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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Will Campbell by Will Campbell on 15th January 2021

Reflecting diverse perspectives needs to go beyond 'leveraging' them to honoring them, says Will Campbell, Co-Founder & CEO of Quantasy + Associates. It's time to end 'culture-jacking'.

15th Jan THE FUTURE FOCUS
Five things needed to conquer 2021

Five things needed to conquer 2021

After a tough 2020 and, for many, a similarly tough start to 2021, Jeremy Hine, CEO at MullenLowe Group UK, outlines the five key elements which he believes businesses need now more than ever.

14th Jan THE FUTURE FOCUS
In this new world, experience can be a brand’s most powerful asset

In this new world, experience can be a brand’s most powerful asset

As brands recalibrate their creative messaging for a post-pandemic landscape, Accenture Interactive Managing Director and Lead for Global Creative Agencies, Jeannine Falcone, believes that the route to success can be mapped out through experiences.

13th Jan THE FUTURE FOCUS
The future of brand experience is found in the metaverse

The future of brand experience is found in the metaverse

If you can't go to the event, then the event needs to come to you. In a year during which live entertainment became almost non-existent. Daniel Hemsley, Managing Director at Swamp Motel, reminds us that there's another world out there, and it's one we can all visit.

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Empathy, emotions, and editing Empathy, emotions, and editing
12th Jan

Empathy,emotions,andediting

Editor Zoe Schack, of Final Cut, explains how empathy impacts all of her work, and why trusting her feelings while sorting through footage is just as important as finding the right story to tell.

12th Jan THE FUTURE FOCUS
Six totally realistic marketing predictions for 2021

Six totally realistic marketing predictions for 2021

From drunk shopping and sponsored souls to the rise of 'menimism' and the advent of 'out out of home' advertising, Culture Editor Amy Kean cracks open her fortune cookies to see where the industry in 2021 is most definitely headed.

8th Jan THE FUTURE FOCUS
Intent without action is not going to be enough

Intent without action is not going to be enough

If we learned anything from last year it’s that things can always get worse, says Farah Dib, Co-Founder & Creative Director at TwentyTwenty. The world is in perpetual flux, but there is one constant: change is asymmetrical. It happens at different paces across society, and leveraging any of our learnings from 2020 starts with taking the necessary steps to get us all on the same page.

7th Jan THE FUTURE FOCUS
Why branded content is the future

Why branded content is the future

Dominic de Terville, Director of Branded Content at Zinc Media, looks at why branded content will continue to be an area of expansion for brands looking to be an integral and authentic part of culture.

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Rejection, acceptance and the new tech-forward normal Rejection, acceptance and the new tech-forward normal
6th Jan THE FUTURE FOCUS

Rejection,acceptanceandthenewtech-forwardnormal

2021 is going to be about one-upping the technology we saw used in 2020, says VMLY&R's Executive Creative Director, Experience Design, Walter Geer.

5th Jan THE FUTURE FOCUS
How to... use found footage

How to... use found footage

Oliver Merchant, EP at STALKR, talks us through the increased focus on using archival and stock footage in commercials over the past year, and how, instead of being 'make do', it can actually enhance a creative endeavour.

4th Jan THE FUTURE FOCUS
How freelancers can find their way in lockdown

How freelancers can find their way in lockdown

During much of 2020 Hugh Todd, freelance creative director, writer and podcaster, felt helpless as job opportunities dried up and face-to-face meetings were curtailed. But he - and many other freelancers - found that the struggle to find work was alleviated after turning to a sometimes maligned social media platform and the chance to show off their creative wares.

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