Deliveroo x Tesco’s dynamic duo
The food and grocery delivery app announces its partnership with the UK supermarket with a charming film helmed by comedy director Max Barden.
Canal+ twists the sporting tropes
This gorgeous film promoting sports broadcasting on Canal+ brings a fresh take to the usual athletes-in-motion content.
Fosters keeps it simple
The lager brand unveils a refreshingly stripped-back and comedic campaign poking fun at classic beer ads through exaggerated Australian stereotypes.
Equinor gets curious
In Martin de Thurah's new campaign for Equinor we are introduced to an initiative which aims to close the gap between the curiosity children are born with, and the science and technology careers that will need curios minds.
Petco's paws for thought
The American pet supplies retail chain launches a playful series of animated films giving personality and voice to its beloved brand characters.
Kwik Fit slides into your DMs
The car servicing chain promotes its conversation-encouraging mental health initiative, Kwik Chat, with a heartfelt yet hilarious film from VCCP and Mike Upson.
TUBI's funny feelings
People to go to ridiculous lengths in pursuit of a particular emotion in this playful campaign from the free UK streaming platform.
Philippe Tempelman's Volvo work is a smash
The PINE director's five-film exploration of the Swedish carmaker's commitment to safety comes to a close with a masterful montage.
Deliveroo x Tesco’s dynamic duo
The food and grocery delivery app announces its partnership with the UK supermarket with a charming film helmed by comedy director Max Barden.
Canal+ twists the sporting tropes
This gorgeous film promoting sports broadcasting on Canal+ brings a fresh take to the usual athletes-in-motion content.
Fosters keeps it simple
The lager brand unveils a refreshingly stripped-back and comedic campaign poking fun at classic beer ads through exaggerated Australian stereotypes.
Equinor gets curious
In Martin de Thurah's new campaign for Equinor we are introduced to an initiative which aims to close the gap between the curiosity children are born with, and the science and technology careers that will need curios minds.
Petco's paws for thought
The American pet supplies retail chain launches a playful series of animated films giving personality and voice to its beloved brand characters.
Kwik Fit slides into your DMs
The car servicing chain promotes its conversation-encouraging mental health initiative, Kwik Chat, with a heartfelt yet hilarious film from VCCP and Mike Upson.
TUBI's funny feelings
People to go to ridiculous lengths in pursuit of a particular emotion in this playful campaign from the free UK streaming platform.
Philippe Tempelman's Volvo work is a smash
The PINE director's five-film exploration of the Swedish carmaker's commitment to safety comes to a close with a masterful montage.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
Giants & Toys opens Malmö office
The initiative will strengthen the company's presence in southern Sweden and create a clearer bridge to the Danish market.
Caviar appoints Patch Wadsworth as Head of Production
Wadsworth brings experience spanning Super Bowl commercials, major UK brand campaigns, film and television.
Camilà Cornëlsen joins Picture North
The Brazilian filmmaker takes her cinematic eye to Picture North's boutique roster.
Arts & Sciences signs Andrew “Oyl” Miller
The veteran creative from Wieden+Kennedy turned AI filmmaker joins their Arts & Intelligence roster.
Naqqash Khalid joins Somesuch
The filmmaker joins the company's roster for worldwide representation.
Flora MacLeod joins Electric Theatre Collective
The Art Director joins ETC’s growing 3D design team, working closely with Will Denning and James Britton.
- Station Casinos delivers celebratory 50th anniversary campaign
- Hatch and Olivia Munn say goodnight to the score
- Ziggo give us priority in new spot
- Ruggable launch She's Got Range campaign
- TK Mami gets AI generated in Josea
- La Zowi gives us GORDO
- Take care of your cough with Robitussin
- Zentera Wool company takes us on Merino deep dive
- Standard Chartered move ahead with AI-generated F1 film
- Tapped to pay, go watch them play
Giants & Toys opens Malmö office
The initiative will strengthen the company's presence in southern Sweden and create a clearer bridge to the Danish market.
Caviar appoints Patch Wadsworth as Head of Production
Wadsworth brings experience spanning Super Bowl commercials, major UK brand campaigns, film and television.
Camilà Cornëlsen joins Picture North
The Brazilian filmmaker takes her cinematic eye to Picture North's boutique roster.
Arts & Sciences signs Andrew “Oyl” Miller
The veteran creative from Wieden+Kennedy turned AI filmmaker joins their Arts & Intelligence roster.
Naqqash Khalid joins Somesuch
The filmmaker joins the company's roster for worldwide representation.
Flora MacLeod joins Electric Theatre Collective
The Art Director joins ETC’s growing 3D design team, working closely with Will Denning and James Britton.
The Talent
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Inspiration
On My Radar: Christian Larson
Musician, photographer, Co-Founder/Creative Director of fashion brand CDLP and Giants & Toys director, Christian Larson on the miraculous opportunities provided by technology, why hook rates and thumb-stop rates are interesting but dangerous, and the inspiring influence of Jonas Åkerlund.
Quinn Katherman: A Few Of My Favourite Things
The ArtClass director shares the murder weapon, the microphone and the miniature rug that keep things on the right side of strange.
On My Radar: FILFURY
Untold Studios artist, designer and director FILFURY on why podcasts have taken a backseat to audiobooks, how Otis Redding has impacted his life, and why Back to the Future is the gift that keeps on giving.
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Tabitha Onofri, Head of Studio at FIN Studios, argues that, when used thoughtfully and intentionally, AI can enhance and enliven stories without compromising authenticity, particularly when time or budget constraints would otherwise limit creative ambition.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.