theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus theNewsletter
Log in
Logged in
Search the archives
All power to the plant

All power to the plant

The Plant Based Foods Association (PBFA) has launched its inaugural campaign with an industry first, a union of leading competing brands to herald the many benefits of going meat-free.

Ruby Wax talks the talk

Ruby Wax talks the talk

The comedian’s mental health charity Frazzled espouses the healing value of real conversation over mindless chit chat.

Juan Cabral's date with Axe

Juan Cabral's date with Axe

Axe spots have always Haddaway to win us over, but this BZRP-fuelled ad's vim and vigour has us questioning What Is Love?

Meow Wolf’s latest experience wants to Change Your Frequency

Meow Wolf’s latest experience wants to Change Your Frequency

This surreal trip, made in collaboration with BUCK, stars Houston legend Fat Tony as a charismatic used car salesman who takes a family through a psychedelic wonderland.

Fisherman’s Friend taps Perlorian peculiarities

Fisherman’s Friend taps Perlorian peculiarities

Absurdist directing duo The Perlorian Brothers deliver some of their finest oddities in this campaign for the purveyors of strong throat lozenges.

Shutterfly's meaningful exchanges
CHRISTMAS 2024

Shutterfly's meaningful exchanges

Hark, the herald angels sing, here's the first official Christmas thing! Yes, the bell has been rung, the tinsel's on standby and what's that smell in the air? Eggnog? Shutterfly's new campaign has the first identifiably festive trimmings, and it's a good way to kick off.

Save the Children takes it to Fer

Save the Children takes it to Fer

Agency Anónimo and Catatonia director Laura Baumeister's short tells the powerful tale of Fer, a Mexican child growing up surrounded by daily violence and harassment.

Maybelline mines the social paradox

Maybelline mines the social paradox

Marking World Mental Health day, this thought-provoking campaign announces the beauty label’s Brave Together initiative, which highlights how the youth can be both helped and hindered by a life online.

Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.

Latest
Dreambear welcomes director Dano Cerny

Dreambear welcomes director Dano Cerny

Dreambear welcomes director Dano Cerny with the launch of a new Microsoft campaign.

Exit signs director Campbell Hooper

Exit signs director Campbell Hooper

Hooper’s most recent work for Jessica McCormack includes two films and a series of photographs with the brand’s first brand ambassador and collaborator, Zoe Kravitz.

Hometeam expands their team

Hometeam expands their team

Just one year after winning Fast Company's Most Innovative Company Award, Hometeam has banner year and grows production and post staff.

The Gardening.club announces new lineup of AI artists

The Gardening.club announces new lineup of AI artists

The Sweetshop's sister company The Gardening.club unveils cutting-edge AI artists roster.

LOBO signs director Cristiana Miranda

LOBO signs director Cristiana Miranda

LOBO signs acclaimed director Cristiana Miranda to its live action roster.

shots Awards APAC 2024 winners announced
SHOTS AWARDS APAC 2024

shots Awards APAC 2024 winners announced

The judges have cast their collective, expert eyes over the amazing work entered this year, and have now spoken. The winners of this year's shots Awards Asia Pacific are here.

Source + membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Learn More
Slate
Slate
Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Request a demo
Clare Turner written by Clare Turner

The next generation are a key demographic for many brands and marketers, but Generation A has little-to-no spending power; it's their parents who hold the pursestrings. So, asks Clare Turner, Chief Commercial Officer at Pearl & Dean, how do you engage them?