Nike unveils a mini hype star
A diminutive dynamo gives one hell of a pep talk in this likeable spot from DIVISION and Gabriel Moses.
It's crunch time for adidas
The age-old rugby rivalry between France and the UK is stylistically celebrated in this spot from Gems and Birth.
Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
Kelsey Larkin captures a father’s love
The Revolver director’s moving short film for World Down Syndrome Day illustrates a father’s heartfelt admiration for his child.
Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
Dulux's canine colour cannon
It's 65 years since the Dulux dog first graced UK screens and now its back, is called Dorothy, and has gained an unusual, colourful ability.
Carlsberg and BDA help Deaf fans feel included
In a touching campaign created by Fold7, the Danish beer brand teams up with the British Deaf Association to teach Liverpool FC fans how to sign the club’s anthem.
Tesco Mobile puts people first
The UK supermarket’s mobile network puts human relationships at the heart of a charming new campaign created by BBH.
Nike unveils a mini hype star
A diminutive dynamo gives one hell of a pep talk in this likeable spot from DIVISION and Gabriel Moses.
It's crunch time for adidas
The age-old rugby rivalry between France and the UK is stylistically celebrated in this spot from Gems and Birth.
Primark pokes fun at high fashion
The UK retailer takes a cheeky jab at haute couture with a campaign showcasing its surprisingly low prices.
Kelsey Larkin captures a father’s love
The Revolver director’s moving short film for World Down Syndrome Day illustrates a father’s heartfelt admiration for his child.
Samsung shows the night in a new light
A poetic and cinematic film starring actor Ashley Walters demonstrates the Galaxy S26 Ultra’s night vision capabilities.
Dulux's canine colour cannon
It's 65 years since the Dulux dog first graced UK screens and now its back, is called Dorothy, and has gained an unusual, colourful ability.
Carlsberg and BDA help Deaf fans feel included
In a touching campaign created by Fold7, the Danish beer brand teams up with the British Deaf Association to teach Liverpool FC fans how to sign the club’s anthem.
Tesco Mobile puts people first
The UK supermarket’s mobile network puts human relationships at the heart of a charming new campaign created by BBH.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Partizan helped bring Iron Maiden and Eddie to life on stage
When Iron Maiden decided to set off on a world tour, they also decided to ramp up the live experience and introduce a new way of watching the band. Enter Partizan, Red Knuckles and a team of people who brought the Iron Maiden, its mascot and its songs to life for a new generation of fans.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
WORK promotes Miles Watson to Editor
Growing up in North-West London, surrounded by a lively, mixed Irish and West Indian family, Watson developed his passion for storytelling from a young age.
Josh Logue signs with Armoury London
Armoury continues to expand its roster with the addition of the comedy director for UK representation.
Honor Society signs KEZIAI
Honor Society signs director, photographer and Intermedia artist KEZIAI, who's work is bringing cinematic direction to the imagination age.
Greenpoint Pictures welcomes filmmaker Jen Stafford
Stafford began her career in documentaries, profoundly shaping her style, approach, and story-first mindset.
Gustav Egerstedt is an Outsider
Egerstedt brings an awkward, dry flair for comedy to Outsider to bolster their growing roster.
Joy Kilpatrick signs with PRETTYBIRD UK
Already an in-demand talent in the US, Kilpatrick expands into new territories with her evocative visual storytelling, especially within the culinary space.
- Cardi B busy with Yahoo Mail
- FLO unleash Leak It
- It's ONLY a Peroni Nastro Azzurro
- Colgate says your smile is your strength
- Persil Smart Series gives us a DOSE
- The Missing Word introduces ollipsent
- PATRÓN Tequila unveils The Perfect Pour
- GREY GOOSE struts into the world of The Devil Wears Prada 2
- Go behind closed doors with The First Step
- When every moment matters this March, it has to be AT&T
WORK promotes Miles Watson to Editor
Growing up in North-West London, surrounded by a lively, mixed Irish and West Indian family, Watson developed his passion for storytelling from a young age.
Josh Logue signs with Armoury London
Armoury continues to expand its roster with the addition of the comedy director for UK representation.
Honor Society signs KEZIAI
Honor Society signs director, photographer and Intermedia artist KEZIAI, who's work is bringing cinematic direction to the imagination age.
Greenpoint Pictures welcomes filmmaker Jen Stafford
Stafford began her career in documentaries, profoundly shaping her style, approach, and story-first mindset.
Gustav Egerstedt is an Outsider
Egerstedt brings an awkward, dry flair for comedy to Outsider to bolster their growing roster.
Joy Kilpatrick signs with PRETTYBIRD UK
Already an in-demand talent in the US, Kilpatrick expands into new territories with her evocative visual storytelling, especially within the culinary space.
The Talent
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The Inspiration
On My Radar: Remi Besse
Remi Besse, film director at Iconoclast, on Japanese bikes, filmic bangers and storyboard starts, as he reveals what's on his creative radar.
Sam Southward: A Few Of My Favourite Things
The Not To Scale director reveals the sketchbooks, snaps and sounds that fuel his world-building.
Playlist: Kasper Häggström
This week we speak with EXIT Director Kasper Häggström about looking to Jonathan Glazer for inspiration, playing Nintendo Swtich with his son, and meeting Tom Cruise in Prague.
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Sara Eolin & Veronica Diaferia, Co-Founders of production company Tinygiant, analyse why comedy direction is one of today’s most demanding and valuable creative crafts.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.