the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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From the table top, to the small screen and beyond, gaming has become the centre of popular culture, with huge numbers of dedicated fans. Steve Ford, SVP Advertising at ESL FACEIT Group, asks what brands can learn from the kings of the console.
Music videos; we love you, and we need you
If video killed the radio star, on who or what do we blame the fall of music videos? Ok, so promos aren't dead but, says Elliott Starr, Creative Director at Impero, they are much diminished, and the creative industry is the worse for it.
2025 will be the year of brutal brand honesty
While advertising in the first half of the 2020s was defined by caution, sensitivity and increased public accountability, Paul Prato, ECD of PPK, predicts that 2025 will see a boom in bolder branding.
Risk and reward; playing it safe is a creative dead end
As a new year arrives, so too should a new approach to advertising, says World War Seven director Emma Debany. Or, rather, a return to an old approach; one which might take guts to roll the creative dice, but which can also deliver creative glory.
Adland's happy tropemas messaging
It's not only wrapping paper that gets recycled at Christmas, says Damon Collins, Founder of Joint, as he casts a weary cliché-spotting eye over the UK's festive marketing 2024. However, he concedes, there were a couple of gems that shone brightly amid the fairies and gingerbread.
Why Russell Brand’s baptism is a depressing turning point for men’s mental health
If a holy hand of forgiveness is sought, does that really absolve a man's sins? If a mental health diagnosis is declared, does that truly exonerate any male transgression? No, of course it doesn't, says Amy Kean, but if famous and fallible people keep insisting it does, where does that leave the already fragile men’s mental health movement?
Does 'exclusive' really exist anymore?
As a director, you might be 'exclusive'. But, asks Luke Lashley, Founder of Departure, is that really the case? Is the traditional model for director representation working, or is it time to rebuild the future?
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AI’s takeover; the human touch is irreplaceable
Artificial intelligence has been front and centre in 2024, so much so that many of us might be sick of hearing about it. But Tomas Gianell, Creative Director at DUDE London, asks you to bear with him for one more piece on AI, one that looks at why the brands that decide not to rely heavily on AI are the ones that will reap the rewards.
The Fisher family Christmas review of 2024
Christmas is all about traditions and, here at shots, one such tradition is that Daniel Fisher, the Global CCO of INGO and member of Ogilvy's Worldwide Creative Council, along with his two young daughters Know It Alls, cast their collective creative eye over advertising's Christmas campaigns.
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