the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
BMW breaks the fourth wall
Emmy-Award-winning director and actor Michaela Coel helps to launch the BMW Filmmaking Challenge (in partnership with the BFI) with a quirky, meta spot that celebrates cinematic ingenuity.
Samsung's epic moments
Wieden + Kennedy drops a dynamic duo of spots for the South Korean electronics brand, showcasing the revolutionary new features of its latest S23 smartphones.
Walt and Jesse break good for PopCorners
Bryan Cranston and Aaron Paul bring back their iconic characters in a hilarious Big Game spot from Breaking Bad creator Vince Gilligan and in-house agency D3.
Tom Grennan’s photobooth bonding
Sayna Fardaraghi directs a touching music video for the singer-songwriter’s new track Here that celebrates the photo-captured connections between people.
PES's second bite of the apple
Stop-motion maestro PES has directed a new opening title to Dutch children's show, Het Klokhuis a decade after creating the previous one.
Ridley Scott goes mobile
The legendary director partners with Samsung to release a new short, Behold, shot entirely on the Galaxy S23 Ultra device.
Levi's well-worn yarns
Marking the 150th anniversary of the iconic 501 jean, Droga5 has launched a year-long celebration - The Greatest Story Ever Worn - telling the tales of some die-hard slacks stans.
Apple time travels through India
The tech giant and TBWA\Media Arts Lab take us on a wonderfully wacky, musical adventure through the lens of an iPhone14.
H&M's homeware love affair
In the home accessory retailer's latest spot, Martin Werner takes a passion for interiors to the extreme with the help of an iconic soundtrack.
Miller Blue’s melancholy love story
The English producer and songwriter collaborates with OMA to produce an atmospheric, AI-generated promo inspired by Japanese animation.
You'll never walk Stallone
In a cliffhanging [pun intended] Super Bowl spot for Paramount+, Sly Stallone attempts to climb a rocky [pun intended] mountain of his own visage.
Paperwork is no yolk for QuickBooks
Intuit calls fowl play as Ian Pons Jewell directs a new spot for the financial management software that takes us into one woman's nightmare.
Working With Cancer ends Monday dread
Publicis releases a moving campaign illustrating the anxieties people with cancer experience when going back to work.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Love is all you need, says The Trevor Project
Three young transgender people and their families discuss their experiences in a powerful documentary film from the LGBTQ youth suicide prevention organisation.
SKYN’s soft touch
Real couples take part in an intimate Valentine's day experiment, in UltraSuperNew’s gentle and authentic campaign for the condom brand.
A few of our favourite short films from the past few weeks.
Stachurski reflects on motherhood and identity
Ipseity paints a portrait of Marisa, a mother on a difficult and visceral journey, re-defining beauty, sacrifice and our uniquely human ability to define our own destiny.
Cocktails and high kicks
This short film, just released after a festival run, combines high-kicking martial arts with a selection of obnoxious cocktail party guests.
The truth in a masterpiece of mendacity
YDA-winning filmmaker Eno Freedman delivers another blisteringly funny – and candid – satire on the trials of making it in the film industry.
Passion killer
This darkly comic short, directed by Bianca Poletti through Epoch Films, takes a cynical look at how the language of liberation can be used as means of manipulation.
Woolly thinking
Rosie May Bird Smith’s amusing short shows just how baaaaa-d things can get when ewe let fake news pull the wool over your eyes.
ZenBusiness redefines work
If work is broken, how can workers respond? This new campaign from ZenBusiness suggests that seizing the power is a good way to start.
Saga busts holiday myths
Nicholas Farrell stars in a comedic and colourful campaign that aims to challenge the perception of how those over fifty like to travel.
Bean Bar’s no ordinary cup of Joe
This zesty spot for the new Cypriot coffee chain celebrates the individuality of the brand and its consumers.
Dadomani takes us on an Italian adventure
Leonardo Ponzano invites us to relive a traveler’s journey through Italy, with a delightfully captivating scrapbook-inspired animation.
Squarespace’s all-round view of Adam Driver
The website building brand announces its upcoming ninth Super Bowl ad with an amusing video teaser for the in-game spot.
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