the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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It's not only wrapping paper that gets recycled at Christmas, says Damon Collins, Founder of Joint, as he casts a weary cliché-spotting eye over the UK's festive marketing 2024. However, he concedes, there were a couple of gems that shone brightly amid the fairies and gingerbread.
Why Russell Brand’s baptism is a depressing turning point for men’s mental health
If a holy hand of forgiveness is sought, does that really absolve a man's sins? If a mental health diagnosis is declared, does that truly exonerate any male transgression? No, of course it doesn't, says Amy Kean, but if famous and fallible people keep insisting it does, where does that leave the already fragile men’s mental health movement?
Does 'exclusive' really exist anymore?
As a director, you might be 'exclusive'. But, asks Luke Lashley, Founder of Departure, is that really the case? Is the traditional model for director representation working, or is it time to rebuild the future?
The more things change...; what the future can learn from the past
The more things change, the more they stay the same. Despite evolving industry practices, death-knell predictions for traditional approaches, and fears of technological upheaval, Washington Square Films Founder Joshua Blum, and EVP of Production/Producer Han West, believe that advertising's key tenets remain its core power.
The Fisher family Christmas review of 2024
Christmas is all about traditions and, here at shots, one such tradition is that Daniel Fisher, the Global CCO of INGO and member of Ogilvy's Worldwide Creative Council, along with his two young daughters Know It Alls, cast their collective creative eye over advertising's Christmas campaigns.
Do something, Gromit!’ The beauty of sculpting a project frame-by-frame
With the upcoming release of a new Wallace & Gromit film this Christmas, Joseph Boyle, Senior Film Editor at Wonderhatch, looks at why more traditional filmmaking techniques still offer something special, despite the advancement of creative technologies.
Does the industry really need more traditional advertising? YES (_) NO (☑️)
If consumers don't want their TV viewing interrupted by adverts, but agencies feel like they're held hostage by traditional formats, then Leo Macias, Founder of Noad Creative, suggests those agencies start saying 'no'!
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Brands and fans: the power of connecting with communities
Looking at the success of brands and icons from LEGO to Taylor Swift, four industry experts share how engaging in fan communities could prove an effective alternative to traditional advertising in the coming year.
The enduring magic of 2D animation
As artificial intelligence continues to cast a technological spell on much of the industry, what of more established techniques? Well, says Nexus Studio's Lead EP, Anthony Austin, the old magic of 2D animation remains able to bewitch, beguile and push the boundaries of creativity.
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Learn More