Nicolas de Sola runs Robbery Rings round Archy Moor
The Diplomats director creates a frenetic, disjointed world to house the textured beats of the Nigeria-born, Dublin-based rapper.
In the spirit of friendship with Fernet Branca
The Argentinian aperitif brand launches a campaign celebrating the particular and unique ways camaraderie is practised in the country.
Deutsche Telekom's digital doppelgangers
A new campaign for the German telecommunications brand features a great promo but, at its heart, has a more specific message about digital cloning and online safety.
Amazon delivers on genre
A pair of spots, evoking horror and rom-com cinema and directed by MJZ's Michael Spiccia, showcase the service's rapid response to college life.
Niall O’Brien’s moving tribute to Talos
Sublime, slice-of-life vignettes reflect on life, friendship and grief in the director’s deeply touching music video for late musician Eoin French, aka Talos.
Selle Royal’s scrumptious circular saddle
The cycling heritage brand launches a sweet new campaign to promote its upcycled spotty saddle reminisicent of Italian ice cream.
The Colonel gets tasty
Dorian & Daniel's new spot for KFC shows its bearded founder throw ideas, tantrums and punches in the pursuit of his obsession.
Rust-Oleum nose its customers
Canadian agency AndSo and production company The Deli join forces on this simple yet hilariously effective spot for the brand's line of low-odour paints.
Nicolas de Sola runs Robbery Rings round Archy Moor
The Diplomats director creates a frenetic, disjointed world to house the textured beats of the Nigeria-born, Dublin-based rapper.
In the spirit of friendship with Fernet Branca
The Argentinian aperitif brand launches a campaign celebrating the particular and unique ways camaraderie is practised in the country.
Deutsche Telekom's digital doppelgangers
A new campaign for the German telecommunications brand features a great promo but, at its heart, has a more specific message about digital cloning and online safety.
Amazon delivers on genre
A pair of spots, evoking horror and rom-com cinema and directed by MJZ's Michael Spiccia, showcase the service's rapid response to college life.
Niall O’Brien’s moving tribute to Talos
Sublime, slice-of-life vignettes reflect on life, friendship and grief in the director’s deeply touching music video for late musician Eoin French, aka Talos.
Selle Royal’s scrumptious circular saddle
The cycling heritage brand launches a sweet new campaign to promote its upcycled spotty saddle reminisicent of Italian ice cream.
The Colonel gets tasty
Dorian & Daniel's new spot for KFC shows its bearded founder throw ideas, tantrums and punches in the pursuit of his obsession.
Rust-Oleum nose its customers
Canadian agency AndSo and production company The Deli join forces on this simple yet hilariously effective spot for the brand's line of low-odour paints.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anthony Dickenson made months of monoprints for Rival Consoles
To create his unique and mesmerising promo for the synth act, the 1stAveMachine director created 11 painted rolls, each 20 metres long, to house 5000 frames of pulsing imagery. shots sat down with Dickenson to find out what led to such a meditative and drawn-out project.
How the BBC and Blinkink sculpted excitement for the UEFA Women’s Euro
Handmade down to the last thumbprint, the BBC’s UEFA Women’s Euro trailer brings football’s biggest stars to life in an intricate and action-packed claymation. We spoke to BLINKINK producer Rebecca Little about painstaking craft, uplifting tone, and why traditional techniques still score big in an increasingly digital world.
How Laurie Rowan made a cutesy curmudgeon
With its new work for Telstra, Nexus Studios has given us the most precious pessimist in recent memory. We caught up with director Laurie Rowan to find out how character design and vocal performance can sell such a sweet idea.
How Pika gave us the darkest app ad ever
With a film that switches from seeming normality to gut-wrenching (and LOL-making) bleakness, AI video platform Pika gave us commercial-watching whiplash last week. Here, we speak to the in-house creative team (Lindsay Brillson and Monica Tan), director Marie Schuller, and editor Val Thrasher about how they delighted in going dark.
How OVO gave life to electrical appliances
Eschewing CGI in favour of practical, in-camera effects, the green energy brand's latest ad depicts a playful, cinematic standoff between a man and his rampaging household appliances. Here, we talk to Saatchi & Saatchi and CANADA directing duo Réalité about the meticulous craft behind the chaos.
