Working on their long game
The PGA Tour Superstore celebrates a father-son relationship that has spanned many years, links, and bad first swings.
Morrisons' good food guide
A young boy takes us on a journey to discover what difference eating "proper good food" can make.
There is a God, his name is Maradona
For Quilmes, a tribute to an Argentinian great as he looks down on his team from heaven.
Win Brooks' winning soccer spot
The writer/director/editor gets stuck into the beautiful game in this slick and stylish ad for StreetFC.
Jack Antoine Charlot never gives up on S+C+A+R+R
Continuing the collaboration between filmmaker and artist, this uncanny animation mixes mesmerising moves with jarring colour schemes and edits.
The official write-up of the official tennis of Sipsmith Gin
Mr Swan holds court in an exquisitely crafted spot from Ogilvy promoting, and poking fun at, the gin brand's Wimbledon sponsorship.
One man’s trash is IKEA’s new collection
Giving new life to old furniture, this ad shows the sad truth about where IKEA furniture sometimes ends up.
Staropramen’s surreal exploration of talent
Sometimes you need to pause and reflect on how you got to the top of your game.
Working on their long game
The PGA Tour Superstore celebrates a father-son relationship that has spanned many years, links, and bad first swings.
Morrisons' good food guide
A young boy takes us on a journey to discover what difference eating "proper good food" can make.
There is a God, his name is Maradona
For Quilmes, a tribute to an Argentinian great as he looks down on his team from heaven.
Win Brooks' winning soccer spot
The writer/director/editor gets stuck into the beautiful game in this slick and stylish ad for StreetFC.
Jack Antoine Charlot never gives up on S+C+A+R+R
Continuing the collaboration between filmmaker and artist, this uncanny animation mixes mesmerising moves with jarring colour schemes and edits.
The official write-up of the official tennis of Sipsmith Gin
Mr Swan holds court in an exquisitely crafted spot from Ogilvy promoting, and poking fun at, the gin brand's Wimbledon sponsorship.
One man’s trash is IKEA’s new collection
Giving new life to old furniture, this ad shows the sad truth about where IKEA furniture sometimes ends up.
Staropramen’s surreal exploration of talent
Sometimes you need to pause and reflect on how you got to the top of your game.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
HowSwyftmadeasofaadthatisn'tasofaad
We hear from the makers of a new campaign for sofa brand Swyft that aims to defy the conventions of more traditional sofa commercials .
How Craig David moved the dial for Kurupt FM
Things aren't all they seem in this Ollie Wolf directed hybrid promo for Kurupt FM that mixes classic promo tropes with some behind the scenes tomfoolery.
How to cut a music video with a crew of 500
For VANS' branded promo of JPEGMAFIA's track Prone, Final Cut editor Ryan Beck had the daunting task of sculpting a 2-minute megamix from fan-shot footage.
The reality behind ITV's dramatic new campaign
Oscar-winning director Tom Hooper and Uncommon's ECD, Sam Walker, take us behind the scenes of ITV Hub's ambitious new campaign that pits drama against reality.
How Uncommon electrified Formula E
After the release of the new campaign for Formula E, the director and ECD behind the work reveal the challenges they faced recreating six different cities in one location, and filming spooked horses and disoriented dogs in super-slow-motion.
New WWF film reminds us that we have nowhere else to go
Humanity needs to realise that we only have one planet, award-winning director Christian Holm-Glad points out in a new film made for WWF-Norway.
New stills division launches at Park Village
Park Village’s new Stills division offers unique photography talent, production services and Central London studio space, all under one roof.
Psyop adds animation studio Buda.tv to roster
Psyop announce that the highly esteemed creative animation studio Buda.tv has officially joined their roster.
ArtClass signs Lacey Uhlemeyer for US representation
A former journalist who has filmed in more than 18 countries, she is passionate about creating content that transcends borders, genders, languages, and religion.
- Prostate Cancer UK celebrates dads this Fathers Day
- Droga5 establishes Home is Here for The Africa Center
- Vinnie Jones and the BHF call on the UK to learn CPR
- Sophia Ray directs Call On Me music video for RAYE
- ŠKODA launch its highly-anticipated first all-electric SUV
- Pepsi Max rewards the bold for Challenge Your Taste
- Häagen-Dazs doubles down on flavour
- Get High On Beat with The Bloom Twins
- Giantstep crafts cinematic trailer for Quantum Knights
- DFS celebrates British spirit in partnership with Team GB
New WWF film reminds us that we have nowhere else to go
Humanity needs to realise that we only have one planet, award-winning director Christian Holm-Glad points out in a new film made for WWF-Norway.
New stills division launches at Park Village
Park Village’s new Stills division offers unique photography talent, production services and Central London studio space, all under one roof.
Psyop adds animation studio Buda.tv to roster
Psyop announce that the highly esteemed creative animation studio Buda.tv has officially joined their roster.
ArtClass signs Lacey Uhlemeyer for US representation
A former journalist who has filmed in more than 18 countries, she is passionate about creating content that transcends borders, genders, languages, and religion.
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Creative Correspondence: Kai-Lu Hsiung & Alice Bloomfield
For our latest Creative Correspondence, industry legend and RSA Films Global MD Kai Hsiung is in conversation with new signing and former BFI Future Film Fest Black Dog Films Award winner Alice Bloomfield about breaking into commercials, the importance of testing the water and how the industry has changed for women.
Gijs Determeijer on the power of the YDA
This year's chairman of the Young Director Award explains the benefits of entering the competition, what he'll be looking for in the online jury room, and the good and bad of the last 15 months.
Suthon Petchsuwan: Thai-tan of comedy
The creative-turned-director who's been splitting sides with his unique form of surrealism for the past few years chats to shots about creativity, career-changes and the power of the the gag.
Art of Advertising: Narghi
Missing Link's Narghi gives us some insight on the films that have influenced her, focusing on experiential perspectives and cultural explorations.
Cannes Contenders: Elsa Rakotoson
Frenzy Paris' Founder/CEO/EP Elsa Rakotoson gives us her top picks for French (or French-directed) spots that will win big in this year's Cannes Lions.
Cannes Contenders: Yousuke Ozawa
Yousuke Ozawa, Creative Director at UltraSuperNew Tokyo, takes a swing at predicting what some of this year's Japanese Lion winners could be.
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After last week's revelations around the working culture at BrewDog, Amy Kean examines why the move to appoint Mental Health First Aiders in the workplace isn't enough, and how things that sound good aren't necessarily doing good.
the Showcase
Monthly round-ups, technique focusses and entertaining showreels, curated by the shots team.
the Focus
Our monthly digital magazine, bringing you an indispensable look at specific territories, techniques and themes within the advertising industry.
shots Awards
Think you have what it takes to put your work up against the best in the world? The shots Awards is ready and open for entries soon.
shots Presents
Check out our regular screening night of the best unsigned talent.
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