Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
Anthropic builds itself a shopkeepAIr
Director Justin Paviolo-Knowles documents the company's experiment to make its AI agent Claude into a self-sustaining business owner... with interesting results.
Winona Ryder is a Punk Rocky-er
The icon plays A$AP Rocky's neighbour in this slice of suburban surreality.
Nicolai Fuglsig takes care of Xbox
A diligent caretaker looks in on all of Game Pass's wonderful worlds in this charming and gorgeously produced spot from McCann London / Craft Worldwide and MJZ.
Australian Lamb's platter of plaitiudes
In a cheeky film from Droga 5 ANZ and director Dave Wood , ‘Lambassador’ Sam Kekovich gets his staff to highlight Aus's unique qualities after hearing that his homeland has dropped out of the World's Top 10 Happiest Countries.
APPA's engaging footnote
A tale of resiliance is told through a camera locked to a pair of feet in this powerful piece from Work_Hugs, Bratislava and director Juraj Janis.
CARAZ: A Few Of My Favourite Things
BURN Studio director CARAZ kicks off 2026 with a look at the practices, not objects, that fuel her creativity.
Squarespace domain-nates your dreams
Presenting unique business ideas with equally unique URLs, this fun spot from PRETTYBIRD's Bradley & Pablo sees people living their best jobs.
Jordan Hemingway commits Love Crimes for FKA twigs
The artist's frequent collaborator creates a glitchy, sex-fuelled romp through Soho in this surreal music video.
Jasper Cable-Alexander finds the eccentric heart of the Hotel Almhof Schneider
In a delightful pair of films, shot through 42 Branded, the Drool director pinpoints the quiet obsession at the heart of the staff.
Center Parcs' new ad really pops
A variety of bubbles explore the calming wonders of the holiday village in this sweet spot from Neverland and Fred Scott.
Jay-Jay Okocha shows dem at Nike
In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.
Albert Heijn helps its elf to Christmas
A sweet spot for the Dutch supermarket chain sees Santa's helpers hard at work making decorations.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular shots Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots Awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
Interviews; Profiles; A Few Of My Favourite Things