Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
Dulux's canine colour cannon
It's 65 years since the Dulux dog first graced UK screens and now its back, is called Dorothy, and has gained an unusual, colourful ability.
Carlsberg and BDA help Deaf fans feel included
In a touching campaign created by Fold7, the Danish beer brand teams up with the British Deaf Association to teach Liverpool FC fans how to sign the club’s anthem.
Tesco Mobile puts people first
The UK supermarket’s mobile network puts human relationships at the heart of a charming new campaign created by BBH.
The race is on for KFC
The third instalment of the brand's BELIEVE series, this beautifully odd spot sees a selection of KFC faithful take on a perilous journey.
BMW’s Neue Klasse, old soul
The German auto brand retro charges its messaging with this slick trip back in time.
Children’s Aid journeys through parenting
This beautifully shot short film is a quiet, lyrical testament to the intense love a parent carries for their child.
Channel 4 gets its head in the game
DEADHORSES helm a frenetic mixed-media spot celebrating the madness of game day for Channel 4’s coverage of The Adobe Women's FA Cup.
Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
Dulux's canine colour cannon
It's 65 years since the Dulux dog first graced UK screens and now its back, is called Dorothy, and has gained an unusual, colourful ability.
Carlsberg and BDA help Deaf fans feel included
In a touching campaign created by Fold7, the Danish beer brand teams up with the British Deaf Association to teach Liverpool FC fans how to sign the club’s anthem.
Tesco Mobile puts people first
The UK supermarket’s mobile network puts human relationships at the heart of a charming new campaign created by BBH.
The race is on for KFC
The third instalment of the brand's BELIEVE series, this beautifully odd spot sees a selection of KFC faithful take on a perilous journey.
BMW’s Neue Klasse, old soul
The German auto brand retro charges its messaging with this slick trip back in time.
Children’s Aid journeys through parenting
This beautifully shot short film is a quiet, lyrical testament to the intense love a parent carries for their child.
Channel 4 gets its head in the game
DEADHORSES helm a frenetic mixed-media spot celebrating the madness of game day for Channel 4’s coverage of The Adobe Women's FA Cup.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
Jelly signs multidisciplinary artist Alexis Jamet
The Tokyo and Paris-based artist brings his signature textural, analogue-meets-digital aesthetic to the US market.
ADFEST 2026 unveils Lotus winners
From culturally rooted storytelling to craft-led filmmaking, ADFEST’s 2026 Lotus Awards saw Dentsu named Agency and Network of the Year, while Chrome Pictures and Crastos Studios shared Production Company of the Year.
Therese Mayer joins Company 3 Los Angeles as EP
Mayer reinforces Company 3's position as a leader in creative finishing and visual storytelling.
EightSix launches Brand Studio
Berlin-based music company EightSix has launched Brand Studio, a new platform designed to make music decisions in advertising measurable, consistent and scalable.
MAKE brings on Nicolas Louckevitch as EP
Louckevitch steps into leadership focused on production and on deepening the relationships MAKE has with agencies and brands across the world.
Darling Films signs director and photographer Eva Vik
Vik's work has premiered on platforms including MUBI, Nowness, Vogue, Dazed, Prime Video, and has been screened at the Centre Pompidou in Paris.
- FLO unleash Leak It
- It's ONLY a Peroni Nastro Azzurro
- Colgate says your smile is your strength
- Persil Smart Series gives us a DOSE
- The Missing Word introduces ollipsent
- PATRÓN Tequila unveils The Perfect Pour
- GREY GOOSE struts into the world of The Devil Wears Prada 2
- Go behind closed doors with The First Step
- When every moment matters this March, it has to be AT&T
- No one does business like Comcast Business
Jelly signs multidisciplinary artist Alexis Jamet
The Tokyo and Paris-based artist brings his signature textural, analogue-meets-digital aesthetic to the US market.
ADFEST 2026 unveils Lotus winners
From culturally rooted storytelling to craft-led filmmaking, ADFEST’s 2026 Lotus Awards saw Dentsu named Agency and Network of the Year, while Chrome Pictures and Crastos Studios shared Production Company of the Year.
Therese Mayer joins Company 3 Los Angeles as EP
Mayer reinforces Company 3's position as a leader in creative finishing and visual storytelling.
EightSix launches Brand Studio
Berlin-based music company EightSix has launched Brand Studio, a new platform designed to make music decisions in advertising measurable, consistent and scalable.
MAKE brings on Nicolas Louckevitch as EP
Louckevitch steps into leadership focused on production and on deepening the relationships MAKE has with agencies and brands across the world.
Darling Films signs director and photographer Eva Vik
Vik's work has premiered on platforms including MUBI, Nowness, Vogue, Dazed, Prime Video, and has been screened at the Centre Pompidou in Paris.
The Talent
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The Inspiration
Sam Southward: A Few Of My Favourite Things
The Not To Scale director reveals the sketchbooks, snaps and sounds that fuel his world-building.
Playlist: Kasper Häggström
This week we speak with EXIT Director Kasper Häggström about looking to Jonathan Glazer for inspiration, playing Nintendo Swtich with his son, and meeting Tom Cruise in Prague.
On My Radar: Tanya-Noushka Ramsurrun
Tanya-Noushka Ramsurrun, Director's Rep at The Corner Shop, talks massage guns, Mo' Better Blues and Marvin Gaye, as she reveals what's on her creative radar.
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Sara Eolin & Veronica Diaferia, Co-Founders of production company Tinygiant, analyse why comedy direction is one of today’s most demanding and valuable creative crafts.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.