the Insight

Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.

Follow the trend of avoiding trends in 2020

by Daniel Capstick on 9^th January 2020

Daniel Capstick, Creative Director at DixonBaxi, outlines why following everyone else could mean you get lost in the crowd.

20^th Dec

So, who did win Christmas 2019?

In his now annual report, Daniel Fisher, Global ECD for Unilever and Special Projects for Ogilvy, gathers on the family sofa with his two daughters to look over the Christmas commercials of 2019.

20^th Dec

The love Labour lost: why is it so hard to win over the working class?

In the aftermath of last's week's UK election result Amy Kean looks at how both political parties and advertisers have a tendency to patronise - and ultimately alienate - the working class.

19^th Dec

The dawn of privacy: Why brands need to get creative on social media

Tamara Littleton, CEO of The Social Element, looks at the increasing inclination for Generation Z-ers to choose less public methods of social media communication, and what this might mean for brands.

18^th Dec

2019inreviewwith...RichardDenney

St Luke's ECD Richard Denney glances over 2019 revealing some of his favourite work from across the year - including his Christmas crackers - and his thoughts on the twelve months ahead.

17^th Dec

2019 in review with... Sam Walker

Uncommon Creative Studios' ECD, Sam Walker, thinks it's an exciting time for advertising but as for Britain and its political system, well, let's say he has a few biting comments...

16^th Dec

The dark underbelly of internet marketing

The Moon Unit takes us on a dark journey into the world of 'astroturfing', as they examine the blurry lines between internet influence and online manipulation.

12^th Dec

Mnemonics aren’t new, but audio is causing waves again

Lend an ear to Yelena Gaufman, Strategy Partner at Fold7, as she explains why sonic branding could be top of the advertising charts in 2020.

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12^th Dec

Thefunnybusinessofcomedydirecting

Station Films director Brendan Gibbons is one of the industry’s most renowned comedy directors. His ongoing work for Progressive Insurance has built a series of established characters and, here, he discusses the processes involved in creating the right environment for comedy gold.

11^th Dec

In the lair of The Bear

Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.

6^th Dec

2019 in review... with Jason Felstead

Jason Felstead, Co-founder and Executive Producer at international production company HAMLET, worries about the falling levels of creativity but believes passion is the answer.

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