You’re never alone with a cone
The ice cream brand Extrême's new campaign features a curious character who manifests in unexpected places to tempt folk with his creamy confection.
Wise’s financial tomfoolery
A trio of deadpan films from the fin-tech company dramatises the absurd consequences of choosing the "unwise" way to bank.
Krispy Kreme hits the sweet note
The doughnut brand’s new spot features a strange choir heralding the opening of a box of the glazed treats.
Bone appétit: Publix pooches cook up a treat
This heartwarming pup-petry-led spot for the supermarket chain follows a group of dogs attempting to make amends with their mailman via culinary gifts.
Uncommon spreads culture at OFFF Festival
The studio collected biological traces from the creative community to craft a bold visual campaign for the art and digital design festival in Barcelona.
Our Streets Now calls out public sexual harassment
A bold campaign directed by Emily Freda Sharp takes an unflinching look at how gendered violence affects women and girls’ safety and self-confidence.
Beaumier finds the magic in the mundane
This beautifully shot documentary-style film for the luxury hotel group features the messy moments that make a holiday feel homely.
Magnum’s scoop couture
The ice cream brand’s witty new campaign moves the confection from the cone to the catwalk.
You’re never alone with a cone
The ice cream brand Extrême's new campaign features a curious character who manifests in unexpected places to tempt folk with his creamy confection.
Wise’s financial tomfoolery
A trio of deadpan films from the fin-tech company dramatises the absurd consequences of choosing the "unwise" way to bank.
Krispy Kreme hits the sweet note
The doughnut brand’s new spot features a strange choir heralding the opening of a box of the glazed treats.
Bone appétit: Publix pooches cook up a treat
This heartwarming pup-petry-led spot for the supermarket chain follows a group of dogs attempting to make amends with their mailman via culinary gifts.
Uncommon spreads culture at OFFF Festival
The studio collected biological traces from the creative community to craft a bold visual campaign for the art and digital design festival in Barcelona.
Our Streets Now calls out public sexual harassment
A bold campaign directed by Emily Freda Sharp takes an unflinching look at how gendered violence affects women and girls’ safety and self-confidence.
Beaumier finds the magic in the mundane
This beautifully shot documentary-style film for the luxury hotel group features the messy moments that make a holiday feel homely.
Magnum’s scoop couture
The ice cream brand’s witty new campaign moves the confection from the cone to the catwalk.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
Superlative signs director Robin Comisar
The production studio and creative collective grows it's directorial roster with the genre-bending comedy filmmaker.
Jon Lerner joins Versus as head of experiential
Lerner brings experience leading studio defining business strategy for top-tier creative companies.
The BBH Barn is back for it's sixth year
BBH funds the future generation of talent with it's sixth year of Barn.
Jelly welcomes director duo Ben & Julia to global roster
Ben & Julia, the Berlin-based director duo specialise in playful, surreal, character-driven storytelling.
FORM signs Daniel Eceolaza
FORM welcome Eceolaza to the roster, and to partner with him on work that genuinely enters the culture.
Station Film signs director duo The Dynamic Jewo
The award-winning creative team and childhood best friends turned director duo join Station Film.
- BBC Creative brings Titanic back to life
- Willys saddles up for the weekend in western themed spot
- YEEIID turns checkout collapse into cinema for Visa
- It's three worlds, one playground for PMU PLAY
- Revlon introduces Teyana Taylor as the face of Super Lustrous
- Bonduelle whets your appetite… the good way
- Xfinity's new ad stars a robovac... imagine that
- Müller launch new campaign You Know How You Like It
- Modelo gives us the best seat in the house
- Nissan launches Happy Chaos campaign
Superlative signs director Robin Comisar
The production studio and creative collective grows it's directorial roster with the genre-bending comedy filmmaker.
Jon Lerner joins Versus as head of experiential
Lerner brings experience leading studio defining business strategy for top-tier creative companies.
The BBH Barn is back for it's sixth year
BBH funds the future generation of talent with it's sixth year of Barn.
Jelly welcomes director duo Ben & Julia to global roster
Ben & Julia, the Berlin-based director duo specialise in playful, surreal, character-driven storytelling.
FORM signs Daniel Eceolaza
FORM welcome Eceolaza to the roster, and to partner with him on work that genuinely enters the culture.
Station Film signs director duo The Dynamic Jewo
The award-winning creative team and childhood best friends turned director duo join Station Film.
The Talent
Made to move: Andrew Vucko
As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Inspiration
Peer Review: Jeremy Maneval
Known for his work across the fashion and music industry, Consulate editor Jeremy Maneval shares with us his love for Thelma Schoonmaker, editors who establish a language of their own, and buzzy C words...
Playlist: Dave Bostelman
This week we hear from Entropico's Senior Account Director Dave Bostelman, where he speaks about the sad fact that discoveries are now by algorithm, the death of AI slop, and his strange Britney Spears Spotify playlist...
On My Radar: Martin Piroyanski
Martin Piroyanski, a director at 1stAve Machine Buenos Aires, appreciates the work of John Lennon more each passing year, wishes certain meetings didn't happen, and loves cooking up culinary delights under pressure.
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Movement isn't just about what happens on the screen, says Sage Bennett, director at Greenpoint Pictures, it also includes the movement and evolution of those behind the lens. So, she says, sometimes you just have to let go.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.