BMW’s Neue Klasse, old soul
The German auto brand retro charges its messaging with this slick trip back in time.
Children’s Aid journeys through parenting
This beautifully shot short film is a quiet, lyrical testament to the intense love a parent carries for their child.
Channel 4 gets its head in the game
DEADHORSES helm a frenetic mixed-media spot celebrating the madness of game day for Channel 4’s coverage of The Adobe Women's FA Cup.
Sentenced to fail
Apprentis d’Auteuil, a charity for disadvantaged youth, launches a striking campaign that highlights the injustice of kids being condemned by society before having done anything.
DIS NO x Action Innocence show the cost of a click
A man longs for his ordinary life in this tense and impactful campaign from the paedophilia and child pornography prevention initiative.
Gl(h)itch a ride with Heetch
The French ride-hailing service has launched a cunning new campaign with hidden 404 codes that can lead to free fares.
City Kids Surfing charts a course from concrete to coast
In a gorgeously shot short film for the grassroots charity, Twice Pictures director Lorenzo Sorbini captures a girl’s first encounter with the ocean.
McDonald’s flips Gen-Z stererotypes
Sara Dunlop directs a stripped back, documentary-style spot for the fast-food chain spotlighting its young employees' communication skills.
BMW’s Neue Klasse, old soul
The German auto brand retro charges its messaging with this slick trip back in time.
Children’s Aid journeys through parenting
This beautifully shot short film is a quiet, lyrical testament to the intense love a parent carries for their child.
Channel 4 gets its head in the game
DEADHORSES helm a frenetic mixed-media spot celebrating the madness of game day for Channel 4’s coverage of The Adobe Women's FA Cup.
Sentenced to fail
Apprentis d’Auteuil, a charity for disadvantaged youth, launches a striking campaign that highlights the injustice of kids being condemned by society before having done anything.
DIS NO x Action Innocence show the cost of a click
A man longs for his ordinary life in this tense and impactful campaign from the paedophilia and child pornography prevention initiative.
Gl(h)itch a ride with Heetch
The French ride-hailing service has launched a cunning new campaign with hidden 404 codes that can lead to free fares.
City Kids Surfing charts a course from concrete to coast
In a gorgeously shot short film for the grassroots charity, Twice Pictures director Lorenzo Sorbini captures a girl’s first encounter with the ocean.
McDonald’s flips Gen-Z stererotypes
Sara Dunlop directs a stripped back, documentary-style spot for the fast-food chain spotlighting its young employees' communication skills.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
Therese Mayer joins Company 3 Los Angeles as EP
Mayer reinforces Company 3's position as a leader in creative finishing and visual storytelling.
EightSix launches Brand Studio
Berlin-based music company EightSix has launched Brand Studio, a new platform designed to make music decisions in advertising measurable, consistent and scalable.
MAKE brings on Nicolas Louckevitch as EP
Louckevitch steps into leadership focused on production and on deepening the relationships MAKE has with agencies and brands across the world.
Darling Films signs director and photographer Eva Vik
Vik's work has premiered on platforms including MUBI, Nowness, Vogue, Dazed, Prime Video, and has been screened at the Centre Pompidou in Paris.
Giants & Toys partners with Berghs School of Communication and Hyper Island
Giants & Toys partners with Berghs and Hyper Island to build a bridge between the industry and education.
Emerald Pictures adds director Adam Bernstein
Bernstein has built an expansive career spanning prestige television, iconic music videos, and high-impact branded work.
- Colgate says your smile is your strength
- Persil Smart Series gives us a DOSE
- The Missing Word introduces ollipsent
- PATRÓN Tequila unveils The Perfect Pour
- GREY GOOSE struts into the world of The Devil Wears Prada 2
- Go behind closed doors with The First Step
- When every moment matters this March, it has to be AT&T
- No one does business like Comcast Business
- KIA asks what turbos you?
- Wendy’s own’s the March Madness dunk
Therese Mayer joins Company 3 Los Angeles as EP
Mayer reinforces Company 3's position as a leader in creative finishing and visual storytelling.
EightSix launches Brand Studio
Berlin-based music company EightSix has launched Brand Studio, a new platform designed to make music decisions in advertising measurable, consistent and scalable.
MAKE brings on Nicolas Louckevitch as EP
Louckevitch steps into leadership focused on production and on deepening the relationships MAKE has with agencies and brands across the world.
Darling Films signs director and photographer Eva Vik
Vik's work has premiered on platforms including MUBI, Nowness, Vogue, Dazed, Prime Video, and has been screened at the Centre Pompidou in Paris.
Giants & Toys partners with Berghs School of Communication and Hyper Island
Giants & Toys partners with Berghs and Hyper Island to build a bridge between the industry and education.
Emerald Pictures adds director Adam Bernstein
Bernstein has built an expansive career spanning prestige television, iconic music videos, and high-impact branded work.
The Talent
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The Inspiration
Playlist: Kasper Häggström
This week we speak with EXIT Director Kasper Häggström about looking to Jonathan Glazer for inspiration, playing Nintendo Swtich with his son, and meeting Tom Cruise in Prague.
On My Radar: Tanya-Noushka Ramsurrun
Tanya-Noushka Ramsurrun, Director's Rep at The Corner Shop, talks massage guns, Mo' Better Blues and Marvin Gaye, as she reveals what's on her creative radar.
Diana Ganea: A Few Of My Favourite Things
UltraSuperNew Art Director Diana Ganea talks us through the doodles, design tools and Daruma that keep her creativity on track.
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If making things has become, in theory, easier and the tools more available, where does that leave creative companies in the new landscape? It leaves them as taste-makers, arbiters and visionaries, says Elliott Starr, Creative Partner at Belief Studio; because making something is often the last step in the process.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.