Shootingatthesummit:creativevisioninlife-and-deathconditions
The Neighbourhood Watch appreciates life’s small pleasures
The Toronto-based band launches a contemplative promo reflecting on lead singer Tristan Surman’s journey to accept his chronic illness.
Milk-Bone’s rom com spwoof
A young woman meets the four-pawed man of her dreams in BBH's tongue-in-cheek faux movie trailer spot for the dog treat brand.
Nike asks us to Cee a life of loyalty
SMUGGLER director Rawtape puts together a stylish and witty film that documents the on-brand milestones of Central Cee's upbringing.
Crying all the way to the bank
In this highly imaginative spot for Egypt’s NXT Bank, an elderly man bitterly regrets the time he’s wasted schlepping out to his bank’s branch when he could have done his finances at home with an app.
Kiwis need herpes
The New Zealand Herpes Foundation (NZHF) has teamed up with Motion Sickness, FINCH, and a host of Kiwi celebrities to create the world’s first ‘herpes destigmatisation campaign’; aiming to lower the stigma surrounding the virus and raise national pride at the same time.
BBDO LA and Getty want to unburden your buttocks
In a witty film for the PST ART event, Andreas Nilsson directs a man whose cheeks refuse to diffuse.
The VA gets veterans back on track
Directed by the Fackrell Brothers, this visually stunning quartet of PSAS for The US Department of Veteran Affairs, depicts the ravages of substance abuse.
The best of British with Burberry
Olivia Colman, Little Simz, Cara Delevingne and more celebrate all things quintessentially British in rubberband.’s charmingly simple series for the fashion brand.
The Neighbourhood Watch appreciates life’s small pleasures
The Toronto-based band launches a contemplative promo reflecting on lead singer Tristan Surman’s journey to accept his chronic illness.
Milk-Bone’s rom com spwoof
A young woman meets the four-pawed man of her dreams in BBH's tongue-in-cheek faux movie trailer spot for the dog treat brand.
Nike asks us to Cee a life of loyalty
SMUGGLER director Rawtape puts together a stylish and witty film that documents the on-brand milestones of Central Cee's upbringing.
Crying all the way to the bank
In this highly imaginative spot for Egypt’s NXT Bank, an elderly man bitterly regrets the time he’s wasted schlepping out to his bank’s branch when he could have done his finances at home with an app.
Kiwis need herpes
The New Zealand Herpes Foundation (NZHF) has teamed up with Motion Sickness, FINCH, and a host of Kiwi celebrities to create the world’s first ‘herpes destigmatisation campaign’; aiming to lower the stigma surrounding the virus and raise national pride at the same time.
BBDO LA and Getty want to unburden your buttocks
In a witty film for the PST ART event, Andreas Nilsson directs a man whose cheeks refuse to diffuse.
The VA gets veterans back on track
Directed by the Fackrell Brothers, this visually stunning quartet of PSAS for The US Department of Veteran Affairs, depicts the ravages of substance abuse.
The best of British with Burberry
Olivia Colman, Little Simz, Cara Delevingne and more celebrate all things quintessentially British in rubberband.’s charmingly simple series for the fashion brand.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowTomSweetlandhelpedtheun-housedcaptureacityunseen
Marking today's World Homeless Day, the director shares how his collaboration with the MYLONDON project resulted in Unseen City, a touching portrait of street-based street photographer Wayne Chin.
How Smith & Foulkes took Telstra travelling
Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.
CALM offers hope amid the storm
Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.
How Adrien & Roman hit the Big ligue
Filling the frame with a non-stop barrage of references, gags, and flourishes, Big Productions directors Adrien & Roman film for LIGUE 1 makes no qualms about loving the French side of football. Here, shots speaks to the directors about how they scored so many shots in a mere three days.
How Signature's TikTok campaign is a sign of the times
A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.
Director Jack Begert takes the Biscuit
Jack Begert joins Biscuit for first UK and US commercial roster representation.
