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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

3rd Oct
The BBC scores with its ode to footy fandom

The BBC scores with its ode to footy fandom

BBC Creative and Lisette Donkersloot produce a soaring scrapbook of football fanatics.

2nd Oct
McDonald takes the biscuit for McVitie’s

McDonald takes the biscuit for McVitie’s

Celebrating 'true originals', Sir Trev takes a cheeky wink at less-than-perfect variations in a smart new campaign from TBWA\London.

2nd Oct
Gamrfirst’s thrill of the chase

Gamrfirst’s thrill of the chase

A crack team of hunters chase down anthropomorphic slot machine icons in Papaya Film’s cinematic and subtly comedic campaign for the online gambling platform.

2nd Oct
IKEA’s authentic everyday

IKEA’s authentic everyday

Bodily fluids are the Swedish homeware retailer’s latest marketing strategy in this disgustingly honest trio of spots.

2nd Oct
Sleep Number does the maths

Sleep Number does the maths

The bed manufacturer partners with American football team Los Angeles Rams to launch an inspiring short film sharing its co-captain and safety Jordan Fuller’s road to recovery.

2nd Oct
Thai feet have a cheesy kick in this spot for GQ

Thai feet have a cheesy kick in this spot for GQ

People unleash their pungent pads in this hilarious series of spots from agency Rabbit’s Tale.

29th Sep
Johnnie Walker celebrates strides in women’s football

Johnnie Walker celebrates strides in women’s football

The whiskey brand teams up with Leo Burnett to highlight the progress made in women’s sport, by handcrafting five bespoke pairs of boots made from the shoes of past players.

29th Sep
A chorus of discomfort

A chorus of discomfort

The Danish Rheumatism Association gathers Denmark's largest choir for an (achy) joint howl of pain that expresses the reality of living with arthritis.

29th Sep
Stephen Sanchez' star-crossed lovers

Stephen Sanchez' star-crossed lovers

Charlie Rees helms a gripping, 1950s-inspired story of betrayal, murder and forbidden love for the American singer songwriter’s track Death of the Troubadour.

29th Sep
Hands across the sea

Hands across the sea

Marko Roth’s intriguing short film depicts the essence of the island of Sicily through hand gestures.

29th Sep
Wint's automated emotive accoutrements

Wint's automated emotive accoutrements

An absent man finds the perfect partner for his talkative wife in this silly spot from Business Club Royale's Gustav Sundström.

29th Sep
LG's all smiles

LG's all smiles

A new campaign from director Nicolai Fuglsig for the technology brand embraces optimism and happiness as a middle-aged man rediscovers his youth.

29th Sep
BETTER gets on its soap box

BETTER gets on its soap box

The ethical online marketplace releases a deeply satirical semi-spoof spot for a genuine product – the Greenwash body cleanser that can sanitise the sins of climate-change complacency.

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29th Sep PURPOSE-LED & POLITICS FOCUS
How Who Gives A Crap deforested the Hundred Acre Wood

How Who Gives A Crap deforested the Hundred Acre Wood

In a beautifully-crafted campaign highlighting the impact of deforestation, the eco-friendly toilet paper brand has launched a heartbreaking, first-of-its-kind reimagining of the iconic 1926 children’s book Winnie-The-Pooh. We talk to the brand's co-founder, Danny Alexander, about the creative process, challenges, and outcomes of recreating a childhood classic.

28th Sep
Sandy Hook Promise’s dark comedy

Sandy Hook Promise’s dark comedy

Starring a cast of high-profile comedians, this chilling spot from the American non profit organisation urges people to take school shooting jokes seriously.

Let's keep it short

A few of our favourite short films from the past few weeks.

28th Sep
The FT celebrates fearlessness and independence

The FT celebrates fearlessness and independence

A new animated film for The Financial Times takes the original masthead statement and show how being 'without fear and without favour' has served the newspaper - and its readers - well.

28th Sep
Savanna Cider's boss jokes are a right 'lag'

Savanna Cider's boss jokes are a right 'lag'

Peter Pohorsky directs an ode to those who succumb to hierarchical hilarity.

28th Sep PURPOSE-LED & POLITICS FOCUS
How Australia’s biggest brands made disability visible

How Australia’s biggest brands made disability visible

A coalition of the country’s most well-known brands have swapped out key scenes in their commercials to include people with disabilities. We talk to the creatives at Special Group to find out more about orchestrating this mammoth campaign, working with a diverse cast, and how all brands can improve the disability representation in their advertising.

27th Sep AD OF THE WEEK
Toyota's joint carstody

Toyota's joint carstody

A separated couple take turns treating their ute to magical outings in this cheeky spot from Saatchi & Saatchi and Scoundrel's Tim Bullock.

26th Sep
Britain goes back to school

Britain goes back to school

UK television channel ITV launches a moving campaign encouraging adults and children alike to do their homework and discuss the hardest subject - mental health.

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