The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Juan Piczman flips the logic for Propeg
The Brazilian advertising agency celebrates its 60th birthday by selling itself surreally in this trio of comedic spots.
FCA’s Emil is the real seal deal
The Financial Conduct Authority launches a flipping funny campaign featuring a peculiar pinniped intent on protecting people from making bad money choices.
A$AP Rocky gets animated in NYC
Filmmaker and animator Tim Burton unleashes a ragtag posse of 2D characters in Manhattan in a dynamic, dual track music video for the American rapper.
Shelf control: Aldi cuts down on complications
The grocery chain proves that keeping simple still sells in an amusing brand platform created by Pablo/London.
Norwegian Cruise Line’s seas of change
The cruise line taps into the not-so-glamourous parts of maritime past in a fun campaign developed with Arnold Worldwide.
Apashe’s bombed-out beats
The electronic artist, producer and composer’s new track, Kyiv, gets a sensational promo that follows a film crew shooting under fire.
FABMISR's financial fanbase
Egyptian bank FABMISR's new campaign for its Ahlaweya Card puts Al Ahly, one of the country's Premier League teams, in a starring role.
Winter weather is snow problem for Nissan
A driver takes on a swarm of mischievous snowmen in a cinematic relaunch of the auto brand’s Conquer All Conditions campaign, created by TBWA.
Philippine Airlines wants you to have a dramatic flight
The airline, alongside BBDO Guerrero, turns a simple pre-flight video into a romance-fuelled Filipino 'Safetynovela'.
Phil Harrison: Running riot
Director Reuben Armstrong’s captivating, mixed-media fundraising film captures the resilience and punk spirit of blind runner Phil Harrison.
Wikipedia shows knowledge is power
The community-run, free online encyclopaedia celebrates its 25th birthday with an informative and inspiring mini-series about the contributors who keep it alive.
AMD finds the Tool to bring its AI to life
Created to kick off the technology company's CES 2026 presentation, the gen-AI film from Tool of North America showcases the multitude of ways life may well be changing.
Cadbury’s Dairy Milk of human kindness
The confectionery brand releases a sweet spot depicting tenderness between sisters separated by miles but united by chocolate.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Peaches teaches post-apocalyptic pleasure
Erika Lust presents a captivating promo for the sex-positive electroclash music icon, set in an explicit, dystopian future where the world - and its lube - has dried up.
FKA twigs’ botanical metamorphosis
Korean eyewear brand Gentle Monster taps the English artist in a surreal, horticulture-inspired spot launching its floral Bouquet Collection.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Rinse: A load off your mind
The laundry service Rinse launches a witty new campaign suggesting the elevating pursuits one can engage in when not bogged down by washing to do.
PLQ proves you can cry over spilt milk
In an unexpectedly mooving film for Les Producteurs de Lait du Québec, double YDA-winner Vincent René-Lortie tells a story of family and farming.
The Respite Association exposes a broken system
Partizan director Rob Sanderson’s bold and affecting short film shines a light on the systemic failures that forced disability advocate Isaac Harvey MBE out of his home.
John Obi Mikel is still switching sides
The Chelsea legend makes cheeky reference to his 2005/2006 season transfer window whiplash in this funny film for Google Pixel from Copa90.
Kraft Hockeyville breaks the ice
With a super-cool blend of practical tricks and VFX, Holiday Films' energetic spot spreads excitement for the annual hockey competition sponsored by Kraft Heinz.