MIRI rejects the terms and conditions of our future
Alex Takács directs a beautifully human-centric campaign urging humans to reconsider the race towards artificial superintelligence.
Apple weaves a vibrant tapestry for Diwali
Director Sanjay Garg blends Indian dance, music and textiles in a vibrant new Shot on iPhone film, made in collaboration with fashion brand Raw Mango.
Jeanie Bueller's day on
Jennifer Grey, Cindy Pickett and Charlie Sheen reunite in BBDO Chicago and Jody Hill's festive spot for Home Instead, showing the story from the other Bueller's perspective.
Netflix's next campaign is the thing you never knew you needed
An axolotl, a lonely astronaut and a desperate vampire form the basis for Mother and Vania & Muggia's brilliant trio of films.
WWF's guide to a disappearing world
This darkly funny film for WWF Norway’s Stop Arctic Oil initiative presents the stark truth about the Arctic’s rapidly melting attractions.
The Strokes get satirical with Spitting Image
In a biting artists-versus-corporations music video, the trademark rubbery caricatures pit the band, Lou Reed, Stanley Kubrick and more against the Musks, Zuckerbergs and Murdochs of the world.
Waitrose serves up another slice of Christmas
Keira Knightley and Joe Wilkinson return to the screen in a follow-up to last's year's hugely successful The Perfect Gift campaign, with this year offering even more drama and a surprise guest star.
Allwyn gets Christmas off the ground
The National Lottery operator has unveiled its first brand-led Christmas campaign for the prize draw with an – endeering – tale of a reindeer with high hopes.
MIRI rejects the terms and conditions of our future
Alex Takács directs a beautifully human-centric campaign urging humans to reconsider the race towards artificial superintelligence.
Apple weaves a vibrant tapestry for Diwali
Director Sanjay Garg blends Indian dance, music and textiles in a vibrant new Shot on iPhone film, made in collaboration with fashion brand Raw Mango.
Jeanie Bueller's day on
Jennifer Grey, Cindy Pickett and Charlie Sheen reunite in BBDO Chicago and Jody Hill's festive spot for Home Instead, showing the story from the other Bueller's perspective.
Netflix's next campaign is the thing you never knew you needed
An axolotl, a lonely astronaut and a desperate vampire form the basis for Mother and Vania & Muggia's brilliant trio of films.
WWF's guide to a disappearing world
This darkly funny film for WWF Norway’s Stop Arctic Oil initiative presents the stark truth about the Arctic’s rapidly melting attractions.
The Strokes get satirical with Spitting Image
In a biting artists-versus-corporations music video, the trademark rubbery caricatures pit the band, Lou Reed, Stanley Kubrick and more against the Musks, Zuckerbergs and Murdochs of the world.
Waitrose serves up another slice of Christmas
Keira Knightley and Joe Wilkinson return to the screen in a follow-up to last's year's hugely successful The Perfect Gift campaign, with this year offering even more drama and a surprise guest star.
Allwyn gets Christmas off the ground
The National Lottery operator has unveiled its first brand-led Christmas campaign for the prize draw with an – endeering – tale of a reindeer with high hopes.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Nick Ball brought the bear necessities to Morrisons
For its delightful Christmas offering, the supermarket chain has retold the story of Goldilocks and the Three Bears, albeit with some distinctly modern twists. shots spoke to MJZ director Nick Ball and Leo UK's Jack Stoten and Connor Wynn about the practical magic behind bringing this furry family to life.
How Firefox reunited the original meme team
In a get-together nobody saw coming, the internet's OG oddballs join forces to lure lapsed users back to Firefox. Jamie Madge speaks to Mozilla's John Solomon, We Believers' Gustavo Lauria and nobodys' Sunny Sixteen about the painstakingly crafted memeunion.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
How Oura made a big impact with a miniature set
Oura's recent campaign saw the coming together of a large but intricate miniature set, 35 model makers, a phalanx of hand actors and a specially commissioned 'finger choreographer'. Superprime director Sam Walker takes us behind the scenes of Oura's Wear Your Best Life.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
Caroline Koning joins Divine
Divine signs the director to their roster for representation in France.
Rattling Stick welcomes director Saman Kesh
The filmmaker joins the Rattling Stick roster for representation in the UK and Netherlands.
No Sushi signs editor Abhay Sofsky
The Emmy-nominated, documentary editor brings an instinct for finding human drama in real life to brands and commercial storytelling.
Bayonet signs director Thomas Hefferon
The award-winning director joins Bayonet's roster for exclusive US representation, with a portfolio spanning commercials, branded content and acclaimed short films.
American Haiku expands creative and production teams
Roger Morán joins as Executive Producer and Idriss Dabré as Creative Director.
World War Seven welcomes Starburns Industries
The creator-driven animation studio joins as WW7’s stop-motion and animation partners.
- PETERMAYER says it’s kinda unreal in Petoskey
- EchoPark launch Every Car, Happy Owner campaign
- Texas Pete makes an Advent Calendar for your Thanksgiving leftovers
- Love the meeting with Plaud AI
- Lyft celebrates The Art of Arrival
- Georgia Natural Gas brings simplicity to the chaos
- Blazey gives us the beauty in da beast
- Step into the ring for The Greatest
- Lexus gives us a December to remember
- DAN DAN meets DAN DA DAN
Caroline Koning joins Divine
Divine signs the director to their roster for representation in France.
Rattling Stick welcomes director Saman Kesh
The filmmaker joins the Rattling Stick roster for representation in the UK and Netherlands.
No Sushi signs editor Abhay Sofsky
The Emmy-nominated, documentary editor brings an instinct for finding human drama in real life to brands and commercial storytelling.
Bayonet signs director Thomas Hefferon
The award-winning director joins Bayonet's roster for exclusive US representation, with a portfolio spanning commercials, branded content and acclaimed short films.
American Haiku expands creative and production teams
Roger Morán joins as Executive Producer and Idriss Dabré as Creative Director.
World War Seven welcomes Starburns Industries
The creator-driven animation studio joins as WW7’s stop-motion and animation partners.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
On My Radar: Jake Mavity
The Corner Shop director Jake Mavity eschews the internet in favour of a novel, mourns the loss of his MacBook, but revels in some older Apple tech, as he reveals what's on his creative radar.
Louise Wachtmeister: A Few Of My Favourite Things
The new—land director shares the notebooks, noticeboard and nifty mementoes that keep her creativity flowing.
Peer Review: Valentin Guiod
BIRTH director Valentin Guiod shares his admiration for Andrew Haigh, Tilda Swinton and Szilveszter Makó and says filmmakers must protect ideas that come from the heart.
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Nick Lloyd, Creative Director at MNSTR (part of Project Worldwide), thinks that looking at culture through the rearview mirror can be comforting but potentially calamitous for brands, which need to have an eye on the future.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.