Nick Ball's bloody big hug

Nick Ball's bloody big hug

The OPC director's new film for Canadian Blood Services sees a donor embraced by the masses.

Article 19 Office exposes freedom under fire

Article 19 Office exposes freedom under fire

A harrowing film from the global human rights organisation uses a powerful metaphor for the danger journalists and their families face by speaking the truth.

Ad Council helps Gen Z break the silence

Ad Council helps Gen Z break the silence

Smuggler director Fenn O'Meally’s touching and authentic film champions the power of human connection in combatting youth loneliness.

YETI goes on all FOURs

YETI goes on all FOURs

Transforming its logo into a rotating series of passion words, Wieden + Kennedy Portland's new spot for the brand shows its impact in all outdoor pursuits.

Belief Studio reframes masculinity

Belief Studio reframes masculinity

This stark, emotionally charged, AI-produced film shows parents from across the UK answering a question many are avoiding: what does it actually mean to be a good man?

HeadsUpGuys' heartfelt letter

HeadsUpGuys' heartfelt letter

The emotional reading of a final note leads to understanding in this powerful and brilliantly produced spot from Far & Away co-founders Ben Consmueller and Ilia Lipsman.

The Guardian looks back with Kathy

The Guardian looks back with Kathy

Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.

Mark Molloy's football fantasy for adidas

Mark Molloy's football fantasy for adidas

Timothy Chalamet, Bad Bunny and a sticker-book's worth of footballing legends, past and present, join forces to create an entertainingly tall tale of 3-on-3.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

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NERDO joins Not To Scale

NERDO joins Not To Scale

Not To Scale signs mixed media and animation collective NERDO.

​Sparks signs Norman Bates

​Sparks signs Norman Bates

Sparks signs the directing duo Norman Bates for commercial representation in Canada.

Darling Films signs directing duo Peter Martin

Darling Films signs directing duo Peter Martin

Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.

​Blinkink announces collaboration with FreeAgent UK​

​Blinkink announces collaboration with FreeAgent UK​

The move marks an exciting new chapter for the London-based studio, as they partner with Grammy-nominated agent Alexa Haywood and her highly respected team.

De Machine expands into the Netherlands

De Machine expands into the Netherlands

Belgian production company De Machine is expanding its activities into the Netherlands, marking the next step in its international growth.

Revolver Films welcomes Luke Jaden

Revolver Films welcomes Luke Jaden

Canadian production company Revolver Films announce the signing of the director for commercial representation.

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The Talent

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Russell Owen written by Russell Owen

We’re facing an advertising paradox; short video dominates content more than ever, but commercial advertising is haunted by the skip button. But, says Russell Owen, Founder of commercial and feature film production company Kindred Pictures, all is not lost.

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

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