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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

The Moon Unit by The Moon Unit on 23rd May 2022

Politics is just the art of getting things done, but has come to mean so much more. The Moon Unit look at the push-and-pull of a commercial shoot, examining who's really in charge, the tricky question of tribes and the ultimate conundrum of how to foster good communication.

20th May
So your production partner is ‘woman-owned’, but is it woman-run?

So your production partner is ‘woman-owned’, but is it woman-run?

Leslie Harro, owner and EP of Havoc Content, identifies how a system which relies on good faith is being undermined, leading to clients missing out on the true value which comes from working alongside a woman-run company.

18th May
When did ‘authentic’ become an art direction?

When did ‘authentic’ become an art direction?

Simon Richings, ECD of We Are Social, explores the rise of pseudo-authenticity and how brands attempting to simulate ‘realness’ can end up with phony baloney that consumers see right through.

17th May COMEDY FOCUS
Why modern comedy ads are no joke

Why modern comedy ads are no joke

Is comedy curtailed by a committee? Do we need flexibility in order to allow jokes to evolve? How has humour changed in the last few decades in advertising? Merman director and comedic commercial legend Guy Manwaring discusses the role of gags in an industry nervous to act on impulse.

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In marketing, as in comedy, originality is the key to success In marketing, as in comedy, originality is the key to success
16th May COMEDY FOCUS

Inmarketing,asincomedy,originalityisthekeytosuccess

Rik Moore, Managing Partner for Strategy at The Kite Factory, on why having a distinctive voice is vital, whether you're selling a punchline or a product.

16th May
Access for all; why digital design for your whole market matters

Access for all; why digital design for your whole market matters

Accessibility in design isn't just about the visually impaired, says Chris Perowne, Head of Design at INITIALS, and while that's still important, there are many other considerations to take into account if you want to make your brand an open door for everyone.

13th May
Cultural diversity in design

Cultural diversity in design

Barella Roberson, Senior Brand Consultant at 1HQ USA, says that brands that manage to put all the pieces together to create authentic, effective and innovative products will win the hearts, minds and money of consumers.

9th May COMEDY FOCUS
How comedy has shaped my creativity

How comedy has shaped my creativity

Jonathan Grant, Senior Creative at The Brooklyn Brothers London, has been involved in comedy for 18 years. Here he explains the lessons comedy has taught him and how he's applied them to advertising.

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The power of comedy to connect The power of comedy to connect
6th May COMEDY FOCUS

Thepowerofcomedytoconnect

VaynerMedia London creative team Yama Noorzad and Matt Luke on why they set their colleagues a creative, comedic challenge, and how comedy can be a magical element.

4th May COMEDY FOCUS
How to bring out the funny in any celebrity

How to bring out the funny in any celebrity

Director Danny Corey has worked with various celebrities and sports stars and here explains the best ways of conjuring the comedy from your non-professional acting talent.

29th Apr COMEDY FOCUS
The psychology of comedy

The psychology of comedy

In a readers' poll of the best ad of all time run by Campaign in 2008, every entry in the top ten was a comic commercial, with John West's 2000 classic, Bear, being the winner. Here, G Neil Martin, Honorary Professor of Psychology at Regent's University of London, and author of the book The Psychology of Comedy, delves into the mechanics of humour and explores the role of mirth in marketing.

Source + membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More
shots is powered by Slate

The smartest way to manage, present and pitch your work.

Request a demo