Karim Zariffa joins Someplace Nice
Someplace Nice has signed director Karim Zariffa to its roster for live action representation in Canada, excluding Montreal.
Imagine This bolsters sales and business team
Imagine This has announced the addition of two key hires to its leadership team, responsible for sales and business development; Jake Strom and Rena Jett Kayrala.
Company 3 colourist Parker Jarvie relocates to Atlanta
Company 3 Colourist Parker Jarvie has moved from their Los Angeles studio to the Atlanta studio. This shift capitalises on Atlanta's booming film scene, aptly nicknamed the "Hollywood of the South."
Los Films signs director Grant Spanier
The film division of creative studio Los York expands talent roster with Spanier, who is known for his dynamic multidisciplinary approach to filmmaking.
Epoch Films signs director Ric Cantor to UK roster
Epoch Films has added award-winning comedy director Ric Cantor to their UK roster. Epoch will represent Cantor in the UK, Amsterdam, Ireland, and Asia.
- Sleepless in the kitchen
- Colin Solal Cardo directs new video for Jenys
- Keurig and Anna Kendrick team up to end iced coffee runs
- IRAK and Converse collab on new collection
- Renault 4: liberté at first sight
- Partygoers fight for morning after revival in Nile Coffee Club campaign
- Aegean Airlines extends GenAIRation AEGEAN campaign
- BarkleyOKRP launches AI-powered campaign to combat fentanyl epidemic
- Google launch the world’s most trusted browser campaign
- SimplePractice launch Help On brand campaign
Director Jack Begert takes the Biscuit
Jack Begert joins Biscuit for first UK and US commercial roster representation.
Karim Zariffa joins Someplace Nice
Someplace Nice has signed director Karim Zariffa to its roster for live action representation in Canada, excluding Montreal.
Imagine This bolsters sales and business team
Imagine This has announced the addition of two key hires to its leadership team, responsible for sales and business development; Jake Strom and Rena Jett Kayrala.
Company 3 colourist Parker Jarvie relocates to Atlanta
Company 3 Colourist Parker Jarvie has moved from their Los Angeles studio to the Atlanta studio. This shift capitalises on Atlanta's booming film scene, aptly nicknamed the "Hollywood of the South."
Los Films signs director Grant Spanier
The film division of creative studio Los York expands talent roster with Spanier, who is known for his dynamic multidisciplinary approach to filmmaking.
Epoch Films signs director Ric Cantor to UK roster
Epoch Films has added award-winning comedy director Ric Cantor to their UK roster. Epoch will represent Cantor in the UK, Amsterdam, Ireland, and Asia.
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Shooting at the summit: creative vision in life-and-death conditions
DPs Devin Whetstone and Matthew Irving take us behind the breathtaking visuals of Mountain Queen, a Netflix documentary about Lhakpa Sherpa’s record-breaking Everest climbs. The duo share their journey through the industry, the challenges of capturing life at high altitude, and how to balance creativity with survival.
Diana Olifirova's creative composition
Playful, experimental, impatient and driven, the award-winning Ukrainian cinematographer has brought her bold approach to colour and lighting to bodice-ripping bonkbusters and budget promos alike.
Food’s been framed
From whirling chicken wings to forkable yoghurt, Michelle Pak’s blend of precision and creativity has made her the go-to director for tasty tabletop spots sauced with cinematographic flair.
Playlist: Niles Howard
Niles Howard, editor at Work Editorial chats about his top music videos of 2024, his obsession with the game of pool and reflects on artists directing their own videos.
Peer Review: Marcos Pacheco
ECD at PS260, Marcos Pacheco is a creative powerhouse who's lent his extensive design and animation skills to brands like CNN, Nike, YouTube, and more. Here, he shares the artists and work that makes him tick, from iconic logos to Jamie Hewlett.
On My Radar: Catherine Bull
As Lost Planet editor Catherine Bull reveals what's on her radar, we find her serious about puzzles, effusive about a particular Lars von Trier film, and thankful that Willie Nelson's back catalogue is so eclectic.
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The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?
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