Gen Z tears up festive traditions for JD Sports
The sports-fashion retail brand celebrates the creativity, determination and optimism of young people in its fourth Christmas campaign made in collaboration with Uncommon.
TK Maxx goes full Christmas quackers
The high-street retailer has got its ducks nicely in a row for this adorable festive offering.
The long road from Crisis to home
The homeless charity highlights the life-changing, long-term support it offers people needing shelter in a new campaign from Don’t Panic.
Colin Firth wraps up a historic Arsenal season
The football club turns the story of its 2025/26 success into an uplifting festive tale of community and belonging, narrated by British actor Colin Firth.
James Norton steps into Santa’s boots for M&S
Mr. Claus experiences his first Christmas outside of the North Pole in a jolly festive spot starring James Norton and Lucy Punch for the British retail brand.
Keeping Terry's dream in motion
This remarkable animation for The Terry Fox Foundation is the latest instalment in the cancer charity’s 'Finish It' campaign.
Nike's odd mascot thinks inside the box
In a bizarre film for Nike's Tech SF3 range, a shoebox-dwelling character pops up between wacky docu-style stunts.
Gamers will want to snap up Xbox's new console
In a stunt with bite, McCann London and John Nolan Studio put gaming in a gator.
Gen Z tears up festive traditions for JD Sports
The sports-fashion retail brand celebrates the creativity, determination and optimism of young people in its fourth Christmas campaign made in collaboration with Uncommon.
TK Maxx goes full Christmas quackers
The high-street retailer has got its ducks nicely in a row for this adorable festive offering.
The long road from Crisis to home
The homeless charity highlights the life-changing, long-term support it offers people needing shelter in a new campaign from Don’t Panic.
Colin Firth wraps up a historic Arsenal season
The football club turns the story of its 2025/26 success into an uplifting festive tale of community and belonging, narrated by British actor Colin Firth.
James Norton steps into Santa’s boots for M&S
Mr. Claus experiences his first Christmas outside of the North Pole in a jolly festive spot starring James Norton and Lucy Punch for the British retail brand.
Keeping Terry's dream in motion
This remarkable animation for The Terry Fox Foundation is the latest instalment in the cancer charity’s 'Finish It' campaign.
Nike's odd mascot thinks inside the box
In a bizarre film for Nike's Tech SF3 range, a shoebox-dwelling character pops up between wacky docu-style stunts.
Gamers will want to snap up Xbox's new console
In a stunt with bite, McCann London and John Nolan Studio put gaming in a gator.
The Craft
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
How Firefox reunited the original meme team
In a get-together nobody saw coming, the internet's OG oddballs join forces to lure lapsed users back to Firefox. Jamie Madge speaks to Mozilla's John Solomon, We Believers' Gustavo Lauria and nobodys' Sunny Sixteen about the painstakingly crafted memeunion.
Fitch/Baker conjure up another scare
Directing duo Fitch/Baker's creepy short film, The Trick, is available online just in time for Halloween. Here, the pair talk frights, filmmaking and finding the right people.
How Oura made a big impact with a miniature set
Oura's recent campaign saw the coming together of a large but intricate miniature set, 35 model makers, a phalanx of hand actors and a specially commissioned 'finger choreographer'. Superprime director Sam Walker takes us behind the scenes of Oura's Wear Your Best Life.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
How Pablo took on Motor Neurone Disease
We take a look behind the scenes of the new campaign for the MND Association, which centres on the real-life story of Jaki, speaking to the creatives and director behind the emotive and impactful spot.
Park Pictures London signs Tyrus
The London-based director known for his style, speed and distinctive voice joins the roster.
Carbon strengthens its production team
Carbon announces Daisy Schmitt’s promotion to Head of Production, and welcomes Stephen Dierks as Producer.
Good Company signs with Little Bird
Bi-coastal production studio, Good Company, has signed with Becca Falborn’s Little Bird for East Coast Representation.
Verso expands leadership team
Verso enters a new chapter with expanded leadership, director roster and new look.
1920 VFX completes founder-backed management buyout
The deal is led by Tim Phillips (CEO) Bill McNamara and Chris King (Creative Directors) who now take control of the business.
- Blazey gives us the beauty in da beast
- Step into the ring for The Greatest
- Lexus gives us a December to remember
- DAN DAN meets DAN DA DAN
- Kinlaw rides the ride
- Google Health goes for the prize in new campaign
- Homemade Brand gets CHUNKSISTENT
- Kira needs a family in new Dogs Trust campaign
- KIA and Rafa Nadal write history once again
- Clearpay unveils It’s About Time campaign
Park Pictures London signs Tyrus
The London-based director known for his style, speed and distinctive voice joins the roster.
Carbon strengthens its production team
Carbon announces Daisy Schmitt’s promotion to Head of Production, and welcomes Stephen Dierks as Producer.
Good Company signs with Little Bird
Bi-coastal production studio, Good Company, has signed with Becca Falborn’s Little Bird for East Coast Representation.
Verso expands leadership team
Verso enters a new chapter with expanded leadership, director roster and new look.
1920 VFX completes founder-backed management buyout
The deal is led by Tim Phillips (CEO) Bill McNamara and Chris King (Creative Directors) who now take control of the business.
The Talent
Seth Epstein: Move fast and find your freaky
Seth Epstein, ECD and founder of hybrid creative agency and production studio Los York, tells Amy Hey about the power of listening properly, how getting fired by ESPN led to winning an Emmy, and why real-life inspiration feels more precious than ever.
shots Unsigned: Pablo Fernández Eyre
In our latest shots Unsigned interview we hear from director Pablo Fernández Eyre, Here he talks about his proof of concept REWIND, shooting film from a young age, and bringing AI filmmaking techniques to masses.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
The Inspiration
Peer Review: Valentin Guiod
BIRTH director Valentin Guiod shares his admiration for Andrew Haigh, Tilda Swinton and Szilveszter Makó and says filmmakers must protect ideas that come from the heart.
On My Radar: Annick Mayer
BUTTER Music and Sound EP Annick Mayer on the Christopher Guest movie that everyone should see, being inspired by working mums, and why testing and cost consultants can be the death of creativity.
Puck Litaay: A Few Of My Favourite Things
The Amsterdam-based director shares the purple chair, the projector and the playful pieces that help make home feel like a creative cocoon.
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Nick Lloyd, Creative Director at MNSTR (part of Project Worldwide), thinks that looking at culture through the rearview mirror can be comforting but potentially calamitous for brands, which need to have an eye on the future.
The Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
The Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.