Nick Ball's bloody big hug
The OPC director's new film for Canadian Blood Services sees a donor embraced by the masses.
Article 19 Office exposes freedom under fire
A harrowing film from the global human rights organisation uses a powerful metaphor for the danger journalists and their families face by speaking the truth.
Ad Council helps Gen Z break the silence
Smuggler director Fenn O'Meally’s touching and authentic film champions the power of human connection in combatting youth loneliness.
YETI goes on all FOURs
Transforming its logo into a rotating series of passion words, Wieden + Kennedy Portland's new spot for the brand shows its impact in all outdoor pursuits.
Belief Studio reframes masculinity
This stark, emotionally charged, AI-produced film shows parents from across the UK answering a question many are avoiding: what does it actually mean to be a good man?
HeadsUpGuys' heartfelt letter
The emotional reading of a final note leads to understanding in this powerful and brilliantly produced spot from Far & Away co-founders Ben Consmueller and Ilia Lipsman.
The Guardian looks back with Kathy
Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.
Mark Molloy's football fantasy for adidas
Timothy Chalamet, Bad Bunny and a sticker-book's worth of footballing legends, past and present, join forces to create an entertainingly tall tale of 3-on-3.
Nick Ball's bloody big hug
The OPC director's new film for Canadian Blood Services sees a donor embraced by the masses.
Article 19 Office exposes freedom under fire
A harrowing film from the global human rights organisation uses a powerful metaphor for the danger journalists and their families face by speaking the truth.
Ad Council helps Gen Z break the silence
Smuggler director Fenn O'Meally’s touching and authentic film champions the power of human connection in combatting youth loneliness.
YETI goes on all FOURs
Transforming its logo into a rotating series of passion words, Wieden + Kennedy Portland's new spot for the brand shows its impact in all outdoor pursuits.
Belief Studio reframes masculinity
This stark, emotionally charged, AI-produced film shows parents from across the UK answering a question many are avoiding: what does it actually mean to be a good man?
HeadsUpGuys' heartfelt letter
The emotional reading of a final note leads to understanding in this powerful and brilliantly produced spot from Far & Away co-founders Ben Consmueller and Ilia Lipsman.
The Guardian looks back with Kathy
Launched this week on its 205th birthday, the Guardian enlists the great British icon Kathy Burke as it reframes its classic Points of View ad.
Mark Molloy's football fantasy for adidas
Timothy Chalamet, Bad Bunny and a sticker-book's worth of footballing legends, past and present, join forces to create an entertainingly tall tale of 3-on-3.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
How radical tenderness became a dance of protest
Arriving in Mexico for a commercial shoot, director Rachel McDonald was disturbed by events unfolding in the US and, finding her feelings aligned with the ad’s choreographer, embarked on an ambitious dance film.
Merman signs director James Griffiths
Acclaimed writer and director Griffiths, is a seasoned storyteller with a distinguished career spanning both commercial and long-form filmmaking.
Iris Luz joins Academy
Grammy nominated Luz joins the roster at an exciting moment in her career, with a growing body of work that continues to resonate across fashion, music and contemporary culture.
Sparks signs Norman Bates
Sparks signs the directing duo Norman Bates for commercial representation in Canada.
Darling Films signs directing duo Peter Martin
Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.
Blinkink announces collaboration with FreeAgent UK
The move marks an exciting new chapter for the London-based studio, as they partner with Grammy-nominated agent Alexa Haywood and her highly respected team.
- Sage Bennett is a Big Important Director
- Google gives us some closet chaos
- Maya Jama shines for Joe & The Juice
- UNICEF Spain turns unused festival wristband balances into a new way to donate
- Make your world more Fabuloso
- Don't end up in the wrong hands says LegalZoom
- M&S launches The Summer of Love That
- Vodafone and Dutch singer Bente join forces
- S-market brings together Roberto & Vera
- Toyota gets electric in new spots
Merman signs director James Griffiths
Acclaimed writer and director Griffiths, is a seasoned storyteller with a distinguished career spanning both commercial and long-form filmmaking.
Iris Luz joins Academy
Grammy nominated Luz joins the roster at an exciting moment in her career, with a growing body of work that continues to resonate across fashion, music and contemporary culture.
Sparks signs Norman Bates
Sparks signs the directing duo Norman Bates for commercial representation in Canada.
Darling Films signs directing duo Peter Martin
Peter Martin are two people, Peter and Martin. 50% Australian, 50% American, 100% crab meat.
Blinkink announces collaboration with FreeAgent UK
The move marks an exciting new chapter for the London-based studio, as they partner with Grammy-nominated agent Alexa Haywood and her highly respected team.
The Talent
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Way I See It: Ted Rogers
Currently associate artist at the Tracey Emin Foundation, Ted Rogers – choreographer/dancer/painter and all-round Renaissance polymath, who’s work includes promos and ads for brands such as Gucci, Very and Future Islands – is also a fine storyteller. Here they share with Carol Cooper their candid, moving tales of movement.
The Inspiration
Cannes Contenders 2026: Celebrity endorsements
Ben Saul-Garner, Co-Founder of entertainment marketing agency Attachment, highlights the celebrity-fronted campaigns that cut through over the last 12 months.
Stash Capar: A Few Of My Favourite Things
Plural Films' director Stash Capar shares his birthstones, his books and his beautifully sentimental desk.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
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We’re facing an advertising paradox; short video dominates content more than ever, but commercial advertising is haunted by the skip button. But, says Russell Owen, Founder of commercial and feature film production company Kindred Pictures, all is not lost.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.