UCL speaks up for unheard voices
A poignant film series reveals how millions with speech impediments are being failed by AI speech technology algorithms.
Tesco takes the scenic route
A simple yet effective trio of films highlight the UK supermarket’s commitment to bringing quality food from around the world to customer’s local stores.
Keystone offers the most American Fourth of July in the history of America
Quality Meats continues its flagrant assault on the senses for the Apple Beer brand, giving one lucky crew the opportunity to bask in Americana for the country's 250th birthday.
Apple’s on the wrong trackers
The tech company launches a fun film that personifies data trackers as clingy, silver-clad imps with insecure attachment disorder.
Tul8te and Saint Levant’s dollhouse dreamscape
Director Reem Eid transforms Egyptian artist Tul8te and Palestinian singer-songwriter Saint Levant into action figures living in a nostalgic, pastel-hued world for their track Nano.
Jordan and Cactus Jack paint the town pink
Chloe Cherry and Molly Santana distribute Travis Scott x Air Jordan’s latest collab, the Pink Pack sneakers, in a gritty and playful spot narrated by rapper Fat Joe.
IRN-BRU girders its loins for Scotland's World Cup challenge
The nation’s favourite fizzy drink resurrects its 80s Made In Scotland From Girders song in a rousing and enjoyably ridiculous campaign from Lucky Generals and GRANDMAS.
Intermarche’s friendship for the ages
A baby and his older buddy enjoy a day out at the fairground in an utterly charming campaign from the French supermarket.
UCL speaks up for unheard voices
A poignant film series reveals how millions with speech impediments are being failed by AI speech technology algorithms.
Tesco takes the scenic route
A simple yet effective trio of films highlight the UK supermarket’s commitment to bringing quality food from around the world to customer’s local stores.
Keystone offers the most American Fourth of July in the history of America
Quality Meats continues its flagrant assault on the senses for the Apple Beer brand, giving one lucky crew the opportunity to bask in Americana for the country's 250th birthday.
Apple’s on the wrong trackers
The tech company launches a fun film that personifies data trackers as clingy, silver-clad imps with insecure attachment disorder.
Tul8te and Saint Levant’s dollhouse dreamscape
Director Reem Eid transforms Egyptian artist Tul8te and Palestinian singer-songwriter Saint Levant into action figures living in a nostalgic, pastel-hued world for their track Nano.
Jordan and Cactus Jack paint the town pink
Chloe Cherry and Molly Santana distribute Travis Scott x Air Jordan’s latest collab, the Pink Pack sneakers, in a gritty and playful spot narrated by rapper Fat Joe.
IRN-BRU girders its loins for Scotland's World Cup challenge
The nation’s favourite fizzy drink resurrects its 80s Made In Scotland From Girders song in a rousing and enjoyably ridiculous campaign from Lucky Generals and GRANDMAS.
Intermarche’s friendship for the ages
A baby and his older buddy enjoy a day out at the fairground in an utterly charming campaign from the French supermarket.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Final Frontier signs Andrea Devia-Nuño
Final Frontier announce the signing of the director, visual artist, and curator for worldwide representation.
Caviar signs director Max Bartick
Caviar signs the Emmy nominated director whose craft and instinct for celebrity performance move fluidly across fashion, film and culture.
Framestore welcomes Dan Lorenzini and Kayleigh Dugdale
Framestore adds Lorenzini as VFX Supervisor & Head of Flame, and Dugdale as Executive Producer, Advertising, London.
Harbor signs Colourist Élodie Ichter
Harbor announce a creative partnership with the acclaimed Senior Colourist, marking her return to the studio.
shots Awards Asia Pacific 2026 reveals first wave of judges
With entries still open, and the second entry deadline approaching tomorrow, we reveal some of the names set to cast a critical eye.
Stept launches experiential division Stept X
Stept X will produce live experiences, brand activations, and large-scale stunts with Stept’s content-first creative approach.
- Sportingbet’s Live Amplified proves scale is all in the execution
- Kaiser Permanente is a better idea for health care
- Jeep x Marvel give us The Original Superheroes
- MSK and R/GA reframe Cancer survivorship
- The Kansas City Chiefs debut KC Wolf Jamz
- Louve is a Popstar
- We’ve been there says AZO
- Own the moment with Stoiximan
- Be bold. Be meaty. Be… followed by sheep?
- AXA says age shouldn't be a risk
Final Frontier signs Andrea Devia-Nuño
Final Frontier announce the signing of the director, visual artist, and curator for worldwide representation.
Caviar signs director Max Bartick
Caviar signs the Emmy nominated director whose craft and instinct for celebrity performance move fluidly across fashion, film and culture.
Framestore welcomes Dan Lorenzini and Kayleigh Dugdale
Framestore adds Lorenzini as VFX Supervisor & Head of Flame, and Dugdale as Executive Producer, Advertising, London.
Harbor signs Colourist Élodie Ichter
Harbor announce a creative partnership with the acclaimed Senior Colourist, marking her return to the studio.
shots Awards Asia Pacific 2026 reveals first wave of judges
With entries still open, and the second entry deadline approaching tomorrow, we reveal some of the names set to cast a critical eye.
Stept launches experiential division Stept X
Stept X will produce live experiences, brand activations, and large-scale stunts with Stept’s content-first creative approach.
The Talent
Skin in the game: Anthony Yano Hays
Splitting his time between Tokyo and Los Angeles, bilingual filmmaker and shots Awards Asia Pacific New Director of the Year 2025, Anthony Yano Hays, talks to Amy Hey about props made from human flesh and how he keeps commercial work fun.
Daniel Eatock: The generosity of creativity
Art Practice's Daniel Eatock is a director, artist, author and creator who says he's a "specialist generalist" who blends his work life with his home life. Izzy Ashton speaks to the man who delights in playful unpredictability.
Cut to the joke: André Rodrigues
From short films exploring 17th-century queer subculture to gothic beauty campaigns, OkayStudio editor André Rodrigues slices and dices his work with humour, rhythm and an innate sense of playfulness.
The Inspiration
Cannes Contenders 2026: The UK
Susie Innes, Executive Producer at WPP Production, gives us her UK Cannes Contenders for 2026, featuring some uncomfortable watches, a car commercial with a dancing octopus, and a young boy owning that trip to the toilet.
Cannes Contenders 2026: Cannes For Good
Tamryn Kerr the Co-Founder and CCO at Hijinks gives us her Cannes Contenders in the Cannes For Good category, featuring reframed tourism ads, targeted demographics, and campaigns entering the national conversation.
On My Radar: Niyadre
FORM London director Niyadre talks gaming, Gosling and Instagram, as he reveals what's on his creative radar.
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After a newsworthy moment or social media blow-up, quick, effective and creative responses are some brands' bread and butter. But, says Kim Martin, Executive Creative Director at Flourish, those same brands' customer relationship management approach doesn't always match up.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.