Q&As and behind-the-scenes info on the latest and greatest
commercials, shorts and music videos.
This remarkable film promoting Super Rugby Pacific 2024 was the brainchild of Revolver writer/director Richard Bullock. Here he dives into the making of his underwater epic There's Something In The Water and reveals the challenges of dealing with weighted players and water-filled rugby balls.
As part of GEICO's Super Bowl activity, The Martin Agency tasked WW7's David Shafei with creating a mockumentary that answered one of the great brand mascot enigmas: where did the GEICO Gecko come from? Here, Shafei shares with shots the delicate steps it takes to unmask an icon.
Employing authentic storytelling and innovative in-camera techniques, the director's debut Big Game spot offers a first-person perspective of Javier, a visually-impaired protagonist, as he captures moving moments through the lens of his Google phone, seamlessly showcasing its guided frame feature. shots caught up with the director to find out more.
An entrancing visual journey intertwined with Black Queerness and African spirituality, Justice Jamal Jones' Notes on a Siren offers a thought-provoking narrative on transformation. shots caught up with the director to uncover the connection between mermaids, mirrors, and modular synthesisers.
In its audacious Super Bowl spot, the confectionery giant launched its new variation of the Peanut Butter Cup with an overexcited viewing party expressing their feelings, hilariously constructed by Erich & Kallman and Harold Einstein. shots sat down with Hershey's Ryan Reiss and the agency's Clark Chamberlin, Jason Goldberg, and Kati Haberstock to find out how to trigger a tantrum.
The Cybersmile Foundation, the nonprofit organisation committed to tackling online bullying, has released a new campaign that references the Salem witch trials. Here, JOAN London's Tom Ghiden and Kirsty Hathaway, the agency's MD and ECD respectively, talk cancel culture, mob tactics and history repeating.
The National Museum of Denmark commissioned Bacon director Martin de Thurah to craft an exclusive film for its 2021 Viking Age exhibition. Now premiering online, The Raid entwines chilling imagery with poetic storytelling to bring Bjørn Ironside’s attempt to conquer Rome to life. shots caught up with de Thurah to talk renting Viking ships, replicating relics and ensuring historical accuracy.
Actor, stunt co-ordinator and director of Extraction and Extraction 2, Sam Hargrave, has released a new, action-packed short film for video game franchise PUBG. Here, he talks time limitations and the importance of teamwork.
Some recent interviews in our "How To" series.
In a third hard-hitting film for environmental charity WWF, NOMINT infuses stop-motion animation with smoke to highlight the imminent perils of fossil fuel consumption. shots caught up with director Yannis Konstantinidis to find out how they pulled off this latest fumy feat.
From carefully-considered casting to choosing costumes over CGI, Deputy ECD Felipe Serradourada Guimaraes explains how the agency, along with directing duo Alaska and post production studios Black Kite, created the supermarket's heartwarming seasonal spot.
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Mobile network and internet service provider EE recently launched a campaign that took the brand in a new direction. At the heart of the launch was music, with the three launch films acting like mini-promos. Here, we get behind-the-scenes insight from the agency and brand about their approach and why they had total trust in Faithless.
A new music video from Zack Hill, founder of experimental hip-hop group Death Grips, is a dark, unconventional film for Hill's new band.
In creating the recent dramatic campaign Someone Like You for HM Prison and Probation Service, Spindle director Greg Hackett had to meet the challenge of portraying both the rewards of demanding prison officer roles and an authentic depiction of life behind bars. It was a task that required plenty of research, active listening and some time inside.