Air Canada takes the pain out of prep
In a trio of funny spots from director/writer Sophia Smith, usual flight woes are negated by the cheery airline.
Phoebe Bridgers' fly on the wall
A dreamy and surreal music video for the singer songwriter’s track I Can’t Wait shows us a sunny day in LA from the POV of a bug.
Siesta.co says sleep on it
The food brand’s lush, lyrical film gives the American Dream a Spanish flavour.
Coca-Cola puts its Central Cee forward in new Premier League campaign
The rapper fronts original track The Team in a vibrant film from VML and Keane Pearce-Shaw.
Tesco goes large with little helps
This charming new film for the retailer extends the store’s slogan ‘Every Little Helps’ with a montage of all the ways Tesco supports community actions.
Quality Meats moulds a moist musician
In a charming claymation spot for SpringWell, watery droplet Walter warbles a tune of cleanliness.
Keep calm and carry Carl Friedrik
The premium travel goods brand releases a nostalgic campaign celebrating the mishaps that make travelling fun.
Arsenal’s uplifting kit launch
Director FX Goby helms a dreamy, hybrid film starring model and actress Adwoa Aboah, revealing the football club’s new kit for the 26/27 season.
Air Canada takes the pain out of prep
In a trio of funny spots from director/writer Sophia Smith, usual flight woes are negated by the cheery airline.
Phoebe Bridgers' fly on the wall
A dreamy and surreal music video for the singer songwriter’s track I Can’t Wait shows us a sunny day in LA from the POV of a bug.
Siesta.co says sleep on it
The food brand’s lush, lyrical film gives the American Dream a Spanish flavour.
Coca-Cola puts its Central Cee forward in new Premier League campaign
The rapper fronts original track The Team in a vibrant film from VML and Keane Pearce-Shaw.
Tesco goes large with little helps
This charming new film for the retailer extends the store’s slogan ‘Every Little Helps’ with a montage of all the ways Tesco supports community actions.
Quality Meats moulds a moist musician
In a charming claymation spot for SpringWell, watery droplet Walter warbles a tune of cleanliness.
Keep calm and carry Carl Friedrik
The premium travel goods brand releases a nostalgic campaign celebrating the mishaps that make travelling fun.
Arsenal’s uplifting kit launch
Director FX Goby helms a dreamy, hybrid film starring model and actress Adwoa Aboah, revealing the football club’s new kit for the 26/27 season.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Sound Lounge welcomes Nicole Pettigrew
The mixer and sound designer joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer.
Reel Sisters: An eclipse and a room full of stars
This month was hosted by Cordelia Grossman, alongside Sara Taleghani, Jessica Giles, Lauryn Raymond, and Jessica Gaynor.
Editor Katie Cali joins Cabin
Cali’s first project with Cabin is in production, a new spot for Kalshi directed by Craig Gillespie that will air later this year.
Spy Films and Reset Content announce partnership
Through the partnership, Spy will represent a curated selection of Reset’s roster for commercial and branded content production in Canada.
SixTwentySix welcomes Jimmy Tatro
The writer, director, producer and actor, joins the SixTwentySix team as a commercial director.
Alex Winker joins Electric Theatre Collective
Colourist Winker has joined the collective for UK and US representation.
- Everyone loves a little Sara Lee Bread
- Karen Betts embraces the surreal
- dóttir.x showcase [whisper / introvert]
- Dolmio launches new TVC with classic puppet family
- Zales redefine everyday fine jewellery
- End Kids Cancer does things by the numbers
- Meta's little wonders
- The crunch is calling with Old El Paso
- Daps directs Quavo in Trance
- Nissan enjoys some #NissanNights
Sound Lounge welcomes Nicole Pettigrew
The mixer and sound designer joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer.
Reel Sisters: An eclipse and a room full of stars
This month was hosted by Cordelia Grossman, alongside Sara Taleghani, Jessica Giles, Lauryn Raymond, and Jessica Gaynor.
Editor Katie Cali joins Cabin
Cali’s first project with Cabin is in production, a new spot for Kalshi directed by Craig Gillespie that will air later this year.
Spy Films and Reset Content announce partnership
Through the partnership, Spy will represent a curated selection of Reset’s roster for commercial and branded content production in Canada.
SixTwentySix welcomes Jimmy Tatro
The writer, director, producer and actor, joins the SixTwentySix team as a commercial director.
Alex Winker joins Electric Theatre Collective
Colourist Winker has joined the collective for UK and US representation.
The Talent
Aime Octave takes us to Rwanda
Director Aime Octave's film Echoes Beneath The Hill won a Gold Screen in the Film School -10 Mins and over category in this years YDA, plus the film received a Special Mention. Here he talks about his filmmaking background, the personal inspiration behind the film, and what is coming next.
How Losing Voices broadcasts the silenced
With press freedoms under threat, Elias Ben Dahhou, whose work for the Committee to Protect Journalists won YDA Gold in Film School, Passion Projects and Changing the World Frame by Frame, explains his mission to raise up the voices of those who’ve suffered from speaking out.
Tom Oliver sounds it out for Ella Douglas
Director Tom Oliver won Gold Screen for Creative Use Of Sound at this years YDA. Here he shares how he fell into directing, used the power of post, and taking things one project at a time.
The Inspiration
On My Radar: Stefane Rosa
Stefane Rosa, CEO of Prose on Pixels US, is a fan of Oura, a devotee of TikTok and an enthusiast of 80s music... but draws the line at "making stupid people famous".
Julian Acosta: A Few Of My Favourite Things
The Cobblestone director shares the drums, drawings and deathly objects that shape his search for human truth.
On My Radar: Christophe Dolcerocca
Papaya Films director Christophe Dolcerocca believes the free pitching process is criminal, misses using Snapchat, and celebrates the fable-like properties of a Luc Besson film.
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Red Bull has managed it, so too has Patagonia, but other cult brands have suffered when attempting to appeal to the masses. Kriston Rucker, Partner at Love & War, looks at the reasons why, and what A24's new deal might mean for the company.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.