Keep calm and carry Carl Friedrik
The premium travel goods brand releases a nostalgic campaign celebrating the mishaps that make travelling fun.
Arsenal’s uplifting kit launch
Director FX Goby helms a dreamy, hybrid film starring model and actress Adwoa Aboah, revealing the football club’s new kit for the 26/27 season.
ATARASHII GAKKO!’s pocket-sized promo
The Japanese girl group takes on Tokyo as miniatures in a bold and brilliantly crafted music video directed by Mackenzie Sheppard.
Google Pixel puts digital noise on silent
A woman’s phone notifications become real-life interruptions in a fun campaign directed by Craig Gillespie for the tech brand.
Manors gets into the swing of British Golf
A jolly campaign directed by Dan French for the golfing apparel brand pays tribute to the uniquely British rituals and frustrations of the game.
PopCorners’ giant leap for snackkind
PepsiCo launches a new nibble in Mexico with bonkers romp through the imagined evolution of the savoury corn treat.
LG puts the tech in the background
For the brand's latest Life’s Good campaign, TBWA\Chiat\Day NY and director Fenn O’Mealley throw the focus on human moments that are aided by tech rather than led by it.
Crouching tiger, hidden gum disease
Dental care brand Parodontax releases a slick martial arts themed spot that shows how spitting blood needs to be addressed.
Keep calm and carry Carl Friedrik
The premium travel goods brand releases a nostalgic campaign celebrating the mishaps that make travelling fun.
Arsenal’s uplifting kit launch
Director FX Goby helms a dreamy, hybrid film starring model and actress Adwoa Aboah, revealing the football club’s new kit for the 26/27 season.
ATARASHII GAKKO!’s pocket-sized promo
The Japanese girl group takes on Tokyo as miniatures in a bold and brilliantly crafted music video directed by Mackenzie Sheppard.
Google Pixel puts digital noise on silent
A woman’s phone notifications become real-life interruptions in a fun campaign directed by Craig Gillespie for the tech brand.
Manors gets into the swing of British Golf
A jolly campaign directed by Dan French for the golfing apparel brand pays tribute to the uniquely British rituals and frustrations of the game.
PopCorners’ giant leap for snackkind
PepsiCo launches a new nibble in Mexico with bonkers romp through the imagined evolution of the savoury corn treat.
LG puts the tech in the background
For the brand's latest Life’s Good campaign, TBWA\Chiat\Day NY and director Fenn O’Mealley throw the focus on human moments that are aided by tech rather than led by it.
Crouching tiger, hidden gum disease
Dental care brand Parodontax releases a slick martial arts themed spot that shows how spitting blood needs to be addressed.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Director Milo Blake signs for PRETTYBIRD UK
Based in London, Blake's filmmaking is deeply influenced by the city's energy, diversity, and the people whose stories surround him.
London Alley signs Boni Mata
Mata is Spanish-American writer and director based in New York. Her directorial work spans commercials, music videos, short films and short form television series.
Dominic Minns appointed Creative Director at Blue Zoo Animation Studio
Minns will also serve as Series Director on the upcoming CBeebies Doctor Who preschool animation series, which is currently in production.
Magna Studios signs Iain Forsyth and Jane Pollard
The Bafta-nominated directing partnership bring their signature blend of cinematic art, music culture, and emotional storytelling to Magna’s diverse and expanding talent pool.
BURN Studio welcomes director duo Giraffe Sisters
Sisters Juliana and Nicola Giraffe are multidisciplinary artists known for creating handcrafted, surreal worlds.
- Sony launch the FX5 with Masha
- Daniel Warwick directs Ritornerai
- Get feet off your mind with Lamisil
- QuikTrip takes a summer job
- Compleat celebrates tube-fed children
- Welcome to the Don Carlos Marbella
- Barclays spotlights how it helps families be a step ahead
- Clubcard accepted, at more places than just Tesco
- Rover says "We Get Your Pet"
- Lemonade Insurance rewards drivers with The Slow Sign
Director Milo Blake signs for PRETTYBIRD UK
Based in London, Blake's filmmaking is deeply influenced by the city's energy, diversity, and the people whose stories surround him.
London Alley signs Boni Mata
Mata is Spanish-American writer and director based in New York. Her directorial work spans commercials, music videos, short films and short form television series.
Dominic Minns appointed Creative Director at Blue Zoo Animation Studio
Minns will also serve as Series Director on the upcoming CBeebies Doctor Who preschool animation series, which is currently in production.
Magna Studios signs Iain Forsyth and Jane Pollard
The Bafta-nominated directing partnership bring their signature blend of cinematic art, music culture, and emotional storytelling to Magna’s diverse and expanding talent pool.
BURN Studio welcomes director duo Giraffe Sisters
Sisters Juliana and Nicola Giraffe are multidisciplinary artists known for creating handcrafted, surreal worlds.
The Talent
Olivia de Camps' bold and beautiful YDA win
Picking up a Gold Screen in the Commercial category at the YDA, as well as a Cannes Lions Grand Prix, SMUGGLER director Olivia de Camps' spot for The Ordinary defies usual beauty commercial conventions. Here, she talks about bucking trends, taking chances and winning big.
Sophia Smith is in bloom
Director Sophia Smith won Gold in the Short Film - Up to 10 mins category at this year's YDA. Here she talks about instagrammable phenomena, her journey into filmmaking and her potential future in the industry.
Lucy Knox's hidden gem
Director Lucy Knox's YDA Gold-winning documentary, Opal Fever, captures the experiences of women living in an isolated opal mining town. Here, she shares the joy of finding stories on the ground and going back to her video art roots.
The Inspiration
On My Radar: Christophe Dolcerocca
Papaya Films director Christophe Dolcerocca believes the free pitching process is criminal, misses using Snapchat, and celebrates the fable-like properties of a Luc Besson film.
Christa Jarrold: A Few Of My Favourite Things
The Jelly director shares the lido, the Lady and the lo-fi textures behind her squishy universe.
Playlist: Matt Devine
This weeks Playlist features Object & Animal director Matt Devine, where he talks about badly speaking foreign languages, various musical inspirations, and the future of promos.
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As a father, and as an agency owner, Aidan Gibbons, Executive Creative Director & Co-Founder of Not Just Any, is dismayed by the recent changes to the UK's Equality & Human Rights Commission's code of practice. In an industry - and a world - where there is no such thing as 'normal', will the new rules change that?
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.