Bleating around the bush
This droll film for the flower delivery service Fleurop features a man who tries various methods of apologising to his girlfriend, including shaving sorry into a sheep.
O Boticário's emotional journey
An affecting campaign film from the perfume company uses the metaphor of a departing train to show how a mother and son's relationship evolves over time.
Vaseline’s tough love
In a touching spot directed by Savanah Leaf, the skincare brand celebrates an everyday act of love passed down through generations.
You’re never alone with a cone
The ice cream brand Extrême's new campaign features a curious character who manifests in unexpected places to tempt folk with his creamy confection.
Wise’s financial tomfoolery
A trio of deadpan films from the fin-tech company dramatises the absurd consequences of choosing the "unwise" way to bank.
Krispy Kreme hits the sweet note
The doughnut brand’s new spot features a strange choir heralding the opening of a box of the glazed treats.
Bone appétit: Publix pooches cook up a treat
This heartwarming pup-petry-led spot for the supermarket chain follows a group of dogs attempting to make amends with their mailman via culinary gifts.
Uncommon spreads culture at OFFF Festival
The studio collected biological traces from the creative community to craft a bold visual campaign for the art and digital design festival in Barcelona.
Bleating around the bush
This droll film for the flower delivery service Fleurop features a man who tries various methods of apologising to his girlfriend, including shaving sorry into a sheep.
O Boticário's emotional journey
An affecting campaign film from the perfume company uses the metaphor of a departing train to show how a mother and son's relationship evolves over time.
Vaseline’s tough love
In a touching spot directed by Savanah Leaf, the skincare brand celebrates an everyday act of love passed down through generations.
You’re never alone with a cone
The ice cream brand Extrême's new campaign features a curious character who manifests in unexpected places to tempt folk with his creamy confection.
Wise’s financial tomfoolery
A trio of deadpan films from the fin-tech company dramatises the absurd consequences of choosing the "unwise" way to bank.
Krispy Kreme hits the sweet note
The doughnut brand’s new spot features a strange choir heralding the opening of a box of the glazed treats.
Bone appétit: Publix pooches cook up a treat
This heartwarming pup-petry-led spot for the supermarket chain follows a group of dogs attempting to make amends with their mailman via culinary gifts.
Uncommon spreads culture at OFFF Festival
The studio collected biological traces from the creative community to craft a bold visual campaign for the art and digital design festival in Barcelona.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
Panic expands its creative kingdom
Animation studio Panic acquires Kingdom of Something following a successful collaboration on a Samsung campaign.
Director Kyra Bartley joins COUSIN
Bartley’s move to COUSIN comes after eight years at Finch, where she built one of the most distinctive reels in Australian advertising.
Winners announced for shots Awards The Americas 2026
With MJZ picking up Production Company of the Year and W+K crowned as Agency of the Year, check out all of the winners from the sold-out night's festivities.
Bernd Faass joins Friend
Friend signs the award-winning director to its director roster for the UK market.
Q Department appoints Vlad Bar to the team
The veteran music producer, supervisor, and A&R executive joins as Executive Creative Producer and Music Supervisor.
Superlative signs director Robin Comisar
The production studio and creative collective grows it's directorial roster with the genre-bending comedy filmmaker.
- Fresh Film and Dove reframe the refillable
- T&P captures the magic of childhood journeys
- Ikon Pass is rad on demand
- Old El Paso launches Taco Totality campaign
- McDonald’s France celebrates family moments
- BBC Creative brings Titanic back to life
- Willys saddles up for the weekend in western themed spot
- YEEIID turns checkout collapse into cinema for Visa
- It's three worlds, one playground for PMU PLAY
- Revlon introduces Teyana Taylor as the face of Super Lustrous
Panic expands its creative kingdom
Animation studio Panic acquires Kingdom of Something following a successful collaboration on a Samsung campaign.
Director Kyra Bartley joins COUSIN
Bartley’s move to COUSIN comes after eight years at Finch, where she built one of the most distinctive reels in Australian advertising.
Winners announced for shots Awards The Americas 2026
With MJZ picking up Production Company of the Year and W+K crowned as Agency of the Year, check out all of the winners from the sold-out night's festivities.
Bernd Faass joins Friend
Friend signs the award-winning director to its director roster for the UK market.
Q Department appoints Vlad Bar to the team
The veteran music producer, supervisor, and A&R executive joins as Executive Creative Producer and Music Supervisor.
Superlative signs director Robin Comisar
The production studio and creative collective grows it's directorial roster with the genre-bending comedy filmmaker.
The Talent
Made to move: Andrew Vucko
As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Inspiration
Peer Review: Jeremy Maneval
Known for his work across the fashion and music industry, Consulate editor Jeremy Maneval shares with us his love for Thelma Schoonmaker, editors who establish a language of their own, and buzzy C words...
Playlist: Dave Bostelman
This week we hear from Entropico's Senior Account Director Dave Bostelman, where he speaks about the sad fact that discoveries are now by algorithm, the death of AI slop, and his strange Britney Spears Spotify playlist...
On My Radar: Martin Piroyanski
Martin Piroyanski, a director at 1stAve Machine Buenos Aires, appreciates the work of John Lennon more each passing year, wishes certain meetings didn't happen, and loves cooking up culinary delights under pressure.
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Movement isn't just about what happens on the screen, says Sage Bennett, director at Greenpoint Pictures, it also includes the movement and evolution of those behind the lens. So, she says, sometimes you just have to let go.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.