Venbee’s mundane mayhem
The English singer and musician takes an ill-fated trip to the supermarket in a playful promo for her track Not My Day, directed by Dante Richardson.
Goodnites builds a language for bedwetting
For World Autism Day, the nighttime underwear brand designs an AAC vocabulary to help non-verbal children express their experiences of bedwetting.
Macmillan calls for fairer care
The cancer support charity’s new campaign highlights the unequal realities of cancer experiences across the UK.
1664’s matter of taste
Robert Pattinson plays three distinguished Parisians in a Brady Corbet’s gorgeously styled and playful campaign for the pale lager brand.
Good habits take flight with Starling
Starling Bank launches its first campaign under its new 'Good With Money' platform suggesting practices that can put the fun into your funds.
The good, the bad and the sludgy
This cowboy-themed spot for VP Racing Fuels shows how the West was won – with a fistful of good oil.
Legora tees up the power behind the player
This campaign for the Swedish legal AI company sends an unlikely pairing down the fairway – likening tech support to the caddie backing golf star Ludvig Åberg.
VML Health NY wants to Beat Cancer Off
In a delightfully cheeky film from Dirty Work, incorporating 2D, 3D, cut-out animation and puppetry, the health benefits of "polishing the leek" are explored.
Venbee’s mundane mayhem
The English singer and musician takes an ill-fated trip to the supermarket in a playful promo for her track Not My Day, directed by Dante Richardson.
Goodnites builds a language for bedwetting
For World Autism Day, the nighttime underwear brand designs an AAC vocabulary to help non-verbal children express their experiences of bedwetting.
Macmillan calls for fairer care
The cancer support charity’s new campaign highlights the unequal realities of cancer experiences across the UK.
1664’s matter of taste
Robert Pattinson plays three distinguished Parisians in a Brady Corbet’s gorgeously styled and playful campaign for the pale lager brand.
Good habits take flight with Starling
Starling Bank launches its first campaign under its new 'Good With Money' platform suggesting practices that can put the fun into your funds.
The good, the bad and the sludgy
This cowboy-themed spot for VP Racing Fuels shows how the West was won – with a fistful of good oil.
Legora tees up the power behind the player
This campaign for the Swedish legal AI company sends an unlikely pairing down the fairway – likening tech support to the caddie backing golf star Ludvig Åberg.
VML Health NY wants to Beat Cancer Off
In a delightfully cheeky film from Dirty Work, incorporating 2D, 3D, cut-out animation and puppetry, the health benefits of "polishing the leek" are explored.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
Spy Films welcomes EP Liam Benstead
In this role, Benstead will lead the company’s production operations and oversee the development and execution of new content.
The Sweetshop USA merges with Interrogate
A new chapter begins for The Sweetshop USA as production company Interrogate officially merges with The Sweetshop Global, uniting two creative forces under one brand.
straight 8 shootout 2026 opens for entries
Make a two and a half minute film on Super 8mm film, then see it on screen in Cinema Les Arcades, Cannes, and Prince Charles Cinema, London.
Carbon strengthens leadership with key promotions
Matthew McManus has been promoted to Managing Director of Carbon, and Lauren DeFelice steps into the role of Executive Producer.
Harbor names Jason Monroe Creative Director, CG VFX
Monroe brings more than 25 years of experience spanning feature films, television, commercials, and video games.
Hugh Ip joins Nexus Studios
Nexus Studios appoints Executive Producer Hugh Ip to lead growth in location-based entertainment.
- Renault Twingo E-Tech electric is the little big car
- Get groceries just how you like with Instacart
- Lenovo is backing every business
- Take any first step with App Store
- MCK goes HVL with Apple
- PG&E is on the frontlines for us all
- Adjacent is forever exploring
- Deichmann x adidas was made for the spotlight
- Volkswagen celebrates the parents
- Welcome to Planet Happy Meal
Spy Films welcomes EP Liam Benstead
In this role, Benstead will lead the company’s production operations and oversee the development and execution of new content.
The Sweetshop USA merges with Interrogate
A new chapter begins for The Sweetshop USA as production company Interrogate officially merges with The Sweetshop Global, uniting two creative forces under one brand.
straight 8 shootout 2026 opens for entries
Make a two and a half minute film on Super 8mm film, then see it on screen in Cinema Les Arcades, Cannes, and Prince Charles Cinema, London.
Carbon strengthens leadership with key promotions
Matthew McManus has been promoted to Managing Director of Carbon, and Lauren DeFelice steps into the role of Executive Producer.
Harbor names Jason Monroe Creative Director, CG VFX
Monroe brings more than 25 years of experience spanning feature films, television, commercials, and video games.
Hugh Ip joins Nexus Studios
Nexus Studios appoints Executive Producer Hugh Ip to lead growth in location-based entertainment.
The Talent
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
The Inspiration
On My Radar: Juliana Curi
Honor Society's award-winning director and storyteller, Juliana Curi, on the inspiring nature of Rio's carnival, the importance of social cinema, and the "shocking gap" between male and female directors in the advertising industry
Playlist: Johanna Cranitch
This week we hear from Little Beast's ECD and founder Johanna Cranitch, where she talks about recording the original Sesame Street band, big changes within the industry, and gives us some deep insight on her favourite promos.
Peer Review: Stacy Peterson
Known for her emotionally resonant storytelling rooted in human truth, Cut+Run editor Stacy Peterson shares her love of Mulholland Drive, Spike Lee documentaries, and explains how her dentist helped her land her first runner job.
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Tom Primrose, Strategy Director at marketing consultancy and creative studio Nonsense, explores the often overlooked value of brands spending quality time with their customers.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.