theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus
Log in
Logged in
Search the archives

the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Amy Kean by Amy Kean on 21st April 2021

A ‘discreet solution for pads and tampons’, invented by two men, throws further light on the lengths to which women are sometimes forced to go to appease men. Inspired by some apt quotes from Margartet Atwood’s The Handmaid’s Tale, Amy Kean says an apology would be more welcome than yet another bloody product.

16th Apr
Pleasure in progress: The dopamine deficit

Pleasure in progress: The dopamine deficit

As we look to burst out of the coronavirus pandemic bubble we've been forced to live in, Murillo Meireles, Strategic Planner at Missouri Creative, examines the different ways in which human biology might play a part in how consumers could approach our re-found freedoms.

15th Apr ANIMATION FOCUS
How animating in real-time is changing the game in adland

How animating in real-time is changing the game in adland

Tim Dillon, SVP Growth at MediaMonks, explains how the same Unreal Engine technology that drives some of the world’s most popular games like Fortnite, Rocket League, and Kingdom Hearts III is opening new doors in advertising creative production.

9th Apr ANIMATION FOCUS
What's the score? Composing for animation

What's the score? Composing for animation

From Studio Ghibli to Disney, Joe Worters, award-winning composer at Blind Pig and Absolute, explains how the use of music differs greatly between live-action and animated pieces of work.

Don’t miss new shots content – sign up to our mailing list.

Stay up-to-date with the latest news, insight and inspiration for the global creative community.

Welcome to Pandemic U Welcome to Pandemic U
8th Apr ANIMATION FOCUS

WelcometoPandemicU

Tiago Marcondes, Creative Director at LOBO, takes us through the classes that young animators have had to pass after a year of disruption across the industry, and explains why companies need to adjust to Gen Z, not the other way around.

5th Apr
Women in creative production: What we gain when women take a seat at the table

Women in creative production: What we gain when women take a seat at the table

Senior Communications Manager for McCann, Nathalie Abiodun, talks to three women about the ways in which the ad industry can further support women and why professional mentorship is the greatest gift women can give each other.

2nd Apr ANIMATION FOCUS
How to animate your own music video

How to animate your own music video

Musician George Moir, who spends hundreds of hours animating his own music videos in a papery collage-style inspired by childhood toys, shares six steps to help animators find their story and execute their ideas... no matter how much planning it might take.

31st Mar COMEDY FOCUS
Comedy on a bell curve

Comedy on a bell curve

Comedy director and laugh expert Jordan Brady, of Kaboom, delivers the Pro Tips for funny scripts and ad-libs, with all assumptions herein supported by rigorously imagined research, tested on the killing grounds of the editing rooms, and determined from super sciency screening sessions.

Unlock the full power of shots with a Sourcemembership

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Request a demo
The lack of women in comedy is no joke The lack of women in comedy is no joke
31st Mar COMEDY FOCUS

Thelackofwomenincomedyisnojoke

Bold’s Camila Zapiola challenges the deeply unfunny ad land assumptions that prevent women from getting the laughs.

30th Mar CULTURE CORNER
How not to... talk to women

How not to... talk to women

In her continuing series of video interviews shots Culture Editor Amy Kean talks to the authors of a new book about how and why brands still get it wrong when they're trying to talk to women.

26th Mar COMEDY FOCUS
Laughing at the worst times

Laughing at the worst times

Making light of traumatic situations is part of the human condition, and in this profile of Greenpoint Pictures' Ghost + Cow (John Carlucci and Brandon LaGanke), the two directors discuss their polarizing short film, how comedy can converge with grief, and what advertisers can do to make their audiences laugh.

Unlock the full power of shots with a Sourcemembership

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Request a demo