The unfinished cut: Why music videos thrive on collaboration and play

JOJX director Anton Tammi discusses the importance of establishing trust and a deeper connection with music artists to create promos that feel alive, authentic and playful.

The Picture North talks through the gremlins, grandfather's lamps and glass-half-full mantra that keep him creatively inspired.

With a raft of advertising awards shows throughout every year, and with the Cannes Lions just around the corner, Ross Taylor, Group Executive Creative Director at Havas Play London, shares the things he believes jurors at any show should try to avoid.

With some striking visuals and stirring tracks, Annie Ayres, Head of Music at Untold Studios, picks her selection of the best music videos, ones she believes could become chart toppers at this year's Cannes Lions.

World War Seven Managing Director and Partner, Sloane Skala, believes that the atmosphere on a set, the camaraderie and the joyfulness, leaches into the work. If you're attempting to make a comedy spot but things are tense and clients are anxious, building playfulness into the whole operation lights the fuse for creativity.