the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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A ‘discreet solution for pads and tampons’, invented by two men, throws further light on the lengths to which women are sometimes forced to go to appease men. Inspired by some apt quotes from Margartet Atwood’s The Handmaid’s Tale, Amy Kean says an apology would be more welcome than yet another bloody product.
Pleasure in progress: The dopamine deficit
As we look to burst out of the coronavirus pandemic bubble we've been forced to live in, Murillo Meireles, Strategic Planner at Missouri Creative, examines the different ways in which human biology might play a part in how consumers could approach our re-found freedoms.
How animating in real-time is changing the game in adland
Tim Dillon, SVP Growth at MediaMonks, explains how the same Unreal Engine technology that drives some of the world’s most popular games like Fortnite, Rocket League, and Kingdom Hearts III is opening new doors in advertising creative production.
What's the score? Composing for animation
From Studio Ghibli to Disney, Joe Worters, award-winning composer at Blind Pig and Absolute, explains how the use of music differs greatly between live-action and animated pieces of work.
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Women in creative production: What we gain when women take a seat at the table
Senior Communications Manager for McCann, Nathalie Abiodun, talks to three women about the ways in which the ad industry can further support women and why professional mentorship is the greatest gift women can give each other.
How to animate your own music video
Musician George Moir, who spends hundreds of hours animating his own music videos in a papery collage-style inspired by childhood toys, shares six steps to help animators find their story and execute their ideas... no matter how much planning it might take.
Comedy on a bell curve
Comedy director and laugh expert Jordan Brady, of Kaboom, delivers the Pro Tips for funny scripts and ad-libs, with all assumptions herein supported by rigorously imagined research, tested on the killing grounds of the editing rooms, and determined from super sciency screening sessions.
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Thelackofwomenincomedyisnojoke
How not to... talk to women
In her continuing series of video interviews shots Culture Editor Amy Kean talks to the authors of a new book about how and why brands still get it wrong when they're trying to talk to women.
Laughing at the worst times
Making light of traumatic situations is part of the human condition, and in this profile of Greenpoint Pictures' Ghost + Cow (John Carlucci and Brandon LaGanke), the two directors discuss their polarizing short film, how comedy can converge with grief, and what advertisers can do to make their audiences laugh.
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