the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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When looking at design, Wendy Johansson, Vice President of Experience for Publicis Sapient, gives some pointers for how to identify where representative design can excel, and why it sometimes falls short of inclusivity.
Audio sessions without clients = football without the crowds
Grand Central Recording Studios sound designer Munzie Thind looks at how the absence of crowds/clients has changed the experimentation and performance of artists and players alike.
Despite the difficulties, make 'em laugh
Creating commercial comedy gold can be hard, says Laura Muse, Creative Director at VCCP London, but ignore the Twitterati and let your funny bone lead the way.
Facing down racism: lessons and learning
These questions finish up the Facing down racism series, where Black people and People of Color help pull back the curtain on how harm caused by microaggressions, blatant racism, and harm within the industry can be rectified.
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Amy Kean asks; Karen, meme or mean?
We continue with YDA Week 2020 as Brand and Innovation Director and Partner at &us, Amy Kean, looks at humour in the age of social media and the impact on culture of memes.
Sounds funny: Why adland needs a post-lockdown injection of humour
Scott Little, Head of Audio at Big Kahuna, muses on how audio can help achieve a much-needed laugh.
Facing down racism: Pushback and apathy
In the second of a series of interviews, Black people and People of Color explain who pushes back against their perspectives and how we can fight apathy in the industry.
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Why brands doing good fail, and what you can do about it
Marketing activist on a mission and branding and sustainability professional Thomas Kolster argues that brands trying to save the world can be problematic and that instead of them trying to work out why they matter, they need to understand who they can help consumers to be.
Facing down racism: experiences from adland
In the first of a series of interviews, shots Features Editor, Linda H. Codega, has teamed up with Elisha Smith-Leverock, a Black director working in the German and UK markets, to help identify and confront racism in advertising.
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