the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
)
BBH CCO Alex Grieve and The Corner Shop director Sara Dunlop are jury chairs for the 2023 British Arrows and Craft Arrows respectively. Here they discuss the challenges of leading a jury, the state of the industry post-pandemic, and why being able to diplomatically tell people to 'shut the fuck up' is a necessary skill.
The democratisation of production: why access can’t replace experience
Dalia Burde, Founder/Executive Producer at Avocados and Coconuts, argues that encouraging new talent to get the most out of their ability is crucial, but the difference between opportunity and exploitation can be a fine line.
Investing in diverse new talent must be more than checking a box
Thibaut Estellon, Founder & Executive Producer at REVERSE, believes the industry can do more for emerging talent, especially those from diverse backgrounds, and argues that experience isn't everything.
Ten top tips for new directors
Prudence Beecroft, Managing Director of Odelay Films shares highlights from her recent seminar at the UK Creative Festival in Margate, ‘Crafting your creativity – How to stand Out as a Director'.
Thepowerofmentorships:couplingupforcreativity
Why the agency ladder isn't the only way to the top
Are TV ad campaigns in the doldrums? Simon Hewitt, Managing Partner & MD at Orange Panther Collective, believes so, and also thinks that a different way for creatives to approach the briefs - and their careers - could be the answer.
How to provide a multi-generational company culture and why one size doesn’t fit all
With new talent focusing on culture when considering joining companies, Parry Jones, Deputy CEO of the What’s Possible Group explores how to create a winning workplace for all ages.
The lure of the new… and how to hack it
Like magpies attracted to shiny things, humans are attracted to the new. This, as The Moon Unit examines, is a hardwired, evolutionary phenomenon that could save your life or help you sell deodorant, because emphasising new is one of the oldest tricks in the book.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
Gaming:anuntappedcreativecanvas
How marketers can help brands find their voice
What, how and why brands choose to advertise is under increasing scrutiny as consumers move towards more thoughtful purchasing. David Kells, Director of Strategic Partnerships at Raconteur, examines how brands are getting their approach to purposeful advertising wrong and what they can do to find an authentic voice.
Creativity in a cost-of-living crisis
With the sun setting on summer and, for many, a financially tough winter on the horizon, Jon Evans, Chief Customer Officer at System1, examines how brands can approach the cost-of-living crisis and why doing nothing might be the biggest risk of all.
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More