Philippe Tempelman's Volvo work is a smash
The PINE director's five-film exploration of the Swedish carmaker's commitment to safety comes to a close with a masterful montage.
FOX Sports goes full Americana
Not to Scale crafts a colourful, vintage billboard-inspired spot for the American sports broadcaster, marking the return of College Football to the stadiums in the United States.
Oura has its fingers on the pulse
The wearable tech brand puts its best finger first in this new campaign which features a miniature world whose residents are given a helping hand.
Nexus thinks inside The Box
Nexus Studios has launched an evolving exhibition, called The Box, that unites multiple artists around a single creative brief: to interpret, through animation, the rhythm of box breathing.
A pup talk from Vitality’s mascot
Stanley the motivational dachshund is on hand to give a struggling cyclist a lift in this charming spot for the health and life insurance brand.
Ryobi cleans up British politics
A carpet cleaner runs for mayor in an utterly absurd stunt by the power tools brand in partnership with McCann, starring comedian Ben Fogg.
Andalusia Tourism’s culture quest
Blending 3D animation, live action and AI techniques, the final chapter of the tourism board’s Andalusian Crush platform is an epic adventure through the country's heritage.
Finland’s heaven-scent holidays
This peculiar spot promoting the country’s Turku Archipelago aims to sniff out olfactory talent for a very unusual (nose) job.
Philippe Tempelman's Volvo work is a smash
The PINE director's five-film exploration of the Swedish carmaker's commitment to safety comes to a close with a masterful montage.
FOX Sports goes full Americana
Not to Scale crafts a colourful, vintage billboard-inspired spot for the American sports broadcaster, marking the return of College Football to the stadiums in the United States.
Oura has its fingers on the pulse
The wearable tech brand puts its best finger first in this new campaign which features a miniature world whose residents are given a helping hand.
Nexus thinks inside The Box
Nexus Studios has launched an evolving exhibition, called The Box, that unites multiple artists around a single creative brief: to interpret, through animation, the rhythm of box breathing.
A pup talk from Vitality’s mascot
Stanley the motivational dachshund is on hand to give a struggling cyclist a lift in this charming spot for the health and life insurance brand.
Ryobi cleans up British politics
A carpet cleaner runs for mayor in an utterly absurd stunt by the power tools brand in partnership with McCann, starring comedian Ben Fogg.
Andalusia Tourism’s culture quest
Blending 3D animation, live action and AI techniques, the final chapter of the tourism board’s Andalusian Crush platform is an epic adventure through the country's heritage.
Finland’s heaven-scent holidays
This peculiar spot promoting the country’s Turku Archipelago aims to sniff out olfactory talent for a very unusual (nose) job.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
How Tom Green put real people in the picture for Guide Dogs
Stink director Tom Green and Fold7 ECD Dave Billing share how casting non-actors with a vision impairment, their real family members and charity ambassadors, brought an unmatched level of authenticity and emotion to their touching campaign for the UK sight loss charity.
How Matt Lenski used AI to champion humans in The Last Commercial
The Arts & Sciences comedy director imagines advertising’s final bow in a short that finds the funny side of an industry’s existential dread. Here, Lenski tells Jamie Madge how he balanced live-action performances with generated imagery, and why it’s a director’s job to avoid the scourge of ‘Beep Boop Cinema’.
How KDSP and John Hillcoat found the key to therapy
Putting people's internal monologue to music might not be the first thought when promoting a mental health platform, but with its latest campaign for Grow Therapy, KDSP did just that, with heartfelt and humorous results. shots speaks to Brock Kirby and director John Hillcoat to find out what makes the campaign sing.
Matthieu Elkaim joins La Pac as managing director
The former Ogilvy Paris president and CCO will lead the company’s growth in France alongside Jérôme Denis.
MJZ, Dan Streit and Coinbase among CICLOPE 2026 winners
The Berlin ceremony closed the festival’s first edition at HKW, with six Grand Prix awarded across craft categories.
Zac Ella joins Blinkink
Ella joins the Blinkink crew for director representation across the UK and USA.
Director Max Sherman signs with Anonymous Content UK
The production company has expanded its relationship with filmmaker to include commercial representation in the UK and Amsterdam.
Arcade unveils its next chapter
Arcade unveils a new chapter through an expanded creative editorial roster, new website and the launch of Arcade Color.
TBWA\Chiat\Day taps Lea Mastroberti as US CEO
The new CEO will lead a more connected Chiat across the US, bringing its deeper bench together around what clients need most.
- McDonald’s turns the golden arches into lenses
- EE moves through the crowd for iPhone 18 Pro
- Plymouth Rock helps to Keep Calm and Rock On
- Mazda's talks the joy of driving
- AAA Club Alliance is the start of something good
- Ezra Hurwitz directs for Miami City Ballet & GapStudio
- KFC Italia settles the focaccia debate
- Wells Fargo’s Be a 2%er campaign returns
- WeatherTech stages a friendly intervention
- Atlassian show us the race between knowledge and chaos
Matthieu Elkaim joins La Pac as managing director
The former Ogilvy Paris president and CCO will lead the company’s growth in France alongside Jérôme Denis.
MJZ, Dan Streit and Coinbase among CICLOPE 2026 winners
The Berlin ceremony closed the festival’s first edition at HKW, with six Grand Prix awarded across craft categories.
Zac Ella joins Blinkink
Ella joins the Blinkink crew for director representation across the UK and USA.
Director Max Sherman signs with Anonymous Content UK
The production company has expanded its relationship with filmmaker to include commercial representation in the UK and Amsterdam.
Arcade unveils its next chapter
Arcade unveils a new chapter through an expanded creative editorial roster, new website and the launch of Arcade Color.
TBWA\Chiat\Day taps Lea Mastroberti as US CEO
The new CEO will lead a more connected Chiat across the US, bringing its deeper bench together around what clients need most.
The Talent
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Le Cube reaches global dimensions
Spanning continents, genres and mediums, Le Cube has always been thinking beyond the traditional studio model. Amy Hey caught up with founders Ralph and Gus to talk global creativity, the future of animation, and their philosophy that every frame should be a piece of art.
The Inspiration
On My Radar: FILFURY
Untold Studios artist, designer and director FILFURY on why podcasts have taken a backseat to audiobooks, how Otis Redding has impacted his life, and why Back to the Future is the gift that keeps on giving.
Aly Migliori: A Few Of My Favourite Things
Riverside director Aly Migliori shares the books, the bike and the beloved bits of home that help her find creativity wherever work takes her.
Playlist: Adrian Villagomez
This week we hear from Kaus director Adrian Villagomez. Here he talks about the renewal of horizontal work, looking back at the early work of famous directors, and his time at the Canadian Taekwondo Championships.
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Tabitha Onofri, Head of Studio at FIN Studios, argues that, when used thoughtfully and intentionally, AI can enhance and enliven stories without compromising authenticity, particularly when time or budget constraints would otherwise limit creative ambition.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.