Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
War Child’s lens on lives in conflict
Alongside Help(2), the fundraising album for the children’s charity, Jonathan Glazer and Academy Films have created the 'For Children, by Children' project, which includes this heartbreaking Olivia Rodrigo promo.
Tesco’s big fruity giant
A caring creature made from fresh produce is the star of the UK supermarket’s latest campaign marking the expansion of its Free Fruit & Veg for Schools programme.
Spike Lee gets down to business for Arsenal FC x Airwallex
Arsenal fans dive deep into football financials in the director’s star-studded spot, featuring Thierry Henry, Martin Keown, Rachel Yankey and Aaron Pierre.
Made By Dyslexia reframes a diagnosis
Visionaries from the worlds of film, art, sport and science help a young girl discover the benefits of having dyslexia in a beautifully animated short film from the global charity.
WMP gets animated about beating mosquitos
Flow creative releases a beautifully crafted and emotive animated film the World Mosquito Program highlighting the groundbreaking Wolbachia Method.
Bleating around the bush
This droll film for the flower delivery service Fleurop features a man who tries various methods of apologising to his girlfriend, including shaving sorry into a sheep.
O Boticário's emotional journey
An affecting campaign film from the perfume company uses the metaphor of a departing train to show how a mother and son's relationship evolves over time.
Apple wants you to watch your health
Björn Rühmann directs a humerously pointed spot in which a young woman is beset by unsolicited advice about her wellness.
War Child’s lens on lives in conflict
Alongside Help(2), the fundraising album for the children’s charity, Jonathan Glazer and Academy Films have created the 'For Children, by Children' project, which includes this heartbreaking Olivia Rodrigo promo.
Tesco’s big fruity giant
A caring creature made from fresh produce is the star of the UK supermarket’s latest campaign marking the expansion of its Free Fruit & Veg for Schools programme.
Spike Lee gets down to business for Arsenal FC x Airwallex
Arsenal fans dive deep into football financials in the director’s star-studded spot, featuring Thierry Henry, Martin Keown, Rachel Yankey and Aaron Pierre.
Made By Dyslexia reframes a diagnosis
Visionaries from the worlds of film, art, sport and science help a young girl discover the benefits of having dyslexia in a beautifully animated short film from the global charity.
WMP gets animated about beating mosquitos
Flow creative releases a beautifully crafted and emotive animated film the World Mosquito Program highlighting the groundbreaking Wolbachia Method.
Bleating around the bush
This droll film for the flower delivery service Fleurop features a man who tries various methods of apologising to his girlfriend, including shaving sorry into a sheep.
O Boticário's emotional journey
An affecting campaign film from the perfume company uses the metaphor of a departing train to show how a mother and son's relationship evolves over time.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
LOBO adds director Paulinho Caruso
A well-rounded filmmaker, Caruso is also a screenwriter, bringing his holistic perspective on great storytelling to the creative studio.
Entropico lands in London
The global studio taps brand-side experience to meet growing demand for faster, more connected ways of making creative work.
Winners announced for Golden Award of Montreux 2026
CANAL+ spot Tango picks up Ad of the Year at the Golden Award of Montreux, with Serviceplan Group crowned Agency of the Year for the second consecutive year, and Havas once again emerging as Network of the Year.
SixTwentySix expands leadership with EP Jay Wert
Wert’s appointment reinforces the company’s director-first approach as it continues to earn recognition across the Emmys, Clios, and Webbys.
TK FX has rebranded as TK Studios
TK Studios expands beyond VFX as modern post-production continues to evolve.
Sandra Winther joins MyMama Entertainment
The Danish filmmaker based in New York joins MyMama Entertainment in Brazil.
- HEAD Tennis keep it alive
- The Co-operators are calm under pressure
- Audi taps Freeman and Infiniti to launch Audi Q3
- Maëlle serves Y2K nostalgia in Tic Tac
- It must be a Moen
- Trust what's inside with Gatorade
- Scouts always find common ground
- Estafeta: When logistics becomes imagination
- Ensure yourself with this cinematic spot
- Fresh Film and Dove reframe the refillable
LOBO adds director Paulinho Caruso
A well-rounded filmmaker, Caruso is also a screenwriter, bringing his holistic perspective on great storytelling to the creative studio.
Entropico lands in London
The global studio taps brand-side experience to meet growing demand for faster, more connected ways of making creative work.
Winners announced for Golden Award of Montreux 2026
CANAL+ spot Tango picks up Ad of the Year at the Golden Award of Montreux, with Serviceplan Group crowned Agency of the Year for the second consecutive year, and Havas once again emerging as Network of the Year.
SixTwentySix expands leadership with EP Jay Wert
Wert’s appointment reinforces the company’s director-first approach as it continues to earn recognition across the Emmys, Clios, and Webbys.
TK FX has rebranded as TK Studios
TK Studios expands beyond VFX as modern post-production continues to evolve.
Sandra Winther joins MyMama Entertainment
The Danish filmmaker based in New York joins MyMama Entertainment in Brazil.
The Talent
Made to move: Andrew Vucko
As founder of boutique motion agency Vucko, Andrew Vucko is a body language expert. But the bodies in question aren’t human – they’re global brands such as Google, Spotify and Intuit. He talks to shots about his ‘why’-driven approach and how brands are finally buying into the importance of motion identity.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Inspiration
On My Radar: Crobin Leo
Gravy Films director Crobin Leo recommends a "quietly devastating" movie, chooses a potentially polarising TV show, and reveals that people-watching can have an inspirational pay-off.
Andrew Laurich: A Few Of My Favourite Things
The Fancy Content / Flying Fish comedy director talks us through the posters (stolen), Emmys (not his own) and golfing equipment (damaged) that keep his creativity flowing.
Peer Review: Jeremy Maneval
Known for his work across the fashion and music industry, Consulate editor Jeremy Maneval shares with us his love for Thelma Schoonmaker, editors who establish a language of their own, and buzzy C words...
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Creative Director at HB, Scott McGuffie, explains how designers can shift the conversation around motion to demonstrate its real value in helping audiences understand, interact and engage with professional services.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.