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the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

How Iggy Pop was brought to the beach
22nd Dec

HowIggyPopwasbroughttothebeach

Yesterday saw the launch of a new film for On the Beach, featuring Iggy Pop. Here, Uncommon ECD and the director of the film, Sam Walker, reveals the thinking behind the campaign's message, the process of being both ECD and director, and why Iggy was the only choice to lead "this defiantly optimistic ode".

Dole's teddy bear campaign was no picnic
8th Dec

Dole'steddybearcampaignwasnopicnic

With only 21 days at its disposal, St Luke's had a tight deadline to create this new campaign for Dole, which focusses on child hunger. But, despite this, #UnstuffedBears is a simple but elegant and effective campaign that employs film and digital elements as well as a varied cast of teddies.

7th Dec
How to (literally) break the internet

How to (literally) break the internet

Director Sonejuhi Sinha had to imagine what the digital world would be like if 25% of the code was taken out of the internet. The result is a bizarre and hypnotic film that explores how women are an essential part of the STEM ecosystem.

19th Nov
Behind the scenes of Taika Waititi's Coca-Cola flavoured Christmas

Behind the scenes of Taika Waititi's Coca-Cola flavoured Christmas

With multiple teams at various locations across different time zones, the Coke Christmas shoot was a challenge, to say the least. Here, the team behind the spot reveal the pressures they faced - and overcame - to get it right.

18th Nov
How to make animation a mission

How to make animation a mission

Executive Creative Director, Danielle Flagg, talks about how Arts & Letters made representative diversity a priority when working for the One Love Foundation's newest piece.

16th Nov CHRISTMAS 2020
How to make an ice-storm in a shit-storm

How to make an ice-storm in a shit-storm

Taking on Singing In The Rain and upping the ante in every regard, MEGAFORCE's barnstorming spot for Burberry was the Christmas treat we never realised we wanted. We sat down with the French foursome to find out how they did it in a pandemic.

16th Nov
A nostalgic trip down Coronation Street

A nostalgic trip down Coronation Street

A new spot celebrating 60 years of Corrie takes us to the moment creator Tony Warren was inspired to write the show. Director Dee Koppang O'Leary discusses the shoot, her background on The Crown and how she was a real-life resident of Coronation Street.

13th Nov
How to get Radiohead to donate music for your ad

How to get Radiohead to donate music for your ad

Lucas Peon, CCO at The Gate, sheds light on how his agency got permission to use a classic track, and why animation was the perfect medium for Childline's Nobody is Normal.

Spotlight

Some recent interviews in our "How To" series.

5th Nov
A love stronger than words

A love stronger than words

Making his directorial debut, Suthisak Sucharittanonta, outgoing Creative Chairman of BBDO Bangkok, wrote and helmed this emotional new film for the Ramathibodi Foundation, a Thai organisation that provides healthcare and services for the underprivileged.

30th Oct DIVERSITY FOCUS
Navigating authenticity and cultural range with Kimi Howl Lee

Navigating authenticity and cultural range with Kimi Howl Lee

A playwright-turned-director, Kimi Howl Lee focuses on heritage, truth, and the strengths (and struggles) of presenting a story that is exceptionally unique.

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30th Oct DIVERSITY FOCUS
Black Creative: Race and the advertising industry

Black Creative: Race and the advertising industry

Great Guns director Meena Ayittey exclusively premieres her hour-long documentary discussing what is it like to be Black and working in the UK advertising industry, alongside an in-depth Q&A on its creation.

23rd Oct
How worlds collide in Sky's new campaign

How worlds collide in Sky's new campaign

A new spot for Sky Q sees characters from Star Wars, Marvel and Transformers combine with a 12-year-old boy. Here, director Dan DiFelice and Sky Creative ECD Robin Garton give us the lowdown on fusing worlds for the high-concept campaign.

22nd Oct
Greenpeace tackles a monster problem

Greenpeace tackles a monster problem

In 2018 Greenpeace UK’s Rang Tan, shot to fame when it was banned from UK TV screens after being deemed too political by the advertising approval agency. Now Greenpeace is back with another hard-hitting film about the consequences of deforestation.

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