Pip Smart: Smart Talk

Revolver’s Pip Smart is the Jury President for the Film Craft Lions. She spoke with Lucy Aitken about working with icons on Play It Safe, finding your voice and the enduring power of human-made work.

As the industry gathers once more on the Côte d’Azur, shots will be on the ground spotlighting the people, ideas and campaigns shaping the conversation. Here's what we have planned throughout the week.

What can brands learn from the likes of Harry Styles and Bad Bunny? Carmen Rodriguez, Global Chief Growth Officer and Partner at GUT notes their success represents a cultural shift away from safe mass appeal towards bold, participatory identity building.

The World Cup is upon us and, for households around the world, so too is the tradition of Panini sticker albums. But with Panini set to lose it's fifty-year-old license after 2030's tournament, Christina Miller, Chief Social Officer EMEA at VML, looks at the changing nature of collecting and what it means for marketers.

Despite the continued growth of social media platforms and the fragmentation of media budgets, TV is still king when it comes to viewing time. Andreas Ohlbach, Head of Client Services at Transmission, believes that even smaller brands can successfully put their trust - and their money - on the screen.