The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
EVAW flips the script on male violence
British actor Rhianne Baretto delivers a powerful performance for the feminist organisation collective, reinforcing the message that women's safety is everyone’s problem.
ICRC brings Mexico’s missing into view
Archer Troy's impactful film for the International Committee of the Red Cross underscores the importance of investigation files in the search for 'disappeared' people in Mexico.
Graza gets weirdly serious
Elliott Power helms a trio of kooky spots highlighting the olive oil brand’s meticulous quality standards.
Lewis Capaldi welcomes you to HEYDUDE Country
The hilarious singer-songwriter is superimposed into idyllic settings in this offbeat spot for the footwear brand.
Apple composes a powerful performance
The tech brand promotes new MacBook Air and MacBook Pro’s capabilities with two feelgood and playfully edited films from TBWA\Media Arts Lab.
TaylorMade's branded doc drives home the passion
In an extended brand film from FIN Studios, the development of the Qi4D driver is told in intricate (and, impressively, interesting) detail.
Heineken says it takes a village
A charming and engaging documentary short from the Dutch lager brand captures the community spirit that saved an Irish pub.
Magnum makes light of winter
Photographer Leslie Zhang shoots a gorgeously understated series of b&w micro-spots for LOLA Madrid's eye-catching campaign.
adidas pulls in original superstars for its Originals Superstar
Kendall Jenner, Baby Keem, Olivia Dean and more step into an arthouse curiosity whilst Samuel L. Jackson searches for his shoes in this knowingly surreal spot from Johannes Leonardo and Thibaut Grevet.
Of Monsters and Men’s melancholy house mouse
BAFTA-nominated Partizan director Honor Price helms a tactile and atmospheric stop-motion promo for the band’s tracks The Block and Mouse Parade.
Parkinson's UK reclaims the future
This emotive new campaign for Parkinson's UK portrays a game a father and daughter play throughout their life and how Parkinson’s can impact the things that some might take for granted.
Mobile Vikings' first date stinks
A dapper man's smart tech smugness backfires hilariously in this witty spot from AKQA Brussels and HAMLET.
B&Q tools up for the job
Spanners, hammers and all manner of home improvement tools are raised in anticipation of a new dawn for DIY in this campaign for the home improvement brand.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Anything goes for Tesco
A man is beset with a litany of wants in this charming and funny new brand platform from BBH and Tore Frandsen.
The Ad Council's latest spot is one in a zill
Directed by Mister and developed pro bono by BBDO New York, the charity’s latest expansion of its Love, Your Mind initiative shows snapshots of teens in naturalistic, healing scenarios.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Refuge’s message hits home
An estate agent gives us a house tour with an unsettling twist in Revolt's impactful campaign for the domestic abuse charity.
Telstra steps up the charm
A procession of quirky characters sashay through town in the Australian telecommunications brand’s joyful new campaign created by Bear Meets Eagle On Fire.
Gorillaz achieve enlightenment
The virtual band embarks on a spiritual trip through India in sublime, eight-minute promo realised through exquisite hand-painted animation by The Line.
AI can't get no...
Director Elliott Gonzo uses generative tools to place Fatboy Slim and the Rolling Stones in a 90s squat party for the release of the High Contrast remix of Satisfaction Skank.
One or Eight slam pedal to the metal
Director OSRIN blends Japanese street culture, miniature sets and car stunts in a high-octane promo for the K-pop boy band’s Tokyo Drift.