Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
Freddie Powell's new spot for Quality Meats just works
The Drool director's campaign for small business platform Justworks showcases the struggles that can develop when you take on too much.
Raye takes time to reflect with Audemars Piguet
The British singer-songwriter contemplates the impact of music and people in her upbringing, in an introspective short film for the Swiss watchmaker.
Whatsapp asks what’s in a username?
British professional boxer Anthony Joshua seeks inspiration for his new handle in a playful campaign from the messaging app.
Back Market gets hot under the collar
It was scorching hot across Europe for much of last month, so Back Market wanted to let people know how to stay cool.
Polymarket flags some issues
The prediction platform enlists a global cast of stars, including Rick Rubin, Future and Peso Pluma, to ask culturally resonant questions.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
Freddie Powell's new spot for Quality Meats just works
The Drool director's campaign for small business platform Justworks showcases the struggles that can develop when you take on too much.
Raye takes time to reflect with Audemars Piguet
The British singer-songwriter contemplates the impact of music and people in her upbringing, in an introspective short film for the Swiss watchmaker.
Whatsapp asks what’s in a username?
British professional boxer Anthony Joshua seeks inspiration for his new handle in a playful campaign from the messaging app.
Back Market gets hot under the collar
It was scorching hot across Europe for much of last month, so Back Market wanted to let people know how to stay cool.
Polymarket flags some issues
The prediction platform enlists a global cast of stars, including Rick Rubin, Future and Peso Pluma, to ask culturally resonant questions.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Kate Smith becomes Managing Director at Flavor
Flavor’s first‑ever Managing Director Neal Cohen retires; longstanding Executive Producer Kate Smith rises to lead the studio.
DEPT Agency takes gold at straight 8 shootout 2026
Raw London and Siren Music complete the podium, while DROOL Productions picks up the Audience Award.
Hamlet signs Jasper de Maeseneer
Hamlet sign the rising star director and recent Young Director Award winner for global representation.
More judges for shots Awards Asia Pacific 2026 announced
As the entry deadline creeps into view, we're excited to announce the addition of more outstanding jury members to this year’s shots Awards Asia Pacific juries.
D&AD New Blood Awards 2026 winners announced
Blood Stocks, from Denmark, created for the Canesten brief, was the only project to take both a Black Pencil and a White Pencil, the award reserved for creativity that does good in the world. 175 Pencils were awarded to winners in 29 countries this year, with the only two Black Pencils going to Denmark and Kuwait.
- It's as easy as Opill
- Heinz spills the solution to a saucy problem
- Ezra Collective are here because of hope
- Belvoir Farm is taste obsessed in new campaign
- Andre 3000 and his 7 Piano Sketches
- Mateo Carratú directs Aftershave
- Remember to eat your Buddig
- Penn Medicine is first then, first now
- Sam Smith drops new My Guy promo
- CODA help deliver a milestone for McLaren and Iron Mountain
Kate Smith becomes Managing Director at Flavor
Flavor’s first‑ever Managing Director Neal Cohen retires; longstanding Executive Producer Kate Smith rises to lead the studio.
DEPT Agency takes gold at straight 8 shootout 2026
Raw London and Siren Music complete the podium, while DROOL Productions picks up the Audience Award.
Hamlet signs Jasper de Maeseneer
Hamlet sign the rising star director and recent Young Director Award winner for global representation.
More judges for shots Awards Asia Pacific 2026 announced
As the entry deadline creeps into view, we're excited to announce the addition of more outstanding jury members to this year’s shots Awards Asia Pacific juries.
D&AD New Blood Awards 2026 winners announced
Blood Stocks, from Denmark, created for the Canesten brief, was the only project to take both a Black Pencil and a White Pencil, the award reserved for creativity that does good in the world. 175 Pencils were awarded to winners in 29 countries this year, with the only two Black Pencils going to Denmark and Kuwait.
The Talent
Max Miechowski: Border force
London-based photographer Max Miechowski mixes long-form projects such as Burgess Park and the book and exhibition Land Loss, which explore relationships between people and place, with commercial and editorial work. Here, he talks to Tim Cumming about working within defined parameters, learning to expand those boundaries, his output and its preoccupations.
Peter Thwaites: The chemistry of creativity
The Corner Shop’s Co-Founder Peter Thwaites talks to Tim Cumming about his four decades of creative adventures. First, he discusses life as a DP, working magic in the analogue days of film before becoming a director of spots for the likes of Audi, Honda, Guinness and more. Then he talks of setting up The Corner Shop to face the challenges and innovations of the digital present.
RVBBERDUCK: From postroom to After Party
RVBBERDUCK, also known as Ben Doyle, is the Co-Founder and Executive Creative Director of creative production company After Party Studios. He swapped delivering packages around BBH London for delivering stand-out content for the likes of Sky, Revolut, O2, Netflix and Channel 4. Lucy Aitken took delivery of his story.
The Inspiration
Eliza Hooper: A Few Of My Favourite Things
The Even/Odd director shares the Hairspray merch, hollow heads and hot priests that keep her inspired.
On My Radar: Martin Raffier
Tool director Martin Raffier lets us know what's on his creative radar as he cites comic books as one of his main inspirations, explains why he misses "old school" commercials, and says he can get lost down the rabbit hole of Wikipedia.
Playlist: Cami Starkman
For our latest Playlist, we hear from Nomad Editor Cami Starkman. Here she talks scroll-stopping music videos, the purity of editing, and cutting visuals for No Doubt’s residency at the Sphere.
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As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.