Jamie Madge
Co-Editor
jmadge@extremereach.com@mrmadge
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers and bloody loves it.
adidas is sticking with you
Showing the importance of having someone in your corner, this anthemic spot from Anorak's Crowns & Owls and TBWA\NEBOKO Amsterdam has a simple message: "You Got This".
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Danielle Hinde ushers in the new
shots Awards The Americas Head Judge for the New Director category, Doomsday's Danielle Hinde, talks about the music videos that brought her into the industry, how creativity has changed over the past year and what she looks for in a good jury.
How GoDaddy got Goggins in goggles
shots' Jamie Madge speaks to Go Daddy ECD Adam Nowak, Quality Meats' CCO Gordy Sang and Brian Siedband, and ProdCo director Ian Pons Jewell about the about the rug-pull Super Bowl campaign that had people clamouring over Walton Goggins' Goggle Glasses.
Miami Beach's harsh reality
Spring breakers are given a sobering list of enforcements in this clever spoof from VML to highlight the city’s rules and regulations.
Counterfeit money? Get your coati
In a surreal, Tarantino-inspired film for Red Bull, Sebastian Lopez directs a dodgy trade that goes awry when the dealer's pet is mistaken for a racoon.
Rollo Scott gives us a Löfly cup of coffee
The Bite Collective director creates what can only be described as java-porn (brew tube?) in this hyper-sensorial spot for Löfbergs from ARK Agency.
Alabaster DePlume's dog days are over
In a surreal yet surprisingly touching promo for new track Invincibility, directed by Riff Raff's Niall Trask, the singer takes on the persona of an injured dog.
Pelufo & Alba: A Few Of Our Favourite Things
Ogilvy Madrid senior creative team Antonio Pelufo and Alba López Peláez talk us through the notebooks, coffee cups and lucky balls that keep them creatively inspired.
McDonald's swaps Big Macs for Big Mike's
The fast food chain is encouraging customers to Order Like Stormzy in this fun collab from Leo Burnett and Paul Hunter.
Value City Furniture's lounge singers
Some sad couch-dwellers croon along to a bespoke rendition of If I Could Turn Back Time in Colle McVoy and Ruganzu (Riggs) Howard's funny spot.
How Alice Mathias brought the Super Bowl audience to tears over Chamzo
The Gifted Youth director's showstopping spot for Totino's brought the creative team from niche Netflix hit I Think You Should Leave to a massive Super Bowl audience... and then had them spit out their dips. We sat down with Mathias to find out how she rocked the Big Game's most anarchic spot.
Jamie Madge co-edits shots with Danny Edwards. He conducts written and filmed interviews with some of the world’s top creatives, directors and producers, as well as producing extended features on regions, techniques and trends within the advertising community.
He also oversees the compilation of shots' ground-breaking Unsigned, focussing on global unsigned directorial talent, and curates the regular Unsigned screening nights that have travelled the globe.
Alongside that, Jamie has presented panels and screening on branded content as part of the D&AD, Raindance, El Ojo and Rushes Soho Shorts festivals, and recently chaired a discussion with Martin Campbell at the Cannes International Festival Of Creativity, so basically met James Bond or something. He has also sat as a judge on many advertising and film awards, including Radar Music Video, the UK MVAs and Reed Short Film. And the shots awards, natch.
Jamie loves musicals, loves comic books and loves Marmite. He has a lot of love. He also thinks that if you don't like the film Back To The Future, it's difficult to believe you like anything.
US-focus; Interviews; Profiles; Presents; A Few Of My Favourite Things
