Percipient thought-pieces and opinions from some of
the world’s most respected industry leaders.
In his now annual report, Daniel Fisher, Global ECD for Unilever and Special Projects for Ogilvy, gathers on the family sofa with his two daughters to look over the Christmas commercials of 2019.
In the aftermath of last's week's UK election result Amy Kean looks at how both political parties and advertisers have a tendency to patronise - and ultimately alienate - the working class.
Tamara Littleton, CEO of The Social Element, looks at the increasing inclination for Generation Z-ers to choose less public methods of social media communication, and what this might mean for brands.
Uncommon Creative Studios' ECD, Sam Walker, thinks it's an exciting time for advertising but as for Britain and its political system, well, let's say he has a few biting comments...
The Moon Unit takes us on a dark journey into the world of 'astroturfing', as they examine the blurry lines between internet influence and online manipulation.
Lend an ear to Yelena Gaufman, Strategy Partner at Fold7, as she explains why sonic branding could be top of the advertising charts in 2020.
Tim Cumming gets the lowdown on BETC’s long and fruitful relationship with Canal+ directly from the source’s mouth – creative powerhouse Stephane Xiberras and Canal+’s new head of branding, Emilie Pietrini.
Jason Felstead, Co-founder and Executive Producer at international production company HAMLET, worries about the falling levels of creativity but believes passion is the answer.
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