Hat’s off to Ireland
Tourism Ireland launches its new global campaign ‘Ireland Goes Beyond’ with a heartwarming headgear-based tale about a friendly local.
Numero’s night and day dreams
This hallucinatory fashion editorial film for the international fashion magazine muses on light and darkness.
Luma AI wants to make creatives' dreams come true
Agency DE-YAN's campaign/competition invites creatives to pitch their best unmade ideas in order for them to be realised.
Emma Stone's site for sore eyes
Oscar-winning actor Emma Stone teams up with director Yorgos Lanthimos for Squarespace's Super Bowl spot, in which a pained Stone confronts the fact that your name isn't always your own.
Claude's ads promise not to run ads
In a comedic yet candid take on AI, created by Mother and directed by Jeff Low, Anthropic pledges a promise not to run commercial messages on its tools.
SickKids doesn't want you to feel the burn
A new campaign for the Canadian children's hospital is a simple but effective reminder than prevention is better than cure.
Tim Robinson's supervillain has onboarding issues
The I Think You Should Leave star's revenge plot is put on hold due to corporate policies in this superbly silly spot for Rippling from Tombras and Zach Tavel.
The Pink Ribbon Foundation’s filial love story
This beautifully made film for the breast cancer charity features a little girl’s heartbreaking tribute to her mother.
Hat’s off to Ireland
Tourism Ireland launches its new global campaign ‘Ireland Goes Beyond’ with a heartwarming headgear-based tale about a friendly local.
Numero’s night and day dreams
This hallucinatory fashion editorial film for the international fashion magazine muses on light and darkness.
Luma AI wants to make creatives' dreams come true
Agency DE-YAN's campaign/competition invites creatives to pitch their best unmade ideas in order for them to be realised.
Emma Stone's site for sore eyes
Oscar-winning actor Emma Stone teams up with director Yorgos Lanthimos for Squarespace's Super Bowl spot, in which a pained Stone confronts the fact that your name isn't always your own.
Claude's ads promise not to run ads
In a comedic yet candid take on AI, created by Mother and directed by Jeff Low, Anthropic pledges a promise not to run commercial messages on its tools.
SickKids doesn't want you to feel the burn
A new campaign for the Canadian children's hospital is a simple but effective reminder than prevention is better than cure.
Tim Robinson's supervillain has onboarding issues
The I Think You Should Leave star's revenge plot is put on hold due to corporate policies in this superbly silly spot for Rippling from Tombras and Zach Tavel.
The Pink Ribbon Foundation’s filial love story
This beautifully made film for the breast cancer charity features a little girl’s heartbreaking tribute to her mother.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
How Knightley & Wilkinson made Waitrose's Christmas
This year's Christmas ad avalanche brought a flurry of great spots, but it's Waitrose's rom-com that won hearts and minds. Here, creative team Jen Ashton and Oli Short, along with director Molly Manners, discuss perfect casting, balancing pace and performance, and getting Richard Curtis's blessing.
Absolute Post adds Annabel Bennett
Executive Producer Bennett will be instrumental in shaping the company’s sales approach, strengthening relationships, and opening new opportunities.
Papaya Films welcomes Lidia Estepa
With deep roots in the fashion industry, director and photographer Estepa has created campaigns for leading editorial titles, luxury fashion houses and global brands
SixTwentySix taps Sahil Mirchandani as head of production
Mirchandani brings deep experience leading high-stakes, multi-channel campaigns for brands including Nike, Amazon, and American Express.
Cabin welcomes editor Ben Canny
Canny is known for his perfectly measured comedic timing, performance-led storytelling and an instinctive and musical approach to his craft.
Lemonade Presents launches 2026 creative events series
Lemonade Presents has announced its 2026 programme: a year-long series of socially led creative events.
Whitehouse Post gains new leadership
At the centre of Whitehouse Post’s next chapter is Catherine Tobiasinsky, Chief Executive Officer, who stepped in to help guide the company through a period of transition and opportunity.
- Blue Square Alliance Against Hate debut sticky note campaign
- Kate Halpin directs a trio for BlueChew
- 21 Savage says WHTTS?
- adidas Running and Hermanos Koumori launch Flow State
- Ludacris joins Frank’s RedHot to crown the GOAT of hot sauce
- Feel the symphony with the UAE National Orchestra
- Maltesers marks 90 years of looking on the light side
- Anthropic is now thinking with the Atlassian Williams F1 Team
- People are the destination in Toyota’s new spot
- Renault look back, to move forward
Absolute Post adds Annabel Bennett
Executive Producer Bennett will be instrumental in shaping the company’s sales approach, strengthening relationships, and opening new opportunities.
Papaya Films welcomes Lidia Estepa
With deep roots in the fashion industry, director and photographer Estepa has created campaigns for leading editorial titles, luxury fashion houses and global brands
SixTwentySix taps Sahil Mirchandani as head of production
Mirchandani brings deep experience leading high-stakes, multi-channel campaigns for brands including Nike, Amazon, and American Express.
Cabin welcomes editor Ben Canny
Canny is known for his perfectly measured comedic timing, performance-led storytelling and an instinctive and musical approach to his craft.
Lemonade Presents launches 2026 creative events series
Lemonade Presents has announced its 2026 programme: a year-long series of socially led creative events.
Whitehouse Post gains new leadership
At the centre of Whitehouse Post’s next chapter is Catherine Tobiasinsky, Chief Executive Officer, who stepped in to help guide the company through a period of transition and opportunity.
The Talent
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Way I See It: Tony Burke
Tony Burke is a filmmaker, author, advertising creative and recovering alcoholic. In this extended TWISI, he talks frankly about his descent into alcoholism and how family, friendship and an unusual brush with faith helped him get sober, write his debut novel, and write and direct the acclaimed 2025 feature film, PROTEIN.
The Inspiration
Playlist: Marvin Jay Alvarez
We speak with Knucklehead director Marvin Jay Alvarez about taking creative risks in the promo world, sneaking onto set with So Solid Crew, and his soul influenced collection of... hens?
On My Radar: Fatal Farm
Neighborhood Watch directing duo, Fatal Farm, aka Zachary Johnson [left] and Jeffrey Max, on the amazing opportunities afforded by Zillow, the "proto-Idiocracy" of The Nutty Professor 2, skillet cookies with ice cream, and GI Joe action figure collections.
Harry Bradbeer: A Few Of My Favourite Things
From Fleabag's statue to Sherlock's pipe, the Park Village director reveals the props and personal relics that linger long after cut is called.
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A celebrity can’t save a bad Super Bowl ad, believes Michael Bucchino, Director of Film Craft at CYLNDR Studios. But the right - or even the wrong - famous face, fronting the right idea, can carry you over the line and have the crowd cheering your name.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.