King of the Hill

As Jury President of the Entertainment Lions at Cannes, BBDO Worldwide Chief Creative Officer Chris Beresford-Hill has the task of assessing work that doesn’t just compete with other ads, but sits alongside the media people choose to spend time with. Here, he tells Jamie Madge how strong foundations make room for creative flourishes, and why protecting the value of a Lion is central to his judging process.

Jackie Kelman Bisbee, Founding Partner of Park Pictures, on the advertising work that’s made an impression, the music video she believes is a “masterpiece”, and the enduring power of hair straighteners.

Revolver’s Pip Smart is the Jury President for the Film Craft Lions. She spoke with Lucy Aitken about working with icons on Play It Safe, finding your voice and the enduring power of human-made work.

As the industry gathers once more on the Côte d’Azur, shots will be on the ground spotlighting the people, ideas and campaigns shaping the conversation. Here's what we have planned throughout the week.

What can brands learn from the likes of Harry Styles and Bad Bunny? Carmen Rodriguez, Global Chief Growth Officer and Partner at GUT notes their success represents a cultural shift away from safe mass appeal towards bold, participatory identity building.