the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
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NYF Advertising Awards cuts the crap
The New York Festivals Awards rejects superficial advertising jargon in a playful, mockumentary-style call for entries campaign created by Grey.
Benedict's hot seat
National Theatre Live unveils its elegant brand film with actor Benedict Cumberbatch promoting the experience of watching world-class theatre from The Best Seat in the House, i.e. on the big screen.
Lufthansa advocates affirmative answers
Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.
Kia's dawn of the dead quiet
In a trio of apocalyptic spots from Innocean Australia, Francois Rousselet directs some sneaky drivers out to take on silent chores.
Young Capital mines the (generation) gap
This surreal campaign for recruitment agency Young Capital finds an unusual way to unite bewildered boomers and vivacious zoomers in the workplace.
McDonald’s summer squad
The fast-food chain invites Aussies to gather their mates for a Maccy’s run in a nostalgic spot featuring the brand’s OG McDonaldland characters.
Sorrel's family saga
The British singer-songwriter's new track is released later this month, with this accompanying video, about the gradual collapse of a marriage, out now.
Julien Vallon gets skin deep
Human bodies express their stories through light, movement and touch in the director’s artistic and sensual short film.
A gun safety plea from Pierce’s Pledge
This chilling AI-generated animation for the non-profit organisation offers a solution to the perils of firearms possession during domestic disputes.
adidas gives Bellingham the boot
Football fans give the world’s top goal scorers a run for their money in Tom Emmerson’s playful campaign championing the sportswear brand’s Adidas Victory boot.
Bounty/Banana feels the burn
Directing duo Bounty/Banana has released its own hot sauce, and a fiery new promo to go with it.
Michael Gracey mixes it up for Apple
For the tech brand’s latest Shot on iPhone film, Michael Gracey – the celebrated director of The Greatest Showman and the Robbie Williams biopic Better Man – helms a heartwarming musical story addressing the complexities of modern dating in China.
Zack Seckler gets us into the club
The freelance director gives us a glimpse behind the shower curtain of the Dollar Shave Club.
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The Ailey School’s museum of movement
Director Ezra Hurwitz’s artful short film set amidst the Whitney Museum’s collections captures the emotional core of the dance company’s history.
Matty Matheson's un-Bear-able customers
In a sly spot for hospitality app Toast, the The Bear star joins some tricky diners in putting service staff through their paces.
A few of our favourite short films from the past few weeks.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Comedic short asks a question you might not want to answer
A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.
Romain's focussed nano-film
Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.
Will Webb's Personal Effects
Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.
A short film with a literal message
A funny new short film from directing duo LAMAR+NIK takes texting seriously.
CALM drills a message to Gen Z
Partnering with T&Pm and the British Arrows, the mental health charity taps into drill music to encourage mental health conversations among young adults.
Caught on CC (Yorkshire)Tea V
The Northern tea brand brews up a droll spot starring Sarah Lancashire as the tough talking crime-buster she played in UK TV show Happy Valley. This time she’s investigating a serious case of biscuit theft. Crumbs!
ZUGU faces up to death
Wax on. Wax off... though Daniel LaRusso and Mr Miyagi are nowhere to be seen in this social campaign for the iPad case manufacturer, which is a funny, if slightly gruesome introduction to a new case that lets you take your digital secrets with you when you die.
Quality Meats meets German meats
In a trio of deranged spots, Method & Madness directing duo Casey Lock and Ross Zuchowski ask American Gen-Zers to 'Open Your Mouth Mind' to the tasty benefits of German Doner Kebabs.
Impetus ends the disappearing acts
This clever new spot for the children's charity visualises the effect of opportunities for young people vanishing into thin air.
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