DIS NO x Action Innocence show the cost of a click
A man longs for his ordinary life in this tense and impactful campaign from the paedophilia and child pornography prevention initiative.
Gl(h)itch a ride with Heetch
The French ride-hailing service has launched a cunning new campaign with hidden 404 codes that can lead to free fares.
City Kids Surfing charts a course from concrete to coast
In a gorgeously shot short film for the grassroots charity, Twice Pictures director Lorenzo Sorbini captures a girl’s first encounter with the ocean.
McDonald’s flips Gen-Z stererotypes
Sara Dunlop directs a stripped back, documentary-style spot for the fast-food chain spotlighting its young employees' communication skills.
Gillian Anderson spreads some love for M&S
The British actor takes on the department store’s specially created role of Chief Compliments Officer in a joyful campaign by Mother.
Volvo finds the right words
A woman struggles to reconnect with her father in a touching campaign directed by Adam Berg for the auto brand.
Plenty tackles messy relationships
This amusing musical campaign for the kitchen roll brand will strike a chord with anyone who's partner turns a kitchen into a grime scene.
CoorDown gives us a lesson in history
For World Down Syndrome Day, the nonprofit looks at bizarre practices of the past to show why certain words and behaviours should be left behind.
DIS NO x Action Innocence show the cost of a click
A man longs for his ordinary life in this tense and impactful campaign from the paedophilia and child pornography prevention initiative.
Gl(h)itch a ride with Heetch
The French ride-hailing service has launched a cunning new campaign with hidden 404 codes that can lead to free fares.
City Kids Surfing charts a course from concrete to coast
In a gorgeously shot short film for the grassroots charity, Twice Pictures director Lorenzo Sorbini captures a girl’s first encounter with the ocean.
McDonald’s flips Gen-Z stererotypes
Sara Dunlop directs a stripped back, documentary-style spot for the fast-food chain spotlighting its young employees' communication skills.
Gillian Anderson spreads some love for M&S
The British actor takes on the department store’s specially created role of Chief Compliments Officer in a joyful campaign by Mother.
Volvo finds the right words
A woman struggles to reconnect with her father in a touching campaign directed by Adam Berg for the auto brand.
Plenty tackles messy relationships
This amusing musical campaign for the kitchen roll brand will strike a chord with anyone who's partner turns a kitchen into a grime scene.
CoorDown gives us a lesson in history
For World Down Syndrome Day, the nonprofit looks at bizarre practices of the past to show why certain words and behaviours should be left behind.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
Bryan Buckley’s resistance in motion
The Oscar-nominated director and the choreographer Matt Steffens share how their viral dance video ResistDance, produced by Hungry Man, found a new way to express the anguish of the killings of Renée Good and Alex Pretti.
How Isle of Any and Coinbase made NPCs the MVPs
Oscar Hudson's new film for the brand sees a video game character break free of his shackles and escape into the 'real' world. The twist – the lo-fi visuals and angular textures aren't CG; instead, the MJZ director used impeccable production design and canny lighting to trick us into mistaking physical for digital. Jamie Madge caught up with Hudson and Isle of Any founders Toby Treyer-Evans and Laurie Howell to download the details.
How Riff Raff and Black Kite put a spring in Telstra's step
Kicking off March and April's Movement Focus, VFX Supervisor at Black Kite Studios, Dan Moore, and Riff Raff directors Smith & Foulkes walk us through the whimsical behind-the-scenes details of Telstra's Wherever We Go campaign.
How Waitrose took its love of food to the stars
In The Gastronaut, the supermarket brand showed just how crappy life can be without access to sufficient middle-class morsels. shots caught up with Wonderhood creatives Tad Buxton and India Penny, and SMUGGLER director Tom Speers, to find out how they gave a space station such a quirky atmosphere.
How Michael Hili personified motoring monsters
This campaign, created for Waka Kotahi New Zealand Transport Authority by McCann NZ, urges drivers to take a speed check and resist the monstrous urges forcing them to drive faster. Wanting to visualise these urges with as much authenticity as possible, director Michael Hili and the FINCH production team set about making a trilogy of fiends purely by hand.
