Jacob Rodier's new promo for Evenson is fire
The director's poigniant oner for new track Trading Places sees the artist perform his confessional lyrics in front of a burning stage.
Taika Waititi gives Vue a genre conga
The cinema chain's new brand film from Hijinks gives body to the films that live with you.
Bradesco notates all the write moves
The Brazilian financial institution launches ‘Dancebook Brasil’ a pioneering project that creates an unprecedented record of the country’s dances.
Jesse James McElroy's hirsute Hydra
In a witty spot from Marcel for non-alcoholic beer Tourtel Twist, a triple-headed fella struggles with indecisiveness.
Fridge Raiders’ cold front
This comic campaign for the snack brand follows two explorers who find it’s snow joke when they lose essentials – including trousers – while heading for the Pole.
PAOK’s ode to gods of the game
A bold and passionate short film directed by Thanos Mitsios captures a century of history, people and culture at the heart of the Greek professional football club.
Storm Warning: Gener8ion’s scary school daze
The multidisciplinary project led by musician Surkin and director Romain Gavras launches a blistering promo for the track Storm that depicts macho antics at an elite all-boys school.
Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
Jacob Rodier's new promo for Evenson is fire
The director's poigniant oner for new track Trading Places sees the artist perform his confessional lyrics in front of a burning stage.
Taika Waititi gives Vue a genre conga
The cinema chain's new brand film from Hijinks gives body to the films that live with you.
Bradesco notates all the write moves
The Brazilian financial institution launches ‘Dancebook Brasil’ a pioneering project that creates an unprecedented record of the country’s dances.
Jesse James McElroy's hirsute Hydra
In a witty spot from Marcel for non-alcoholic beer Tourtel Twist, a triple-headed fella struggles with indecisiveness.
Fridge Raiders’ cold front
This comic campaign for the snack brand follows two explorers who find it’s snow joke when they lose essentials – including trousers – while heading for the Pole.
PAOK’s ode to gods of the game
A bold and passionate short film directed by Thanos Mitsios captures a century of history, people and culture at the heart of the Greek professional football club.
Storm Warning: Gener8ion’s scary school daze
The multidisciplinary project led by musician Surkin and director Romain Gavras launches a blistering promo for the track Storm that depicts macho antics at an elite all-boys school.
Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How radical tenderness became a dance of protest
Arriving in Mexico for a commercial shoot, director Rachel McDonald was disturbed by events unfolding in the US and, finding her feelings aligned with the ad’s choreographer, embarked on an ambitious dance film.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
Shortlists announced for the 2026 AICP Awards
Shortlists announced for the 2026 AICP Show, the AICP Next Awards and the AICP Post Awards. Winners of all three competitions will be revealed during AICP Week in June.
EXIT signs performance director Olivia Altavilla
Altavilla brings emotion, passion and honesty to commercials through characters that feel real and stories that feel genuine.
Factory Studios promotes James Utting to Creative Director
Utting joined the B Corp-certified studio as a runner in 2013 and has since risen through the ranks, becoming a Sound Designer in 2020.
Church Edit promotes Sky Kim and Jacob Bottorff to Next Gen roster
These promotions underscore the company’s commitment to growing talent from within and building a strong creative community.
Lou Bardou-Jacquet and Mathilde Nanot Lachkar join HENRY
The Paris-based production company continues to expand its team with the arrival of Executive Producers Lou Bardou-Jacquet and Mathilde Nanot Lachkar
Heckler appoints Adrian Lawrence as Global ECD
The appointment signals a bold new chapter for Heckler, reinforcing its ambition to expand beyond traditional post-production into a more integrated, design-led creative studio model.
- New Balance launch London Run House
- Rax Pizzabuffet embraces a little sin in new campaign
- Union’s Jono Griffith edits for FIJI Water
- Priya Ahluwalia shapes a world from collection to camera for PUMA
- Natas3000 directs Marry Me in Bassiani
- Thankfully, I’m wearing my Apple Watch
- Niyadre directs Zombies for BINA
- Müller moos in unexpected places
- Mercedes make a Surprise Visit
- Beekeeper's Naturals love letter to the bees
Shortlists announced for the 2026 AICP Awards
Shortlists announced for the 2026 AICP Show, the AICP Next Awards and the AICP Post Awards. Winners of all three competitions will be revealed during AICP Week in June.
EXIT signs performance director Olivia Altavilla
Altavilla brings emotion, passion and honesty to commercials through characters that feel real and stories that feel genuine.
Factory Studios promotes James Utting to Creative Director
Utting joined the B Corp-certified studio as a runner in 2013 and has since risen through the ranks, becoming a Sound Designer in 2020.
Church Edit promotes Sky Kim and Jacob Bottorff to Next Gen roster
These promotions underscore the company’s commitment to growing talent from within and building a strong creative community.
Lou Bardou-Jacquet and Mathilde Nanot Lachkar join HENRY
The Paris-based production company continues to expand its team with the arrival of Executive Producers Lou Bardou-Jacquet and Mathilde Nanot Lachkar
Heckler appoints Adrian Lawrence as Global ECD
The appointment signals a bold new chapter for Heckler, reinforcing its ambition to expand beyond traditional post-production into a more integrated, design-led creative studio model.
The Talent
The Way I See It: Ted Rogers
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
Made to move: Andrew Vucko
As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The Inspiration
Playlist: Maxi Blanco
This week we chat to Landia director Maxi Blanco, who talks us through some poetic, political, and cinematic music videos plus his love for Phil Collins.
Peer Review: Daniel Eceolaza
FORM director Daniel Eceolaza reflects on music videos that feel like literature, how everything is a work in progress, and why Aki Kaurismäki lives on his desk.
On My Radar: Crobin Leo
Gravy Films director Crobin Leo recommends a "quietly devastating" movie, chooses a potentially polarising TV show, and reveals that people-watching can have an inspirational pay-off.
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Mateus De Paula Santos, CCO and Founder of Lobo, explores the craft of shaping liquid on screen, and why physics, not pixels, does the heavy lifting.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.