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the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Wendy Johansson by Wendy Johansson on 7th August 2020

When looking at design, Wendy Johansson, Vice President of Experience for Publicis Sapient, gives some pointers for how to identify where representative design can excel, and why it sometimes falls short of inclusivity.

6th Aug
Audio sessions without clients = football without the crowds

Audio sessions without clients = football without the crowds

Grand Central Recording Studios sound designer Munzie Thind looks at how the absence of crowds/clients has changed the experimentation and performance of artists and players alike.

31st Jul COMEDY FOCUS
Despite the difficulties, make 'em laugh

Despite the difficulties, make 'em laugh

Creating commercial comedy gold can be hard, says Laura Muse, Creative Director at VCCP London, but ignore the Twitterati and let your funny bone lead the way.

30th Jul
Facing down racism: lessons and learning

Facing down racism: lessons and learning

These questions finish up the Facing down racism series, where Black people and People of Color help pull back the curtain on how harm caused by microaggressions, blatant racism, and harm within the industry can be rectified.

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YDA's presidential 1-to-1 YDA's presidential 1-to-1
29th Jul YDA WEEK 2020

YDA'spresidential1-to-1

In the penultimate 1-to-1 from this year's YDA Week 2020, this year's Jury Chairman, Karim Bartoletti, and the YDA President, Francois Chilot, discuss the event, the industry and the tumultuous past few months.

28th Jul YDA WEEK 2020
Amy Kean asks; Karen, meme or mean?

Amy Kean asks; Karen, meme or mean?

We continue with YDA Week 2020 as Brand and Innovation Director and Partner at &us, Amy Kean, looks at humour in the age of social media and the impact on culture of memes.

24th Jul COMEDY FOCUS
Sounds funny: Why adland needs a post-lockdown injection of humour

Sounds funny: Why adland needs a post-lockdown injection of humour

Scott Little, Head of Audio at Big Kahuna, muses on how audio can help achieve a much-needed laugh.

23rd Jul
Facing down racism: Pushback and apathy

Facing down racism: Pushback and apathy

In the second of a series of interviews, Black people and People of Color explain who pushes back against their perspectives and how we can fight apathy in the industry.

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Pete Cain's top 10 comedy spots (and more) Pete Cain's top 10 comedy spots (and more)
22nd Jul COMEDY FOCUS

PeteCain'stop10comedyspots(andmore)

To accompany his interview for our comedy focus, Pete Cain has listed his 10 favourite comedic commercials, along with a few bonus additions.

20th Jul
Why brands doing good fail, and what you can do about it

Why brands doing good fail, and what you can do about it

Marketing activist on a mission and branding and sustainability professional Thomas Kolster argues that brands trying to save the world can be problematic and that instead of them trying to work out why they matter, they need to understand who they can help consumers to be.

16th Jul
Facing down racism: experiences from adland

Facing down racism: experiences from adland

In the first of a series of interviews, shots Features Editor, Linda H. Codega, has teamed up with Elisha Smith-Leverock, a Black director working in the German and UK markets, to help identify and confront racism in advertising.

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See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

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