Protest in motion: Dancers call out Epstein secrecy

Protest in motion: Dancers call out Epstein secrecy

Director Bryan Buckley and The First Amendment Troop deliver a new 'ResistDance' at the Lincoln Memorial and Kennedy Center, this time demanding answers about the Trump-linked Epstein allegations.

Purga Films' lorem ipsum moment

Purga Films' lorem ipsum moment

No, that headline's not a mistake, we haven't forgotten to add proper words. Instead, production studio Purga Studios is using the Latin words 'lorem ipsum', which are used as dummy text, as the central idea of its new campaign.

France Parkinson’s body horror

France Parkinson’s body horror

A visceral film from the French association visualises how it feels to live with the progressive neurological condition's most debilitating symptoms.

AXA tackles rugby stereotypes

AXA tackles rugby stereotypes

An impactful short film from the French insurance company spotlights the strength and tenacity of female rugby players.

Spike Jonze gets On with Zendaya's dreams

Spike Jonze gets On with Zendaya's dreams

The charming spot uses a stop-motion style and playful perspective tricks to showcase the brand's collaboration with the actress.

Unibet’s bots boot up for a kickabout

Unibet’s bots boot up for a kickabout

Warehouse robots are overtaken by the urge to play football in Dorian & Daniel’s fun, high-energy campaign for the betting platform.

Safety lesson from the Scanian War

Safety lesson from the Scanian War

Danish soldiers going to battle remind cyclists that staying alive is more important than looking stylish in a comedic campaign helmed by Tor Frandsen.

Amstel's real life relationships

Amstel's real life relationships

A new campaign for the beer brand eschews fake friendships and concocted connections in favour of documentary images of real people enjoying themselves... with an Amstel, obviously.

The Craft

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

Latest
The Shiny Awards Spring 2026 celebrates emerging directing talent

The Shiny Awards Spring 2026 celebrates emerging directing talent

The evening at VCCP London, hosted by Girl&Bear brought together the commercial production community to celebrate emerging directing talent.

Elora Thevenet joins La Pac

Elora Thevenet joins La Pac

The French director, screenwriter, and producers work lies at the intersection of documentary and contemporary auteur cinema.

Viviana Cerquera joins FRIEND

Viviana Cerquera joins FRIEND

Cerquera joins as Head of New Business and Talent, bringing one of the industry's more instinctive talent spotters into the fold.

House Post signs colourist Nadia Khairat Gomez

House Post signs colourist Nadia Khairat Gomez

House Post signs Gomez for colour across US based projects.

Fresh Film signs Nico Ramirez

Fresh Film signs Nico Ramirez

Fresh Film deepens beauty credentials with the signing of director Nico Ramirez.

The Young Arrows​ launch Pitch Your Story in partnership with LADbible

The Young Arrows​ launch Pitch Your Story in partnership with LADbible

The Young Arrows launch Pitch Your Story, an open brief celebrating the communities, characters and moments that make the UK unique.

Membership offers you insight, inspiration and tools to transform your workflow
Find out more

The Talent

Swipe
Jon Williams written by Jon Williams

Considering Omnicom and IPG’s recent job cuts and the AI revolution, Jon Williams, Founder and CEO of The Liberty Guild wonders if labour is reduced at scale, what replaces it? And if cost barriers fall, how will craft be redefined?

The Showcase

Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.

The Focus

Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.

Get a demo

Fill out the form below to arrange a personalized demo and see how shots can work for you...