Chobani's feeding footballers' dreams
Chobani and US Soccer is celebrating the upcoming World Cup and how a trio of the men's national team got to where they are.
Greenpeace slaps back at big oil bullies
Javier Bardem and Yasmin Finney appear in a chilling film for the environmental organisation that dramatises the threat of abusive SLAPP lawsuits.
Wayne Rooney ruffs it for Nike x Palace
Directed by duo Burnermunde, this surreal spot sees a series of vignettes narrated by Rooney's portrayal of Shakespeare's Richard II.
Foo Fighters' off-piste promo
Director Alex Acy documents the extreme world of snowless skiing in a high-octane music video for the American rock band’s track Of All People.
BuzzBallz' winning streak
An ageing exhibitionist shows his rage (and more) in this fun spot from Erich & Kallman and Torstein Bjorklund.
Vellas gives Movistar his best
In an epic cinematic film, VML México and the Rebolucion director tell the tale of a humble Domestique for whom success isn't dependent on coming first.
Man City and Puma have a close call
Erling Haaland, Pep Guardiola, Alex Greenwood and more man a Cityzens Support Line in KC Locke's delightfully offbeat spot for the 2026 Home Kit launch.
Pulling on Olivia Rodrigo’s heartstrings
The GRAMMY-winning singer songwriter’s official video for her new single the cure, sees her unspooling in a curious cardboard clinic.
Chobani's feeding footballers' dreams
Chobani and US Soccer is celebrating the upcoming World Cup and how a trio of the men's national team got to where they are.
Greenpeace slaps back at big oil bullies
Javier Bardem and Yasmin Finney appear in a chilling film for the environmental organisation that dramatises the threat of abusive SLAPP lawsuits.
Wayne Rooney ruffs it for Nike x Palace
Directed by duo Burnermunde, this surreal spot sees a series of vignettes narrated by Rooney's portrayal of Shakespeare's Richard II.
Foo Fighters' off-piste promo
Director Alex Acy documents the extreme world of snowless skiing in a high-octane music video for the American rock band’s track Of All People.
BuzzBallz' winning streak
An ageing exhibitionist shows his rage (and more) in this fun spot from Erich & Kallman and Torstein Bjorklund.
Vellas gives Movistar his best
In an epic cinematic film, VML México and the Rebolucion director tell the tale of a humble Domestique for whom success isn't dependent on coming first.
Man City and Puma have a close call
Erling Haaland, Pep Guardiola, Alex Greenwood and more man a Cityzens Support Line in KC Locke's delightfully offbeat spot for the 2026 Home Kit launch.
Pulling on Olivia Rodrigo’s heartstrings
The GRAMMY-winning singer songwriter’s official video for her new single the cure, sees her unspooling in a curious cardboard clinic.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Simon & Paul signs director Vanessa Stachel
The Hamburg-based commercial production company adds one of Germany's most exciting emerging directors to its roster for representation.
Dumas Haddad joins Friend
As Friend continues to champion directors with distinct cinematic voices, Haddad’s signing marks an exciting and natural addition to the roster.
Alicia Steanson joins The Hogan as Junior Music Supervisor
Steanson, the co-founder of Terra Obscura, joins The Hogan's growing supervision team.
Denim signs director Emily Kai Bock
The filmmaker brings with her a body of work that has moved between music culture, narrative cinema and global commercial storytelling
Stephen Dunne returns to tenthree
Dunne rejoins tenthree at a time of continued growth, further strengthening the company’s commitment to craft and editorial talent.
Black Kite Studios makes double creative hire
Black Kite Studios appoints Phil Oldham and Jonathan Box as Creative Directors.
- NHL's monument to greatness
- If history had coverage, things might be different
- AlUla Tour and the big miss-out
- Nationwide's A.N.Y. Bank CEO faces ultimate indignity
- Penske turns INDYCAR fan dreams into reality
- Jiffy Lube brings iconic car duo back together
- Parkview Health takes a human view
- Cadbury rewrites the rules of winning
- All lines lead to Roland-Garros
- Emplify Health expands A Little Empathy platform
Simon & Paul signs director Vanessa Stachel
The Hamburg-based commercial production company adds one of Germany's most exciting emerging directors to its roster for representation.
Dumas Haddad joins Friend
As Friend continues to champion directors with distinct cinematic voices, Haddad’s signing marks an exciting and natural addition to the roster.
Alicia Steanson joins The Hogan as Junior Music Supervisor
Steanson, the co-founder of Terra Obscura, joins The Hogan's growing supervision team.
Denim signs director Emily Kai Bock
The filmmaker brings with her a body of work that has moved between music culture, narrative cinema and global commercial storytelling
Stephen Dunne returns to tenthree
Dunne rejoins tenthree at a time of continued growth, further strengthening the company’s commitment to craft and editorial talent.
Black Kite Studios makes double creative hire
Black Kite Studios appoints Phil Oldham and Jonathan Box as Creative Directors.
The Talent
Rogers on a roll
Steve Rogers, Co-Founder of Revolver and winner of shots Awards APAC 2025 Director of the Year, claims he’s not a fan of commercials. Lucy Aitken met him to find out how, on his quest to make ads that aren’t ‘annoying’, he’s shot some of the most popular spots of recent times.
Ben Gregor: Rooted in play
From cult comedy shorts to Cannes-winning commercials and now just down from climbing The Magic Faraway Tree, Ben Gregor has spent his career making the borderline absurd feel human. Here, the Knucklehead director talks to Jamie Madge about performance, play and why good chaos needs structure.
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
The Inspiration
Cannes Contenders 2026: South Africa
Darling Films director Alexa Wilson gives us some South African Cannes Contenders, featuring wonderful wire cars, immersive and intriguing portraits, and work capturing something deeply familiar to many South Africans.
Playlist: Alice Bloomfield
RSA director Alice Bloomfield hits us with some fascinating animated music promos, talks short form content, and she's also keeping ants under her bed...
Cannes Contenders 2026: Thailand
Papop 'Or' Chaowanapreecha, Executive Creative Director at Accenture Song Thailand, selects hygiene horrors, kaprao crimes and emotional gut-punches that he believes could pick up awards this year.
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The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.