Avoid a sticky end with Progressive
This comic spot from the insurance brand suggest one can avoid being overwhelmed by a monster sticky note to-do list situation by saving time on getting quotes.
Jonathan Bregel captures life after death
The director's affecting documentary depicts the journey of a grieving father as he rebuilds his life at the world’s only therapeutic grief carefarm.
Allianz’s avian animation
Betterman and The Greatest Showman director Michael Gracy lends his emotive storytelling to a visually striking CGI spot encapsulating the insurance brand’s core values.
Eastpak ad (back)packs a punch
This exhilarating film for the bag brand races through the decades depicting young adults exploring their creativity and self-expression.
Wait Until 8th dials in on the danger of smartphones
Director David Berlandi’s impactful PSA depicts the anxiety, insecurity and bullying children are exposed to when they’re given access to a phone and social media.
Ludovic Gontrand's big-hearted tall tale for Didi Han
The HAMLET director's promo for the Korean artist’s new track, Youth, sees a lonely giant find friendship.
HotelTonight and Airbnb divide our attention
A charming gent makes the most of split-screen savings in Carl Sundemo's witty spot.
Rust-Oleum's new paint job
An AI-inspired shoot for the paint brand tells the story of some iconic paintings and a selection of equally iconic colours.
Avoid a sticky end with Progressive
This comic spot from the insurance brand suggest one can avoid being overwhelmed by a monster sticky note to-do list situation by saving time on getting quotes.
Jonathan Bregel captures life after death
The director's affecting documentary depicts the journey of a grieving father as he rebuilds his life at the world’s only therapeutic grief carefarm.
Allianz’s avian animation
Betterman and The Greatest Showman director Michael Gracy lends his emotive storytelling to a visually striking CGI spot encapsulating the insurance brand’s core values.
Eastpak ad (back)packs a punch
This exhilarating film for the bag brand races through the decades depicting young adults exploring their creativity and self-expression.
Wait Until 8th dials in on the danger of smartphones
Director David Berlandi’s impactful PSA depicts the anxiety, insecurity and bullying children are exposed to when they’re given access to a phone and social media.
Ludovic Gontrand's big-hearted tall tale for Didi Han
The HAMLET director's promo for the Korean artist’s new track, Youth, sees a lonely giant find friendship.
HotelTonight and Airbnb divide our attention
A charming gent makes the most of split-screen savings in Carl Sundemo's witty spot.
Rust-Oleum's new paint job
An AI-inspired shoot for the paint brand tells the story of some iconic paintings and a selection of equally iconic colours.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
shots Awards Asia Pacific 2025 head judges announced
Entries for the shots Awards Asia Pacific are now open and we can also reveal the head judges who will be leading the categories this year.
D&AD unveils it's 2025 shortlist
Entries were from 86 countries, the highest number on record in the history of the Awards. There were a total of 11,689 entries made up of over 30,000 individual pieces of work.
The Quarry welcomes editor Jack Cantrell
Originally from Dublin, Ireland, Cantrell discovered filmmaking as a teenager, documenting the lives of his friends and cutting the footage on a cracked version of Final Cut Pro.
Ashley Walters joins Iconoclast UK
Acclaimed British Actor and Director, Ashley Walters has joined Iconoclast for UK commercial representation.
Alanna Dillon joins Riff Raff US as EP
Dillon will spearhead the company’s creative and production ambitions stateside, strengthening Riff Raff’s reputation for bold craft and creative excellence across the market.
Somesuch launches new imprint division Somesuch Editions
Somesuch launches new imprint division Somesuch Editions with debut novel Use the Words You Have by Kimberly Campanello.
- Alepa talks urban legends
- Amazon Ads makes media magic
- Sip into something fresher with St-Germain
- FatBoy Ice Cream launches first-ever ad campaign
- Impossible growth made impossibly easy with HubSpot
- MiraLAX delivers gutlightenment
- I prefer to order PedidosYa
- Capturing the spirit of the One & Only Royal Mirage
- Promised Land Dairy serve everyday luxury with a twist
- Now it's Piraeus Time
shots Awards Asia Pacific 2025 head judges announced
Entries for the shots Awards Asia Pacific are now open and we can also reveal the head judges who will be leading the categories this year.
D&AD unveils it's 2025 shortlist
Entries were from 86 countries, the highest number on record in the history of the Awards. There were a total of 11,689 entries made up of over 30,000 individual pieces of work.
The Quarry welcomes editor Jack Cantrell
Originally from Dublin, Ireland, Cantrell discovered filmmaking as a teenager, documenting the lives of his friends and cutting the footage on a cracked version of Final Cut Pro.
Ashley Walters joins Iconoclast UK
Acclaimed British Actor and Director, Ashley Walters has joined Iconoclast for UK commercial representation.
Alanna Dillon joins Riff Raff US as EP
Dillon will spearhead the company’s creative and production ambitions stateside, strengthening Riff Raff’s reputation for bold craft and creative excellence across the market.
Somesuch launches new imprint division Somesuch Editions
Somesuch launches new imprint division Somesuch Editions with debut novel Use the Words You Have by Kimberly Campanello.
The Talent
Flying high with FINCH
With two consecutive Production Company of the Year wins for FINCH at the shots APAC Awards, and with entries for the 2025 edition open now, the company’s Executive Producer, Nick Simkins, talks to Tim Cumming about the nature of the work coming from Asia Pacific and the region’s challenges and opportunities, including budgetary downturns and cultural and global uncertainty.
Thomas Kolster on the business of doing better
A founding father of ‘goodvertising’, Thomas Kolster has spent almost 20 years at the intersection of sustainability, branding and marketing – preaching the gospel on brand transformation. Now, with a new enemy on the horizon, his mission is clearer than ever.
Azlan Som on finding clarity in the abstract for ADFEST
Finding himself in the Fabulous Five at the festival with his personal short RINTIK, Som speaks about how a storytelling experiment can help to find your voice.
The Inspiration
Cannes Contenders: New Zealand
Rebekah (Bex) Kelly Executive Producer at FINCH shares some campaigns that could see New Zealand collecting some awards at Cannes. Including work featuring Vanilla Ice, perfect toast and Herpes.
Cannes Contenders: Italy
From beauty retailers and brewers to hearing specialists and Down Syndrome associations, Karim Bartoletti, Partner, MD and Executive Producer at Indiana Production, picks his favourite Italian spots from the last year.
Peer Review: Mark Edinoff
Known for his uncanny ability to edit perfectly timed comedic moments, Work Editorial's Mark Edinoff shares the cuts that have inspired his craft, from the notable films of Sam O'Steen to little lads who love berries and cream.
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Believe it or not, today is World Goth Day and while some might say World Goth Night might be more appropriate, Harley Ilott, Head of UK Marketing at Snapchat, says that brands should try to be playful and authentic with sub-cultures, but first – and most importantly – must understand them.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.