PETA’s horrific human touch
The animal rights activist group releases a chilling film using fashion-inspired visuals and human actors to expose the brutality of laboratory animal testing.
McCain chooses Daddy and chips
Developed with charity partner Beyond Equality, the brand's charming new film from Minds Eye director Jim Archer encourages fathers to keep their boys close.
Turo puts matchday in motion
The car rental brand shifts the World Cup journey up a gear with a lively spot that positions the drive to the tournament as part of the spectacle.
Cerveza Victoria champions Mexico’s fighting spirit
Landia helms a passionate, mixed-media film for the beer brand celebrating Mexican boxing and its cultural roots.
Jesse James McElroy takes TADAAM Anywhere
A man leaps between bizarre scenarios in this witty and well-executed spot from OONA/BAAS.
KOKO raises the curtain on 125 years of culture
The London concert venue celebrates a milestone anniversary with an impactful spoken word-led short film directed and concepted by Ned Botwood.
Strongbow's refreshing take on summer
The distinctly British way of enjoying the season is crisply celebrated in this delightful campaign from Otherway and director Glenn Kitson.
Vellas makes Volkswagen Brazil's dreams come true
In an Easter egg-filled film from AlmapBBDO and Anonymous Brasil, the country wakes up as six-time world champions.
PETA’s horrific human touch
The animal rights activist group releases a chilling film using fashion-inspired visuals and human actors to expose the brutality of laboratory animal testing.
McCain chooses Daddy and chips
Developed with charity partner Beyond Equality, the brand's charming new film from Minds Eye director Jim Archer encourages fathers to keep their boys close.
Turo puts matchday in motion
The car rental brand shifts the World Cup journey up a gear with a lively spot that positions the drive to the tournament as part of the spectacle.
Cerveza Victoria champions Mexico’s fighting spirit
Landia helms a passionate, mixed-media film for the beer brand celebrating Mexican boxing and its cultural roots.
Jesse James McElroy takes TADAAM Anywhere
A man leaps between bizarre scenarios in this witty and well-executed spot from OONA/BAAS.
KOKO raises the curtain on 125 years of culture
The London concert venue celebrates a milestone anniversary with an impactful spoken word-led short film directed and concepted by Ned Botwood.
Strongbow's refreshing take on summer
The distinctly British way of enjoying the season is crisply celebrated in this delightful campaign from Otherway and director Glenn Kitson.
Vellas makes Volkswagen Brazil's dreams come true
In an Easter egg-filled film from AlmapBBDO and Anonymous Brasil, the country wakes up as six-time world champions.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Ian Pons Jewell made Hornbach's timber limber
A strip of wood might not make the most exciting subject for an ad, but in its latest campaign, Hornbach made it the star. Jamie Madge sat down with director Ian Pons Jewell and Thomas Houthave from audio company Klankwerk to find out the theme behind the beam.
From seed to screen: How Tesco grew its green(s) giant
BBH London ECD Felipe Guimaraes and MJZ director Nick Ball describe the meticulous processes involved in creating Tesco's new hero Plumbert, a character that’s basically a sack of fruit and veg minus the sack.
How Uncommon made sparks fly for Airwallex
Entrusted with Airwallex's first global campaign, Uncommon London created a beautiful, black and white campaign that celebrates the inventive nature of the human spirit. Creative and director Sam Walker talks us through the process, from the spark of an idea, to the completed film.
How straight 8's challenge can unleash creativity
With the deadline for Shootout 2026 looming, filmmakers from Drool, new-land, Mr+Positive, Snapper Films, and VCCP discuss the terror, joy and creative freedom that comes with creating films under uniquely unforgiving restrictions.
How 4Creative found inspiration in initials
As Channel 4’s in-house agency unveils its new identity, Miketta Lane and David Wigglesworth chat to Jamie Madge about collaborative authorship, creative chaos, and resisting polished uniformity.
