A mic-drop moment for Nouvelle École
One of Netflix’s top shows in France, Nouvelle École introduces a new generation of French-speaking rap talent to mainstream audiences, and this trailer for the new season makes for a stunning start.
Anitta finds her AIquilibrium
The Brazilian recording star has released EQUILIBRIVM II, a stunning 35-minute visual album with mouthwatering production design enhanced by AI.
BMW corners the market in corners
This highly original campaign for the car brand is a thrilling ride through iterations of the idea that corners are pesky entities that should be bested by a swanky motor.
Kalum Ko draws inspiration from Phong Bui
The filmmaker captures Co-Founder and Artistic Director of The Brooklyn Rail journal in an artful and reflective short film.
Allianz’s juicy drama
This amusing campaign for the insurance brand shows you what to do when life gives you lemons… or oranges.
DoorDash mooooves into horror
This udderly unsettling TVC for the delivery service is one of two real-life inspired tales that conjure the creepy doings that night can bring.
Sealord’s unapologetic pong
The seafood brand tackles New Zealanders’ shame around eating fish in public with a clever and comedic campaign directed by Damien Shatford.
Love Spells’ barroom boogie
Directed by Shay Latukolan through SMUGGLER, the promo for Love Spells' new single Don't Touch is a stylish, slinky treat.
A mic-drop moment for Nouvelle École
One of Netflix’s top shows in France, Nouvelle École introduces a new generation of French-speaking rap talent to mainstream audiences, and this trailer for the new season makes for a stunning start.
Anitta finds her AIquilibrium
The Brazilian recording star has released EQUILIBRIVM II, a stunning 35-minute visual album with mouthwatering production design enhanced by AI.
BMW corners the market in corners
This highly original campaign for the car brand is a thrilling ride through iterations of the idea that corners are pesky entities that should be bested by a swanky motor.
Kalum Ko draws inspiration from Phong Bui
The filmmaker captures Co-Founder and Artistic Director of The Brooklyn Rail journal in an artful and reflective short film.
Allianz’s juicy drama
This amusing campaign for the insurance brand shows you what to do when life gives you lemons… or oranges.
DoorDash mooooves into horror
This udderly unsettling TVC for the delivery service is one of two real-life inspired tales that conjure the creepy doings that night can bring.
Sealord’s unapologetic pong
The seafood brand tackles New Zealanders’ shame around eating fish in public with a clever and comedic campaign directed by Damien Shatford.
Love Spells’ barroom boogie
Directed by Shay Latukolan through SMUGGLER, the promo for Love Spells' new single Don't Touch is a stylish, slinky treat.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Honda’s dream team revved up some reveries
From puppeteered spheres to smoke-filled bubbles, bringing Honda’s Your Dreams Engineered campaign to life demanded as much ingenuity behind the camera as it celebrates on screen. Director Ryan Chun and Black Kite Studios’ VFX Supervisor Jonathan Box explain how they manifested a beautiful film about manifesting dreams.
How Dermot Malone navigated the RNLI's new campaign
Banjoman Films director Dermot Malone's recent film for the RNLI turned what was meant to be an instructional PSA into a moving story about a young man and the danger posed by the sea. Here, Malone talks about the project, its inception, and what brought him to tears when writing the final scene.
How Vanessa Stachel hand-crafted a queer fairytale for Greenpeace
Director Vanessa Stachel talks us through how her sublime graduation film, The Nymph, created in partnership with Greenpeace, harnesses painstaking practical craftsmanship to personify humanity's destructive relationship with nature in a dark and haunting cautionary fable.
How LUMA’s sweet dreams were made from this
Jason Kreher, CCO of creative studio DE-YAN and Caroline Ingeborn, COO of Luma AI, discuss their collaboration on the Luma Dream Brief. This competition to create ads using Luma AI tools garnered entries from 400 creatives who were able to play around with the fanciful work they thought they’d never make.
