Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
Social shaming and online outrage are this century's bloodsport. Fingers are pointed - sometimes erroneously - and behaviour is dissected but, argues Amy Kean, without action after the indignation then it's all pointless.
Tom McGirr, Head of Strategy at The Wild, reflects on the England football team's recent Euros defeat, the racism that followed it, and what advertising can do to counteract such behaviour.
This year the Shark Awards is back and calling Brighton home for the time being. We speak to jury president LA Ronayne about the importance of industry gatherings, the standard of pandemic-era work and why you need to lean into the stuff you love.
With the delayed Tokyo 2020 Games officially opening today, Andy Gallagher, Vice President of Client Engagement at Analytic Partners London, looks at how the pandemic-hit event can still end in a podium finish for some brands.
Mike Warzin, a director for Arts & Sciences, and a lifelong sports fanatic, takes us back to Chicago in the 90s to tell us why a production crew is like a sports team.
Kalle Hellzén, Chief Creative Officer at 180 Amsterdam, highlights the power of friction to force marketers out of auto pilot because, when you optimise for the average, you create for no one.
Brands have always sought to harness the godlike power of sports personalities but, these days, sporting partnerships are less about shifting product, more about pushing social change. From the rise of ‘sportivism’ to a new squad of TikTok influencers, Selena Schleh examines how -and why – the goalposts have moved.
Essence's Garrick Schmitt and Alex Maikowski, EVP Global Experience Design and Senior Director Creative Strategy respectively, examine how brands that are collaborating are managing to push new creative boundaries.