Volkswagen’s driven by devotion
The auto brand celebrates 50 years of the GTI with a new campaign that recognises the UK’s enduring love for the iconic hatchback.
If you build it, n8n will come
This new campaign for workflow automation platform n8n highlights that every great innovation in history happened because someone refused to wait.
Mark Molloy new Meta ad does the job
In a charming spot from Droga5, a young woman takes on a multitude of tasks to get her dream truck on Facebook Marketplace.
Beware the tentacles of doom
The Canadian breast cancer support service, Dontwaitforweird.com launches an eye-catching PSA starring a suspect cephalopod.
Back Market makes the mother of all promises
Harold Einstein's new spot for the marketplace sees founder Thibaud Hug de Larauze put his mum on the line to back up The Back Market Promise.
VanMoof steals the spotlight
Alex Takács enlists tumbleweed, a plastic bag and some light-fingered aliens help demonstrate the e-bike brand’s anti-theft technology.
Anthropic prompts hope for the future
In a reflective and playful short film, the AI research and development company contemplates real human concerns around artificial intelligence.
Castle Milk Stout takes its time
Darling Films' Zee Ntuli directs a stylishly composed musing on the concept of African Time.
Volkswagen’s driven by devotion
The auto brand celebrates 50 years of the GTI with a new campaign that recognises the UK’s enduring love for the iconic hatchback.
If you build it, n8n will come
This new campaign for workflow automation platform n8n highlights that every great innovation in history happened because someone refused to wait.
Mark Molloy new Meta ad does the job
In a charming spot from Droga5, a young woman takes on a multitude of tasks to get her dream truck on Facebook Marketplace.
Beware the tentacles of doom
The Canadian breast cancer support service, Dontwaitforweird.com launches an eye-catching PSA starring a suspect cephalopod.
Back Market makes the mother of all promises
Harold Einstein's new spot for the marketplace sees founder Thibaud Hug de Larauze put his mum on the line to back up The Back Market Promise.
VanMoof steals the spotlight
Alex Takács enlists tumbleweed, a plastic bag and some light-fingered aliens help demonstrate the e-bike brand’s anti-theft technology.
Anthropic prompts hope for the future
In a reflective and playful short film, the AI research and development company contemplates real human concerns around artificial intelligence.
Castle Milk Stout takes its time
Darling Films' Zee Ntuli directs a stylishly composed musing on the concept of African Time.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
Kaus opens UK office
The move coincides with the appointment of Martin Rokeras Managing Director for the UK.
Sorry, Ain’t Sorry joins Little Bird
The Little Bird roster grows with the signing of production company Sorry, Ain’t Sorry
Nimiopere welcomes Editor Nicolas Houghton
The Toronto-based editorial company announce the addition of editor Houghton to its roster for global representation.
Hamlet signs Chris Fowles to roster
Hamlet has signed the award-winning British director to their roster for representation in APAC, Belgium, China and France.
MakeMake welcomes Alex McDowell
Originator of world building as a narrative design system, McDowell leads MakeMake’s newest department.
Framestore expands design roster with senior appointments
Framestore welcome ECD Ric Comline, EP Thierry Levy, and Creative Director Sean Cooper to the team.
- Kelela and PinkPantheress head to The Bridge
- Honesty is Farmers Insurance policy
- Škoda launch the Peaq with Ichy the Ichthyostega
- Wellhub launches first major US brand campaign
- IBM launches new campaign from Tendril
- Bath & Body Works introduces Fruit Fusion
- Hill’s Pet Nutrition launches Try Again
- Surreal Hotel Arts and Eudora unveil new campaign starring Valentina Ferrer
- The Kia Seltos proves good things do come in small packages
- Lexus: Engineered to be felt
Kaus opens UK office
The move coincides with the appointment of Martin Rokeras Managing Director for the UK.
Sorry, Ain’t Sorry joins Little Bird
The Little Bird roster grows with the signing of production company Sorry, Ain’t Sorry
Nimiopere welcomes Editor Nicolas Houghton
The Toronto-based editorial company announce the addition of editor Houghton to its roster for global representation.
Hamlet signs Chris Fowles to roster
Hamlet has signed the award-winning British director to their roster for representation in APAC, Belgium, China and France.
MakeMake welcomes Alex McDowell
Originator of world building as a narrative design system, McDowell leads MakeMake’s newest department.
Framestore expands design roster with senior appointments
Framestore welcome ECD Ric Comline, EP Thierry Levy, and Creative Director Sean Cooper to the team.
The Talent
Will Wightman: Gen Z Genius
Jonathan Grant sits down with BlinkInk's mixed-media polymath Will Wightman and discovers a wunderkind writer/director whose febrile mind issued such entities as mutilated farmyard puppets, a murderous grease monster called Mr. Sticky and a man-fly in pants.
Franki says relax
Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi London and Executive Producer at Western Edge Pictures, claims she’s done everything the wrong way round. But that seems to be working out pretty well. Lucy Aitken went to Saatchi’s London HQ to meet her.
Liam Ratliff: Variety is the spice of advertising life
Australian senior creative and copywriter Liam Ratliff has worked at M&C Saatchi, Ogilvy and By All Means, all in Melbourne. Recently relocating to the UK, he talks about his experience of London, his influences, and how a minor brush with the police led to a more creative career.
The Inspiration
Ryan Atkinson: A Few Of My Favourite Things
BBH USA Head of Black Sheep Design, Ryan Atkinson, shares the sheep, the shoes and the shape-shifting creative tools that keep him inspired.
Playlist: Alicia MacDonald
For this weeks Playlist we hear from The Corner Shop director Alicia MacDonald. Here she gives us the scoop on seeing Wolf Alice live, the impact of social media on the industry. Plus the musical journey of her new feature film, Finding Emily.
Eliza Hooper: A Few Of My Favourite Things
The Even/Odd director shares the Hairspray merch, hollow heads and hot priests that keep her inspired.
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With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.