SOS Oceano flags up a warning
This clever print campaign for the coalition of marine conservation NGOs uses colour theory and the Brazilian flag to advocate for the protection of the ocean.
RF-SISU Stockholm levels the playing field
Gustav Bondeson helms an artful campaign spotlighting the importance of sports opportunities and facilities for kids in Sweden.
Missing People flips the script on true crime
In a provocative celebrity-led campaign, the charity draws a stark contrast between bingeable crime dramas and the devastating reality of real-life family tragedies.
Griffin’s' sweet slices of life
The biscuit brand's charming series of micro documentaries paints an intimate and unfiltered portrait of everyday life in New Zealand.
Megan Thee Stallion and Nickelback get in a pickle
In Cheetos’ insane new campaign, the rapper’s simple request for her ‘pickle back’ spirals into a chaotic mix-up that pulls Nickelback into a full-blown snack heist.
LePub's new Spanish project for Heineken is off the chain
Slyly linking bars that share a familiar name, this neatly strategic campaign shows that success comes from a united front.
Filmstaden gets a reaction
The Swedish cinema operator's joyfully simple campaign from NORD DDB and Gustav Egerstedt sees auditorium outburst put in real life.
Aimnorth takes athletes out of the spotlight
Harry Barber’s bold, shadowy series of spots for the fitness apparel brand captures quiet moments of sporting passion and perseverance.
SOS Oceano flags up a warning
This clever print campaign for the coalition of marine conservation NGOs uses colour theory and the Brazilian flag to advocate for the protection of the ocean.
RF-SISU Stockholm levels the playing field
Gustav Bondeson helms an artful campaign spotlighting the importance of sports opportunities and facilities for kids in Sweden.
Missing People flips the script on true crime
In a provocative celebrity-led campaign, the charity draws a stark contrast between bingeable crime dramas and the devastating reality of real-life family tragedies.
Griffin’s' sweet slices of life
The biscuit brand's charming series of micro documentaries paints an intimate and unfiltered portrait of everyday life in New Zealand.
Megan Thee Stallion and Nickelback get in a pickle
In Cheetos’ insane new campaign, the rapper’s simple request for her ‘pickle back’ spirals into a chaotic mix-up that pulls Nickelback into a full-blown snack heist.
LePub's new Spanish project for Heineken is off the chain
Slyly linking bars that share a familiar name, this neatly strategic campaign shows that success comes from a united front.
Filmstaden gets a reaction
The Swedish cinema operator's joyfully simple campaign from NORD DDB and Gustav Egerstedt sees auditorium outburst put in real life.
Aimnorth takes athletes out of the spotlight
Harry Barber’s bold, shadowy series of spots for the fitness apparel brand captures quiet moments of sporting passion and perseverance.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
The UK Creative Festival is back for its 6th year
The UK’s must-attend creative industry event of the year is returning to Margate on 1st and 2nd July 2026
Ways & Means adds Danika Casas as Head of Production
Casas will act as a partner to creatives, building a collaborative framework for production that supports bold ideas while maintaining the highest standards for craft and execution.
Church Edit promotes Maria Machado
Machado promotion from the Next Gen roster to the main roster is a milestone that reflects both her growth within the talent incubator and the strength of her creative voice.
Meat Dept. joins Psyop's global network
The acclaimed French directing duo brings a surreal, flesh-and-machine vision to the studio, powered by bespoke AI systems.
Director Will Niava joins Denim
The Ivorian-Ghanaian filmmaker brings a cinematic voice shaped by emotional precision, and cultural fluidity across film and commercial work.
Peter Brandt joins tenthree for UK representation
Brandt joins tenthree bringing a deep bedrock of storytelling craft, a broad commercial résumé, and a collaborative approach to nurturing creative partnerships.
- BIMCO deals with Fair Seas
- Doritos hacks football history
- Charles Leclerc dazzles for Esquire
- Rula turns off the talk track
- KFC tempts Italians to stray from traditional kebabs
- Lexus unveils Details campaign
- Kia introduces first-ever Telluride Hybrid
- Reale Seguros launches new campaign with Real Madrid Basketball
- Berkshire Hathaway HomeServices launch Born For This campaign
- Celia Giraldo directs Maria Arnal in TICTAC
The UK Creative Festival is back for its 6th year
The UK’s must-attend creative industry event of the year is returning to Margate on 1st and 2nd July 2026
Ways & Means adds Danika Casas as Head of Production
Casas will act as a partner to creatives, building a collaborative framework for production that supports bold ideas while maintaining the highest standards for craft and execution.
Church Edit promotes Maria Machado
Machado promotion from the Next Gen roster to the main roster is a milestone that reflects both her growth within the talent incubator and the strength of her creative voice.
Meat Dept. joins Psyop's global network
The acclaimed French directing duo brings a surreal, flesh-and-machine vision to the studio, powered by bespoke AI systems.
Director Will Niava joins Denim
The Ivorian-Ghanaian filmmaker brings a cinematic voice shaped by emotional precision, and cultural fluidity across film and commercial work.
Peter Brandt joins tenthree for UK representation
Brandt joins tenthree bringing a deep bedrock of storytelling craft, a broad commercial résumé, and a collaborative approach to nurturing creative partnerships.
The Talent
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
The Inspiration
Antonio Gómez-Pan: A Few Of My Favourite Things
The Final Cut editor shares his studio, his sidekick and his screen-fuelled sanctuary
On My Radar: Remi Besse
Remi Besse, film director at Iconoclast, on Japanese bikes, filmic bangers and storyboard starts, as he reveals what's on his creative radar.
Sam Southward: A Few Of My Favourite Things
The Not To Scale director reveals the sketchbooks, snaps and sounds that fuel his world-building.
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Droga5 London Head of Production Peter Montgomery argues that as agencies bring more production in-house, the industry risks undervaluing the independence, perspective and creative friction that external partners provide.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.