The News
Signings, industry moves, award show updates
and breaking campaigns.
Smell your best when you look your worst with AXE
The campaign focuses on superfans who go all out with face paint, handmade costumes, and everything, sacrificing sex appeal in the name of football.
Vacations in Norway are totally worth it with Widerøe
In a new campaign Widerøe delivers a punchy take on Norwegian vacations that are undeniably authentic.
Jazzy and East End Dubs are on a wave
Erik He directs a futuristic video for Jazzy x East End Dubs’ On A Wave, produced by Partizan.
Minerva expands their team
Minerva adds Elevado to roster, and adds Victoria Venantini to repping lineup.
MindsEye welcomes Nadia Thakore as Director’s Rep
Thakore will report directly to partners/brothers Hughie and Charlie Phillips, supporting the company’s eclectic roster of established and emerging directors in the UK market and beyond.
Senior Producer Sarah Dicks joins Covert
Dicks began her career on the agency side working at Mullen Lowe, Publicis and Ogilvy before moving into post-production and visual effects.
Explore your story with Coach
The film directed by Marcus Ibanez focuses on the transformative power of storytelling, and stars award-winning actresses Elle Fanning and Storm Reid, and WNBA player Paige Buecker.
Daniel Kuypers named chairperson for 2026 AMP Awards for Music & Sound
The Omnicom Production Head of Music, and longtime music executive will chair the curatorial committee, and lead best in show selection.
Toyota Aygo X revs up with December 10
Agency T&P, announces a groundbreaking multi-faceted partnership between automotive giant Toyota and new boy band December 10.
Director Kasper Häggström heads to EXIT
Häggström’s offbeat humour has a distinctive visual style that has already made him a prominent voice in Scandinavian comedy.
Sanctuary adds EP Preston Garrett
Preston Lee and Preston Garrett both champion the boutique ethos in advertising and features with Sanctuary.
Fresh Step celebrates cat obsession
Fresh Step is reintroducing itself with a bold new campaign celebrating cat obsession.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
This OREO campaign is the stuf of legends
Marvel fans have always dreamed of stepping inside the universes they love. With Stuf of Legends, OREO finally hands them the portal.
Garnier unveils its first brand film featuring Gisele Bündchen
With this first brand film, Garnier is opening a new chapter in its history. The brand is unveiling a new platform and a global ambassador, while reaffirming its High-Tech Nature approach.
All of the updates from our global awards events.
shots Awards EMEA 2025 winners announced
The winners of this year's shots Awards EMEA have been announced and you can find a list of all the triumphant work, people and companies here, along with photos from the night's festivities.
shots Awards APAC 2025 winners announced
The juries have deliberated, debated and decided. The winners of this year’s shots Awards Asia Pacific are revealed.
shots Awards The Americas 2025 winners announced
Find out the winners from the shots Awards The Americas 2025 show, along with photos from the sold-out night's festivities.
McDonald's Germany is always spot on
McDonald's Germany strengthens their chicken segment with a new national campaign.
Ángela Molina gives voice to women of high value
Developed by Ogilvy Spain for International Women’s Day, the campaign confronts the sexist clichés that go viral on social media by using irony around the concept of the “high-value woman”. Through the powerful voice of Ángela Molina, who recites ideas from the past, the campaign reaffirms feminism as the driving force behind real equality.
Wyoming unveils Mavericks Wanted campaign
The new campaign continues the destination’s focus on independent-minded travellers drawn to exploration, and self-direction.
Tool Signs directing duo Bonnie & Alison
The award-winning pair known for celebrity-driven, comedic campaigns join Tool’s growing commercial roster.
UNIT VFX welcomes Mia Harvey-Luckwell
Harvey-Luckwell rejoins as a VFX Line Producer fresh from Union VFX and Jellyfish.