The Insight
Percipient thought-pieces and opinions from some
of
the world’s most respected industry leaders.
)
Olaf van Gerwen, Founder & Global Creative Director at Chuck Studios, finds that AI-generated food may be everywhere, but our finely tuned appetite for the real thing means even the smallest synthetic slip-up can leave a bad taste.
How an agentic AI course changed my mind about AI adoption
Rather than seeing artificial intelligence as a threat to her job, FIN Studios Head of Studio, Tabitha Onofri, chose to understand it. Now, she believes it can be a huge benefit to the role she - and others - have; you just have to know where to start.
How the next era of documentaries will bring audiences inside the story
Jay Allen, Emmy-nominated producer and VP of Unscripted at SunnyBoy Entertainment, discusses the evolution of unscripted storytelling and why audiences are gravitating toward immersive nonfiction experiences and behind-the-scenes style content.
Fear and loathing in artificial reality
Ben Smith, a visual storytelling veteran, Co-Founder and ECD at The Mayda Creative co., explores the cultural tension between authenticity and artifice as he journeys through the artificial landscapes of media production.
The best brand characters have strings attached
Drawing on her experience creating a brand spokespuppet, Eli Vasiliou, Creative Director at Thinkingbox London, explores why puppets make such memorable advertising characters, and how physical craft, human performance and a little unpredictability give them particular appeal in an age of AI-generated perfection.
The shots Podcast: Best use of claymation
The face-off gets crafty in tribute to World Play-Doh Day, as Co-Editors Danny Edwards and Jamie Madge choose their top five clay-animated ads and pop promos.
Can audiences connect to synthetic characters?
Oriana Tinti, creator of Victoria D. the AI-generated protagonist of an online drama series discusses AI and the tension between emotional truth and digital imagery.
Is craft becoming a luxury good?
Justine Armour, International Chief Creative Officer, at 72andSunny talks us through the complexity of crafting ads, and how we can learn to take our time with perfecting the art.
Natural is a production choice: What child performers reveal about authenticity
Drawing on his experience supporting a young family member’s acting career, Toronto-based writer, filmmaker and independent researcherJoshua W.J. Brown argues that authentic child performances depend not on the absence of production, but on more thoughtful casting, temperament, direction and expectations.