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The Insight

Percipient thought-pieces and opinions from some
of the world’s most respected industry leaders.

Harley Ilott by Harley Ilott on 22nd May 2025

Believe it or not, today is World Goth Day and while some might say World Goth Night might be more appropriate, Harley Ilott, Head of UK Marketing at Snapchat, says that brands should try to be playful and authentic with sub-cultures, but first – and most importantly – must understand them.

21st May
SUSTAINABILITY FOCUS
A vital message in a (sunblock) bottle

A vital message in a (sunblock) bottle

Jon Elsom, Group ECD at McCann, talks to shots about his four-year journey to launch and publicise the groundbreaking sunscreen certification – Reef Protection Factor (RPF) – that’s helping to set a new industry standard in the protection of coral reefs.

16th May
Why mental wellbeing is the key to creativity

Why mental wellbeing is the key to creativity

May is Mental Health Awareness Month and here Becky Morrison, producer and founder of The Light, asks the advertising industry – what if the way we work is both hurting people and diminishing the quality of the work itself?

15th May
Is ‘people pleasing’ actually fuelling fascism?

Is ‘people pleasing’ actually fuelling fascism?

While silence might sometimes be golden, speaking up can be the diamond-bladed tool needed to cut through lies and apathy, says Amy Kean. Mealy-mouthed acquiescence may seem appropriate to keep the peace, but holding your tongue is only fuelling the negative noise.

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Planet Earth has Attenborough, but the internet has no one
9th May

Planet Earth has Attenborough, but the internet has no one

David Attenborough turned 99 yesterday, and with decades behind him of looking out for planet Earth, he is rightly celebrated. But who's looking out for humans in the ever evolving digital landscape, asks Hester Bates, Chief Marketing Officer at TrueRights.

8th May
SUSTAINABILITY FOCUS
Grand designs to save the planet

Grand designs to save the planet

Clive Russell, graphic designer and founder of agency This Ain’t Rock’n’Roll, and Dave Bell, Creative Partner of KesselsKramer, discuss their work on what is arguably the most crucial marketing comms in our species’ history – the ‘branding’ of environmental movements Extinction Rebellion and Ocean Rebellion.

1st May
Shift happens; brands and evolving sports fandoms

Shift happens; brands and evolving sports fandoms

From shows like Drive to Survive to inclusive social media trends, sports fandom is evolving, embracing new audiences and giving brands new ways to engage. Alex Brown, Head of Sport & Entertainment (UK) at EssenceMediacom, investigates.

28th Apr
SUSTAINABILITY FOCUS
Building it better: behind the scenes of sustainable set design

Building it better: behind the scenes of sustainable set design

Chris Rhodes, founder and creative director of Experience, is on a mission to make sustainable production a priority. Here, he discusses the innovative techniques driving greener production, how client expectations are changing, and why responsible set design is just good business.

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Beyond the hype: how should brands navigate the cultural zeitgeist?
25th Apr

Beyond the hype: how should brands navigate the cultural zeitgeist?

In today's hyper-competitive attention landscape, all brands need to tap into contemporary culture – that much is clear. But Yuliana Safari, Strategy Director at JDO Global and Monique Centrone, Head of Cultural Strategy at Ipsos Strategy3 argue that winning at pop culture isn’t the only way to do it.

24th Apr
The enduring art of the re-record

The enduring art of the re-record

We've all heard those sound-a-likes (often in supermarkets) that take a popular song and cheaply butcher it. A great re-record of a classic track is nothing like that, says GAS Music's Creative Director Greg Owens; they're "a creative act of stewardship" that require expertise and artistry.

17th Apr
SUSTAINABILITY FOCUS
AI's power play, and its impact on our world

AI's power play, and its impact on our world

As well as being a disruptor of traditional creative culture and an ethical minefield, artificial intelligence is also – unbeknownst to many – having a huge impact on our climate. Freelance Group Creative Director Ben Kay takes time away from LinkedIn to explain AI's sustainability shockwaves.

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