Rob Cantor's boyhood ballad
The songwriter's charming ode to fatherhood is given a music video that balances silliness and sincerity.
The RAF shoots for recruitment glory
Elvis launches the first campaign in the Royal Air Force's (RAF) advertising history to put football at the centre of its recruitment messaging.
Makeshift Art Bar’s celebrity identity crisis
A Harry Styles impersonator loses touch with reality at a Benidorm holiday club in a playful promo from the Belfast-based underground band.
L7nnon confronts the enemy within
The Brazilian rapper releases an epic battle-themed music video depicting a soul in conflict.
The brew-tiful game
La Colombe, the Official Coffee Partner of US Soccer, launches a compelling film that connects coffee culture with soccer fandom nationwide.
Canadian Club's ode to unofficial fans
An offbeat and playful spot directed by Adrijan Assoufi for the Canadian whisky brand celebrates football-watching rituals.
DICK’S x adidas get the ball rolling
A high energy, star-studded spot for the sportswear brands, directed by Sovereign Bloc founding director, Daps, transports us to every corner of football culture.
Puma tugs at Portugal's shirt strings
The sports brand’s captures Portugal’s passion for its national football team and kit, referencing an amusing media moment where a politician got a bit 'shirty' about José Mourinho.
Rob Cantor's boyhood ballad
The songwriter's charming ode to fatherhood is given a music video that balances silliness and sincerity.
The RAF shoots for recruitment glory
Elvis launches the first campaign in the Royal Air Force's (RAF) advertising history to put football at the centre of its recruitment messaging.
Makeshift Art Bar’s celebrity identity crisis
A Harry Styles impersonator loses touch with reality at a Benidorm holiday club in a playful promo from the Belfast-based underground band.
L7nnon confronts the enemy within
The Brazilian rapper releases an epic battle-themed music video depicting a soul in conflict.
The brew-tiful game
La Colombe, the Official Coffee Partner of US Soccer, launches a compelling film that connects coffee culture with soccer fandom nationwide.
Canadian Club's ode to unofficial fans
An offbeat and playful spot directed by Adrijan Assoufi for the Canadian whisky brand celebrates football-watching rituals.
DICK’S x adidas get the ball rolling
A high energy, star-studded spot for the sportswear brands, directed by Sovereign Bloc founding director, Daps, transports us to every corner of football culture.
Puma tugs at Portugal's shirt strings
The sports brand’s captures Portugal’s passion for its national football team and kit, referencing an amusing media moment where a politician got a bit 'shirty' about José Mourinho.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Victoria Warmerdam joins MindsEye
MindsEye welcome the Oscar-winning writer/director to its directing roster for UK representation.
Tool adds Lauren Sick to its roster
The writer and director brings bold, narrative storytelling with edge to the roster.
Darling Films signs Jessica J. Rowlands
Darling Films have signed the Oscar shortlisted and YDA Cannes Lions 2026 nominated Director for representation.
Tinygiant signs Director Charlotte Evans
The Sydney-based director joins the WBENC-certified production company, bringing a globally recognised blend of documentary intimacy and cinematic craft.
Greatergood signs Willem Gerritsen for US representation
Gerritsen’s work spans comedy, drama, and cinematic storytelling, with a strong focus on human behaviour, tone, and performance.
Gerety Awards 2026 announces shortlist
The UK has secured shortlisted entries in the Gerety Awards 2026, reinforcing the market’s reputation for producing impactful and culturally resonant creative work.
- Christel House release From Classrooms to Life
- Craig Ainsley directs The New Way for OneDome
- Murphy directs The aSaaSination
- Innocean and Hyundai introduce Pitch of Passion
- Me and you, and Bonobo
- LE SSERAFIM, ILLIT and KATSEYE are ICONIC BY MISTAKE
- Cathay Pacific celebrates 80 years
- Made by Humans bring Swissquote's iconic bull to life
- The party’s in your hands with White Horse
- Untangling Possibilities with ELEPAP
Victoria Warmerdam joins MindsEye
MindsEye welcome the Oscar-winning writer/director to its directing roster for UK representation.
Tool adds Lauren Sick to its roster
The writer and director brings bold, narrative storytelling with edge to the roster.
Darling Films signs Jessica J. Rowlands
Darling Films have signed the Oscar shortlisted and YDA Cannes Lions 2026 nominated Director for representation.
Tinygiant signs Director Charlotte Evans
The Sydney-based director joins the WBENC-certified production company, bringing a globally recognised blend of documentary intimacy and cinematic craft.
Greatergood signs Willem Gerritsen for US representation
Gerritsen’s work spans comedy, drama, and cinematic storytelling, with a strong focus on human behaviour, tone, and performance.
Gerety Awards 2026 announces shortlist
The UK has secured shortlisted entries in the Gerety Awards 2026, reinforcing the market’s reputation for producing impactful and culturally resonant creative work.
The Talent
Emma Wright: Blaze of glory
The Bear Meets Eagle on Fire lead producer talks to Tim Cumming about the secrets and strategies of producing award-winning campaigns as the shots Awards Asia Pacfic Agency of the Year, 2025.
Blockhead's altered images
Stefan Coory [left] and Nigel Mortimer [right], partners at Australian VFX company Blockhead, talk to Tim Cumming about campaigns, creativity and ensuring that AI is your servant, not your master.
Skin in the game: Anthony Yano Hays
Splitting his time between Tokyo and Los Angeles, bilingual filmmaker and shots Awards Asia Pacific New Director of the Year 2025, Anthony Yano Hays, talks to Amy Hey about props made from human flesh and how he keeps commercial work fun.
The Inspiration
Cannes Contenders 2026: AI & Digital Craft
Chief Creative Officer at 72andSunny Toronto, Adam Reeves, casts an organic eye over some of AI's most creative digital offerings of the last year.
On My Radar: Mohammad Gorjestani
Even/Odd Co-Founder and director, Mohammad Gorjestani, celebrates a film that will "bend your understanding of what cinema can be", is inspired by the people of Iran, but might hunt you down if you don't put a coaster under your drink.
Ryan Patrick: A Few Of My Favourite Things
The Picture North director talks through the gremlins, grandfather's lamps and glass-half-full mantra that keep him creatively inspired.
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AI has flattened craft, shifting value from execution to judgement. The Moon Unit believes that, this year at the Cannes Lions, the industry will be forced to decide whether creativity is defined by what can be made, or by what’s truly worth making.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.