the Insight
Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
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From the desktop of DeWayne McMurry, Digital Content and Production Coordinator for Cut+Run LA, is a letter of hurt, hope, and power, that looks to the future and contextualizes the current moment for the advertising industry.
Is anyone even listening? How advertising needs to prick up its ears
As we ease out of a corona-induced lockdown, Ollie Scott, Founder of Unknown, wonders whether advertising can change in its hard-set ways? Whether the industry can evolve to be more of some things, and less of others.
YDA winner on Changing the World
The Gold winner of the Changing the World Frame by Frame category at 2019's Young Director Award, Paul Nevison, talks to this year's YDA jury Chairman about his work, his win and the impact of the YDA.
Feeling depressed? Have a bagel (and other weak attempts at creating company culture)
Free snacks and unlimited coffee does not a happy organisation make. Having seen first hand the toxic nature of some companies' so-called culture, and the debilitating effects of shameful contracts, Amy Kean states that the industry needs to be far more accountable for the mental well-being of its employees.
Gorillatactics:Theevolutionofbrandedentertainment
Epictetus on advertising: a Stoic approach to breaking in while locked down
Elliott Starr, Senior Copywriter and Chief Talent Hunter at 20something, explains that if you want a job in the industry formerly known as advertising, all is not lost. The old teachings of Greek philosopher Epictetus can be a new way to succeed in a post-Corona world.
How brands can use their clout to save a lost generation of creators
Alex Wilson, Head of Content at Amplify, worries that a generation of creators might suffer due to the coronavirus pandemic and argues that it's possible for brands to help foster a new wave of cultural energy and creativity.
Red lights, coffeeshops and boutique animation
Will Jeffers, Head of Visual Effects at Ambassadors, talks us through the growing effects and animation scene in Amsterdam
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Calabash: The life of a boutique animation studio
As part of our animation focus this month we spoke with Calabash Animation Co-Owner/Executive Producer Sean Henry about the studio’s history, creative highlights and looks ahead to the future of animation.
YDA chats with Oscar-nominated former winner
This year's Jury Chairman at the Young Director Award, Karim Bartoletti, speaks to the 2018 winner of the YDA's Special Jury Prize, Vincent Lambe, whose short film was Oscar-nominated in 2019.
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