the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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Robin Licklitler, Chief Experience Officer of Sparks, explores how, in a world riven with antagonism, bringing some generosity into commerce can be a win win.
Creating music for comedy spots is no laughing matter
Andrew Sherman, Founder and CCO at BUTTER Music and Sound, explains how music is an important ingredient in most comedy spots and that, while you might laugh at the end result - in fact, hopefully you do - creating it is a serious business.
Why more high-street brands need to embrace midlife women
As luxury fashion labels like Burberry and Loewe embrace older female icons in their advertising, high-street brands are lagging behind. Louise Canham, Associate Creative Director of House 337, explains why more brands should be spotlighting the vibrant and diverse reality of midlife women.
Lionising the Lionesses: why brands need to champion women’s football
Chloe Morgan, former footie pro – who last played as goalkeeper for Crystal Palace – now heads up She's a Baller, a women's football advocacy group and part of Rising Ballers, a women's football publisher and agency. Here she explains why brands backing the women’s game is a smart move.
How to create ads with football megastars
With the Euros coming to its dramatic conclusion, Josh Pearce and Sean Johnson, CDs at Dark Horses, draw on their experiences of creating ads with such stars as Beckham, Messi, Kane, and more, to share tips on handling sporting egos, pitching off-pitch ideas and what happens when a shoot goes off-target.
The hidden costs of the sound of music
Using famous tracks might mean immediate recognition, but is it always the best choice to make for your campaign? There's the sometimes astronomical cost to consider, but also creative contemplations to examine. So, listen up as Gary Hilton, Director of GAS Music, cues up a set list of situations.
The new machines making waves in audio
The creative world of sound, music, design and voice-over is at the forefront of an AI-led tech revolution that is poised to lend a hand – or to take the hand that feeds it and replace it completely. Tim Cumming talks to the sound creatives wrapping their ears around the unfolding possibilities and possible pitfalls.
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How can brands score at Euro 2024?
We're getting to the business end of the Euros, but which brands have played a blinder so far, and how can other brands get on the scoresheet in the future? Alex Brown, Head of Sport & Entertainment UK at EssenceMediacom, goes over the tactics.
How can brands leverage music events?
When Taylor Swift's Eras tour came to the UK last month it caused literal seismic activity, but are brands missing out on earth-moving moments by ignoring the power of live music? Three ad experts riff on the question.
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Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More