theWork theCraft theTalent theInspiration theNews theInsight theShowcase theFocus theNewsletter
Log in
Logged in
Search the archives

the Craft

Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.

​How Tom Sweetland helped the un-housed capture a city unseen
10th Oct CINEMATOGRAPHY & PHOTOGRAPHY FOCUS

​HowTomSweetlandhelpedtheun-housedcaptureacityunseen

Marking today's World Homeless Day, the director shares how his collaboration with the MYLONDON project resulted in Unseen City, a touching portrait of street-based street photographer Wayne Chin.

How Smith & Foulkes took Telstra travelling
26th Sep

HowSmith&FoulkestookTelstratravelling

Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.

25th Sep
CALM offers hope amid the storm

CALM offers hope amid the storm

Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.

23rd Sep
How Adrien & Roman hit the Big ligue

How Adrien & Roman hit the Big ligue

Filling the frame with a non-stop barrage of references, gags, and flourishes, Big Productions directors Adrien & Roman film for LIGUE 1 makes no qualms about loving the French side of football. Here, shots speaks to the directors about how they scored so many shots in a mere three days.

23rd Aug
How Signature's TikTok campaign is a sign of the times

How Signature's TikTok campaign is a sign of the times

A recent campaign for Signature, a British Sign Language charity, features a series of TikTok dance tutorials teaching viewers how to sign, countering the wave of incorrect sign language that has been spreading on social platforms. Sam Arnold, a deaf filmmaker and first time commercial director, helmed the campaign and he and producer Theo Youngstein tell us all about it.

7th Aug
How Bodyform rewrote 300 millenniums of menstrual myths

How Bodyform rewrote 300 millenniums of menstrual myths

Creative agency AMV BBDO and SMUGGLER director Lucy Forbes take us behind the scenes of Bodyform's revolutionary new campaign, Never Just a Period, which blends live-action, stop-motion, animation, and a healthy dash of humour to highlight centuries of misinformation around periods, menopause, and reproductive health.

1st Aug
How Raman Djafari animated a love story for the ages

How Raman Djafari animated a love story for the ages

We catch up with BLINKINK’s Raman Djafari to find out how he orchestrated a global team of animators to create a mixed-media masterpiece for Coldplay’s feelslikeimfallinginlove, seamlessly blending 2D, 3D & digital techniques into a mesmerising continuous narrative of two souls falling in love.

25th Jul
How Nexus Studios brought the BBC's Olympic love story to life

How Nexus Studios brought the BBC's Olympic love story to life

From its traditional animation techniques to subtle stylistic choices, Nexus Studios' director FX Goby delves deeper into the details of their passionate Parisian Olympic offering.

Spotlight

Some recent interviews in our "How To" series.

16th Jul
AnalogFolk asks; would 'Jane' Hegarty have been allowed to zag?

AnalogFolk asks; would 'Jane' Hegarty have been allowed to zag?

AnalogFolk has launched a provocative new campaign that aims to transform leadership within advertising by reimagining some of the industry's most lauded male leaders as women.

22nd May
How Jonny & Will gave Jordans souls

How Jonny & Will gave Jordans souls

The BLINKINK puppet masters bring their reanimation skills to Jordan Brand and Nike Greater China. We caught up with the pair to find out what was needed to breathe air into icons.

Don’t miss new shots content – sign up to our mailing list.

Stay up-to-date with the latest news, insight and inspiration for the global creative community.

20th May
How Greenpeace fought for Australia's forests

How Greenpeace fought for Australia's forests

The environmental organisation tugs on our heartstrings with a moving film highlighting the detrimental effects of deforestation on the country's beloved wildlife. Photoplay director Dropbear explains how he and his team skilfully combined CGI, 3D printing, and traditional stop-motion techniques to bring this touching story to life.

17th May
How AIDES celebrated growing old gratefully

How AIDES celebrated growing old gratefully

In a powerful and reflective short film created by Strike for the 40th anniversary of AIDES, an association supporting those living with HIV/AIDS, director Ariela Dorf highlights a moving concept that many HIV patients couldn't have imagined 40 years ago - aging. While many of us grapple to reverse its effects, these characters think there's nothing more beautiful...

17th May FUTURE FOCUS
straight 8 at 25: Boundary bending films

straight 8 at 25: Boundary bending films

As part of the Future Focus, shots tasked straight 8 founder Ed Sayers to find five visionary entries that not only pushed the constraints of the comp, but blew him away in the process. Here are his thoughts on how each piece broke boundaries, as well as infomation on how to get involved.