Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
Believe it or not, today is World Goth Day and while some might say World Goth Night might be more appropriate, Harley Ilott, Head of UK Marketing at Snapchat, says that brands should try to be playful and authentic with sub-cultures, but first – and most importantly – must understand them.
Jon Elsom, Group ECD at McCann, talks to shots about his four-year journey to launch and publicise the groundbreaking sunscreen certification – Reef Protection Factor (RPF) – that’s helping to set a new industry standard in the protection of coral reefs.
May is Mental Health Awareness Month and here Becky Morrison, producer and founder of The Light, asks the advertising industry – what if the way we work is both hurting people and diminishing the quality of the work itself?
While silence might sometimes be golden, speaking up can be the diamond-bladed tool needed to cut through lies and apathy, says Amy Kean. Mealy-mouthed acquiescence may seem appropriate to keep the peace, but holding your tongue is only fuelling the negative noise.
Clive Russell, graphic designer and founder of agency This Ain’t Rock’n’Roll, and Dave Bell, Creative Partner of KesselsKramer, discuss their work on what is arguably the most crucial marketing comms in our species’ history – the ‘branding’ of environmental movements Extinction Rebellion and Ocean Rebellion.
From shows like Drive to Survive to inclusive social media trends, sports fandom is evolving, embracing new audiences and giving brands new ways to engage. Alex Brown, Head of Sport & Entertainment (UK) at EssenceMediacom, investigates.
Chris Rhodes, founder and creative director of Experience, is on a mission to make sustainable production a priority. Here, he discusses the innovative techniques driving greener production, how client expectations are changing, and why responsible set design is just good business.
We've all heard those sound-a-likes (often in supermarkets) that take a popular song and cheaply butcher it. A great re-record of a classic track is nothing like that, says GAS Music's Creative Director Greg Owens; they're "a creative act of stewardship" that require expertise and artistry.
As well as being a disruptor of traditional creative culture and an ethical minefield, artificial intelligence is also – unbeknownst to many – having a huge impact on our climate. Freelance Group Creative Director Ben Kay takes time away from LinkedIn to explain AI's sustainability shockwaves.
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