The News
Signings, industry moves, award show updates
and breaking campaigns.
Fresh Film gets stuck into Peter Crouch’s dingy whites
Fresh Film once again partners up with director Sye Allen and Ariel on Ditch the Dinge.
Solitaire Clash has a happy holiday
Caviar director Amir Farhang weathers holiday family dysfunction using comical escape route of Solitaire Clash.
Daily Harvest launches Eat Food, Not Fiction campaign
Women-owned agency Schaaf creates parody of My Favorite Things to skewer wellness misinformation.
Refresh your season with Jim Beam
Jim Beam and Kenan Thompson debut Refresh Your Season campaign, inviting fans to turn postseason disappointment into stress-free enjoyment.
Inside American curator Thelma Golden's world
Emerald Pictures director Rodney Passé launches latest short, Inner Worlds: Thelma Golden.
YouTube launch recap 2025 campaign
Caviar and MAMA show what your views say about you in YouTube recap 2025 campaign.
Ocean Blue Seafood says hallo
Straight from Norway’s icy waters: Ocean Blue says "Hallo" in a fresh take on Salmonfor Australia.
Van Cleef & Arpels give us some Alhambra Breeze
A new holiday spot Alhambra Breeze was directed by Burcu & Geoffrey.
Dylan Efron stars in playful Yahoo holiday campaign
Efron stars as a fit Santa who, thanks to saving time with Yahoo Mail, can now pursue his other interests, like lifting peppermint weights and cold plunging.
The Home Office launch Enough campaign
FCB London craft a new Violence Against Women and Girl campaign for the Home Office..
The Gym Group inspires Gen Z to join their gym community
A leading high value, low-cost UK gym chain, The Gym Group, will be unveiling a new advertising campaign ahead of the key new year period.
shots' most watched spots of 2025
Incorporating distorted dystopias, bombastic beats, ADHD antics, and wild washrooms, we've analysed all of the video views on our Work and Craft posts, plus our monthly Showcases, to bring you the top-ten clips you couldn't stop clicking.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
ONCE Social Group launches new campaign
The campaign, A more inclusive planet is a better world. Here and on Mars, created by Ogilvy Spain, invites us to reflect on the importance of building a future in which everyone has a place, in order to achieve an inclusive society, whether on this planet or another.
Droga5 brings the energy of change for GE Vernova
GE Vernova’s Energy of Change campaign lights up the holidays with record-setting innovators toy drive and larger-than-life toy land, inspiring next generation of STEM leaders.
All of the updates from our global awards events.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
Coca-Cola fills us up with some more Balikbayan Magic
Open Swim’s Marc André Debruyne travels the world to direct another chapter of Coca-Cola’s award-winning campaign.
For those who fly, use Joris Poggioli
Bleu Désert directs a film called Per Quelli Che Volano for designer Joris Poggioli.
shots' most read articles of 2025
From hearing what the next generation of advertising talent have to say to learning from those already at the top, these are the ten most read articles to appear on the shots site over the course of 2025.
Covert welcomes Adam McHale
Covert adds McHale to the team as a 2D Lead, bringing a craft-first approach built on equal parts creativity and problem-solving.
Make your money move with Revolut
shots Best New Director 2025 nominee David Vu, makes his commercial debut for global financial technology company Revolut.