Heineken says it takes a village
A charming and engaging documentary short from the Dutch lager brand captures the community spirit that saved an Irish pub.
Magnum makes light of winter
Photographer Leslie Zhang shoots a gorgeously understated series of b&w micro-spots for LOLA Madrid's eye-catching campaign.
adidas pulls in original superstars for its Originals Superstar
Kendall Jenner, Baby Keem, Olivia Dean and more step into an arthouse curiosity whilst Samuel L. Jackson searches for his shoes in this knowingly surreal spot from Johannes Leonardo and Thibaut Grevet.
Of Monsters and Men’s melancholy house mouse
BAFTA-winning Partizan director Honor Price helms a tactile and atmospheric stop-motion promo for the band’s tracks The Block and Mouse Parade.
Parkinson's UK reclaims the future
This emotive new campaign for Parkinson's UK portrays a game a father and daughter play throughout their life and how Parkinson’s can impact the things that some might take for granted.
Mobile Vikings' first date stinks
A dapper man's smart tech smugness backfires hilariously in this witty spot from AKQA Brussels and HAMLET.
B&Q tools up for the job
Spanners, hammers and all manner of home improvement tools are raised in anticipation of a new dawn for DIY in this campaign for the home improvement brand.
Anything goes for Tesco
A man is beset with a litany of wants in this charming and funny new brand platform from BBH and Tore Frandsen.
Heineken says it takes a village
A charming and engaging documentary short from the Dutch lager brand captures the community spirit that saved an Irish pub.
Magnum makes light of winter
Photographer Leslie Zhang shoots a gorgeously understated series of b&w micro-spots for LOLA Madrid's eye-catching campaign.
adidas pulls in original superstars for its Originals Superstar
Kendall Jenner, Baby Keem, Olivia Dean and more step into an arthouse curiosity whilst Samuel L. Jackson searches for his shoes in this knowingly surreal spot from Johannes Leonardo and Thibaut Grevet.
Of Monsters and Men’s melancholy house mouse
BAFTA-winning Partizan director Honor Price helms a tactile and atmospheric stop-motion promo for the band’s tracks The Block and Mouse Parade.
Parkinson's UK reclaims the future
This emotive new campaign for Parkinson's UK portrays a game a father and daughter play throughout their life and how Parkinson’s can impact the things that some might take for granted.
Mobile Vikings' first date stinks
A dapper man's smart tech smugness backfires hilariously in this witty spot from AKQA Brussels and HAMLET.
B&Q tools up for the job
Spanners, hammers and all manner of home improvement tools are raised in anticipation of a new dawn for DIY in this campaign for the home improvement brand.
Anything goes for Tesco
A man is beset with a litany of wants in this charming and funny new brand platform from BBH and Tore Frandsen.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Director Nono Ayuso signs with PRETTYBIRD
The investigative journalist and university teacher-turned-filmmaker brings a rare, singular perspective to the nest as he continues to shape the future of narrative form.
Matt Houghton joins Spindle
The BAFTA-winning director joins the team at Spindle for representation.
Epoch Films signs directing collective Flair
The Scandinavian trio blends AI-driven visuals with live-action filmmaking to create premium films.
BURN Studio signs director Taz Tron Delix
BURN Studio is expanding its world-building vision with one of the UK's most dynamic filmmakers.
Boomshot announces leadership updates
Meredith Weiss becomes sole owner and Krysia Johnstone is promoted to Executive Producer as the woman-owned company collaborates across the full content lifecycle.
- Iggy, Anna and God’s lonely man
- Batchelors new campaign is Irresistible
- Katie Wood joins Electric Theatre Collective
- Publicis Conseil rejuvenate the Dacia Logan
- Piraeus Bank wants to debAIte
- Java House peels and pours a new campaign
- Falabella’s grand European fashion odyssey
- Opendoor confronts home flippers with new campaign
- Bianca Poletti takes a bite out of Vienna
- Dip into a world of flavour with Domino’s
Director Nono Ayuso signs with PRETTYBIRD
The investigative journalist and university teacher-turned-filmmaker brings a rare, singular perspective to the nest as he continues to shape the future of narrative form.
Matt Houghton joins Spindle
The BAFTA-winning director joins the team at Spindle for representation.
Epoch Films signs directing collective Flair
The Scandinavian trio blends AI-driven visuals with live-action filmmaking to create premium films.
BURN Studio signs director Taz Tron Delix
BURN Studio is expanding its world-building vision with one of the UK's most dynamic filmmakers.
Boomshot announces leadership updates
Meredith Weiss becomes sole owner and Krysia Johnstone is promoted to Executive Producer as the woman-owned company collaborates across the full content lifecycle.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
On My Radar: Jamie Babbit
IndependentMedia director Jamie Babbit, who recently directed Netflix's Nobody Wants This season two, Fox's Best Medicine season one and the latest season of Hulu's Only Murders in the Building, talks classic films, power couples, and the addictive quality of sinus rinse.
Peer Review: David Castellanos
ECD at Erich & Kallman Austin, David Castellanos discusses building a career in two countries, developing cultural fluency and working at the intersection between creativity and human truth.
On My Radar: Lidia Estepa
Lidia Estepa, director at Papaya Films, talks spiritualism, cinematic nourishment and being on the path of self-knowledge, as she reveals what's on her creative radar.
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From pitch costs to the changing media landscape, Rogue Films' owner, MD and EP Kate Taylor breaks down the stresses and strains of the production obstacle course and tries to look at the positives of what 2026 can bring.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.