Oat Cult gives us a taste of horror
A hilariously grotesque spot from the overnight oats brand tells a gruesome tale of human sacrifice and tiramisu-spewing orifices set in 16th-century Italy.
Lil Nas X's dance with the past
A powerful and poetic music video for the rapper and singer’s track, World’s Greatest, blends expressive dance, emotive storytelling and cinematic craft.
Special Olympics is bursting with joy
People explode into plumes of golden confetti in Chris Brown’s infectiously cheerful spot for the sporting event for people with intellectual disabilities.
Zendaya gets her fighting face on
The star unleashes her inner Jackie Chan in this fun mini martial arts movie for On from SMUGGLER trio Pantera.
Segafredo takes a shot at life
A man envisions a lifetime of possibilities while sipping his espresso in a cinematic film created by BBH for the Italian coffee brand.
Liquid Death's cheekiest ad yet
The next phase of its unexpected collaboration with goodwipes gives the limited-edition sCREAM Soda wipes the full prestige beauty treatment (with added butt hair).
Aeroméxico's arrival of a lifetime
GUT’s gorgeously atmospheric campaign puts the Mexican airline’s arrival gate at the centre of life's most unmissable experiences.
Cadbury's competition confusion
This new campaign for Cadbury's is a simple but sweet slice-of-life affair that centres on some confusion around the brand's new competition, both its grammar and who wins its give away. Or should that be giveaway?
Oat Cult gives us a taste of horror
A hilariously grotesque spot from the overnight oats brand tells a gruesome tale of human sacrifice and tiramisu-spewing orifices set in 16th-century Italy.
Lil Nas X's dance with the past
A powerful and poetic music video for the rapper and singer’s track, World’s Greatest, blends expressive dance, emotive storytelling and cinematic craft.
Special Olympics is bursting with joy
People explode into plumes of golden confetti in Chris Brown’s infectiously cheerful spot for the sporting event for people with intellectual disabilities.
Zendaya gets her fighting face on
The star unleashes her inner Jackie Chan in this fun mini martial arts movie for On from SMUGGLER trio Pantera.
Segafredo takes a shot at life
A man envisions a lifetime of possibilities while sipping his espresso in a cinematic film created by BBH for the Italian coffee brand.
Liquid Death's cheekiest ad yet
The next phase of its unexpected collaboration with goodwipes gives the limited-edition sCREAM Soda wipes the full prestige beauty treatment (with added butt hair).
Aeroméxico's arrival of a lifetime
GUT’s gorgeously atmospheric campaign puts the Mexican airline’s arrival gate at the centre of life's most unmissable experiences.
Cadbury's competition confusion
This new campaign for Cadbury's is a simple but sweet slice-of-life affair that centres on some confusion around the brand's new competition, both its grammar and who wins its give away. Or should that be giveaway?
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
How hungryman woke the dead
In the second year of its “anti-award show award show”, the production company brought to life another abandoned script and found a brand to run it. Here, Jamie Madge speaks to Dead Ad Society founder and hungryman managing partner Caleb Dewart, director Lena Beug and copywriter Jagger Moore about resurrecting All Grown Up, the creative freedom afforded by doing things backwards, and why some lost ideas deserve another shot.
Tango Production and Dynamo Film join forces
The production teams join forces to build a new creative production powerhouse in Poland.
WORK Editorial welcomes Amanda Marie-Rose
Based in the UK, the Editor will be represented by WORK across all international territories.
Anonymous Content signs Shreya Jha
The London-based South Asian filmmaker has joined for representation for commercials, branded entertainment and music videos in the UK and Amsterdam.
Spy Films signs director Evan Bourque
The production company welcome the award-winning director to its roster for Canadian representation.
Boldly signs Plummer/Strauss
The directing duo joins the Boldly roster for exclusive representation in Canada.
Sweet Rickey appoints Phoebe Dubay as Managing Director
Sweet Rickey enters a new era with industry leader Phoebe Dubay, as national growth accelerates.
- EightSix launch The Handmade Series
- FightTheStroke launch a truly cerebral campaign
- DoorDash asks What's For Hockey
- Leroy Merlin invite us to the Great Home Party
- Gyllenhaal takes Prada to the summit
- The General is taking on Akuma
- The Yeah Yeah Yeahs release Hidden in Pieces
- Unbox your potential with Brack
- Kia launch new Built for Real Life campaign
- Go beyond the grey in new adidas campaign
Tango Production and Dynamo Film join forces
The production teams join forces to build a new creative production powerhouse in Poland.
WORK Editorial welcomes Amanda Marie-Rose
Based in the UK, the Editor will be represented by WORK across all international territories.
Anonymous Content signs Shreya Jha
The London-based South Asian filmmaker has joined for representation for commercials, branded entertainment and music videos in the UK and Amsterdam.
Spy Films signs director Evan Bourque
The production company welcome the award-winning director to its roster for Canadian representation.
Boldly signs Plummer/Strauss
The directing duo joins the Boldly roster for exclusive representation in Canada.
Sweet Rickey appoints Phoebe Dubay as Managing Director
Sweet Rickey enters a new era with industry leader Phoebe Dubay, as national growth accelerates.
The Talent
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Way I See It: Fredrik Bond
From watching his editor father search for glowing eyes on screen to seeing Russell Crowe’s eyes “on fire” in Romper Stomper, Stink director Fredrik Bond has always been fascinated by the human spark that makes a film come alive. Here, he tells Jonathan Grant about dark beginnings, unlikely film schools, and why connection is still at the heart of everything he makes.
The Inspiration
Aly Migliori: A Few Of My Favourite Things
Riverside director Aly Migliori shares the books, the bike and the beloved bits of home that help her find creativity wherever work takes her.
Playlist: Adrian Villagomez
This week we hear from Kaus director Adrian Villagomez. Here he talks about the renewal of horizontal work, looking back at the early work of famous directors, and his time at the Canadian Taekwondo Championships.
Peer Review: Adam Muscat
From Anselm Kiefer to Kendrick Lamar, Studio Private artist, editor and filmmaker Adam Muscat shares the painters, designers, hybrid documentaries and dreamy music videos that have influenced his approach to directing.
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Olaf van Gerwen, Founder & Global Creative Director at Chuck Studios, finds that AI-generated food may be everywhere, but our finely tuned appetite for the real thing means even the smallest synthetic slip-up can leave a bad taste.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.