the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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While the saying might go that 'imitation is the sincerest form of flattery', that doesn't always hold true, especially if your livelihood depends on a degree of originality. So, asks Amy Kean, why do some women feel it's ok to steal another woman's idea?
Can talented new minds fix a broken ad industry?
Jon Williams, Founder and CEO of The Liberty Guild suggests that the way we bring talent into adland is past its sell by date – the only way to save the industry is to seek creativity in different places.
The advertising industry and television are crossing paths
As the landscape rapidly shifts for both TV and advertising, Jack Newman, MD and Co-founder of Bullion Productions, part of All3Media, explores how breaking down traditional barriers between the two industries and embracing new collaborations can unlock fresh opportunities to survive and evolve.
How scene-stealing cinema campaigns give your brand the red carpet treatment
Talking to consumers is harder than ever, says Clare Turner, Chief Commercial Officer at Pearl & Dean. Too much noise, too many interruptions... but research suggests cinema can play a starring role, and not just on the screen.
Howcanbrandsgetthemostoutofsportsstars?
Super Bowl reviewed: a look at the ads that touched down in 2025
As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve Howell, CCO at Dark Horses, examines what truly worked this year, and how the usual contenders stacked up against some promising newcomers.
Is Netflix bringing us together, or is its personalisation pushing us apart?
Watching what you want, when you want, can be a great convenience, but is hyper-personalisation diluting the cultural impact of advertising? Cat Botibol, Business Development Director at Secret Cinema, thinks so, and believes creativity works best in crowds.
The spread of ‘the Super Bowl effect’
Since it began in 1966, the NFL’s annual league championship game has become so much bigger than just a big game, frequently commanding the largest audience among all American broadcasts during the year. Alexander Michaelsen, ECD of Jung von Matt SPORTS analyses how the showbiz around the Super Bowl is encouraging global sporting events to up their game.
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Risingabovethebiggame'beigetax'
Timing is everything; to release or not to release?
In advertising, like in life, timing can be everything. While previous thinking told us pre-releasing a new Super Bowl campaign was a creative no-no, that's not necessarily the case anymore. Kerry O'Connor, Group Strategy Director at McKinney, looks at why.
The Super Bowl template is an obstinate beast
What ads would make you sit up and take notice at the Super Bowl? Is the Big Game's demand for anthropomorphised animals and celebrity cameos really going to score big, asks John Carstens, Chief Creative Officer at Team DDB, or should brands – and their agencies – try to quiet the room through the power of contrast?
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More