Unibet’s bots boot up for a kickabout
Warehouse robots are overtaken by the urge to play football in Dorian & Daniel’s fun, high-energy campaign for the betting platform.
Safety lesson from the Scanian War
Danish soldiers going to battle remind cyclists that staying alive is more important than looking stylish in a comedic campaign helmed by Tor Frandsen.
Amstel's real life relationships
A new campaign for the beer brand eschews fake friendships and concocted connections in favour of documentary images of real people enjoying themselves... with an Amstel, obviously.
Coca-Cola finds the real thing in the desert
This charming campaign film, created by WPP Open X for the drinks brand, celebrates the resilience of Mexico’s desert-dwelling shopkeepers.
Midi Health’s cool spot about hot flashes
Award-winning comic actor/writer/director Amy Schumer appears in this droll national brand campaign for the women's tele-healthcare clinic.
Kotex uncovers a missing period in art history
In an impactful piece of branded content, the period product brand shines a spotlight on the hidden world of menstrual art from as far back as 35,000 BCE.
Cleaning up rubbish ads
In a clever campaign by Dentsu Creative, Sea Cleaners and JCDecaux have team up to remove the litter that’s leaving bad brand impressions across coastal areas.
Young Martyrs' lunar outlook
And new promo for the UK band takes inspiration from the recent Artemis II mission as a trip to the moon supplies the backdrop to a more meaningful track.
Unibet’s bots boot up for a kickabout
Warehouse robots are overtaken by the urge to play football in Dorian & Daniel’s fun, high-energy campaign for the betting platform.
Safety lesson from the Scanian War
Danish soldiers going to battle remind cyclists that staying alive is more important than looking stylish in a comedic campaign helmed by Tor Frandsen.
Amstel's real life relationships
A new campaign for the beer brand eschews fake friendships and concocted connections in favour of documentary images of real people enjoying themselves... with an Amstel, obviously.
Coca-Cola finds the real thing in the desert
This charming campaign film, created by WPP Open X for the drinks brand, celebrates the resilience of Mexico’s desert-dwelling shopkeepers.
Midi Health’s cool spot about hot flashes
Award-winning comic actor/writer/director Amy Schumer appears in this droll national brand campaign for the women's tele-healthcare clinic.
Kotex uncovers a missing period in art history
In an impactful piece of branded content, the period product brand shines a spotlight on the hidden world of menstrual art from as far back as 35,000 BCE.
Cleaning up rubbish ads
In a clever campaign by Dentsu Creative, Sea Cleaners and JCDecaux have team up to remove the litter that’s leaving bad brand impressions across coastal areas.
Young Martyrs' lunar outlook
And new promo for the UK band takes inspiration from the recent Artemis II mission as a trip to the moon supplies the backdrop to a more meaningful track.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
Viviana Cerquera joins FRIEND
Cerquera joins as Head of New Business and Talent, bringing one of the industry's more instinctive talent spotters into the fold.
House Post signs colourist Nadia Khairat Gomez
House Post signs Gomez for colour across US based projects.
Fresh Film signs Nico Ramirez
Fresh Film deepens beauty credentials with the signing of director Nico Ramirez.
The Young Arrows launch Pitch Your Story in partnership with LADbible
The Young Arrows launch Pitch Your Story, an open brief celebrating the communities, characters and moments that make the UK unique.
Yarns returns for 2026 with new brief: Nostalgia
The 2025 brief Disinfo saw a record number of submissions and an exceptional calibre of work, reinforcing Yarns as a platform for bold, original storytelling.
Krypton International joins JW Collective
JW Collective welcome production service specialists Krypton International, based in Lisbon Portugal.
- Optus says put down your phone
- Banco Provincia invite you to an immersion in investment
- Nurofen launches the pain game
- From pip to sip it's all good with Inch’s Cider
- Revlon want's you to be unforgettable
- Turkcell gives Shaquille O’Neal a hair transplant
- Sabritas Flamin' Hot presents The Warmest Welcome
- This new fashion film takes the cake
- Orijen debuts the world’s most extreme unboxing
- Postcode Lottery celebrates real moments
Viviana Cerquera joins FRIEND
Cerquera joins as Head of New Business and Talent, bringing one of the industry's more instinctive talent spotters into the fold.
House Post signs colourist Nadia Khairat Gomez
House Post signs Gomez for colour across US based projects.
Fresh Film signs Nico Ramirez
Fresh Film deepens beauty credentials with the signing of director Nico Ramirez.
The Young Arrows launch Pitch Your Story in partnership with LADbible
The Young Arrows launch Pitch Your Story, an open brief celebrating the communities, characters and moments that make the UK unique.
Yarns returns for 2026 with new brief: Nostalgia
The 2025 brief Disinfo saw a record number of submissions and an exceptional calibre of work, reinforcing Yarns as a platform for bold, original storytelling.
Krypton International joins JW Collective
JW Collective welcome production service specialists Krypton International, based in Lisbon Portugal.
The Talent
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
The Inspiration
On My Radar: Juliana Curi
Honor Society's award-winning director and storyteller, Juliana Curi, on the inspiring nature of Rio's carnival, the importance of social cinema, and the "shocking gap" between male and female directors in the advertising industry
Playlist: Johanna Cranitch
This week we hear from Little Beast's ECD and founder Johanna Cranitch, where she talks about recording the original Sesame Street band, big changes within the industry, and gives us some deep insight on her favourite promos.
Peer Review: Stacy Peterson
Known for her emotionally resonant storytelling rooted in human truth, Cut+Run editor Stacy Peterson shares her love of Mulholland Drive, Spike Lee documentaries, and explains how her dentist helped her land her first runner job.
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Artificial intelligence may make it seem that anything is possible but, says Alex Cowley, Head of Production at Neverland, that isn't always the case. It is a producer's job to bridge the gap between 'potential' and 'achievable', all while keeping craft at the forefront.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.