The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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With a new US administration rolling back environmental initiatives and corporations following suit, what future do green practices and messaging have in the advertising industry? Tim Cumming kicks off shots’ Sustainability Focus by speaking to stakeholders on both sides of the Atlantic.
Are content creators the third-sector’s secret weapon?
Campaigns for third-sector companies, those which are not for profit and non-governmental, can be hard to master; sometimes too schmaltzy, other times too hard-hitting. So, asks Geoffrey Chang, Creative Lead at eight&four, can content creators unlock the secrets to charitable messaging?
Long-form lessons: what to expect from feature-length filmmaking
Drawing from his recent experience of creating a documentary series for Nissan, Dark Horses Chief Creative Officer Steve Howell shares his insights, tips, and what advertising filmmakers should expect if they want to dip their toes into long-form content.
Los Angeles: in the line of fires
The big clean-up has started in LA after January’s wildfires ravaged the city. But what does this latest environmental disaster mean for the commercial production industry? Kicking off our Sustainability Focus, Lucy Aitken finds out how Tinseltown can recover.
From throwback to playback: how brands should leverage ‘nowstalgia’ for social
Whether it's an old piece of tech, a fashion throwback or a sound that takes you to a certain period in your life, nostalgia is a powerful tool, and one of which brands can and should take more advantage. Ben Jones, Director of Creative Studios at Coolr, steps back in time.
Thinking in pictures: why dyslexia is film production's secret strength
Though their dyslexia presents difficulties in reading and writing, Daisy Thomson, Head of New Business, and Sophia Ogilvie, Production Manager at Mad Cow Films, share how their visual way of thinking enhances problem-solving, script development, and project management.
Leading with ADHD: why neurodiversity is the secret sauce to better businesses
With their unconventional ways of thinking and ability to connect with diverse audiences, Melissa Chapman, CEO of Jungle Creations and The Wild by Jungle, explains why neurodivergent leaders can be a company's greatest strength.
If we built this: imagining an adland run by women
Better payment terms, more diplomatic pitching, paternity leave and agency-run daycare programmes are just a few of the utopian visions Sarah Eolin, Partner and EP at Tinygiant, thinks we'd see if the ad world was founded by women.
The creative confidence crisis: How AI is quietly reshaping our instincts
While AI is polishing our output and generating ideas at lightning speed, we're barely beginning to understand its potential impact on our brains. Isobel Farmiloe, Group Strategy Director Dazed Media, questions whether our confidence might be the hidden cost of incorporating AI into our creative processes.