, Love Song MD and EP Shirley O'Connor, and 4Creative ECD David Wigglesworth, talk about the best ways to encourage young people into the industry, the challenges in doing so, and why the Young Arrows has an important role to play.
Snapshots - Kerry Tucker, Virtue
shots Co-Editor Jamie Madge talks to Virtue Worldwide President Kerry Tucker about branded entertainment, client nerves, toy catalogue diss tracks and why a great idea should never depend entirely on getting the talent.