Magnum’s scoop couture
The ice cream brand’s witty new campaign moves the confection from the cone to the catwalk.
Tecate gets to work welcoming Mexicans home
In an uplifting campaign developed by LePub Mexico City, the Heineken beer brand welcomes back repatriated Mexicans with real entrepreneurship opportunities.
Sunsilk’s smooth operators
The Unilever hair care brand transforms a familiar tagline into a wacky world driven my smooth hair.
Havas's new spot for Puy du Fou España is not horsing around
The Be Sweet Films epic for the historical theme park sees noble equines take travellers back in time.
Tim Godsall raises a Toast to the busy
Created in partnership with Arnold, the technology platform's new campaign - Built for Busy - reframes the term as a badge of honour.
Arsenal gives good chat
The Gooner-swooning, mixed-media campaign out of Strike Anywhere and Meta sees fan communities communicate before, during, and after matches.
All the things Luma Cannes do
The next phase of the DE-YAN and Luma AI ‘Dream Brief’ Lions competition – to create ads that never got made – reveals a shortlist of remarkable entries.
Andrea Love spins a crafty new ID for Coachella
The Hornet director has used her signature wool stop-motion technique to create a playful look for the Southern Californian music festival’s 2026 edition.
Magnum’s scoop couture
The ice cream brand’s witty new campaign moves the confection from the cone to the catwalk.
Tecate gets to work welcoming Mexicans home
In an uplifting campaign developed by LePub Mexico City, the Heineken beer brand welcomes back repatriated Mexicans with real entrepreneurship opportunities.
Sunsilk’s smooth operators
The Unilever hair care brand transforms a familiar tagline into a wacky world driven my smooth hair.
Havas's new spot for Puy du Fou España is not horsing around
The Be Sweet Films epic for the historical theme park sees noble equines take travellers back in time.
Tim Godsall raises a Toast to the busy
Created in partnership with Arnold, the technology platform's new campaign - Built for Busy - reframes the term as a badge of honour.
Arsenal gives good chat
The Gooner-swooning, mixed-media campaign out of Strike Anywhere and Meta sees fan communities communicate before, during, and after matches.
All the things Luma Cannes do
The next phase of the DE-YAN and Luma AI ‘Dream Brief’ Lions competition – to create ads that never got made – reveals a shortlist of remarkable entries.
Andrea Love spins a crafty new ID for Coachella
The Hornet director has used her signature wool stop-motion technique to create a playful look for the Southern Californian music festival’s 2026 edition.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Anderson Wright beat the drum for ACLU
Created as a rallying call, drawing attention to the Barbara v. Trump Supreme Court hearing, The Beat took an already iconic Bruce Springsteen song and added another layer of ideological messaging to it. shots caught up with Stink director Anderson Wright to find out how he found the political pulse.
How Ariel Fisher kept it moving for ON
As part of our Movement Focus we take a closer look at ON's latest spot Keep It Moving, where we get the lowdown from magna studios director Ariel Fisher, and composer and sound designer Joaquin Pastor.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
MakeMake promotes Dre Krichevsky to vice president
Alongside this promotion, MakeMake welcomes Free Agents as new national reps.
Picture North signs director Kevin Oh
An observational director known for his detailed composition and narrative timing, Oh's films are grounded in real moments and subtle performances that drive every film forward.
Vellas goes global with Anonymous Content
The Brazilian filmmaker expands his relationship with Anonymous Content to include branded content, commercial and music video representation in the US and UK.
Greenpoint Pictures welcomes EP Bethany MacMillan
MacMillan brings her experience in advertising and production to guide Greenpoint’s directorial talent and contribute to the company's ongoing evolution.
Marcelino Simon joins OkayStudio
OkayStudio has signed editor Marcelino Simon for worldwide representation.
Ogilvy UK bolsters influence proposition with new strategy hires
Ogilvy UK is continuing to strengthen its influence proposition with a wave of influencer strategy hires.
- Müller launch new campaign You Know How You Like It
- Modelo gives us the best seat in the house
- Nissan launches Happy Chaos campaign
- NCEL seizes the next winning moment
- O Boticário launch Code Her to fight AI image manipulation
- Law goes legal with Legora
- Laufey unveils Madwoman music video
- Allica Bank launches first major campaign
- It’s kinda unreal in Petoskey
- Autistica launch Autistic. So what? campaign
MakeMake promotes Dre Krichevsky to vice president
Alongside this promotion, MakeMake welcomes Free Agents as new national reps.
Picture North signs director Kevin Oh
An observational director known for his detailed composition and narrative timing, Oh's films are grounded in real moments and subtle performances that drive every film forward.
Vellas goes global with Anonymous Content
The Brazilian filmmaker expands his relationship with Anonymous Content to include branded content, commercial and music video representation in the US and UK.
Greenpoint Pictures welcomes EP Bethany MacMillan
MacMillan brings her experience in advertising and production to guide Greenpoint’s directorial talent and contribute to the company's ongoing evolution.
Marcelino Simon joins OkayStudio
OkayStudio has signed editor Marcelino Simon for worldwide representation.
Ogilvy UK bolsters influence proposition with new strategy hires
Ogilvy UK is continuing to strengthen its influence proposition with a wave of influencer strategy hires.
The Talent
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
Pietro Biz Biasia: Shooting from scratch
Pietro Biz Biasia tells Amy Hey how his DIY ethos, which fuels his work with a gritty urban edge, earned him New Director of the Year at the shots Awards The Americas 2025 and paved the way for opening his own post production studio.
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
The Inspiration
Playlist: Dave Bostelman
This week we hear from Entropico's Senior Account Director Dave Bostelman, where he speaks about the sad fact that discoveries are now by algorithm, the death of AI slop, and his strange Britney Spears Spotify playlist...
On My Radar: Martin Piroyanski
Martin Piroyanski, a director at 1stAve Machine Buenos Aires, appreciates the work of John Lennon more each passing year, wishes certain meetings didn't happen, and loves cooking up culinary delights under pressure.
On My Radar: Juliana Curi
Honor Society's award-winning director and storyteller, Juliana Curi, on the inspiring nature of Rio's carnival, the importance of social cinema, and the "shocking gap" between male and female directors in the advertising industry
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Movement isn't just about what happens on the screen, says Sage Bennett, director at Greenpoint Pictures, it also includes the movement and evolution of those behind the lens. So, she says, sometimes you just have to let go.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.