Sky Bet’s wonky World Cup world
Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
McDonald's steals the show
A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.
Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Twix's new ad-stars are no dummies
Dougal Wilson directs a glorious puppetry duet of Nelly and Kelly Rowland’s Dilemma for adam&eveDDB's continuation of the Two Is More Than One platform.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
Sky Bet’s wonky World Cup world
Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
McDonald's steals the show
A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.
Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Twix's new ad-stars are no dummies
Dougal Wilson directs a glorious puppetry duet of Nelly and Kelly Rowland’s Dilemma for adam&eveDDB's continuation of the Two Is More Than One platform.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.
KFC tries a little tenderness
With nary a chicken in sight, Mother London's surprising new spot for the chain sees musician Frank Watkinson perform a revised rendition of The Cranberries’ Linger.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
Editor Angelo Valencia returns to Whitehouse Post
This marks a homecoming for Valencia, who previously edited at Whitehouse Post before continuing his creative journey at Beast and as a Partner at Optimus.
Lemonade Collective welcomes RSA Films to the roster
Lemonade Collective welcomes RSA Films to its UK Talent and Entertainment rosters.
2026 Creative Circle Awards winners announced
Uncommon Creative Studio were crowned Most Creative Agency for the sixth time and String and Tins were honoured with the President’s Award at the awards ceremony in Margate.
Rima Yoon joins Eleanor
Eleanor announces exclusive US and UK representation for the Seoul-based director.
Greenpoint Pictures signs Ryan Staake
Greenpoint Pictures add the award winning director to its roster of talent.
Starling signs director Slim Jim
The Award-winning director James Worsley aka Slim Jim joins the Starling roster.
- Surreal Hotel Arts and Eudora unveil new campaign starring Valentina Ferrer
- The Kia Seltos proves good things do come in small packages
- Lexus: Engineered to be felt
- Dacia unveils the Striker
- PepsiCo launch Now in a Solo Pack campaign
- Fi launches the new Fi Ultra Dog Tracker
- It's as easy as Opill
- Heinz spills the solution to a saucy problem
- Ezra Collective are here because of hope
- Belvoir Farm is taste obsessed in new campaign
Editor Angelo Valencia returns to Whitehouse Post
This marks a homecoming for Valencia, who previously edited at Whitehouse Post before continuing his creative journey at Beast and as a Partner at Optimus.
Lemonade Collective welcomes RSA Films to the roster
Lemonade Collective welcomes RSA Films to its UK Talent and Entertainment rosters.
2026 Creative Circle Awards winners announced
Uncommon Creative Studio were crowned Most Creative Agency for the sixth time and String and Tins were honoured with the President’s Award at the awards ceremony in Margate.
Rima Yoon joins Eleanor
Eleanor announces exclusive US and UK representation for the Seoul-based director.
Greenpoint Pictures signs Ryan Staake
Greenpoint Pictures add the award winning director to its roster of talent.
Starling signs director Slim Jim
The Award-winning director James Worsley aka Slim Jim joins the Starling roster.
The Talent
Sydney Cohen: Embracing eccentricities
Now ACD at Chicago indie agency Highdive, where she started as an intern in 2021, Dallas-born art director Sydney Cohen has already bagged a prodigious amount of awards and, along with her creative partner Jordan Fishel, made this year’s AdWeek Creative 100 list. She talked to Carol Cooper about finding inspiration in a good pun, animatronic fish, and the simple beauty of watching people being people.
Bryan Buckley: Commercials chaos and conviction
Hailed for his talent as well as his activist work by all awards bodies and even the late Archbishop Desmond Tutu, Bryan Buckley is as driven by commitment as he is by making work with ‘wow’. He talks to Carol Cooper about improv, instinct and injustice, and finding humour amid the horror.
Eve Ashwell: Cutting out the noise
One of the UK’s most respected editors and partner at post production studio tenthree, Eve Ashwell, talks to Amy Hey about surviving the brutal assistant years, how she protects her alone time in the editing suite, and the missing women in post production.
The Inspiration
Eliza Hooper: A Few Of My Favourite Things
The Even/Odd director shares the Hairspray merch, hollow heads and hot priests that keep her inspired.
On My Radar: Martin Raffier
Tool director Martin Raffier lets us know what's on his creative radar as he cites comic books as one of his main inspirations, explains why he misses "old school" commercials, and says he can get lost down the rabbit hole of Wikipedia.
Playlist: Cami Starkman
For our latest Playlist, we hear from Nomad Editor Cami Starkman. Here she talks scroll-stopping music videos, the purity of editing, and cutting visuals for No Doubt’s residency at the Sphere.
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As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.