The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Interrail will get you into rail
WE ARE Pi and Butterfly Effect’s ebullient new campaign for the rail pass brand captures the authentic highs and lows of exploring Europe by train.
Autodesk puts humanity at the heart of making
A powerful film from the American manufacturing software corporation uses tender, emotion-led storytelling to question what’s still worth making in a modern world.
Clash Royale's lesson in magical mayhem
Blinkink director Jesse James McElroy brings the world of Clash to a high school classroom in a playful spot blending animation and practical craft.
Phoebe Arnstein walks new life into old Boots
The iconic retailer's new brand platform from WPP sees authentic moments set to a reimagining of These Boots Are Made for Walkin’.
Alzheimer’s Research UK searches for a cure
In the latest campaign for the charity from Beyond, director Saman Aminzadeh and Robbie Ryan scan the crowd in an impressively complex tableau.
Chorus finds a quicker clicker
In a delightfully surreal campaign from McCann New Zealand, Carl Sundemo directs an everyday Kiwi dance his way through the net on an oversized mouse.
Primark changes the game
The UK fashion brand unveils its new activewear collection with a playful campaign poking fun at the overly serious world of sportswear ads.
Direct Assurance's mysterious moggy
A black cat seems to be at the root of various misfortunes in this fun spot from Artefact 3000 and Tim Bullock.
Veronika Bolotina captures the nature of an artist
The director unveils a sublime and contemplative film depicting the paintings and creative practice of her friend and artist, Lera Dubitskaya.
Mark Molloy's new ragtag team wants to steal our hearts
The Aussie director takes a cinematic approach to retirement planning in this romp for MLC from Princess.
Andrew De Zen gives us a taste of Spanish life
The director's lively and cinematic spot for Olive Oil from Spain captures the country’s rich culture, lifestyle and cuisine on a road trip from Madrid to Cadiz.
Cyprus Comic Con levels up
ABL Films crafts a single shot, 16-bit arcade era-style film with a 66-colour palette and custom software for the Cypriot comic convention.
When Louis met John Lewis
John Lewis gives the gift of vodcast in this new campaign, which is also the launch of a new entertainment series. In the first episode, documentarian Louis Theroux talks gifts and garments, and gets a minor makeover.
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Comic Relief exposes the excuses
People profoundly declare that child poverty isn’t their problem in the UK charity’s satirical national campaign created by Quality Meats.
Optus’s nonna shoots for success
A bold Italian grandma coaches her grandson’s basketball team in a fun campaign by Droga5 for the Australian telecommunications company.
Danny and Jamie chat breaking ads, industry news and go head-to-head on a topical showdown.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.
The shots Podcast: Super Bowl Face-off 2026
Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game in the first shots podcast.
Harrison Ford and Michael J. Fox share friendship tips
The two movie icons discuss how to support a friend with Parkinson's in Maximum Effort's witty new film.
School’s out for Link’s plucky fish
The Link School of Business releases a gripping AI-crafted film featuring a fintastic fish who couragously breaks from the crowd and forges its own path.
Sadie Sink's domestic bliss
Sadie Sink stars in this new campaign for Calvin Klein jeans which sees the star and her perfectly fitting denim create moments of wonder.
Snickers feeds the algorithm
A hungry chatbot offers some questionable advice in a witty pair of spots directed by Pete Maquis for the Mars chocolate snack brand.
Guide Dogs puts first things first
The sight loss charity releases a moving film celebrating the profound significance of life’s little breakthroughs.