Tinariwen's soulful journey through the Sahara
A gorgeous 2D-animated music video for the Taureg band’s track, Erghad Afewo, paints an electrifying picture of life, love and conflict in the desert.
Keeping it RealReal on April Fool’s Day
On a day dedicated to light-hearted hoaxes, luxury goods online store The RealReal launches a playful campaign exploring the difference between the bona fide and the bogus.
The Colonel busts some finger lickin' moves in Tom Kuntz's new spot
Highdive's campaign sees the charming chicken-wrangler strut his way through a bemused boardroom to promote the Value Feast.
Builders’ tips that are built to last
This heartwarming spot for the South African DIY store conjures the potency of advice handed down through the generations.
L’Armée du Salut shows the suffocating reality of homelessness
Created by VML Paris and directed by Truman & Cooper, this dystopian city squeezes the life out of a frantic man.
SOS Oceano flags up a warning
This clever print campaign for the coalition of marine conservation NGOs uses colour theory and the Brazilian flag to advocate for the protection of the ocean.
RF-SISU Stockholm levels the playing field
Gustav Bondeson helms an artful campaign spotlighting the importance of sports opportunities and facilities for kids in Sweden.
Missing People flips the script on true crime
In a provocative celebrity-led campaign, the charity draws a stark contrast between bingeable crime dramas and the devastating reality of real-life family tragedies.
Tinariwen's soulful journey through the Sahara
A gorgeous 2D-animated music video for the Taureg band’s track, Erghad Afewo, paints an electrifying picture of life, love and conflict in the desert.
Keeping it RealReal on April Fool’s Day
On a day dedicated to light-hearted hoaxes, luxury goods online store The RealReal launches a playful campaign exploring the difference between the bona fide and the bogus.
The Colonel busts some finger lickin' moves in Tom Kuntz's new spot
Highdive's campaign sees the charming chicken-wrangler strut his way through a bemused boardroom to promote the Value Feast.
Builders’ tips that are built to last
This heartwarming spot for the South African DIY store conjures the potency of advice handed down through the generations.
L’Armée du Salut shows the suffocating reality of homelessness
Created by VML Paris and directed by Truman & Cooper, this dystopian city squeezes the life out of a frantic man.
SOS Oceano flags up a warning
This clever print campaign for the coalition of marine conservation NGOs uses colour theory and the Brazilian flag to advocate for the protection of the ocean.
RF-SISU Stockholm levels the playing field
Gustav Bondeson helms an artful campaign spotlighting the importance of sports opportunities and facilities for kids in Sweden.
Missing People flips the script on true crime
In a provocative celebrity-led campaign, the charity draws a stark contrast between bingeable crime dramas and the devastating reality of real-life family tragedies.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
Saatchi & Saatchi to launch NCS 2026 at SXSW London
Saatchi & Saatchi has opened entries for the New Creators’ Showcase 2026, which will debut in London this year for the first time in its 36-year history.
Electric Theatre Collective welcomes Hayley Wallach
Wallach joins the New York colour team in the role of Executive Producer of Colour.
Stept Signs director duo Hot Icarus
London-based duo bring a bold visual sensibility, instinct-led storytelling, and culturally sharp perspective across sport, fashion, and brand storytelling.
Superprime Films signs Sebastian Lopez
The Danish-Cuban director Lopez joins for representation in the US, UK, and Amsterdam.
The UK Creative Festival is back for its 6th year
The UK’s must-attend creative industry event of the year is returning to Margate on 1st and 2nd July 2026.
Ways & Means adds Danika Casas as Head of Production
Casas will act as a partner to creatives, building a collaborative framework for production that supports bold ideas while maintaining the highest standards for craft and execution.
- Pedigree launches AI tool to facilitate responsible dog adoption in Brazil
- True Hockey ask you to tap “No Thanks”
- HSID outmove the spread
- BIMCO deals with Fair Seas
- Doritos hacks football history
- Charles Leclerc dazzles for Esquire
- Rula turns off the talk track
- KFC tempts Italians to stray from traditional kebabs
- Lexus unveils Details campaign
- Kia introduces first-ever Telluride Hybrid
Saatchi & Saatchi to launch NCS 2026 at SXSW London
Saatchi & Saatchi has opened entries for the New Creators’ Showcase 2026, which will debut in London this year for the first time in its 36-year history.
Electric Theatre Collective welcomes Hayley Wallach
Wallach joins the New York colour team in the role of Executive Producer of Colour.
Stept Signs director duo Hot Icarus
London-based duo bring a bold visual sensibility, instinct-led storytelling, and culturally sharp perspective across sport, fashion, and brand storytelling.
Superprime Films signs Sebastian Lopez
The Danish-Cuban director Lopez joins for representation in the US, UK, and Amsterdam.
The UK Creative Festival is back for its 6th year
The UK’s must-attend creative industry event of the year is returning to Margate on 1st and 2nd July 2026.
Ways & Means adds Danika Casas as Head of Production
Casas will act as a partner to creatives, building a collaborative framework for production that supports bold ideas while maintaining the highest standards for craft and execution.
The Talent
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
The Inspiration
Peer Review: Stacy Peterson
Known for her emotionally resonant storytelling rooted in human truth, Cut+Run editor Stacy Peterson shares her love of Mulholland Drive, Spike Lee documentaries, and explains how her dentist helped her land her first runner job.
Antonio Gómez-Pan: A Few Of My Favourite Things
The Final Cut editor shares his studio, his sidekick and his screen-fuelled sanctuary
On My Radar: Remi Besse
Remi Besse, film director at Iconoclast, on Japanese bikes, filmic bangers and storyboard starts, as he reveals what's on his creative radar.
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Droga5 London Head of Production Peter Montgomery argues that as agencies bring more production in-house, the industry risks undervaluing the independence, perspective and creative friction that external partners provide.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.