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the Talent

Agency

From Junior Creatives to ECDs, delve into career highlights (and lowlights) in our in-depth profiles.

Production

The people who make the spots you love, covering all aspects of production, post and sound.

8th Sep Production
Maceo Frost: Dancing, dynamism and identifying the goosebumps

Maceo Frost: Dancing, dynamism and identifying the goosebumps

When he's not on top of a surfboard Maceo Frost can be found behind a camera. The Swedish director nurtured his love of film by playing with Lego and experimenting with dance and, here, tells Tim Cumming about finding his rhythm and how to conjure goosebumps.

26th Aug Production
shots Unsigned: Paul Wie

shots Unsigned: Paul Wie

In the first of our monthly interviews with unsigned directing talent, we talk with Paul Wie about his short film Soundtrack to Greatness, translating for director Bong Joon-Ho and his love of football.

4th Aug Production
Mr Yankey's unconventional ascent

Mr Yankey's unconventional ascent

New to commercial directing, Mr Yankey relays how he moved from working on promos for artists such as Roll Deep, Sway and Kano to directing a back-to-school commercial for ASDA that keeps drill music in its DNA.

30th Jul Production
Highlighting sport's inbetweeners

Highlighting sport's inbetweeners

Dalia Burde of Avocados & Coconuts talks to Tim Cumming about stepping off sport's "well worn 'champion' path", the future of sports advertising, finding stories in the moments in between the action, and how those stories drive audience engagement.

29th Jul Production
Raising the bar

Raising the bar

As ex-professional rugby players turned directors, brothers Michel and Nico Arribehaute have parlayed their sporting experience into stories of passion that transcend purely physical achievements. From Muay Thai to Irish football, Formula One to the Winter Olympics, their track record is enviable – and they’re now looking beyond the sports arena for new challenges.

7th Jul Production
Creative Correspondence:  Ringan Ledwidge & Nina Meredith

Creative Correspondence: Ringan Ledwidge & Nina Meredith

Ad legend Ledwidge talks to Rattling Stick rising star Meredith about beginnings in journalism, shooting a Christmas icon and underrated Jack Nicholson movies.

Creative Correspondence

Celebrating shots' 30th anniversary, industry luminaries pair up with up-and-comers in the field to talk shop and interview each other.

5th Jul Production
YDA Week 2021: Ninian Doff

YDA Week 2021: Ninian Doff

Kicking off this year's YDA Week, director Ninian Doff discusses breaking into the industry, his directorial style, creative freedom and how he took advantage of a spare unicorn to make his first short film.

28th Jun Production
The Way I See It: James Sorton

The Way I See It: James Sorton

James Sorton, MD & EP of multi-award-winning Pulse Films, which bagged a stash of Lions this year, including a Film Grand Prix, shares with Carol Cooper his thoughts on Pulse’s early ambitions, the human texture of IRL working, and the freedom of a childhood full of Far Eastern promise.

25th Jun Agency
Susan Credle: The business end of success

Susan Credle: The business end of success

Titanium jury president Susan Credle talks to Tim Cumming about spotting what’s next for the industry, the importance of the business's bottom line to the top line of creativity, and whether all those awards really matter?

24th Jun Agency
Rick Brim gets to the heart of advertising

Rick Brim gets to the heart of advertising

Rick Brim is the CCO at adam&eveDDB and is this year's president of the Film Lions jury at Cannes. He talks to Tim Cumming about his career and creative highlights, including a touch of selfishness from Harvey Nichols and spreading the hate with Marmite, and why listening to your heart matters.

23rd Jun Production
Kerstin Emhoff: In the pipeline

Kerstin Emhoff: In the pipeline

Prettybird’s CEO talks to Tim Cumming about overseeing one of the Lion’s toughest categories, remote working with juries and what she’s doing to widen the gene pool of creatives across the industry.

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16th Jun Production
Creative Correspondence: Kai-Lu Hsiung & Alice Bloomfield

Creative Correspondence: Kai-Lu Hsiung & Alice Bloomfield

For our latest Creative Correspondence, industry legend and RSA Films Global MD Kai Hsiung is in conversation with new signing and former BFI Future Film Fest Black Dog Films Award winner Alice Bloomfield about breaking into commercials, the importance of testing the water and how the industry has changed for women.

17th May Production
Gijs Determeijer on the power of the YDA

Gijs Determeijer on the power of the YDA

This year's chairman of the Young Director Award explains the benefits of entering the competition, what he'll be looking for in the online jury room, and the good and bad of the last 15 months.

22nd Apr Production
Suthon Petchsuwan: Thai-tan of comedy

Suthon Petchsuwan: Thai-tan of comedy

The creative-turned-director who's been splitting sides with his unique form of surrealism for the past few years chats to shots about creativity, career-changes and the power of the the gag.

22nd Apr Agency
The Way I See It: Tiffany Rolfe

The Way I See It: Tiffany Rolfe

Tiffany Rolfe thought she might become an archaeologist, but adland beckoned and rather suited her. She tells Carol Cooper how she went from promoting her childhood candy stalls, to becoming Global CCO at R/GA, a journey that took in innovations such as family therapy puppets, founding an internet start-up, and pitching brilliant-but-cheesy concepts to Steve Jobs.

24th Mar Production
Finding the funny with Benjamin Green

Finding the funny with Benjamin Green

Award-winning comedy director Benjamin Green has worked with celebrated comedians such as Jack Whitehall and Romesh Ranganathan. But he's also shot comedy commercials with footballers, models and athletes... not people known for their comedy chops. So, how do you find the humour when working with such talent without the joke being on you?

18th Mar Production
Misha Manson-Smith: Cutting to the funny bone

Misha Manson-Smith: Cutting to the funny bone

Editor-turned-director, Misha Manson-Smith's CV includes hard-hitting documentaries, acclaimed TV series and high profile ad campaigns. Tim Cumming talks to the industrious filmmaker about improvised Google spots, massive real-world hoaxes and why comedy is a high-wire act.

10th Mar Production
Creative Correspondence: Sam Sneade & Ellie Johnson

Creative Correspondence: Sam Sneade & Ellie Johnson

Editing legend Sneade chats to the newly promoted partner at tenthree, Johnson, about the progression of their careers, the lack of industry rockstars and how cultivating talent is the most important part of the job.

2nd Mar Agency
Creative Correspondence: Kate Stanners & Mia Silverman

Creative Correspondence: Kate Stanners & Mia Silverman

Saatchi & Saatchi's Global CCO, Kate Stanners, and up-and-coming Saatchi Art Director, Mia Silverman, discuss their respective careers, how the job has changed (and stayed the same), and why the growing need to deliver at speed can lead to bad work... but doesn't have to.

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