Royd Ringdahl signs to RSA & Black Dog UK
RSA and Black Dog Films sign the South African director for UK representation, expanding the company’s roster of talent.
Hot Icarus join the Partizan roster
With backgrounds in photography, music, editing and agency-based creative direction, the pair bring a hands-on, concept-driven approach to filmmaking.
The Sweetshop New Zealand adds Jesse James McElroy
Already a firm favourite on The Sweetshop’s Australian roster, McElroy swapped the cutting room for the directors chair in 2015.
Christopher Scheimann appointed Studio Head at Effekt-Etage
In this key role, Scheimann will drive the studio’s operational and strategic development while shaping its creative and production excellence.
CYLNDR Studios announces new hires
The company announces a new live action practice while also investing in AI capabilities.
Director Dylan Simel joins Field Unit
Simel brings a distinct, craft-forward approach to commercial storytelling.
- No one does business like Comcast Business
- KIA asks what turbos you?
- Wendy’s own’s the March Madness dunk
- Plural delivers emotional NutriSource campaign
- Hellmann's Easter egg hunt with Mr. Doodle
- Miss Bashful goes Hunka Hunka
- Carhartt WIP launch Spring/Summer 2026 campaign
- Giraffe Sisters direct Site Unseen for Courtney Barnett
- Walkers little slice of joy
- Uber asks Where’s Maura?
Royd Ringdahl signs to RSA & Black Dog UK
RSA and Black Dog Films sign the South African director for UK representation, expanding the company’s roster of talent.
Hot Icarus join the Partizan roster
With backgrounds in photography, music, editing and agency-based creative direction, the pair bring a hands-on, concept-driven approach to filmmaking.
The Sweetshop New Zealand adds Jesse James McElroy
Already a firm favourite on The Sweetshop’s Australian roster, McElroy swapped the cutting room for the directors chair in 2015.
Christopher Scheimann appointed Studio Head at Effekt-Etage
In this key role, Scheimann will drive the studio’s operational and strategic development while shaping its creative and production excellence.
CYLNDR Studios announces new hires
The company announces a new live action practice while also investing in AI capabilities.
Director Dylan Simel joins Field Unit
Simel brings a distinct, craft-forward approach to commercial storytelling.
The Talent
The Way I See It - Kai Hsiung
With ancestors including a turn-of-the-century cross-dressing ventriloquist, an education activist who protested with a severed finger and a film editor dad who literally set the BBC on fire, Kai Hsiung comes from a line of creative individualists. The retiring Global MD of RSA Films shared with Carol Cooper her candid reflections on workaholism, cancer and her 34 glorious years with the Scotts.
shots Unsigned: Breanna Lynn
For this months shots Unsigned interview, we speak with director and producer Breanna Lynn about her film Drive It Like You Stole It. Here she fills us in on making a car commercial with zero funding, juggling director/producer roles, and launching her own production company.
Making the cut with Carlos Font Clos
Whether he’s adding drama to DIY or rhythm to the Rolling Stones, Carlos Font Clos is a master at finding emotion in the edit. The shots Editor of the Year tells Selena Schleh about working in an invisible craft - and why cutting is all about the ‘click’
The Inspiration
On My Radar: Tanya-Noushka Ramsurrun
Tanya-Noushka Ramsurrun, Director's Rep at The Corner Shop, talks massage guns, Mo' Better Blues and Marvin Gaye, as she reveals what's on her creative radar.
Diana Ganea: A Few Of My Favourite Things
UltraSuperNew Art Director Diana Ganea talks us through the doodles, design tools and Daruma that keep her creativity on track.
Peer Review: Parker Foster
Known for his raw, emotionally grounded storytelling, Hummingbird Content Studio director Parker Foster tells us about the importance of honesty, kindness, and comfortable silence on set.
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After Hollywood’s best and brightest collected the last gongs of awards season, Sam Bird, Managing Director of Content and Brand Experience at WPP Media, says it's time for brands to ask how they can place entertainment at the heart of their comms strategies.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.