Kiwis need herpes
The New Zealand Herpes Foundation (NZHF) has teamed up with Motion Sickness, FINCH, and a host of Kiwi celebrities to create the world’s first ‘herpes destigmatisation campaign’; aiming to lower the stigma surrounding the virus and raise national pride at the same time.
)
Credits
powered by
- Agency Motion Sickness/Auckland
- Production Company FINCH
- Director Alex Roberts
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Motion Sickness/Auckland
- Production Company FINCH
- Director Alex Roberts
- Post Production Atticus
- Executive Creative Director Sam Stuchbury
- Creative Director Melina Fiolitakis
- Senior Creative Will MacDonald
- Executive Producer Corey Esse
- Executive Producer Rebekah (Bex) Kelly
- Producer Duncan Bernard
- Production Designer Joseph Leary
- DP Marty Williams
- DP Devan Narsai
- Editor Julian Currin
- Colorist Pete Ritchie
- Lead VFX Artist Stuart Bedford
Credits
powered by
- Agency Motion Sickness/Auckland
- Production Company FINCH
- Director Alex Roberts
- Post Production Atticus
- Executive Creative Director Sam Stuchbury
- Creative Director Melina Fiolitakis
- Senior Creative Will MacDonald
- Executive Producer Corey Esse
- Executive Producer Rebekah (Bex) Kelly
- Producer Duncan Bernard
- Production Designer Joseph Leary
- DP Marty Williams
- DP Devan Narsai
- Editor Julian Currin
- Colorist Pete Ritchie
- Lead VFX Artist Stuart Bedford
Herpes isn't most people's go-to when it comes to enticing strangers, but agency Motion Sickness wants to change all that with its new campaign for the New Zealand Herpes Foundation (NZHF).
Launching on Global Herpes Awareness Day, and targeting the virus's worst symptom - social stigma, The Best Place in the World to have Herpes is a cheeky and distinctly Kiwi addressing of issue, presenting the virus as an opportunity for national pride.
Pulling in local famous people, including Sir Ashley Bloomfield, Sir Graham Henry, Sir Buck Shelford, Angella Dravid, and Mea Motu, as celebrity presenters in the Herpes Destigmatisation Course, the hilarious videos from FINCH's Alex Roberts balance education with knowingly silly presentation.
NZHF – Episode 1 - What is Herpes?
NZHF – Episode 2 - Is Herpes Common
NZHF – Episode 3 - Is Herpes Scary
NZHF – Episode 4 - How to Not Make Herpes Awkward
NZHF – Episode 5 - How to Fight Stigma
“In many cases the social stigma is much more damaging than the virus," explains Claire Hurst NZRN, QSM, Founding Trustee for NZHF and current Helpline Counsellor. "We have fielded thousands of calls to our support helpline, with many people having received a diagnosis in deep distress. However the reason for this psychological impact is sometimes not the medical symptoms -it’s the stigma.
"We have tried to land a stigma breaking campaign for over 20 years and have never managed to crack it. We are simply floored by this campaign and couldn’t be happier with how it has navigated this challenging topic and made it approachable, kiwi and fun.
"Thank you to Motion Sickness and the wider team, let’s claim the title.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
