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Mabel subverts the male gaze

Mabel subverts the male gaze

In a visually-compelling, mixed-media promo directed by David Wilson, the English pop singer challenges traditional, androcentric depictions of women in art and media.

Wilkinson Sword raises the bar for bad service

Wilkinson Sword raises the bar for bad service

In an enjoyably idiotic spot from Pablo London, a barman shows some impressive confidence in the face of incompetence.

Volkswagen's camping calamity

Volkswagen's camping calamity

Family camping holidays rarely deliver on their promise, as this new spot for VW shows.

Children in Need’s heavy load

Children in Need’s heavy load

Marking Mental Health Awareness Week, which started 13 May, BBC Creative and BBC Children in Need have collaborated on a poignant campaign showing how depression and anxiety can weigh on some young kids.

SAXX’s globes of glory

SAXX’s globes of glory

The underwear brand launches a quartet of orbsome ads suggesting its superior pants for men can offer a whole new ballgame.

Cinematic Heinz ads take social sentiments seriously

Cinematic Heinz ads take social sentiments seriously

Wieden+Kennedy London realises "Hardcore Heinz Fanz" statements in these cheeky spots.

Juhayna's stirring new campaign

Juhayna's stirring new campaign

An exasperated gent finds frustration in the yogurt-munching habits of pals in this comedic spot from Hamba and Doss.

Megan Thee Stallion games the system

Megan Thee Stallion games the system

The American rapper's new promo packs a punch with a 90s inspired video game at the centre of the action.

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

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Akwasi Poku joins the Corner Shop

Akwasi Poku joins the Corner Shop

Poku is a writer and director based in South London, having directed commercials for the likes of FIFA, Apple and Netflix.

SixTwentySix welcomes Paul Muhlbach

SixTwentySix welcomes Paul Muhlbach

SixTwentySix welcomes industry veteran Paul Muhlbach as Executive Producer and Senior Brand Partner.

Directing duo Call Me Al finds home at Rakish

Directing duo Call Me Al finds home at Rakish

Filmmaking team’s creative vision has encompassed campaigns for Google, McDonald’s, Deloitte, and FCB Chicago.

Hannah Bon arrives at Riff Raff

Hannah Bon arrives at Riff Raff

Bon will be represented in the US and UK.

Oscar nominee Pete Sciberras joins Stitch Editing

Oscar nominee Pete Sciberras joins Stitch Editing

Sciberras is known for his meaningful narratives and a unique visual style that shines through across his film and commercial work.

Frenzy Paris adds EP Stan Bertin

Frenzy Paris adds EP Stan Bertin

Frenzy kicks off a fresh chapter with the arrival of award-winning Executive Producer Stan Bertin.

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Matt Rebeiro written by Matt Rebeiro

As faith in news and social media falters, brands face new challenges in maintaining authenticity and trust. Matt Rebeiro, Executive Strategy Director at Iris, highlights the critical issue of misinformation fuelled by AI, and offers brands strategic tips to foster genuine connections in this uncharted digital territory.