The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
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To in-house, or not to in-house, that is the question. Or is it? asks Mark Harrison, Head of Creative at Postcode Lottery. The format, the technology and the people are just some of the things which need to be considered, and as long as great work is the destination, the route can alter.
The language of movement
As Senior Motion Designer at Entropico, Toby Garrow sees movement through a motion design lens, where emotion, rhythm, and behaviour are distilled into their most essential forms and cinematography is connected to performance and intuition.
Is AI the end of production, or a new beginning?
Considering Omnicom and IPG’s recent job cuts and the AI revolution, Jon Williams, Founder and CEO of The Liberty Guild wonders if labour is reduced at scale, what replaces it? And if cost barriers fall, how will craft be redefined?
AI, production, and the value of perspective
Artificial intelligence may make it seem that anything is possible but, says Alex Cowley, Head of Production at Neverland, that isn't always the case. It is a producer's job to bridge the gap between 'potential' and 'achievable', all while keeping craft at the forefront.
Customer experience: Are brands using this sleeping giant?
Tom Primrose, Strategy Director at marketing consultancy and creative studio Nonsense, explores the often overlooked value of brands spending quality time with their customers.
How brands should show up in women's sports
BANDIT Executive Producer Laura Relovsky explores why storytelling around female athletes is resonating more than ever.
What SNL UK can teach marketers about cultural nuance
The hugely successful Saturday Night Live has recently travelled across the Pond from the US to the UK. But, says Dominic Dithurbide, VP of Marketing at MarketFully, success in one territory doesn't guarantee success elsewhere, a lesson advertising must pay heed to.
British Arrows at 50: Cutting to the craft
The new co-chairs of the British Arrows’ Board of Directors, Dom Thomas and Charlie Gatsky-Sinclair, talk to Tim Cumming about their plans for the future of the Arrows as it marks five decades celebrating craft and creativity.
How creator collaboration is shaping the production process
From Reese Witherspoon to YouTubers, a new wave of entrepreneurs are rewriting the rules of production. Founder of talent management agency Season25, Jessica Joseph, explores how digital talent is gaining creative control and turning collaboration into the blueprint for the future of content.