Squarespace spot clicks into place
This clever ad for the web building brand riffs on the Australian country tune Click Go the Shears, repurposing it as a modern anthem for tradespeople who need to craft their own digital footprints.
Channel 4 goes too far
In a deliciously tongue-in-cheek celebration of the channel's 'Altogether Different' philosophy, newsreader Phil Gayle presents a series of clips for which he's sorry (not sorry).
You'll go cuckoo over the cute star of Telstra's new campaign
Nexus Studios director Laurie Rowan creates an endearingly disgruntled brand mascot to life in this witty series of short spots from +61 and Bear Meets Eagle On Fire.
DJ Snake soundtracks a survival story
Valentin Guiod’s captivating short film for the Paris-born musician’s track Sabali follows the treacherous journey of a clandestine migrant.
UNICEF scores with a touching film about play
For International Day of Play, the children’s humanitarian organisation launches a simple yet heartwarming spot that cleverly pairs home videos with sports commentaries.
Todd + Kylie's epicus advertium
In a fun-loving promo for Ubisoft's Anno 117: Pax Romana, the Psyop duo and agency Wieden+Kennedy Amsterdam meld animation and in-game engine footage to bring the era (and its statues) to life.
Maribou State's moving memento
Director Giordano Maestrelli’s evocative music video for the band’s track All I Need, brilliantly captures memories of a lost love using an innovative zoetrope technique.
The Wildlife Conservation Society saves fish for dinner
A friendly New York fishmonger encourages sea-food lovers to sign the Global NGO’s petition to protect Hudson Canyon as a National Marine Sanctuary.
Squarespace spot clicks into place
This clever ad for the web building brand riffs on the Australian country tune Click Go the Shears, repurposing it as a modern anthem for tradespeople who need to craft their own digital footprints.
Channel 4 goes too far
In a deliciously tongue-in-cheek celebration of the channel's 'Altogether Different' philosophy, newsreader Phil Gayle presents a series of clips for which he's sorry (not sorry).
You'll go cuckoo over the cute star of Telstra's new campaign
Nexus Studios director Laurie Rowan creates an endearingly disgruntled brand mascot to life in this witty series of short spots from +61 and Bear Meets Eagle On Fire.
DJ Snake soundtracks a survival story
Valentin Guiod’s captivating short film for the Paris-born musician’s track Sabali follows the treacherous journey of a clandestine migrant.
UNICEF scores with a touching film about play
For International Day of Play, the children’s humanitarian organisation launches a simple yet heartwarming spot that cleverly pairs home videos with sports commentaries.
Todd + Kylie's epicus advertium
In a fun-loving promo for Ubisoft's Anno 117: Pax Romana, the Psyop duo and agency Wieden+Kennedy Amsterdam meld animation and in-game engine footage to bring the era (and its statues) to life.
Maribou State's moving memento
Director Giordano Maestrelli’s evocative music video for the band’s track All I Need, brilliantly captures memories of a lost love using an innovative zoetrope technique.
The Wildlife Conservation Society saves fish for dinner
A friendly New York fishmonger encourages sea-food lovers to sign the Global NGO’s petition to protect Hudson Canyon as a National Marine Sanctuary.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Laurie Rowan made a cutesy curmudgeon
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
How Freddie Powell took a loving look at parental passion
In an acerbic short from the Drool filmmaker, premiering on shots, an ageing couple display their love through habitual disharmony and nagging niggles. Here we speak to Powell about casting, comedic timing and commandeering his parents' house for the shoot.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
Sidney Van Wichelen joins Pulse Films
The Cannes Lions Grand Prix winner signs for UK commercial representation, bringing a cinematic approach to storytelling across global campaigns.
Ross Allen signs with Slash
The director joins for U.S. commercial representation, bringing a focus on intimate storytelling across lifestyle and branded content.
Superprime Films launches Superprime Paris
This marks a major step in the company’s international expansion into a market that has long been creatively and strategically important to Superprime and its directors.
Uppercut signs Editor Pieter Viljoen
Known for his comedic timing, experimental flair, Viljoen brings a rare combo of irreverent wit and obsessive craft to the Uppercut team.
The UK Music Video Awards 2025 launches call for submissions
The global celebration of music video creativity calls for submissions for the 2025 edition.
Havas’ Prose on Pixels announces new hires
Havas’ Prose on Pixels welcomes two new leadership hires and launches new production structure to accelerate creative excellence.
- Purolator tackles hunger in new campaign
- Google Pixel celebrate football of a new generation
- UroLift hangs out with the Prostate Monster
- Ventete release new aH-1 helmet campaign
- This Father's Day, say it like a dad
- Apple x aespa delivers a real performance
- Argonaut helps RAM Trucks say sorry, not quietly
- Müller disrupts the grindset culture faced by Gen Z men
- Volkswagen debuts new Tiguan campaign
- Tom Grennan gets our full attention
Sidney Van Wichelen joins Pulse Films
The Cannes Lions Grand Prix winner signs for UK commercial representation, bringing a cinematic approach to storytelling across global campaigns.
Ross Allen signs with Slash
The director joins for U.S. commercial representation, bringing a focus on intimate storytelling across lifestyle and branded content.
Superprime Films launches Superprime Paris
This marks a major step in the company’s international expansion into a market that has long been creatively and strategically important to Superprime and its directors.
Uppercut signs Editor Pieter Viljoen
Known for his comedic timing, experimental flair, Viljoen brings a rare combo of irreverent wit and obsessive craft to the Uppercut team.
The UK Music Video Awards 2025 launches call for submissions
The global celebration of music video creativity calls for submissions for the 2025 edition.
Havas’ Prose on Pixels announces new hires
Havas’ Prose on Pixels welcomes two new leadership hires and launches new production structure to accelerate creative excellence.
The Talent
Young Arrows targets the future
Co-chairs of the 2025 Young Arrows, Jane Dilworth and James Guy, talk to Tim Cumming about new work, encouraging new talent, and the secrets of success in an industry in constant flux.
Making the cut with Jack Hutchings
When it comes to getting the best assembly, directors turn to Jack Hutchings, winner of the Editor of the Year award at shots Awards Asia Pacific 2024, who works his magic across spots, shorts and feature-length films at The Editors and ARC Edit.
Lauria’s Law
A year on from presiding over the Sustainable Development Goals Lions Jury in Cannes, Gustavo Lauria, President and Chief Creative Officer of We Believers, talks to Lucy Aitken about harnessing the industry’s “superhero brains”, game-changing creativity and farting cows.
The Inspiration
Cannes Contenders: Japan
Diana Ganea, Art Director at UltraSuperNew, looks at some of the amazing AI-related, stunningly filmed and ingeniously situated campaigns that might pick up awards for the region.
Cannes Contenders: Argentina
Gianluca Fallone, Executive Creative Director at 1stAveDesign, shares the Argentinian campaigns he thinks could cause a stir at Cannes, including football murals, winemaking maps and Messi-fuelled magic.
Cannes Contenders: USA
John Bleeden, SVP, Global Executive Creative Producer at FCB, looks at the fake smiles, frightening simulations and finger swapping that could pick up Lions this year.
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With F1 The Movie soon to hit cinema screens, Claire Prince, Head of Branded Entertainment at EssenceMediacom, looks at how some brands have successfully integrated themselves into entertainment, and why not being afraid to get real has seen them first across the finish line.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