Creative Circle #5 was electric
Creative Circle #5 sparks up Sydney in a historic electricity substation, then heads underground...
Director Jesse Vile joins A.R.C roster
Vile is a director known for his emotionally resonant storytelling, strong visual language, and cinematic precision.
Winners of the 2025 Creative Circle Awards announced
It was Uncommon Creative Studio’s night as the agency not only took home the coveted ‘Most Creative Agency’ award, but their Nils Leonard was honoured with the President’s Award.
Lipstick launches new partnership with HENRY
A fully integrated studio model launched between Berlin and Paris, is now expanding internationally.
1stAveMachine hire Faye Butler as new business lead for Europe
Butler joins from Marshall Street Editors, where she spent the past two years spearheading new business following joining as a producer.
Director James Haworth joins Starling
Haworth’s witty, irreverent work, always with oodles of charm, has long attracted the attention of big food brands among others, not least McDonalds and Subway.
- Put an end to shred loss with Tony Hawk’s Pro Skater
- In Swatch’s new campaign there are no rules
- Kyle Lewis smashes the mold for Millers’ global spot
- Cazoo and Fold7 launch new campaign
- Toyota drives into the DC Universe
- Hawkstone launches AI-powered mission to save the great British pub
- Reform School produce comedy campaign for Avantis
- Meat for real meatheads
- The Newtons Laboratory pokes fun at adland
- McDonald's does the Wallet Dance
Creative Circle #5 was electric
Creative Circle #5 sparks up Sydney in a historic electricity substation, then heads underground...
Director Jesse Vile joins A.R.C roster
Vile is a director known for his emotionally resonant storytelling, strong visual language, and cinematic precision.
Winners of the 2025 Creative Circle Awards announced
It was Uncommon Creative Studio’s night as the agency not only took home the coveted ‘Most Creative Agency’ award, but their Nils Leonard was honoured with the President’s Award.
Lipstick launches new partnership with HENRY
A fully integrated studio model launched between Berlin and Paris, is now expanding internationally.
1stAveMachine hire Faye Butler as new business lead for Europe
Butler joins from Marshall Street Editors, where she spent the past two years spearheading new business following joining as a producer.
Director James Haworth joins Starling
Haworth’s witty, irreverent work, always with oodles of charm, has long attracted the attention of big food brands among others, not least McDonalds and Subway.
The Talent
The Amazing World of Antoine Perez
From cult cartoon show The Amazing World of Gumball to experimental game concepts and anime trailers inspired by Japanese woodcuts, Antoine Perez, director and art director at The Line, is a master at marrying the technical and artistic.
Anna Ginsburg: Drawing from life
From intimate explorations of the female body to psychedelic tales of millennial medusas, animator and Strange Beast Creative Director Anna Ginsburg has carved out a space for fiercely personal, emotionally resonant storytelling. She talks to Amy Hey at OFFF Festival about her creative evolution and the power of animation in presenting sensitive subjects.
Materials girl: Hayley Morris
From cut paper and clay, to repurposed lace doilies and foraged leaves, stop-motion animator Hayley Morris revels in rich textures - embracing a joyfully analogue approach to bringing her miniature masterpieces to life.
The Inspiration
Peer Review: Keith Bayley
Having created soundtracks for ads, TV, documentaries, feature films and more, Senior Producer and Composer at The Futz Butler, Keith Bayley, makes some noise about his favourite music-makers, electronic textures and sonic adventures.
On My Radar: Joe Kinch
Joe Kinch, a director at Blue Zoo Animation London, talks YouTube's creative triggers, Netflix's animated eye-candy, and demon daddy long legs', as he reveals what's on his creative radar.
Mr Yankey: A Few Of My Favourite Things
The Armoury director highlights the comics, clouds and cow poop that keep his creativity flowing.
)
Artificial intelligence can definitely be our friend but, says Steph Hobart, MD at Brothers & Sisters Sports Club & AI Production Studio, it isn't a magician, so we should stop treating it like one. If we don't, the thing that will suffer is creativity.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.