Veronica Sheaffer’s delicious designs
An opulent film for the fashion designer blends bold production design, decadent styling and historical sets.
Make-A-Wish lets kids call the shots
Director Jordan Findlay has created a quietly heart-rending spot for the children’s charity that lets the young heroes speak for themselves.
Kayak’s trippy trip planning
The flight search app launches a new brand campaign that sends imaginations sky high into those fun worlds of anticipation.
The show goes on for Faux Real
The American art-pop duo lean into surreal visuals and playful performance in a high-energy promo for their new track, One & Done.
Honda’s dream machine drives on
The auto brand continues to probe the essence of ingenuity with a charming visualisation of concepts evolving into cars.
Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
Chat GPT's World Cup tactics
OpenAI has used the passion for football to bring Brazilians closer to ChatGPT with a four-spot series which takes inspiration from last year's global campaign.
FINCH finds empathy in simplicity
In an intriguing oner for Cancer Council Victoria, Stephen Carroll finds hope in a young patient’s uncertain journey.
Veronica Sheaffer’s delicious designs
An opulent film for the fashion designer blends bold production design, decadent styling and historical sets.
Make-A-Wish lets kids call the shots
Director Jordan Findlay has created a quietly heart-rending spot for the children’s charity that lets the young heroes speak for themselves.
Kayak’s trippy trip planning
The flight search app launches a new brand campaign that sends imaginations sky high into those fun worlds of anticipation.
The show goes on for Faux Real
The American art-pop duo lean into surreal visuals and playful performance in a high-energy promo for their new track, One & Done.
Honda’s dream machine drives on
The auto brand continues to probe the essence of ingenuity with a charming visualisation of concepts evolving into cars.
Romesh Ranganathan's BBC blockbuster
A new film from BBC Creative brings comedian Romesh Ranganathan together with scores of BBC favourites to celebrate the value of the Corporation and the place it holds in people’s lives.
Chat GPT's World Cup tactics
OpenAI has used the passion for football to bring Brazilians closer to ChatGPT with a four-spot series which takes inspiration from last year's global campaign.
FINCH finds empathy in simplicity
In an intriguing oner for Cancer Council Victoria, Stephen Carroll finds hope in a young patient’s uncertain journey.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
MassiveMusic’s Amy Crawford elected President of AMP’s National Board
The new AMP Leadership (left to right): Amy Crawford, National President; Adrian Womack, East Coast President; and Jean Scofield, West Coast President
Park Pictures signs Bonnie MacRae
The Production company welcomes the playful and insightful Scottish director to their UK roster of talent.
Drip Studio launches new creator division
Drip Studio Launches New Creator Division, Bridging the Gap Between Brands and Cultural Visionaries
Full list of shots Awards Asia Pacific jurors announced
With the final deadline for the shots Awards Asia Pacific almost here, we can announce the full line-up of jurors who will be casting their expert, creative eyes over the entered work.
Kevin Parry heads to Blinkink
The stop-motion animator, director and visual magician has joined Blinkink for worldwide commercial representation.
- Shoe Show celebrate back-to-school
- Pond Lehocky gets marching
- Tennessee Tourism launches Real Seal campaign
- Noom launches new campaign with Rebel Wilson
- Fiat celebrates 50 years in Brazil
- EXTRA Gum debuts the birth of extra time
- Ivana Bobic directs There Goes Ma Head
- Eric Stonestreet impersonates Patrick Mahomes for Coor's Light
- Haya Waseem directs I Wait for Ali Sethi
- What would you do with Powerball money?
MassiveMusic’s Amy Crawford elected President of AMP’s National Board
The new AMP Leadership (left to right): Amy Crawford, National President; Adrian Womack, East Coast President; and Jean Scofield, West Coast President
Park Pictures signs Bonnie MacRae
The Production company welcomes the playful and insightful Scottish director to their UK roster of talent.
Drip Studio launches new creator division
Drip Studio Launches New Creator Division, Bridging the Gap Between Brands and Cultural Visionaries
Full list of shots Awards Asia Pacific jurors announced
With the final deadline for the shots Awards Asia Pacific almost here, we can announce the full line-up of jurors who will be casting their expert, creative eyes over the entered work.
Kevin Parry heads to Blinkink
The stop-motion animator, director and visual magician has joined Blinkink for worldwide commercial representation.
The Talent
Arundati Thandur: Funny, period.
The FINCH director discusses TikTok-native comedy, performance-led filmmaking and finding authenticity in subjects ranging from menstruation to motherhood.
Emma Daines: The human effect
The FIN Design + Effects founder reflects on four decades of VFX, building a people-first culture and keeping human judgement at the centre of technological change.
Omar Jones: Chasing the dream
Director Omar Jones was born in Brooklyn, New York and raised in Jamaica, Queens. At a young age he moved to the Poconos in Pennsylvania where he fell in love with cameras, before moving back to New York to pursue filmmaking. Beginning as an editor and VFX artist, Jones took on odd jobs around the city to make ends meet before once again moving, this time to LA, where he is represented by PRETTYBIRD and from where he spoke to Daniel Huntley.
The Inspiration
Favourite Tech: Brian Bernard
Brian Bernard, Audio Director and Engineer at Grayson Music Toronto, picks the technological gadgets and Android apps that have the most impact on his life.
Tom Teller: A Few Of My Favourite Things
Frame48 Founder and Executive Creative Director Tom Teller shares the box sets, the barbecues and the big-screen inspirations that keep his studio ticking.
Peer Review: Wolfberg
FORM's latest signing, directing duo Wolfberg, discuss finding a fresh visual language for every project, the value of practical craft, and why they're waiting for the AI pendulum to swing back.
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After a simple call for freelance producers generated hundreds of responses, many from agency staff desperate for a way out, Nikki Weiss-Goldstein asks what the industry is losing as production becomes increasingly operational, disconnected and risk-averse.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.