How Anyrin brought controlled madness to the screen
A new film by director Arran Anyrin Bowyn is a dark, brooding short which explores quiet psychosis, the many layers of personality, and the curation of self. Here, he talks about the challenge of being subtle, the importance of sound design, and the power of quiet hysteria.
Luke Brookner signs with Fela
Writer and director Luke Brookner has signed with Fela for commercial representation.
Arts Academy promotes Charlee Mackey to editorial roster
Mackey's work spans the Olympics, Super Bowl, Masters Tournament and Women's March Madness campaigns for brands including Visa, Bank of America, and Snapchat.
CANADA welcomes BABYBABY
CANADA has added Swedish directing duo BABYBABY to its UK and US director rosters.
LIA adds Sports for 2026
The new category will recognise creative work built around sport, fandom and live audiences, with Shannon Washington [pictured], CCO, Managing Partner at 11 Ounces Brooklyn serving as the inaugural Jury President.
Final Cut welcomes back Adam Rudd
The editor rejoins the UK roster, working across commercials, entertainment and branded content.
Meet the first head judges for shots Awards EMEA 2026
Five creative leaders across agency, production and post have been announced, with the next wave of head judges to be revealed after the Early Bird deadline.
- Rare Beauty unveils new campaign with Fred & Farid
- FINCH signs Daniel Warwick
- Purely Elizabeth calls out the protein madness
- T&P partners with Pets at Home
- Progressive Insurance stops fighting Parentamorphosis
- J Marlow's coooool campaign for Pepsi
- Ferina directs latest SumUp campaign
- Fanatics' passionate tribute to Messi
- Quilter campaign marks the company's TV debut
- Not Just Any creates fully AI-produced campaign for Ziggo
Luke Brookner signs with Fela
Writer and director Luke Brookner has signed with Fela for commercial representation.
Arts Academy promotes Charlee Mackey to editorial roster
Mackey's work spans the Olympics, Super Bowl, Masters Tournament and Women's March Madness campaigns for brands including Visa, Bank of America, and Snapchat.
CANADA welcomes BABYBABY
CANADA has added Swedish directing duo BABYBABY to its UK and US director rosters.
LIA adds Sports for 2026
The new category will recognise creative work built around sport, fandom and live audiences, with Shannon Washington [pictured], CCO, Managing Partner at 11 Ounces Brooklyn serving as the inaugural Jury President.
Final Cut welcomes back Adam Rudd
The editor rejoins the UK roster, working across commercials, entertainment and branded content.
Meet the first head judges for shots Awards EMEA 2026
Five creative leaders across agency, production and post have been announced, with the next wave of head judges to be revealed after the Early Bird deadline.
The Talent
Nicha Witayapaisitsan: Cooking with creativity
The SOUR Bangkok copywriter discusses Gen Z behaviour, Thai advertising’s human truths and turning everyday digital habits into ambitious platform ideas.
‘Un’ Wuthisak Anarnkaporn: The surreal deal
The Thai director discusses character-driven comedy, creative risk and why the people surrounding an idea matter more than the idea itself.
shots Unsigned: Daria Korsak
For this months shots Unsigned interview, we speak with Ukrainian director Daria Korsak about her music video for Imogen Heap. Here, she talks about working with a huge team of collaborators, fleeing the war in Ukraine, and her creative process.
The Inspiration
Playlist: Jamie Adair
Love Song director Jamie Adair, from the directing duo Harrison Adair, talks us through his favourite promos, thoughts on the industry and receiving gifts from James Blake.
Favourite Tech: Brian Bernard
Brian Bernard, Audio Director and Engineer at Grayson Music Toronto, picks the technological gadgets and Android apps that have the most impact on his life.
Tom Teller: A Few Of My Favourite Things
Frame48 Founder and Executive Creative Director Tom Teller shares the box sets, the barbecues and the big-screen inspirations that keep his studio ticking.
)
Following the recent, hugely successful release of Christopher Nolan's The Odyssey, Dan Wood, SVP Sport and Entertainment at WPP Media, examines why short doesn't always equal sweet.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.