Liquid assets: Supermarkets’ hidden water drain
Water Witness, an organisation tackling the global water crisis, has launched a new campaign highlighting the unfair use of water in UK brands and products.
D+Y find their rhythm
Caviar duo David Vu and Yasmin Hero’s directorial debut, Aka To Shiro, is a surreal and stylised dance film exploring identity and self-confidence.
ON Negocios upgrades some prehistoric internet
The Chrome dinosaur springs to terrifying life in this funny spot from agency Lemon and director Manzanon.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
VISA goes out on a lamb
Marcel creates a smartly silly campaign for the payments company in which AI images are used to show people how easily tricked they can be.
McDonald’s brings NHL stars to the table
Hockey legends Auston Matthews and Conor McDavid hit the ice as miniature figurines in a dynamic spot animated by Freefolk for the fast-food brand.
IKEA’s home truths
This heartwarming spot for the homeware brand depicts the comfort of returning to one's dwelling after a busy day and a vexing journey.
Department for Infrastructure drives impact
A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.
Liquid assets: Supermarkets’ hidden water drain
Water Witness, an organisation tackling the global water crisis, has launched a new campaign highlighting the unfair use of water in UK brands and products.
D+Y find their rhythm
Caviar duo David Vu and Yasmin Hero’s directorial debut, Aka To Shiro, is a surreal and stylised dance film exploring identity and self-confidence.
ON Negocios upgrades some prehistoric internet
The Chrome dinosaur springs to terrifying life in this funny spot from agency Lemon and director Manzanon.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
VISA goes out on a lamb
Marcel creates a smartly silly campaign for the payments company in which AI images are used to show people how easily tricked they can be.
McDonald’s brings NHL stars to the table
Hockey legends Auston Matthews and Conor McDavid hit the ice as miniature figurines in a dynamic spot animated by Freefolk for the fast-food brand.
IKEA’s home truths
This heartwarming spot for the homeware brand depicts the comfort of returning to one's dwelling after a busy day and a vexing journey.
Department for Infrastructure drives impact
A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
The Shiny Showcase heads to Edinburgh
Last week the Shiny Showcase celebrated emerging filmmaking talent in Edinburgh with their latest showcase.
750mph updates their production team
750mph promotes Olivia Ray to Executive Producer and brings in former Goodby Silverstein EP, Rachel Saxon, as Head of Production.
Georgie Evans joins Time Based Arts
Evans joins the team as New Business Executive Producer, having worked across both television and advertising, with previous roles at Agile Films, Bullion, Smuggler and BBC Studios.
Caviar adds Pete Novosel to their roster
The Australian-born director is known for a distinct comedic sensibility that focuses on human behaviour rather than traditional punchlines.
Doma welcomes Cree Brown and Tomas Ossipoff
Doma appoints Brown and Ossipoff as Post Producers, continuing the studio’s expansion and reinforcing its commitment to building depth across the entire post-production team.
Havas' Prose on Pixels expands with new hires
The UK based global team has welcomed three major leadership positions, building on the recent expansion of its client portfolio with major global brands.
- VML and Tennessee Tourism launch Sound Bites
- Starbucks' love letter to espresso
- San Diego Zoo welcomes Elephant Valley
- Reese Witherspoon heads to Paris with Wells Fargo
- McCormick unveils Gourmet Collection campaign
- Muscat and the heart of the flower citadel
- Australia Post connects all the postcodes
- Simple Mills gets the Martha treatment
- Yorkshire Tea believes that some moments deserve gold
- Olivia de Camps directs Maria Isabel in Suiza
The Shiny Showcase heads to Edinburgh
Last week the Shiny Showcase celebrated emerging filmmaking talent in Edinburgh with their latest showcase.
750mph updates their production team
750mph promotes Olivia Ray to Executive Producer and brings in former Goodby Silverstein EP, Rachel Saxon, as Head of Production.
Georgie Evans joins Time Based Arts
Evans joins the team as New Business Executive Producer, having worked across both television and advertising, with previous roles at Agile Films, Bullion, Smuggler and BBC Studios.
Caviar adds Pete Novosel to their roster
The Australian-born director is known for a distinct comedic sensibility that focuses on human behaviour rather than traditional punchlines.
Doma welcomes Cree Brown and Tomas Ossipoff
Doma appoints Brown and Ossipoff as Post Producers, continuing the studio’s expansion and reinforcing its commitment to building depth across the entire post-production team.
Havas' Prose on Pixels expands with new hires
The UK based global team has welcomed three major leadership positions, building on the recent expansion of its client portfolio with major global brands.
The Talent
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Inspiration
Peer Review: Parker Foster
Known for his raw, emotionally grounded storytelling, Hummingbird Content Studio director Parker Foster tells us about the importance of honesty, kindness, and comfortable silence on set.
Playlist: PETR
This week we speak with Stink director PETR about his time growing up in the Czech Republic, his A$AP Rocky fandom, and his Seiko watch.
On My Radar: Jamie Babbit
IndependentMedia director Jamie Babbit, who recently directed Netflix's Nobody Wants This season two, Fox's Best Medicine season one and the latest season of Hulu's Only Murders in the Building, talks classic films, power couples, and the addictive quality of sinus rinse.
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Elliott Starr, Creative Partner at Belief Studio, thinks creative companies are like an octopus; sleek and smooth on top, with arms beneath the surface that can be chaotic and unpredictable, but often brilliant. Most attempts to use AI to make creativity more efficient, Starr thinks, will be a step towards sterility and predictability.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.