Ewan McGregor wants you to chase your dreams
Developed by Publicis Groupe’s Power of One team (Publicis Go) and directed by Oscar Hudson, this rousing trio of films for Lloyds celebrates emotional ambition.
Möller’s provides one hell of a bucketlist
An ageing but energetic lady talks through her incredible life experiences in this likeable spot for the Omega-3 brand, from Anorak and Bacon.
ARMEDANGELS talks dirty
In 20(SOMETHING)'s filthy (literally) new campaign for the brand's Detox Denim, Grant James-Thomas captures some mucky business.
The Bracknall's broken bond
The Essex-based band's video for its new track is an unflinching look at grief and the effects it has on a young man dealing with the loss of someone close to him.
Don't rest in Greenpeace
ELVIS and Irresistible Studios throw reverence out the stained-glass window, as activists activate from beyond the grave.
FC Hyena reimagines its namesake's story
Director Johan Kramer uses period research and modern craft to reveal the unexpected history behind the boutique cinema’s unusual name.
Mac Miller's mixed media mania
The rapper appears in a posthumous collaboration with Thundercat, with director Léa Esmaili creating a wild ride through various animated styles for new track She Knows Too Much.
Childhood Cancer Canada depicts the unimaginable
A heartbreaking film from the national Canadian charity asks viewers to pause and consider the far-reaching impact of childhood cancer beyond the diagnosis.
Ewan McGregor wants you to chase your dreams
Developed by Publicis Groupe’s Power of One team (Publicis Go) and directed by Oscar Hudson, this rousing trio of films for Lloyds celebrates emotional ambition.
Möller’s provides one hell of a bucketlist
An ageing but energetic lady talks through her incredible life experiences in this likeable spot for the Omega-3 brand, from Anorak and Bacon.
ARMEDANGELS talks dirty
In 20(SOMETHING)'s filthy (literally) new campaign for the brand's Detox Denim, Grant James-Thomas captures some mucky business.
The Bracknall's broken bond
The Essex-based band's video for its new track is an unflinching look at grief and the effects it has on a young man dealing with the loss of someone close to him.
Don't rest in Greenpeace
ELVIS and Irresistible Studios throw reverence out the stained-glass window, as activists activate from beyond the grave.
FC Hyena reimagines its namesake's story
Director Johan Kramer uses period research and modern craft to reveal the unexpected history behind the boutique cinema’s unusual name.
Mac Miller's mixed media mania
The rapper appears in a posthumous collaboration with Thundercat, with director Léa Esmaili creating a wild ride through various animated styles for new track She Knows Too Much.
Childhood Cancer Canada depicts the unimaginable
A heartbreaking film from the national Canadian charity asks viewers to pause and consider the far-reaching impact of childhood cancer beyond the diagnosis.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Jae Siercks heads to McKinney
McKinney launches a consumer PR practice to drive integrated marketing communications, with Siercks hired to lead the practice as Executive Director of Consumer PR.
Bryght Young Things signs Rodney Lucas
Bryght Young Things signs the Emmy-nominated filmmaker for commercial representation.
Markenfilm adds Greg Hackett to the roster
Markenfilm has signed the London-based director, reinforcing its commitment to filmmakers who combine emotional authenticity with craft excellence.
Director Leonel joins Bonaparte
Bonaparte has signed award-winning Swedish-German director Leonel for US representation.
Michele Fino joins Versus as Head of Content Partnerships
Fino joins Versus to meet growing demand from brands investing in original IP and storytelling.
Nicole Salm Feddock joins Landia LA as EP
Global production company Landia welcomes the Executive Producer to support its growing roster of talent.
- Naked Smoothie returns with Coco Gauff
- ThreatLocker Cybersecurity drops new campaign
- Grumble-Bees introduce the Hiway to freelancing
- Rolls-Royce Aerospace delivers infinite potential
- Claritev trades guesswork for clarity
- JustFoodForDogs gives us a treat
- Big O Tires hits the nail on the head
- Take a break and take a sweat in Miami
- FanDuel doubles down with shopping for thrills campaign
- Wake up with Folgers new campaign
Jae Siercks heads to McKinney
McKinney launches a consumer PR practice to drive integrated marketing communications, with Siercks hired to lead the practice as Executive Director of Consumer PR.
Bryght Young Things signs Rodney Lucas
Bryght Young Things signs the Emmy-nominated filmmaker for commercial representation.
Markenfilm adds Greg Hackett to the roster
Markenfilm has signed the London-based director, reinforcing its commitment to filmmakers who combine emotional authenticity with craft excellence.
Director Leonel joins Bonaparte
Bonaparte has signed award-winning Swedish-German director Leonel for US representation.
Michele Fino joins Versus as Head of Content Partnerships
Fino joins Versus to meet growing demand from brands investing in original IP and storytelling.
Nicole Salm Feddock joins Landia LA as EP
Global production company Landia welcomes the Executive Producer to support its growing roster of talent.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Playlist: Sebastian Zotoff
This week we hear from Work Editorial editor Sebastian Zotoff, where he talks the future of AI in music video, editing for Frank Ocean, and selects some sweet promos.
On My Radar: Megan Brotherton
Thinking Machine director Megan Brotherton admires Ontario's recent ad campaign, is glad her "geriatric sneakers" are finally trendy, and wishes for a bit more courage in the creative community.
Lena Tsod: A Few Of My Favourite Things
Hummingbird director Lena Tsod reveals the darkroom relics, dog-eared diaries and disparate time zones that shape her creative world.
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With recent stats showing that 80 per cent of award-winning ad directors are white and male – a figure that’s not budged for years – the goal of a diverse pool of directing talent seems a long way off. Caroline Bottomley, Founder of Shiny Awards, which champions underrepresent talents, chats to producers about the issue.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.