ChatGPT taps into football fever
Director Alex Hulsey’s playful spot runs through the many football-related activities that generative AI chatbot can help fans explore this season.
The Guardian explores childhoods on hold
Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, this affecting new film reveals the reality for young carers in Britain.
Laughlin Constable helps QuikTrip celebrate a slow summer
PRETTYBIRD directing duo The Coles create some chilled out scenes of warm weather.
The stars align for Uber Brazil
In a cheeky campaign created by Wieden + Kennedy, the ride-hailing company launches a temporary 6-star rating in Brazil ahead of the World Cup.
Oranje finds the threads that bind
Nike, Dutch streetwear brand Patta and the Dutch football team celebrate unity in the launch of X2 capsule collection.
FOX One's World Cup distraction
All eyes are on the match in this funny series of spots from Anomaly.
GAIA exposes dairy’s hidden heartbreak
The Belgian animal protection association launches a harrowing film raising awareness of cruel farming practices from a mother cow’s perspective.
The Trevor Project shows the power of presence
An affecting film from the crisis intervention organisation highlights the importance of family and community support in suicide prevention for LGBTQ+ young people.
ChatGPT taps into football fever
Director Alex Hulsey’s playful spot runs through the many football-related activities that generative AI chatbot can help fans explore this season.
The Guardian explores childhoods on hold
Commissioned by Guardian Documentaries and produced by Uncommon Creative Studio, this affecting new film reveals the reality for young carers in Britain.
Laughlin Constable helps QuikTrip celebrate a slow summer
PRETTYBIRD directing duo The Coles create some chilled out scenes of warm weather.
The stars align for Uber Brazil
In a cheeky campaign created by Wieden + Kennedy, the ride-hailing company launches a temporary 6-star rating in Brazil ahead of the World Cup.
Oranje finds the threads that bind
Nike, Dutch streetwear brand Patta and the Dutch football team celebrate unity in the launch of X2 capsule collection.
FOX One's World Cup distraction
All eyes are on the match in this funny series of spots from Anomaly.
GAIA exposes dairy’s hidden heartbreak
The Belgian animal protection association launches a harrowing film raising awareness of cruel farming practices from a mother cow’s perspective.
The Trevor Project shows the power of presence
An affecting film from the crisis intervention organisation highlights the importance of family and community support in suicide prevention for LGBTQ+ young people.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Good Times signs director Thom Kerr
Kerr’s portfolio spans commercials, print editorial, and music videos, work that moves fluidly between high fashion, pop culture, and the internet.
JOJX signs Martin Krejci
JOJX signs the craft-first director for exclusive US representation, bringing a versatile and craft-driven filmmaker to its roster.
Christine Peters joins NERD Productions
The animation director and illustrator joins NERD Productions talent roster.
VCCP adds Steve Rogers as ECD
VCCP positions itself for next phase of commerce growth. The expansion sees Rogers join as ECD of VCCP’s Retail and Experience team, with global appliance leader De’Longhi Group signed as inaugural client for the new offering.
Milk & Honey Films signs Mattia Molinari
Joining the global roster, the Milan-based director channels underground culture into dynamic, action-packed commercial storytelling.
- Scout Motors deliver a short history of America
- Apple India spotlights the next generation of student founders
- Fello launch extraordinary new spots
- Airbnb Experiences launch Things To Do That Stay With You campaign
- OREO launch Twist Lick Dunk spot
- Royal London puts customers in charge with new campaign
- Gordon Ramsay launches Krude Olive Oil
- Wendy’s launch Square Hits Different campaign
- Charlotte Cardin unveils the music video for Take Me Back
- Morgan & Morgan debuts new TV spots
Good Times signs director Thom Kerr
Kerr’s portfolio spans commercials, print editorial, and music videos, work that moves fluidly between high fashion, pop culture, and the internet.
JOJX signs Martin Krejci
JOJX signs the craft-first director for exclusive US representation, bringing a versatile and craft-driven filmmaker to its roster.
Christine Peters joins NERD Productions
The animation director and illustrator joins NERD Productions talent roster.
VCCP adds Steve Rogers as ECD
VCCP positions itself for next phase of commerce growth. The expansion sees Rogers join as ECD of VCCP’s Retail and Experience team, with global appliance leader De’Longhi Group signed as inaugural client for the new offering.
Milk & Honey Films signs Mattia Molinari
Joining the global roster, the Milan-based director channels underground culture into dynamic, action-packed commercial storytelling.
The Talent
Skin in the game: Anthony Yano Hays
Splitting his time between Tokyo and Los Angeles, bilingual filmmaker and shots Awards Asia Pacific New Director of the Year 2025, Anthony Yano Hays, talks to Amy Hey about props made from human flesh and how he keeps commercial work fun.
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
Cut to the joke: André Rodrigues
From short films exploring 17th-century queer subculture to gothic beauty campaigns, OkayStudio editor André Rodrigues slices and dices his work with humour, rhythm and an innate sense of playfulness.
The Inspiration
On My Radar: Audrey Mascina
Spark & Riot director Audrey Mascina is blown away by a Glazer classic and a Gondry new release, believes everyone should see Jane Campion's masterpiece, and wants more madness in advertising.
Paul Briganti: A Few Of My Favourite Things
RadicalMedia director Paul Briganti shares the bear spray, baseball cap and brilliantly self-indulgent shrine that keep him creative.
Cannes Contenders 2026: The UK
Susie Innes, Executive Producer at WPP Production, gives us her UK Cannes Contenders for 2026, featuring some uncomfortable watches, a car commercial with a dancing octopus, and a young boy owning that trip to the toilet.
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With too many layers and too much conversation, the art of play with advertising has been lost. MakeMake Founder Angus Wall says the industry needs to relearn the ability to enjoy itself.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.