ICRC brings Mexico’s missing into view
Archer Troy's impactful film for the International Committee of the Red Cross underscores the importance of investigation files in the search for 'disappeared' people in Mexico.
Graza gets weirdly serious
Elliott Power helms a trio of kooky spots highlighting the olive oil brand’s meticulous quality standards.
Lewis Capaldi welcomes you to HEYDUDE Country
The hilarious singer-songwriter is superimposed into idyllic settings in this offbeat spot for the footwear brand.
Apple composes a powerful performance
The tech brand promotes new MacBook Air and MacBook Pro’s capabilities with two feelgood and playfully edited films from TBWA\Media Arts Lab.
TaylorMade's branded doc drives home the passion
In an extended brand film from FIN Studios, the development of the Qi4D driver is told in intricate (and, impressively, interesting) detail.
Heineken says it takes a village
A charming and engaging documentary short from the Dutch lager brand captures the community spirit that saved an Irish pub.
Magnum makes light of winter
Photographer Leslie Zhang shoots a gorgeously understated series of b&w micro-spots for LOLA Madrid's eye-catching campaign.
adidas pulls in original superstars for its Originals Superstar
Kendall Jenner, Baby Keem, Olivia Dean and more step into an arthouse curiosity whilst Samuel L. Jackson searches for his shoes in this knowingly surreal spot from Johannes Leonardo and Thibaut Grevet.
ICRC brings Mexico’s missing into view
Archer Troy's impactful film for the International Committee of the Red Cross underscores the importance of investigation files in the search for 'disappeared' people in Mexico.
Graza gets weirdly serious
Elliott Power helms a trio of kooky spots highlighting the olive oil brand’s meticulous quality standards.
Lewis Capaldi welcomes you to HEYDUDE Country
The hilarious singer-songwriter is superimposed into idyllic settings in this offbeat spot for the footwear brand.
Apple composes a powerful performance
The tech brand promotes new MacBook Air and MacBook Pro’s capabilities with two feelgood and playfully edited films from TBWA\Media Arts Lab.
TaylorMade's branded doc drives home the passion
In an extended brand film from FIN Studios, the development of the Qi4D driver is told in intricate (and, impressively, interesting) detail.
Heineken says it takes a village
A charming and engaging documentary short from the Dutch lager brand captures the community spirit that saved an Irish pub.
Magnum makes light of winter
Photographer Leslie Zhang shoots a gorgeously understated series of b&w micro-spots for LOLA Madrid's eye-catching campaign.
adidas pulls in original superstars for its Originals Superstar
Kendall Jenner, Baby Keem, Olivia Dean and more step into an arthouse curiosity whilst Samuel L. Jackson searches for his shoes in this knowingly surreal spot from Johannes Leonardo and Thibaut Grevet.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
How MANSCAPED is giving the Super Bowl a shorn serenade
In what might be the most snack-unfriendly spot of this year's Big Game, Quality Meats and The Perlorian Brothers are bringing clumps of hair to life to perform a painful plucked power-ballad. shots caught up with the creative team to find out just what makes an offcut croon.
How NOMINT and BBC Creative torched the Winter Olympics
Taking something as unpredictable as combustion and utilising it in stop-motion is a uniquely deranged undertaking... so step forward, seasoned element wrangler Yannis Konstantinidis. Jamie Madge caught up with Konstantinidis and BBC Creative's Paul Bailey to find out how they started the fire.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Tool Signs directing duo Bonnie & Alison
The award-winning pair known for celebrity-driven, comedic campaigns join Tool’s growing commercial roster.
UNIT VFX welcomes Mia Harvey-Luckwell
Harvey-Luckwell rejoins as a VFX Line Producer fresh from Union VFX and Jellyfish.
Ways & Means welcomes Ely Kim as Creative Director in residence
Well-versed in every aspect of design and advertising, Kim joins to support the award-winning creative studio during what has been a very busy start to 2026.
Lemonade Presents kicks off 2026 cultural programme
Lemonade Presents will launch its 2026 programme on Wednesday 18 March with The Female Lens: working 9 to 5 to keep the artistic dream alive.
Director Nono Ayuso signs with PRETTYBIRD
The investigative journalist and university teacher-turned-filmmaker brings a rare, singular perspective to the nest as he continues to shape the future of narrative form.
Matt Houghton joins Spindle
The BAFTA-winning director joins the team at Spindle for representation.
- Fresh Step celebrates cat obsession
- This OREO campaign is the stuf of legends
- Garnier unveils its first brand film featuring Gisele Bündchen
- McDonald's Germany is always spot on
- Ángela Molina gives voice to women of high value
- Wyoming unveils Mavericks Wanted campaign
- Iggy, Anna and God’s lonely man
- Batchelors new campaign is Irresistible
- Katie Wood joins Electric Theatre Collective
- Publicis Conseil rejuvenate the Dacia Logan
Tool Signs directing duo Bonnie & Alison
The award-winning pair known for celebrity-driven, comedic campaigns join Tool’s growing commercial roster.
UNIT VFX welcomes Mia Harvey-Luckwell
Harvey-Luckwell rejoins as a VFX Line Producer fresh from Union VFX and Jellyfish.
Ways & Means welcomes Ely Kim as Creative Director in residence
Well-versed in every aspect of design and advertising, Kim joins to support the award-winning creative studio during what has been a very busy start to 2026.
Lemonade Presents kicks off 2026 cultural programme
Lemonade Presents will launch its 2026 programme on Wednesday 18 March with The Female Lens: working 9 to 5 to keep the artistic dream alive.
Director Nono Ayuso signs with PRETTYBIRD
The investigative journalist and university teacher-turned-filmmaker brings a rare, singular perspective to the nest as he continues to shape the future of narrative form.
Matt Houghton joins Spindle
The BAFTA-winning director joins the team at Spindle for representation.
The Talent
The next wave: Young agency producers on navigating a changing industry
On February 5th, Electric Theatre Collective and Biscuit Filmworks brought together a group of promising emerging talent for their annual Young Producers Dinner. shots joined them to catch up with a new generation on what inspires them, challenges them, and how they’re fairing in an ever-shifting industry.
The Integrity Pioneers
With wellness – of people and the planet – as a cornerstone, creative production studio Lowkey Films does things differently. Its founders Jamie Gamache and Connor O’Hara are proud to report it was the first UK feature film production company to achieve B Corp certification. Lucy Aitken heads to south London to find out more.
shots Unsigned: David Kobzantsev
In our latest shots Unsigned interview, we speak with the director David Kobzantsev about his short film Gold Hearts of Hot Rod County. Here he spills the beans on the making of the short, classic coming-of-age movies, and above all else keeping it magical.
The Inspiration
Playlist: PETR
This week we speak with Stink director PETR about his time growing up in the Czech Republic, his A$AP Rocky fandom, and his Seiko watch.
On My Radar: Jamie Babbit
IndependentMedia director Jamie Babbit, who recently directed Netflix's Nobody Wants This season two, Fox's Best Medicine season one and the latest season of Hulu's Only Murders in the Building, talks classic films, power couples, and the addictive quality of sinus rinse.
Peer Review: David Castellanos
ECD at Erich & Kallman Austin, David Castellanos discusses building a career in two countries, developing cultural fluency and working at the intersection between creativity and human truth.
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From pitch costs to the changing media landscape, Rogue Films' owner, MD and EP Kate Taylor breaks down the stresses and strains of the production obstacle course and tries to look at the positives of what 2026 can bring.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.