VISA goes out on a lamb
Marcel creates a smartly silly campaign for the payments company in which AI images are used to show people how easily tricked they can be.
McDonald’s brings NHL stars to the table
Hockey legends Auston Matthews and Conor McDavid hit the ice as miniature figurines in a dynamic spot animated by Freefolk for the fast-food brand.
IKEA’s home truths
This heartwarming spot for the homeware brand depicts the comfort of returning to one's dwelling after a busy day and a vexing journey.
Department for Infrastructure drives impact
A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.
Stout support: Guinness raises a glass to global fandom
This exuberant campaign marks the beer brand’s partnership with Premier League football by celebrating fans and matchday rituals that travel across time zones.
Vivo’s in deep water
A man drowns in his notifications in an impressively crafted spot directed by Pedro Becker for the Brazilian mobile phone company.
BBDO faces the human cost of WWI
In an impactful initiative for Musée de la Grande Guerre, real portraits of soldiers are damaged to convey the lasting psychological effects of serving in the First World War.
La Pac packs a lot of DIY into Brico Dépôt
In a rousing call to home-improvers - Come On, Let's Get To Work - AUSTRALIE agency and director Scott Lyon fly us through some big, small, and altogether messy jobs.
VISA goes out on a lamb
Marcel creates a smartly silly campaign for the payments company in which AI images are used to show people how easily tricked they can be.
McDonald’s brings NHL stars to the table
Hockey legends Auston Matthews and Conor McDavid hit the ice as miniature figurines in a dynamic spot animated by Freefolk for the fast-food brand.
IKEA’s home truths
This heartwarming spot for the homeware brand depicts the comfort of returning to one's dwelling after a busy day and a vexing journey.
Department for Infrastructure drives impact
A shocking campaign created by Ardmore Group highlights the devastating and avoidable consequences of speeding.
Stout support: Guinness raises a glass to global fandom
This exuberant campaign marks the beer brand’s partnership with Premier League football by celebrating fans and matchday rituals that travel across time zones.
Vivo’s in deep water
A man drowns in his notifications in an impressively crafted spot directed by Pedro Becker for the Brazilian mobile phone company.
BBDO faces the human cost of WWI
In an impactful initiative for Musée de la Grande Guerre, real portraits of soldiers are damaged to convey the lasting psychological effects of serving in the First World War.
La Pac packs a lot of DIY into Brico Dépôt
In a rousing call to home-improvers - Come On, Let's Get To Work - AUSTRALIE agency and director Scott Lyon fly us through some big, small, and altogether messy jobs.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
Doma welcomes Cree Brown and Tomas Ossipoff
Doma appoints Brown and Ossipoff as Post Producers, continuing the studio’s expansion and reinforcing its commitment to building depth across the entire post-production team.
Havas' Prose on Pixels expands with new hires
The UK based global team has welcomed three major leadership positions, building on the recent expansion of its client portfolio with major global brands.
Yessian Music expands New York presence with strategic hires
New leadership hires Jon Mackey and Alec Setten strengthens brand, agency, immersive, and post partnerships as global growth accelerates.
Stept Studios promotes Meredith Rodriguez to President
Expanded leadership role reflects Stept’s growth into a fully integrated creative, production, and post-production studio serving brands, agencies, and entertainment partners.
Whiskey Bear signs ANDRAS
Operating out of Toronto, Los Angeles, and Seoul, the directing duo has carved out a unique space in commercial filmmaking defined by relentless excitement and vibrancy.
AICP announces roster for the 2026 AICP Awards Committee
Industry veterans from production, post production, and agencies are currently promoting the entry period for the AICP Awards suite.
- San Diego Zoo welcomes Elephant Valley
- Reese Witherspoon heads to Paris with Wells Fargo
- McCormick unveils Gourmet Collection campaign
- Muscat and the heart of the flower citadel
- Australia Post connects all the postcodes
- Simple Mills gets the Martha treatment
- Yorkshire Tea believes that some moments deserve gold
- Olivia de Camps directs Maria Isabel in Suiza
- Smell your best when you look your worst with AXE
- Vacations in Norway are totally worth it with Widerøe
Doma welcomes Cree Brown and Tomas Ossipoff
Doma appoints Brown and Ossipoff as Post Producers, continuing the studio’s expansion and reinforcing its commitment to building depth across the entire post-production team.
Havas' Prose on Pixels expands with new hires
The UK based global team has welcomed three major leadership positions, building on the recent expansion of its client portfolio with major global brands.
Yessian Music expands New York presence with strategic hires
New leadership hires Jon Mackey and Alec Setten strengthens brand, agency, immersive, and post partnerships as global growth accelerates.
Stept Studios promotes Meredith Rodriguez to President
Expanded leadership role reflects Stept’s growth into a fully integrated creative, production, and post-production studio serving brands, agencies, and entertainment partners.
Whiskey Bear signs ANDRAS
Operating out of Toronto, Los Angeles, and Seoul, the directing duo has carved out a unique space in commercial filmmaking defined by relentless excitement and vibrancy.
AICP announces roster for the 2026 AICP Awards Committee
Industry veterans from production, post production, and agencies are currently promoting the entry period for the AICP Awards suite.
The Talent
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
The Inspiration
Jordi Urbea: A Few Of My Favourite Things
The Ogilvy Spain CEO shares the good books, good booze and good habits that help him make sense of busy days.
Peer Review: Parker Foster
Known for his raw, emotionally grounded storytelling, Hummingbird Content Studio director Parker Foster tells us about the importance of honesty, kindness, and comfortable silence on set.
Playlist: PETR
This week we speak with Stink director PETR about his time growing up in the Czech Republic, his A$AP Rocky fandom, and his Seiko watch.
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Elliott Starr, Creative Partner at Belief Studio, thinks creative companies are like an octopus; sleek and smooth on top, with arms beneath the surface that can be chaotic and unpredictable, but often brilliant. Most attempts to use AI to make creativity more efficient, Starr thinks, will be a step towards sterility and predictability.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.