theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus

the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Daniel Capstick by Daniel Capstick on 9th January 2020

Daniel Capstick, Creative Director at DixonBaxi, outlines why following everyone else could mean you get lost in the crowd.

20th Dec
So, who did win Christmas 2019?

So, who did win Christmas 2019?

In his now annual report, Daniel Fisher, Global ECD for Unilever and Special Projects for Ogilvy, gathers on the family sofa with his two daughters to look over the Christmas commercials of 2019.

20th Dec
The love Labour lost: why is it so hard to win over the working class?

The love Labour lost: why is it so hard to win over the working class?

In the aftermath of last's week's UK election result Amy Kean looks at how both political parties and advertisers have a tendency to patronise - and ultimately alienate - the working class.

19th Dec
The dawn of privacy: Why brands need to get creative on social media

The dawn of privacy: Why brands need to get creative on social media

Tamara Littleton, CEO of The Social Element, looks at the increasing inclination for Generation Z-ers to choose less public methods of social media communication, and what this might mean for brands.

Don’t miss new shots content – sign up to our mailing list.

Stay up-to-date with the latest news, insight and inspiration for the global creative community.

2019 in review with... Richard Denney 2019 in review with... Richard Denney
18th Dec

2019inreviewwith...RichardDenney

St Luke's ECD Richard Denney glances over 2019 revealing some of his favourite work from across the year - including his Christmas crackers - and his thoughts on the twelve months ahead.

17th Dec
2019 in review with... Sam Walker

2019 in review with... Sam Walker

Uncommon Creative Studios' ECD, Sam Walker, thinks it's an exciting time for advertising but as for Britain and its political system, well, let's say he has a few biting comments...

16th Dec
The dark underbelly of internet marketing

The dark underbelly of internet marketing

The Moon Unit takes us on a dark journey into the world of 'astroturfing', as they examine the blurry lines between internet influence and online manipulation.

12th Dec
Mnemonics aren’t new, but audio is causing waves again

Mnemonics aren’t new, but audio is causing waves again

Lend an ear to Yelena Gaufman, Strategy Partner at Fold7, as she explains why sonic branding could be top of the advertising charts in 2020.

Unlock the full power of shots with a Sourcemembership

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Learn More
The funny business of comedy directing The funny business of comedy directing
12th Dec

Thefunnybusinessofcomedydirecting

Station Films director Brendan Gibbons is one of the industry’s most renowned comedy directors. His ongoing work for Progressive Insurance has built a series of established characters and, here, he discusses the processes involved in creating the right environment for comedy gold.

11th Dec
In the lair of The Bear

In the lair of The Bear

Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.

6th Dec
2019 in review... with Jason Felstead

2019 in review... with Jason Felstead

Jason Felstead, Co-founder and Executive Producer at international production company HAMLET, worries about the falling levels of creativity but believes passion is the answer.

Unlock the full power of shots with a Sourcemembership

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Learn More
shots.net uses cookies to enhance your experience – by continuing to browse this site you are agreeing to our use of cookies. Click here to learn more.

Are you in the boat or are you out?

To ensure your place in the boat and gain the credit you deserve for that great idea, enter shots Awards The Americas by 29 January.

Enter The Awards