Biscuit Filmworks signs Phoebe Arnstein
Arnstein’s films span narrative, documentary, and commercials, with some projects featuring her unique mixed-media approach.
Milk & Honey Films signs David Stachura
The Prague-based director signs to the global roster, and brings a cinematic, edit-led approach shaped by rhythm, emotion, and pop culture influence.
Miles Aldridge joins Blink Productions
The ‘Technicolor Noir’ visionary joins Blink Productions for commercial representation.
ArtClass UK signs Diego Nuñez Irigoyen
Irigoyen studied Film at the Buenos Aires Film University and brings a background in both film and theatre direction to his work.
Antoine Zago joins Pulse Films
The French-born director works across music videos, commercials and film, bringing a singular creative vision to everything he touches.
- F&F spotlights versatility of its summer collection
- Get your salad together with Taylor Farms
- Every dog deserves The Farmer's Dog
- Engine X launches first brand campaign
- COROS and Battery turn running anxiety into psychological horror
- Here’s to life with Onvida Health
- ARAG looks into the legal future
- Stella Artois 0.0% alcohol is 100% beer flavour
- Estudio Fe brings a taste of Texas to the screen
- Mateo gives you that farmer’s market fresh taste
Biscuit Filmworks signs Phoebe Arnstein
Arnstein’s films span narrative, documentary, and commercials, with some projects featuring her unique mixed-media approach.
Milk & Honey Films signs David Stachura
The Prague-based director signs to the global roster, and brings a cinematic, edit-led approach shaped by rhythm, emotion, and pop culture influence.
Miles Aldridge joins Blink Productions
The ‘Technicolor Noir’ visionary joins Blink Productions for commercial representation.
ArtClass UK signs Diego Nuñez Irigoyen
Irigoyen studied Film at the Buenos Aires Film University and brings a background in both film and theatre direction to his work.
Antoine Zago joins Pulse Films
The French-born director works across music videos, commercials and film, bringing a singular creative vision to everything he touches.
The Talent
Making it playful: Paloma Rincón
Multidisciplinary visual artist Paloma Rincón crafts bright, bold and deliciously playful photographic and moving image projects for global brands from Heineken to IKEA. She talks to Amy Hey at OFFF Festival Barcelona about experimentation, handmade craft and making people smile.
shots Unsigned: Seth Ickerman
In this months shots Unsigned interview, we speak with French directing duo Seth Ickerman about their body of work and recent film Speed or Perish. Here they go in depth about their remarkable creative process, their passion for animation and AI, and the trials and tribulations of working on VFX laden productions.
Yannis Konstantinidis: Playing with fire
Best known for wrangling flames for the BBC and experimenting with ice, smoke and water for WWF, director and co-founder of Nomint, Yannis Konstantinidis, has mastered the art of elemental craft. Kicking off this month's Play Focus, he talks to Amy Hey about risk-taking, pyrotechnics and why difficult ideas deliver the greatest impact.
The Inspiration
Peer Review: Joe Mann
From mind-bendingly brilliant puppetry to enormous animatronics, BLINKINK director Joe Mann shares the people and projects that inspire his sense of play.
Cannes Contenders 2026: The UK
Inspired while listening to the Red Hot Chili Peppers, the theme of Object & Animal Managing Partner Dom Thomas's UK Cannes Contenders seems to be ‘Blood, shit, hand-made, magik’.
Cannes Contenders 2026: Canada
Lindsay Eady, Executive Creative Director at The Garden, selects surreal wardrobes, sleeptalking mattress fans and Seth Rogen stress spirals that she believes could pick up awards this year.
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Artificial intelligence is here, and it will fundamentally alter filmmaking. But, says The Moon Unit, AI's democratisation of the industry is a fallacy, because as the jigsaw of real-time filmmaking edges closer to completion, it will be the select few with access to the knowledge, rather than the masses with access to the tech, who will come out on top.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.