Men’s Wearhouse's new spokesman needs help
In a trio of silly spots from Party Land, actor Chris Kleckner shows that just because the clothing store dresses him well, he still needs to watch what he says.
Artículo 19 shoots for the truth
The organisation protecting freedom of expression and the right to information unveils a harrowing short film exposing the persecution against journalists in Mexico.
MANDEM Studios’ candid convo with queer creatives
In a simple and gorgeously shot short film, four friends discuss the often-unspoken challenges and dynamics of being masculine-presenting in queer communities.
LIGA F champions game-changers
An uplifting, mixed-media spot from the Spanish professional women’s football league celebrates female players who’ve broken barriers across generations.
Vedran Rupic flips the Twix
In signature surreal style, the Business Club director and adam&eveDDB team up to show that sometimes two is better than one.
Prazeres United depicts life in the favelas
Director Olivia Lonsdale’s vibrant spot for the grassroots football club contrasts the cultural richness and daily challenges of growing up in the Brazilian shantytown.
Artplan’s Atacama clean-up
The Brazilian agency gives away free designer clothing an innovative initiative addressing the environmental issue of textile waste in the Chilean desert.
Bankwest's unconventional approach
This new campaign for the Australian bank is a trio of quirky tales about people who spend just the right amount of time banking so they can focus on their other passions.
Men’s Wearhouse's new spokesman needs help
In a trio of silly spots from Party Land, actor Chris Kleckner shows that just because the clothing store dresses him well, he still needs to watch what he says.
Artículo 19 shoots for the truth
The organisation protecting freedom of expression and the right to information unveils a harrowing short film exposing the persecution against journalists in Mexico.
MANDEM Studios’ candid convo with queer creatives
In a simple and gorgeously shot short film, four friends discuss the often-unspoken challenges and dynamics of being masculine-presenting in queer communities.
LIGA F champions game-changers
An uplifting, mixed-media spot from the Spanish professional women’s football league celebrates female players who’ve broken barriers across generations.
Vedran Rupic flips the Twix
In signature surreal style, the Business Club director and adam&eveDDB team up to show that sometimes two is better than one.
Prazeres United depicts life in the favelas
Director Olivia Lonsdale’s vibrant spot for the grassroots football club contrasts the cultural richness and daily challenges of growing up in the Brazilian shantytown.
Artplan’s Atacama clean-up
The Brazilian agency gives away free designer clothing an innovative initiative addressing the environmental issue of textile waste in the Chilean desert.
Bankwest's unconventional approach
This new campaign for the Australian bank is a trio of quirky tales about people who spend just the right amount of time banking so they can focus on their other passions.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Mr Kaplin showed us what it's like to have ADHD
When Jelly director Mr Kaplin and his daughter Mia were diagnosed with ADHD, they teamed up to create an informative animation about living with the condition. Here, he shares more about their ADHD discovery, creating the film, and the connection between neurodiversity and creative minds.
How Original Source took AI for a wild ride
In collaboration with Fold7 and Private Island, the PZ Cussons shower gel brand unveils a vibrant, first-of-its-kind national TV commercial blending AI visuals with traditional live action production. Here, the director, Chris Boyle, shares all the juicy details.
How Ben Strebel fired up climate consciousness
The Biscuit Filmworks director talks us through the making of this incendiary campaign created by Mother for the advocacy group Make My Money Matter.
How Joe Connor caught Gregory Alan Isakov’s wave length
Rogue Film’s director Joe Connor explains to shots how Isakov’s emotional song Mistakes resonated with him, leading to recollections of surfers and the creation of a phenomenal promo.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
Michelle Cassis joins Outsider
Starting life in Chile and growing as a director in Madrid, Cassis has joined Outsider for UK representation.
Mother elevates next generation of global leaders
Katie Mackay-Sinclair, Chris Gallery, Felix Richter and Teri Miller are elevated to global team, leading the Mother Family of agencies into the future.
Director Erik Morales heads to Institute
Production company Institute welcomes Spanish director Erik Morales to its roster for US commercial representation.
Niels La Croix signs with Spears & Arrows
Dutch director Niels La Croix signs with Spears & Arrows for US representation.
Coffee & TV announce leadership restructure
Coffee & TV ushers in new era of growth with key leadership changes across global studios.
Pulse adds directing duo Fa & Fon to global roster
Identical twin sisters based in London, they are known for the fusion of futurism and pop culture in hyperreal, immersive worlds that blur the lines between reality and imagination.
- Co-op aims to tackle price perceptions
- Progressive’s Dr. Rick is back once again
- Director Benjamin Nicolas unveils new short film
- Tom’s of Maine says never underestimate nature
- Take me out to the FanDuel Sports Network
- Nuveen launch invest like the future is watching campaign
- CoinTracker colourfully conveys simple effectiveness
- Glaze-On with Urban Decay
- Fiorucci returns with a digital San Babila store
- M&S unveils Love That campaign
Michelle Cassis joins Outsider
Starting life in Chile and growing as a director in Madrid, Cassis has joined Outsider for UK representation.
Mother elevates next generation of global leaders
Katie Mackay-Sinclair, Chris Gallery, Felix Richter and Teri Miller are elevated to global team, leading the Mother Family of agencies into the future.
Director Erik Morales heads to Institute
Production company Institute welcomes Spanish director Erik Morales to its roster for US commercial representation.
Niels La Croix signs with Spears & Arrows
Dutch director Niels La Croix signs with Spears & Arrows for US representation.
Coffee & TV announce leadership restructure
Coffee & TV ushers in new era of growth with key leadership changes across global studios.
Pulse adds directing duo Fa & Fon to global roster
Identical twin sisters based in London, they are known for the fusion of futurism and pop culture in hyperreal, immersive worlds that blur the lines between reality and imagination.
The Talent
Emma Castle: A brighter state of mind
Springboarding off her late ADHD diagnosis, Emma Castle, founder of Margate-based creative collective Bright Island, is shaking up the ad industry with an alternative agency model. Supporting neurodiversity in its environment and working culture isn’t just good for creativity, she tells shots – it makes business sense too.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
The Way I See It: Ben Taylor
From kicking around with McFly as a fledgling music video helmer to harnessing offbeat romances in Sex Education and Catastrophe, MindsEye director Ben Taylor's innate predilection for comedy has delighted audiences for years. Here, Taylor talks to shots about the cinematic education, accidental adaptability and Fiery Hawks that have given him such stellar opportunities.
The Inspiration
Peer Review: Marty McMullan
Senior Colourist at Freefolk, Marty McMullan, shares the creatives and films that have inspired him, from Jill Bogdanowicz's perfectly balanced colour on Joker to the striking tones of Spielberg's West Side Story.
On My Radar: Paul Sumpter
Paul Sumpter, Sound Designer at The Futz Butler, talks about his pedalboard problem, why music briefing is broken, and watching the rip-roarin' goal-scorin' Hammers! ⚒️
Diego Contreras: A Few Of My Favourite Things
Superprime Films' recent signing, Diego Contreras, gives us an extensive look at the art, music and micro-decks that distract him from inspire his work on a daily basis.
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With their unconventional ways of thinking and ability to connect with diverse audiences, Melissa Chapman, CEO of Jungle Creations and The Wild by Jungle, explains why neurodivergent leaders can be a company's greatest strength.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.