Amanda Seyfried celebrates Christmas at Tiffany's
Derek Cianfrance directs a luxurious tale of a mother and daughter's relationship.
KFC serves up a side of understanding
A teen boy finally bonds with his stepfather when he brings a girl home for dinner in Darling Film’s heartwarming film for the fried chicken fast-food chain.
Eyes wide weird
This short film for global fashion eyewear brand Gentle Monster and couture house Maison Margiela follows a young woman’s odyssey through some urban oddities.
Oath.vote shows that the pencil is mightier than the bullet
Ahead of the 2026 US midterm elections, Whitehouse Post's strikingly simple film for political fundraising platform Oath.vote makes a pointed case for the power of voting.
Tanks, Traitors and tractors with James Blunt
The singer’s video for his latest track Circles counterpoints the melancholic song with playful scenes of him riding atop a miniature farm vehicle.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
Ffern reaches for the moon
Actress Havana Rose Liu searches the night sky in the perfume brand’s gorgeous, hand-crafted autumn campaign directed by Julia Jackman.
Andrea Arnold and DC3's youth club lexicon
This multimedia campaign for JD Sports and BBC Children in Need features a new dictionary and rap video helmed by the Oscar-winning director.
Amanda Seyfried celebrates Christmas at Tiffany's
Derek Cianfrance directs a luxurious tale of a mother and daughter's relationship.
KFC serves up a side of understanding
A teen boy finally bonds with his stepfather when he brings a girl home for dinner in Darling Film’s heartwarming film for the fried chicken fast-food chain.
Eyes wide weird
This short film for global fashion eyewear brand Gentle Monster and couture house Maison Margiela follows a young woman’s odyssey through some urban oddities.
Oath.vote shows that the pencil is mightier than the bullet
Ahead of the 2026 US midterm elections, Whitehouse Post's strikingly simple film for political fundraising platform Oath.vote makes a pointed case for the power of voting.
Tanks, Traitors and tractors with James Blunt
The singer’s video for his latest track Circles counterpoints the melancholic song with playful scenes of him riding atop a miniature farm vehicle.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
Ffern reaches for the moon
Actress Havana Rose Liu searches the night sky in the perfume brand’s gorgeous, hand-crafted autumn campaign directed by Julia Jackman.
Andrea Arnold and DC3's youth club lexicon
This multimedia campaign for JD Sports and BBC Children in Need features a new dictionary and rap video helmed by the Oscar-winning director.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
How Oura made a big impact with a miniature set
Oura's recent campaign saw the coming together of a large but intricate miniature set, 35 model makers, a phalanx of hand actors and a specially commissioned 'finger choreographer'. Superprime director Sam Walker takes us behind the scenes of Oura's Wear Your Best Life.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
Tool signs director Aaron Ruell
The commercial director brings a world-building, comedic style to Tool's roster of directors.
Imagine This signs Ella Ezeike
The creative studio has added the director for representation in the UK, US and The Netherlands.
Kode signs Brody Salmon
Kode welcomes Salmon to its director roster, following their recent collaboration on a new campaign for Netflix starring darts sensation Luke Littler.
Reverie Content welcomes Femke Huurdeman
The Los Angeles based production company announce that the director has signed on for commercial representation.
Greatergood signs Lachlan Dickie
The Australian director who joins for US representation, brings dry performance comedy, heightened worlds and meticulous visual craft to the company's roster.
- Texas shows us Another Way To Cry
- Mazda finds beauty in slowing down
- It gets worse with Leo Reich
- Banana Republic debuts The Agency
- Discovering the unexpected side of Miami
- Cats Protection helps Lumi, meet Lumi
- Tinder unveil new star-studded spots
- It’s all in the delivery with DoorDash
- Metabo HPT turns nailing performance into a speed metal anthem
- BOXROX Studios brings Jen Beattie’s story to screen
Tool signs director Aaron Ruell
The commercial director brings a world-building, comedic style to Tool's roster of directors.
Imagine This signs Ella Ezeike
The creative studio has added the director for representation in the UK, US and The Netherlands.
Kode signs Brody Salmon
Kode welcomes Salmon to its director roster, following their recent collaboration on a new campaign for Netflix starring darts sensation Luke Littler.
Reverie Content welcomes Femke Huurdeman
The Los Angeles based production company announce that the director has signed on for commercial representation.
Greatergood signs Lachlan Dickie
The Australian director who joins for US representation, brings dry performance comedy, heightened worlds and meticulous visual craft to the company's roster.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
Peer Review: Fran Colombatti
Agency creative turned Landia director Fran Colombatti celebrates Argentine folk rappers, enjoys the magical realism of Juan Cabral, and tells us why now is the perfect time to reconnect with the soul and craft of filmmaking.
On My Radar: Shannon Griffin
Church Edit's New York-based film editor Shannon Griffin admits to not being a tech-head, couldn't live without one particular pencil, and has embraced having her mum as a teacher once more.
Naqqash Khalid: A Few Of My Favourite Things
The new Somesuch signing shares the notes, the nose and the non-linear habits that help him build a film.
)
It’s spooky season, so Co-Editors Danny Edwards and Jamie Madge explore advertising’s haunted house for a top five scary spot face-off.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.