shots Awards the Americas 2026 is almost here

This year's gathering of the great and good of North and South American advertising, where brilliant work is celebrated, is almost upon us.

As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.

Movement isn't just about what happens on the screen, says Sage Bennett, director at Greenpoint Pictures, it also includes the movement and evolution of those behind the lens. So, she says, sometimes you just have to let go.

To in-house, or not to in-house, that is the question. Or is it? asks Mark Harrison, Head of Creative at Postcode Lottery. The format, the technology and the people are just some of the things which need to be considered, and as long as great work is the destination, the route can alter.

From deepfakes to the World Cup, sonic branding to Super Bowl stunts - here's everything on the agenda for next Wednesday's creative gathering at the Bike Shed, Downtown.