The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
TV 2’s silent song for a silent killer
Public broadcaster TV 2 Denmark has brought a clever twist to a new charity single for Fight Cancer.
Andreas Nilsson's moves for Barclays will bowl you over
An enjoyably odd man has a perfect solution to a split in this gently offbeat spot from VCCP.
Bicep’s avian heist
A group of thieving bird enthusiasts take a bio-drone pigeon for joyride in Alex Takács’ surreal promo for the electronic music duo’s track, Gas.
Movember brings back old-school bromance
For this year’s campaign, the foundation brings long-time pals together to recreate historical friendship portraits and tackle preconceptions about masculinity.
Heineken taps into home entertainment
The Dutch lager brand has partnered with Brand Innovation Lab, the creative arm of Amazon Ads, to make going out as easy as streaming your favourite show.
Saman Kesh and ACE Scholarships' practical possibilities
Kids' dream roles are brought to life through innovative filmmaking techniques in this neat spot for the American non-profit.
PRAMY puts the purr-sonal in pet care
The Thai cat food brand releases an endearing film that depicts familiar feline foibles in human form.
Herb Light's parodic prohibition plea
In a cheeky spoof of Ronald Reagan’s 1984 Morning in America ad, Quality Meats encourages customers to add a six-pack for their congressperson.
AOK’s beastly bedfellows
The German health insurance brand releases a brace of witty spots that manifest the monstrous worries that visit insomniacs.
Filip Nilsson delights in Everyday Excitement for Svenska Spel
Small moments of joy are captured by the PINE director in this witty spot from NORD.
OTP goes OTT to prove a point
In a trio of comedic spots from Droga5 Dublin and Thomas Ormonde, the Hungarian banking group demonstrates some extreme uses of its services.
Regatta finds common ground
A touching and beautifully shot spot from the outdoor clothing brand captures the evolving relationship between a mother and son on a family walk.
Marko Roth takes the plunge
This exquisite film, The Art of Entering the Sea, explores moments of hesitation, anticipation and quiet ritual that unfold before people enter the ocean.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Mistthom’s animated musing on avarice
Jules Bourgès takes 2D animation on a twisted fairy-tale adventure, as a king’s hunt for hidden treasure spirals into an obsession with possession.
Aldi subverts budget brand shaming
The supermarket chain bravely leans into the supposed negative of buying their own products and using their merchandise.
Danny and Jamie chat breaking ads, industry news and go head-to-head on a topical showdown.
The shots Podcast: Best use of claymation
The face-off gets crafty in tribute to World Play-Doh Day, as Co-Editors Danny Edwards and Jamie Madge choose their top five clay-animated ads and pop promos.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.
The shots Podcast: Super Bowl Face-off 2026
Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game in the first shots podcast.
Axe spec spot sees the sweat hit the fan
Director Cassandra Brooksbank’s amusing AI-assisted ad resurrects an idea for the anti-perspirant brand that was too pricey to make.
Breville’s caffeinated crescendo
A live orchestra soundtracks a man’s morning coffee-making in an immersive spot from the home appliances brand.
Dutch Railway Sector reveals the unseen aftermath
A man watches the effects of his suicide on the people around him in a powerful film from the Dutch Railway Sector and 113 Suicide Prevention.
Luna Carmoon heads to Japan with Fontaines D.C.
The ProdCo director's collaboration with the band continues in this eerie love story.
Olga Basha’s pantless predicament
Annie Hamilton goes unashamedly trouserless in NYC in the absurd final instalment of Matias & Mathias’ saga for the denim brand.