KFC appeases Doctor Doom's appetite for destruction
The brand turns its back on the heroes to celebrate Marvel's Lord of Latveria in this villainous tie-in from Mother and Tom Noakes.
Boots' present obsession
The perfect gifts inspire some less-than-perfect behaviour in WPP's joyful spot from Biscuit Filmworks' Phoebe Arnstein.
Asda dances to a different Christmas tune
The retail chain’s Yuletide offering is a club-style dance fest that swaps sentimentality for a high-energy celebration of seasonal shopping wins.
Kaniva celebrates imperfect pets
The Thai pet food brand champions cats and dogs that don’t fit traditional beauty standards in an uplifting campaign created by Choojai and Friends.
The Warehouse delights in festive rituals
In a series of low-key seasonal films for the New Zealand department store, Good Oil's David Robinson-Smith captures recognisable family moments.
Jeff Low cooks up a cool capybara for Lebara
The mobile network’s first brand campaign features a totally relaxed rodent, realised through gorgeous stop-motion animation by the Biscuit director.
Kay’s ad is Jost in time for Christmas
Saturday Night Live's Colin Jost brings his trademark humour to a new festive campaign for the jewellery brand.
There's snow stopping Thatchers this Christmas
The British cider brand’s farmers brave the elements and save tasting day in a charming and intricately crafted animation by Aardman.
KFC appeases Doctor Doom's appetite for destruction
The brand turns its back on the heroes to celebrate Marvel's Lord of Latveria in this villainous tie-in from Mother and Tom Noakes.
Boots' present obsession
The perfect gifts inspire some less-than-perfect behaviour in WPP's joyful spot from Biscuit Filmworks' Phoebe Arnstein.
Asda dances to a different Christmas tune
The retail chain’s Yuletide offering is a club-style dance fest that swaps sentimentality for a high-energy celebration of seasonal shopping wins.
Kaniva celebrates imperfect pets
The Thai pet food brand champions cats and dogs that don’t fit traditional beauty standards in an uplifting campaign created by Choojai and Friends.
The Warehouse delights in festive rituals
In a series of low-key seasonal films for the New Zealand department store, Good Oil's David Robinson-Smith captures recognisable family moments.
Jeff Low cooks up a cool capybara for Lebara
The mobile network’s first brand campaign features a totally relaxed rodent, realised through gorgeous stop-motion animation by the Biscuit director.
Kay’s ad is Jost in time for Christmas
Saturday Night Live's Colin Jost brings his trademark humour to a new festive campaign for the jewellery brand.
There's snow stopping Thatchers this Christmas
The British cider brand’s farmers brave the elements and save tasting day in a charming and intricately crafted animation by Aardman.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Firefox reunited the original meme team
In a get-together nobody saw coming, the internet's OG oddballs join forces to lure lapsed users back to Firefox. Jamie Madge speaks to Mozilla's John Solomon, We Believers' Gustavo Lauria and nobodys' Sunny Sixteen about the painstakingly crafted memeunion.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
How Oura made a big impact with a miniature set
Oura's recent campaign saw the coming together of a large but intricate miniature set, 35 model makers, a phalanx of hand actors and a specially commissioned 'finger choreographer'. Superprime director Sam Walker takes us behind the scenes of Oura's Wear Your Best Life.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
Bacon appoints Mårten Melinder as Executive Producer
The signing of the sought-after producer underlines Bacon’s ambition to further strengthen its position as one of Sweden’s top production companies.
Revolver signs Miles Jay
Revolver have signed the Canadian director for representation in Australia and New Zealand.
Eve Burlton joins PRETTYBIRD UK
The creative production and advertising executive lands a senior role as Head of New Business.
Kitalé Wilson joins Eleanor
The global production company Eleanor welcomes the award-winning writer-director to the US and UK rosters.
MakeMake signs editor Tobias Suhm
Suhm has worked with some of the industry’s biggest brands, including Google, Netflix, Nike, Coca-Cola, Xbox, Mercedes-Benz, Disney, and Gucci.
Cut+Run welcomes Christjan Jordan
Cut+Run announce that the celebrated editor has joined the global editorial company as an Editor Partner.
- Kinlaw rides the ride
- Google Health goes for the prize in new campaign
- Homemade Brand gets CHUNKSISTENT
- Kira needs a family in new Dogs Trust campaign
- KIA and Rafa Nadal write history once again
- Clearpay unveils It’s About Time campaign
- New Toast IQ campaign featuring Tyler Florence
- Hyundai marks Saudi Arabia's 96th National Day
- Meet Maurices Judger In Law
- Versus Launches WE ARE with brand film
Bacon appoints Mårten Melinder as Executive Producer
The signing of the sought-after producer underlines Bacon’s ambition to further strengthen its position as one of Sweden’s top production companies.
Revolver signs Miles Jay
Revolver have signed the Canadian director for representation in Australia and New Zealand.
Eve Burlton joins PRETTYBIRD UK
The creative production and advertising executive lands a senior role as Head of New Business.
Kitalé Wilson joins Eleanor
The global production company Eleanor welcomes the award-winning writer-director to the US and UK rosters.
MakeMake signs editor Tobias Suhm
Suhm has worked with some of the industry’s biggest brands, including Google, Netflix, Nike, Coca-Cola, Xbox, Mercedes-Benz, Disney, and Gucci.
Cut+Run welcomes Christjan Jordan
Cut+Run announce that the celebrated editor has joined the global editorial company as an Editor Partner.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
On My Radar: Annick Mayer
BUTTER Music and Sound EP Annick Mayer on the Christopher Guest movie that everyone should see, being inspired by working mums, and why testing and cost consultants can be the death of creativity.
Puck Litaay: A Few Of My Favourite Things
The Amsterdam-based director shares the purple chair, the projector and the playful pieces that help make home feel like a creative cocoon.
Playlist: Ana Velasco
This week we speak to Ana Velasco, Executive Music Producer at Swell Sound. Here she spills the beans on her Bang & Olufsen Beovox Red Line speakers, speaking multiple languages, and her radio residency with DRAMA Radio.
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Drawing on his experience across documentary, drama and commercials, The Corner Shop director Ashley Francis-Roy explores how filmmaking, acting and constructed scenes can reveal genuine emotional truths.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.