Intermarche’s friendship for the ages
A baby and his older buddy enjoy a day out at the fairground in an utterly charming campaign from the French supermarket.
Drake’s sneaker sweet-talk for Nike
The rapper hypes up basketball star Kevin Durant’s questionable new kicks in a comedic campaign for Nike’s NOCTA KD19 trainer, aka The Candies.
Banking on borrowed time
Martin De Thurah directs an amusing spot for Wealthsimple, showing the literal collapse of outdated modes of money management.
Moëhr than a bellhop
This charming film for the fragrance brand features a free-running hotel worker on a mission.
Palace and Rizla roll up together
Director Adam Todhunter has helmed a zesty spot promoting the unlikely, and achingly cool, fashion collaboration between Palace skateboards and the purveyor of fine cigarette papers.
Isabel Garrett's handcrafted Loewe letter
The Blinkink director's beautifully crafted journey through 180 years of the company's history uses acrylic and oil stick on over 2,000 sheets of watercolour paper.
Tove Lo’s monastic mayhem
Iconoclast director Nogari brings choreographed chaos to a São Paulo monastery in this beguiling music video for the Swedish pop star.
The Warehouse Project's night to remember
A gritty and reflective film traces the cultural legacy and collective memories of Manchester’s nightlife for the clubbing institution’s 20th anniversary.
Intermarche’s friendship for the ages
A baby and his older buddy enjoy a day out at the fairground in an utterly charming campaign from the French supermarket.
Drake’s sneaker sweet-talk for Nike
The rapper hypes up basketball star Kevin Durant’s questionable new kicks in a comedic campaign for Nike’s NOCTA KD19 trainer, aka The Candies.
Banking on borrowed time
Martin De Thurah directs an amusing spot for Wealthsimple, showing the literal collapse of outdated modes of money management.
Moëhr than a bellhop
This charming film for the fragrance brand features a free-running hotel worker on a mission.
Palace and Rizla roll up together
Director Adam Todhunter has helmed a zesty spot promoting the unlikely, and achingly cool, fashion collaboration between Palace skateboards and the purveyor of fine cigarette papers.
Isabel Garrett's handcrafted Loewe letter
The Blinkink director's beautifully crafted journey through 180 years of the company's history uses acrylic and oil stick on over 2,000 sheets of watercolour paper.
Tove Lo’s monastic mayhem
Iconoclast director Nogari brings choreographed chaos to a São Paulo monastery in this beguiling music video for the Swedish pop star.
The Warehouse Project's night to remember
A gritty and reflective film traces the cultural legacy and collective memories of Manchester’s nightlife for the clubbing institution’s 20th anniversary.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Psyop launches Psyop Independent Media Group
The move represents a new era in the creative industry, bringing together multi-disciplinary studios and innovative craft-makers across all types of visual storytelling, entertainment, design and IP development.
The Cre8tors name Robert Mulligan EP and Head of East Coast Sales
The veteran production executive brings more than two decades of experience spanning commercials, branded content, original programming, emerging technologies, and business growth.
BITE Collective signs director Alex Grima
BITE Collective announce the signing of a director recognised for his refined approach to food and drink filmmaking.
BSWT Films signs three new directors
BSWT Films flexes creative muscle with signing of Tomás Peña, Pedro Pinto and Joaquín Luna in tandem with recent rebrand.
Greatergood signs Nico Beyer for US representation
His signing with Greatergood marks a renewed collaboration with founder and executive producer Pedro Aragão De Oliveira.
Park Pictures adds director Greg Hackett
Park Pictures has signed the director for representation in both the US and UK.
- Find the beautiful game in beautiful places with O2
- Zapier serves up an office dance break
- There is a cat for everyone at Cats Protection
- O Positive welcomes director Daniel Warwick
- You’ve got this. We got you says Tommee Tippee
- Have fun with Svenska Spel Casino
- Cindy Crawford stars in new campaign for Upneeq
- Honest drops the euphemisms in new push for flushable wipes
- Connection means the world with Airalo
- ONCE launches Social Lotteries campaign
Psyop launches Psyop Independent Media Group
The move represents a new era in the creative industry, bringing together multi-disciplinary studios and innovative craft-makers across all types of visual storytelling, entertainment, design and IP development.
The Cre8tors name Robert Mulligan EP and Head of East Coast Sales
The veteran production executive brings more than two decades of experience spanning commercials, branded content, original programming, emerging technologies, and business growth.
BITE Collective signs director Alex Grima
BITE Collective announce the signing of a director recognised for his refined approach to food and drink filmmaking.
BSWT Films signs three new directors
BSWT Films flexes creative muscle with signing of Tomás Peña, Pedro Pinto and Joaquín Luna in tandem with recent rebrand.
Greatergood signs Nico Beyer for US representation
His signing with Greatergood marks a renewed collaboration with founder and executive producer Pedro Aragão De Oliveira.
Park Pictures adds director Greg Hackett
Park Pictures has signed the director for representation in both the US and UK.
The Talent
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
Cut to the joke: André Rodrigues
From short films exploring 17th-century queer subculture to gothic beauty campaigns, OkayStudio editor André Rodrigues slices and dices his work with humour, rhythm and an innate sense of playfulness.
Rogers on a roll
Steve Rogers, Co-Founder of Revolver and winner of shots Awards APAC 2025 Director of the Year, claims he’s not a fan of commercials. Lucy Aitken met him to find out how, on his quest to make ads that aren’t ‘annoying’, he’s shot some of the most popular spots of recent times.
The Inspiration
On My Radar: Niyadre
FORM London director Niyadre talks gaming, Gosling and Instagram, as he reveals what's on his creative radar.
Cannes Contenders 2026: Germany
Christoph Petzenhauser EP at ANORAK Film provides us with some German Cannes Contenders, featuring a double dose of Hornbach, a genuine cultural moment, and a game changer from Deutsche Bahn.
Cannes Contenders 2026: The UK
Sam Walker, Global Creative Partner at Uncommon Creative Studio and director at Creators Inc, goes for Channel 4 filth, some flawless direction and a debut poo as he highlights his pick of the UK crop.
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Advertising is famously a long-hours culture, where the work is king. But behind the work, the creativity, inspiration, innovation and improvisation necessary to achieve best-in-class results depends on the impish, unruly spirit of play.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.