the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
)
Olly Lawder, Senior Strategy Director at Revolt, lays out some of the issues that much of the world thinks about and asks what brands and the wider advertising community can do to make sure they stay top of mind.
Craft over code: AI is a powerful production tool—but are we using it the right way?
There’s no denying that AI has the potential to streamline production, but efficiency doesn’t equate to impact. Dom Goldman, Founder & Chief Creative Officer at You’re the Goods and creator of the Papaya Swing spot, explores how we can use it without sacrificing craft for convenience.
Decentralisation: The Great Platform Reset
Tom Quantrell-Cousins Langan, Head of Strategy at Social Element explores the future of the social media landscape, suggesting that more forward-thinking brands are already shifting toward community-owned spaces, paving the way for decentralised platforms that put people first.
The neurodiverse edge: the untapped potential in creative industries
The ad world thrives on innovation, yet often conforms to trends that exclude neurodivergent individuals. Kicking off shots' neurodiversity focus, lecturer/strategist and brand consultant Dr Vina S. Theodorakopoulou explains how, by embracing neurodiversity, brands can tap into new revenue streams while boosting inclusivity.
“I’ve been white womanned”; is internalised misogyny fuelling a worrying wave of social media imitation?
While the saying might go that 'imitation is the sincerest form of flattery', that doesn't always hold true, especially if your livelihood depends on a degree of originality. So, asks Amy Kean, why do some women feel it's ok to steal another woman's idea?
Can talented new minds fix a broken ad industry?
Jon Williams, Founder and CEO of The Liberty Guild suggests that the way we bring talent into adland is past its sell by date – the only way to save the industry is to seek creativity in different places.
The advertising industry and television are crossing paths
As the landscape rapidly shifts for both TV and advertising, Jack Newman, MD and Co-founder of Bullion Productions, part of All3Media, explores how breaking down traditional barriers between the two industries and embracing new collaborations can unlock fresh opportunities to survive and evolve.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
How can brands get the most out of sports stars?
Tom Gent, Co-Founder and Head of Creative at sports content studio, Founder Creative, explores what happens when sports and brands collide and shares tips on making ads with athletes.
Super Bowl reviewed: a look at the ads that touched down in 2025
As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve Howell, CCO at Dark Horses, examines what truly worked this year, and how the usual contenders stacked up against some promising newcomers.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More