Cpl’s architectural adventures
The recruitment and business solutions company releases a new film that brings a new dimension to the idea of an office move.
Nike x Corteiz think outside the shoebox
A star-studded cast brainstorms innovative ways to advertise Nike x Corteiz’s R419 sneaker in this witty, fast-paced spot directed by Uncanny.
Tellia tackles admin farmageddon
The French start-up behind an AI voice assistant for agriculture launches a campaign that sees farmers put their paperwork out to pasture.
Building connections with Children in Need
BBC Creative's new campaign celebrates the Children in Need youth workers who support young people through life’s challenges, highlighting the lasting impact of consistent support.
Belle Tire's air apparent
m ss ng p eces directing duo Nick & Charles conduct an anti-heist for the company's Air for All initiative.
TV 2’s silent song for a silent killer
Public broadcaster TV 2 Denmark has brought a clever twist to a new charity single for Fight Cancer.
Andreas Nilsson's moves for Barclays will bowl you over
An enjoyably odd man has a perfect solution to a split in this gently offbeat spot from VCCP.
Bicep’s avian heist
A group of thieving bird enthusiasts take a bio-drone pigeon for joyride in Alex Takács’ surreal promo for the electronic music duo’s track, Gas.
Cpl’s architectural adventures
The recruitment and business solutions company releases a new film that brings a new dimension to the idea of an office move.
Nike x Corteiz think outside the shoebox
A star-studded cast brainstorms innovative ways to advertise Nike x Corteiz’s R419 sneaker in this witty, fast-paced spot directed by Uncanny.
Tellia tackles admin farmageddon
The French start-up behind an AI voice assistant for agriculture launches a campaign that sees farmers put their paperwork out to pasture.
Building connections with Children in Need
BBC Creative's new campaign celebrates the Children in Need youth workers who support young people through life’s challenges, highlighting the lasting impact of consistent support.
Belle Tire's air apparent
m ss ng p eces directing duo Nick & Charles conduct an anti-heist for the company's Air for All initiative.
TV 2’s silent song for a silent killer
Public broadcaster TV 2 Denmark has brought a clever twist to a new charity single for Fight Cancer.
Andreas Nilsson's moves for Barclays will bowl you over
An enjoyably odd man has a perfect solution to a split in this gently offbeat spot from VCCP.
Bicep’s avian heist
A group of thieving bird enthusiasts take a bio-drone pigeon for joyride in Alex Takács’ surreal promo for the electronic music duo’s track, Gas.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Oura made a big impact with a miniature set
Oura's recent campaign saw the coming together of a large but intricate miniature set, 35 model makers, a phalanx of hand actors and a specially commissioned 'finger choreographer'. Superprime director Sam Walker takes us behind the scenes of Oura's Wear Your Best Life.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
Florence signs Jake Vriezelaar
The New York-based filmmaker joins Florence’s US roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work.
Extreme Reach launches XR Pay for Creators
Advertising payments leader Extreme Reach has launched XR Pay for creators, putting influencers on par with the biggest celebrities.
La Pac signs Vincent Lobelle
The French comedy director behind two decades of award-winning work for Canal+, Burger King, McDonald’s and Volkswagen joins the Paris production company.
Revolver signs director Brad Lubin
With a comedic sensibility and a understanding of performance-driven storytelling, Lubin brings a his voice to Revolver’s growing roster of directors.
Production studio Tarot launches
London based independent production studio Tarot launches to bring agency-grade production expertise to brands and agencies.
Joni Hartikainen joins Directors Guild Helsinki
Joining from PHS BBDO, where he worked as a Creative Producer, Hartikainen brings extensive knowledge of the commercial production industry.
- Apple Music introduce its new brand identity
- Great Anglia Railway drop's the robot
- LOEWE x On gets inside the creative world
- Erik He makes Jasmine Yen sweat
- Hyundai goes behind the IONIQ 3 design
- Capital.com global campaign marks brand's 10th anniversary
- Minnesota Timberwolves get real loud in new campaign
- Hyundai is hockey all the time
- DMS takes us on one journey of many
- HMH gives us the mother of all mammograms
Florence signs Jake Vriezelaar
The New York-based filmmaker joins Florence’s US roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work.
Extreme Reach launches XR Pay for Creators
Advertising payments leader Extreme Reach has launched XR Pay for creators, putting influencers on par with the biggest celebrities.
La Pac signs Vincent Lobelle
The French comedy director behind two decades of award-winning work for Canal+, Burger King, McDonald’s and Volkswagen joins the Paris production company.
Revolver signs director Brad Lubin
With a comedic sensibility and a understanding of performance-driven storytelling, Lubin brings a his voice to Revolver’s growing roster of directors.
Production studio Tarot launches
London based independent production studio Tarot launches to bring agency-grade production expertise to brands and agencies.
Joni Hartikainen joins Directors Guild Helsinki
Joining from PHS BBDO, where he worked as a Creative Producer, Hartikainen brings extensive knowledge of the commercial production industry.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
On My Radar: Favio Vinson
Papaya Films director Favio Vinson reveals what's on his creative radar as he gets serious about a Steven Soderbergh classic, has a lot of time for David Lynch, and loves movies... as long as he can keep his eyes open.
Playlist: Rani Zarina Vaz
This week we hear from Rani Zarina Vaz, Managing Partner and Executive Creative Producer at Supreme Music. Here she talks music videos with great choreo, needing more hours in the day, and wanting to be a cartoonist.
On My Radar: Christian Larson
Musician, photographer, Co-Founder/Creative Director of fashion brand CDLP and Giants & Toys director, Christian Larson on the miraculous opportunities provided by technology, why hook rates and thumb-stop rates are interesting but dangerous, and the inspiring influence of Jonas Åkerlund.
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To get the right answer, you have to ask the right question and, as the old adage goes, 'to assume can make an ass out of u and me'. So, asks art director Syed Shuja Hussain, if AI can make an assumption look like certainty, who’s brave enough to reopen the brief?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.