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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

23rd Feb
Uncommon's Dirty Protest is the shit

Uncommon's Dirty Protest is the shit

In a global initiative by Clean Ocean (Rent Hav), Ocean Sewage Alliance and Renasys, created by Uncommon Creative Studio, the public is given the opportunity to write to politicians about the dangers of sewage pollution... in a specially designed ink derived from drain pipes.

22nd Feb
Lincoln's call for (small) change

Lincoln's call for (small) change

Coinbase and World War Seven's David Shafei let the much-ignored penny finally have its digital day.

22nd Feb
Juan Cabral cracks out the Magnums in winter

Juan Cabral cracks out the Magnums in winter

Find Your Summer from LOLA MullenLowe sees a city ignoring the season's trappings to find its moment in the sun.

22nd Feb
And the OSCAR for Best Dogumentary goes to...

And the OSCAR for Best Dogumentary goes to...

Created by Visit Knoxville to promote the dog-friendliness of the city, Welcome to Barxville is a film designed to enchant visitors and their canine companions alike.

22nd Feb
80 years of the bear necessities

80 years of the bear necessities

As one of America’s most beloved icons, Smokey Bear, celebrates his 80th birthday, FCB produces Decades in collaboration with the USDA Forest Service (USFS), the National Association of State Foresters (NASF) and the Ad Council, taking viewers on a journey through wisdom-imparted times.

21st Feb
Currys crafts a soggy spit-take

Currys crafts a soggy spit-take

In a simple yet hilarious awareness campaign, AMV BBDO highlights the perils of delivering good news to quaffing customers.

21st Feb
Aspire to perspire with Gatorade

Aspire to perspire with Gatorade

The drink brand’s new campaign celebrates the amateur sportsmen and women who exude impressive quantities of the salty skin-cooling enzyme while training to achieve their personal goals.

21st Feb
Justice’s machine yearning

Justice’s machine yearning

The French electronic music duo explores the unsettling intersection of humanity and technology in a disturbing, sex-tape-style promo for their new track, Generator.

20th Feb
Sunrise says lift your gaze

Sunrise says lift your gaze

This amusing spot from the Swiss telecommunications company advises keeping an eye out for life's little surprises – such as celebs appearing in small spaces.

20th Feb
A never-ending story of war

A never-ending story of war

The Robert Capa Contemporary Photography Center releases a moving campaign that responds to the rise in global conflicts by underscoring unsettling parallels between past and present wars.

20th Feb
​CALM gets candid about cash

​CALM gets candid about cash

In collaboration with MoneySuperMarket, the mental health charity launches three intimate interviews with famous faces aimed at de-stigmatising financial struggles.

19th Feb AD OF THE WEEK
Three’s Sasquatch sighting

Three’s Sasquatch sighting

Catching sight of Big Foot is the least exciting part of this Boy Scout expedition in Gustav Egerstedt’s cinematic spot for the mobile network.

19th Feb
Worth Rises raises Lincoln for a rousing speech

Worth Rises raises Lincoln for a rousing speech

Created with AI and performance capture, the non-profit's film sees the 16th President deliver a powerful address of regret over the 13th Amendment's most devastating omission.

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19th Feb
IDLES turn Yellow for their AI augmented promo

IDLES turn Yellow for their AI augmented promo

The post-punk rascals pilfer Coldplay's iconic 00s video in the strangely mesmerising digital redo for new track Grace.

16th Feb
Bufdir’s change of heart

Bufdir’s change of heart

A Liverpool FC fan makes the ultimate sacrifice for his new foster child in a moving spot for Norway’s youth and family welfare service.

Let's keep it short

A few of our favourite short films from the past few weeks.

16th Feb
Burna Boy’s black-and-white bop

Burna Boy’s black-and-white bop

The Afro-Fusion star performs his hit song On Form, together with his signature stomp dance in the latest campaign for G-Star Raw.

16th Feb
Doritos favours the bold

Doritos favours the bold

This inspiring film extends the snack brand’s For The Bold In Everyone’ platform profiling a remarkable skateboarder with a special skill.

16th Feb
Tourism Tasmania prompts Abstract Inspiration

Tourism Tasmania prompts Abstract Inspiration

Art Insanity, Awesome Innovation, Aesthetic Indulgence – it’s AI but not as we know it, in the tourist board’s surreal new campaign.

16th Feb
​KPN says caring is not sharing

​KPN says caring is not sharing

Emma Branderhorst tackles the dark side of sexting in a powerful campaign for The Dutch telecommunications company.

16th Feb
Cadbury's resurrects its eggy question

Cadbury's resurrects its eggy question

Playing with the 80s-born 'How Do You Eat Yours?' tagline, VCCP's new spot for the Easter treat follows an ovophile as she dominates various situations.

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