The Guardian looks back with Kathy
Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.
Mark Molloy's football fantasy for adidas
Timothy Chalamet, Bad Bunny and a sticker-book's worth of footballing legends, past and present, join forces to create an entertainingly tall tale of 3-on-3.
Three Cents’ new spot pops off
A carbonation-powered bottle cap takes a breakneck trip around a mediterranean town in a playful campaign from the mixer brand.
Audley’s ode to transformative travel
The luxury travel agency unveils a gorgeously shot campaign that captures the emotional impact of a perfectly curated adventure.
Jordan Stephens tunes into nature
The British actor and musician draws inspiration from the sounds of RSPB Rainham Marshes in a charming film for the fundraising charity’s 2026 Earth Raise campaign.
Sword & Shield’s call to arms
The new creative studio announces its launch with a gorgeous hand-drawn animation that sets out its remit to defend the art of craft.
Genentech is beyond caring
Focusing on the 'sandwich generation' - adults caring for ageing parents while raising children - this impactful film from BBH London, The Sweetshop and One6th uses animation and live-action to show the difficulty of plate-spinning.
Fivestone's titanic bond
The studio's growing creative team, alongside its production arm Bella, tells the charming story of a generational love of Tennessee Titans.
The Guardian looks back with Kathy
Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.
Mark Molloy's football fantasy for adidas
Timothy Chalamet, Bad Bunny and a sticker-book's worth of footballing legends, past and present, join forces to create an entertainingly tall tale of 3-on-3.
Three Cents’ new spot pops off
A carbonation-powered bottle cap takes a breakneck trip around a mediterranean town in a playful campaign from the mixer brand.
Audley’s ode to transformative travel
The luxury travel agency unveils a gorgeously shot campaign that captures the emotional impact of a perfectly curated adventure.
Jordan Stephens tunes into nature
The British actor and musician draws inspiration from the sounds of RSPB Rainham Marshes in a charming film for the fundraising charity’s 2026 Earth Raise campaign.
Sword & Shield’s call to arms
The new creative studio announces its launch with a gorgeous hand-drawn animation that sets out its remit to defend the art of craft.
Genentech is beyond caring
Focusing on the 'sandwich generation' - adults caring for ageing parents while raising children - this impactful film from BBH London, The Sweetshop and One6th uses animation and live-action to show the difficulty of plate-spinning.
Fivestone's titanic bond
The studio's growing creative team, alongside its production arm Bella, tells the charming story of a generational love of Tennessee Titans.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
How radical tenderness became a dance of protest
Arriving in Mexico for a commercial shoot, director Rachel McDonald was disturbed by events unfolding in the US and, finding her feelings aligned with the ad’s choreographer, embarked on an ambitious dance film.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
Blinkink announces collaboration with FreeAgent UK
The move marks an exciting new chapter for the London-based studio, as they partner with Grammy-nominated agent Alexa Haywood and her highly respected team.
De Machine expands into the Netherlands
Belgian production company De Machine is expanding its activities into the Netherlands, marking the next step in its international growth.
Revolver Films welcomes Luke Jaden
Canadian production company Revolver Films announce the signing of the director for commercial representation.
The Corner Shop promotes Heather Link to UK MD
A true champion for new talent Link will look to continue to help the company grow its commercials roster as the company expands its long-form division.
Galeria.Holding announces acquisition of The Future Studios
Founders Cacau Moraes and Baepi Pinna will continue to oversee operations, supported by partners Danilo Paulino and Elder Ono.
David Eilander joins Pink Rabbit
Pink Rabbit welcomes the director to the team, strengthening its focus on comedy.
- Vodafone and Dutch singer Bente join forces
- S-market brings together Roberto & Vera
- Toyota gets electric in new spots
- Starbucks launches Sidekick platform celebrating self-expression
- Goodyear says the fast is in us
- ONE/SIZE partners with Fred & Farid Paris in new campaign
- Thomas Harrington Rawle directs Daisy Maybe’s Box With God
- Tequila Herradura invites drinkers to rediscover craft
- Lewis Hamilton engages in dinner dialogues for S.Pellegrino
- That’s how with Snapdragon
Blinkink announces collaboration with FreeAgent UK
The move marks an exciting new chapter for the London-based studio, as they partner with Grammy-nominated agent Alexa Haywood and her highly respected team.
De Machine expands into the Netherlands
Belgian production company De Machine is expanding its activities into the Netherlands, marking the next step in its international growth.
Revolver Films welcomes Luke Jaden
Canadian production company Revolver Films announce the signing of the director for commercial representation.
The Corner Shop promotes Heather Link to UK MD
A true champion for new talent Link will look to continue to help the company grow its commercials roster as the company expands its long-form division.
Galeria.Holding announces acquisition of The Future Studios
Founders Cacau Moraes and Baepi Pinna will continue to oversee operations, supported by partners Danilo Paulino and Elder Ono.
David Eilander joins Pink Rabbit
Pink Rabbit welcomes the director to the team, strengthening its focus on comedy.
The Talent
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Way I See It: Ted Rogers
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
The Inspiration
Cannes Contenders 2026: The Netherlands
Remco Marinus, ECD at Havas Lemz Amsterdam, on Dutch craftsmanship for international music stars, "beautiful but uncomfortable" campaigns, and preparing for a crisis.
Cannes Contenders 2026: Spain
Ogilvy Spain Executive Creative Directors Javier Senovilla and Juan Pedro Moreno, guide us through some Spanish campaigns looking to secure a win at this years Cannes Lions.
Cannes Contenders 2026: Brazil
Fabricio Soares, Senior Copywriter at Wieden+Kennedy Sao Paulo, selects renamed cities, sun-soaked bar stools and triangular football haircuts that he believes could lure some lions.
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We’re facing an advertising paradox; short video dominates content more than ever, but commercial advertising is haunted by the skip button. But, says Russell Owen, Founder of commercial and feature film production company Kindred Pictures, all is not lost.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.