The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Coca-Cola finds the real thing in the desert
This charming campaign film, created by WPP Open X for the drinks brand, celebrates the resilience of Mexico’s desert-dwelling shopkeepers.
Midi Health’s cool spot about hot flashes
Award-winning comic actor/writer/director Amy Schumer appears in this droll national brand campaign for the women's tele-healthcare clinic.
Kotex uncovers a missing period in art history
In an impactful piece of branded content, the period product brand shines a spotlight on the hidden world of menstrual art from as far back as 35,000 BCE.
Cleaning up rubbish ads
In a clever campaign by Dentsu Creative, Sea Cleaners and JCDecaux have team up to remove the litter that’s leaving bad brand impressions across coastal areas.
Young Martyrs' lunar outlook
And new promo for the UK band takes inspiration from the recent Artemis II mission as a trip to the moon supplies the backdrop to a more meaningful track.
M&M's tough nut to crack
In an interesting and honest documentary, the Mars chocolate snack brand takes an honest look at how it's protecting its products from climate change.
Canada Dry's art of unwinding
A new campaign for Canada Dry gets artistically chaotic as two people's tumultuous days can only be solved with a relaxing drink.
Venbee’s mundane mayhem
The English singer and musician takes an ill-fated trip to the supermarket in a playful promo for her track Not My Day, directed by Dante Richardson.
Goodnites builds a language for bedwetting
For World Autism Day, the nighttime underwear brand designs an AAC vocabulary to help non-verbal children express their experiences of bedwetting.
Macmillan calls for fairer care
The cancer support charity’s new campaign highlights the unequal realities of cancer experiences across the UK.
1664’s matter of taste
Robert Pattinson plays three distinguished Parisians in a Brady Corbet’s gorgeously styled and playful campaign for the pale lager brand.
Good habits take flight with Starling
Starling Bank launches its first campaign under its new 'Good With Money' platform suggesting practices that can put the fun into your funds.
The good, the bad and the sludgy
This cowboy-themed spot for VP Racing Fuels shows how the West was won – with a fistful of good oil.
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Legora tees up the power behind the player
This campaign for the Swedish legal AI company sends an unlikely pairing down the fairway – likening tech support to the caddie backing golf star Ludvig Åberg.
VML Health NY wants to Beat Cancer Off
In a delightfully cheeky film from Dirty Work, incorporating 2D, 3D, cut-out animation and puppetry, the health benefits of "polishing the leek" are explored.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Tinariwen's soulful journey through the Sahara
A gorgeous 2D-animated music video for the Taureg band’s track, Erghad Afewo, paints an electrifying picture of life, love and conflict in the desert.
Keeping it RealReal on April Fool’s Day
On a day dedicated to light-hearted hoaxes, luxury goods online store The RealReal launches a playful campaign exploring the difference between the bona fide and the bogus.
The Colonel busts some finger lickin' moves in Tom Kuntz's new spot
Highdive's campaign sees the charming chicken-wrangler strut his way through a bemused boardroom to promote the Value Feast.
Builders’ tips that are built to last
This heartwarming spot for the South African DIY store conjures the potency of advice handed down through the generations.
L’Armée du Salut shows the suffocating reality of homelessness
Created by VML Paris and directed by Truman & Cooper, this dystopian city squeezes the life out of a frantic man.