Liquid I.V. takes the piss
Lavatories channel their inner Phil Collins in the hydration brand’s hilarious first-ever Big Game campaign.
The Ring Magazine’s knockout animation
BigTime Creative Shop blends ten distinct animated styles to bring the boxing publication’s hundred-year archive to life.
Lilly finds the method in the madness
The American pharmaceutical company’s poetic Winter Olympics spot captures the obsessive rituals behind athletic progress through 100 years of archival footage.
Levi's Super Bowl spot doesn't hit a bum note
Showcasing a series of iconic bums in iconic denim, Backstory from TBWA Chiat Day and Kim Gehrig is a wonderful cavalcade of cabooses.
Dunkin dips into sitcom nostalgia
With a host of 'isn't that ...?' cameos from TV's simpler times, this witty film for the brand from Ben Affleck wallows in audience recognition.
Coinbase backs a shared karaoke experience
The crypto platform encourages a nationwide singalong in this bold and brilliant Super Bowl spot from Isle Of Any.
Rocket and Redfin’s beautiful day for a neighbour
Set to Lady Gaga’s stadium-sized rendition of Mr Rogers’ Won’t You Be My Neighbor?, this affirming spot from Mirimar and Henry-Alex Rubin hits the Super Bowl audience in the feels.
BetterHelp’s light at the end of the tunnel
The world’s largest online therapy platform launches a trilogy of ads illustrating an easy way to navigate dark times.
Liquid I.V. takes the piss
Lavatories channel their inner Phil Collins in the hydration brand’s hilarious first-ever Big Game campaign.
The Ring Magazine’s knockout animation
BigTime Creative Shop blends ten distinct animated styles to bring the boxing publication’s hundred-year archive to life.
Lilly finds the method in the madness
The American pharmaceutical company’s poetic Winter Olympics spot captures the obsessive rituals behind athletic progress through 100 years of archival footage.
Levi's Super Bowl spot doesn't hit a bum note
Showcasing a series of iconic bums in iconic denim, Backstory from TBWA Chiat Day and Kim Gehrig is a wonderful cavalcade of cabooses.
Dunkin dips into sitcom nostalgia
With a host of 'isn't that ...?' cameos from TV's simpler times, this witty film for the brand from Ben Affleck wallows in audience recognition.
Coinbase backs a shared karaoke experience
The crypto platform encourages a nationwide singalong in this bold and brilliant Super Bowl spot from Isle Of Any.
Rocket and Redfin’s beautiful day for a neighbour
Set to Lady Gaga’s stadium-sized rendition of Mr Rogers’ Won’t You Be My Neighbor?, this affirming spot from Mirimar and Henry-Alex Rubin hits the Super Bowl audience in the feels.
BetterHelp’s light at the end of the tunnel
The world’s largest online therapy platform launches a trilogy of ads illustrating an easy way to navigate dark times.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
From 'feeling the pinch' to the Grinch: creating Asda's Xmas ad
shots speaks with Joe Bagnall, Head of Film at Lucky Generals, about how their team brought Dr Seuss Enterprises' legendary sourpuss, The Grinch, to life for ASDA's seasonal offering.
Jimmy Smith named 2026 AICP Next Awards Judging Chair
The Amusement Park Entertainment Chairman, CEO and CCO will lead the jury for the 2026 competition.
Partizan expands UK music video roster
The company adds Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace, and appoints Danny Herman to lead the division.
Absolute Post adds Annabel Bennett
Executive Producer Bennett will be instrumental in shaping the company’s sales approach, strengthening relationships, and opening new opportunities.
Papaya Films welcomes Lidia Estepa
With deep roots in the fashion industry, director and photographer Estepa has created campaigns for leading editorial titles, luxury fashion houses and global brands
SixTwentySix taps Sahil Mirchandani as head of production
Mirchandani brings deep experience leading high-stakes, multi-channel campaigns for brands including Nike, Amazon, and American Express.
Cabin welcomes editor Ben Canny
Canny is known for his perfectly measured comedic timing, performance-led storytelling and an instinctive and musical approach to his craft.
- Blue Square Alliance Against Hate debut sticky note campaign
- Kate Halpin directs a trio for BlueChew
- 21 Savage says WHTTS?
- adidas Running and Hermanos Koumori launch Flow State
- Ludacris joins Frank’s RedHot to crown the GOAT of hot sauce
- Feel the symphony with the UAE National Orchestra
- Maltesers marks 90 years of looking on the light side
- Anthropic is now thinking with the Atlassian Williams F1 Team
- People are the destination in Toyota’s new spot
- Renault look back, to move forward
Jimmy Smith named 2026 AICP Next Awards Judging Chair
The Amusement Park Entertainment Chairman, CEO and CCO will lead the jury for the 2026 competition.
Partizan expands UK music video roster
The company adds Ronan Day-Lewis, Gee Small, Erik He, Fabien Frankel and Ellius Grace, and appoints Danny Herman to lead the division.
Absolute Post adds Annabel Bennett
Executive Producer Bennett will be instrumental in shaping the company’s sales approach, strengthening relationships, and opening new opportunities.
Papaya Films welcomes Lidia Estepa
With deep roots in the fashion industry, director and photographer Estepa has created campaigns for leading editorial titles, luxury fashion houses and global brands
SixTwentySix taps Sahil Mirchandani as head of production
Mirchandani brings deep experience leading high-stakes, multi-channel campaigns for brands including Nike, Amazon, and American Express.
Cabin welcomes editor Ben Canny
Canny is known for his perfectly measured comedic timing, performance-led storytelling and an instinctive and musical approach to his craft.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Playlist: Marvin Jay Alvarez
We speak with Knucklehead director Marvin Jay Alvarez about taking creative risks in the promo world, sneaking onto set with So Solid Crew, and his soul influenced collection of... hens?
On My Radar: Fatal Farm
Neighborhood Watch directing duo, Fatal Farm, aka Zachary Johnson [left] and Jeffrey Max, on the amazing opportunities afforded by Zillow, the "proto-Idiocracy" of The Nutty Professor 2, skillet cookies with ice cream, and GI Joe action figure collections.
Harry Bradbeer: A Few Of My Favourite Things
From Fleabag's statue to Sherlock's pipe, the Park Village director reveals the props and personal relics that linger long after cut is called.
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shots Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.