Eason’s storybook ending
The Irish bookseller’s touching holiday spot celebrates the power of storytelling in bringing people together.
JD Sports lets Gen Z call the shots
The sports fashion retailer’s festive campaign paints an authentic picture of youth culture from the perspective of 286 adolescents.
Dacia gives a helping hand
A new campaign for the Romanian car brand highlights the power of receiving a helping hand, whether it's on foot, on water or in a Dacia Duster.
Disney delivers a darling doodle for Christmas
An unexpected Santa request leads to an adorable friendship in this delightful tale for the House of Mouse, from adam&eveDDB London and Taika Waititi.
O2 reminds us what matters
The mobile network’s sweet Christmas spot, created by VCCP, shows that the best gift that can be given is time spent together.
Leo Thailand finds the STING in quick tales
Some speedy workers upset their colleagues in this series of viral spoofs for the energy drink.
Candy Crush is playing games
A new campaign from the insanely popular mobile game sees US artist Thundercat's cover track help take the game into the real world.
adidas Originals’ invisible threads
In newcycle’s stylish film for the sportswear brand's new trainer collab, Argentine producer Bizarrap roams his hometown unseen except for his adidas gear.
Eason’s storybook ending
The Irish bookseller’s touching holiday spot celebrates the power of storytelling in bringing people together.
JD Sports lets Gen Z call the shots
The sports fashion retailer’s festive campaign paints an authentic picture of youth culture from the perspective of 286 adolescents.
Dacia gives a helping hand
A new campaign for the Romanian car brand highlights the power of receiving a helping hand, whether it's on foot, on water or in a Dacia Duster.
Disney delivers a darling doodle for Christmas
An unexpected Santa request leads to an adorable friendship in this delightful tale for the House of Mouse, from adam&eveDDB London and Taika Waititi.
O2 reminds us what matters
The mobile network’s sweet Christmas spot, created by VCCP, shows that the best gift that can be given is time spent together.
Leo Thailand finds the STING in quick tales
Some speedy workers upset their colleagues in this series of viral spoofs for the energy drink.
Candy Crush is playing games
A new campaign from the insanely popular mobile game sees US artist Thundercat's cover track help take the game into the real world.
adidas Originals’ invisible threads
In newcycle’s stylish film for the sportswear brand's new trainer collab, Argentine producer Bizarrap roams his hometown unseen except for his adidas gear.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Quality Meats helped Mr. Submarine get freaky at fifty
With Chicago sub institution Mr. Submarine celebrating a half-century, Quality Meats, and in-house production arm Sandwiches, decided to create 50 wild, wacky and really, really weird spots in tribute to its advertising past and the city it calls home. shots caught up with QM founders Gordy Sang and Brian Siedband, alongside director Brad Morris, to find out how they found all the fillings.
True blood: How a pumpkin conveyed the real horror of endometriosis
This powerful campaign for The Menstrual Health Project used a Halloween-theme to authentically depict the agony of this misunderstood condition. TBWA\MCR Creative Director Rose Alder and Packer Productions Director Zeynep Oguz share production tales, including the frightening two-week timeframe.
How Mike Diva turned a mascot into a monster
20+ years after being freaked out by Gushers' unhinged child-morning candy commercials, Lord Danger director Mike Diva created a Halloween-teasing comedy horror starring Bradley Whitford and a juicy new monster. shots caught up with Diva to find out how some sweeties gave him the shivers.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
How Uncommon made football a funny old game
Flaming footballs, falling pianos, marching bands and monster trucks all feature in FC 26's epically entertaining spot. But what did it take to corral all these things (and a squad of star players) to create a footballing fever dream?
Finding the perfect Christmas tree with The Home Depot
The magic of the holiday season starts when the perfect Christmas tree finds its way home.
Love Song signs director Fabio de Frel
Production company Love Song welcomes director Fabio de Frel to its roster of talent for UK and US representation.
Magna Studios welcomes filmmaker Mona Fastvold
Fastvold has already established herself as a creative force. Her latest film, The Testament of Ann Lee, is creating buzz for the upcoming awards season after premiering at Venice Film Festival this summer.
Church Edit adds Alex Pieterse
Global post house Church Edit adds Alex Pieterse to their next gen roster.
Magna Studios signs directing duo NOVEMBA
Magna Studios announce the signing of acclaimed directing duo Oliver Clark and Blair Macdonald, known collectively as NOVEMBA, to its creative roster.
Ruffian signs director Gilbert Trejo for US representation
The son of actor Danny Trejo, he has been quietly building an impressive body of work across music and film.
- Keep calm and rock on with Plymouth Rock Assurance
- Dove delights in new campaign
- American Red Cross launch holiday campaign
- Memories are made with Pillsbury
- Xfinity helps this rabbit family stay connected
- Therabody launch new spot from MullenLowe
- Bodyform reveals the hidden weight of heavy periods in new campaign
- The holiday season starts at Macy’s
- Brugal launch new campaign with Hudson Rouge
- Nivea's latest campaign gives you a luminous glow
Finding the perfect Christmas tree with The Home Depot
The magic of the holiday season starts when the perfect Christmas tree finds its way home.
Love Song signs director Fabio de Frel
Production company Love Song welcomes director Fabio de Frel to its roster of talent for UK and US representation.
Magna Studios welcomes filmmaker Mona Fastvold
Fastvold has already established herself as a creative force. Her latest film, The Testament of Ann Lee, is creating buzz for the upcoming awards season after premiering at Venice Film Festival this summer.
Church Edit adds Alex Pieterse
Global post house Church Edit adds Alex Pieterse to their next gen roster.
Magna Studios signs directing duo NOVEMBA
Magna Studios announce the signing of acclaimed directing duo Oliver Clark and Blair Macdonald, known collectively as NOVEMBA, to its creative roster.
Ruffian signs director Gilbert Trejo for US representation
The son of actor Danny Trejo, he has been quietly building an impressive body of work across music and film.
The Talent
Phoebe Smith's rules of engagement
Phoebe Smith at Helo discusses the new art of experiential engagement, and talks to Tim Cumming about her trajectory from the music business to the business of making a lasting impact in the real world.
The art of unrest: John Phillips on the power of poster art
Paddington Printshop founder John Phillips, the creative force behind some of the most enduring poster designs that spoke truth to power, has co-founded The Museum of UnRest to tackle social and environmental issues. Lucy Aitken met him at the Museum's pop-up exhibition to find out more.
Todd Broder: Building on experience
The SpongeBob animator turned production company founder is betting on experiential exploding in popularity as brands realise the ROI it can offer. Lucy Aitken found out how shifting gears at BroderVille helped to meet the growing demand.
The Inspiration
Sage Bennett: A Few Of My Favourite Things
Greenpoint Pictures director Sage Bennett reveals the notebooks, Nikons and nice smells that keep her creativity fuelled.
Playlist: Jillian Iscaro
shots hears from FORM director Jillian Iscaro about her Michael Jackson music video marathons, requests for vertical only shoots, and her dream of sailing across the ocean.
On My Radar: Charlie Sells
Jelly's Joint-MD, Charlie Sells, reveals what's on her creative radar as she tells us about embracing the sound of silence, craving "super-trashy" TV, and collecting people (but not in a creepy way!).
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Becky Wixon, CD of Balance the Mix, an initiative championing female and diverse musical talent, argues that the lack of diverse voices in music production impacts advertising, with homogenous creators leading to homogenous ideas.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.