the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Romhitsthepitchdeckhard
Heinz conjures up a Magic Breakfast
With research showing that one in five children in the UK is currently at risk of going to school hungry , this new campaign introduces us to Magic Breakfast.
This ain’t the Rangers' first inning
It’s baseball season! Or...is it? In this series of political parodies, the Texas Rangers looks at some very serious accusations that need to be taken extremely, very, like completely seriously
How to play with The King
Enlisting the talents of legend himself (that's MR Eric Cantona to you), Coyle-Larner Brothers' heartfelt spot for FIFA 21 speaks to the winners in all of us. We chat to the directing siblings to find out how it was all put together.
When Siri falls behind the curve
Apple’s newest ad is full of folks who chime in to tell the famed tech company’s AI that she might not have all the information.
WHOOP chronicles sport’s sleep and strain
A pulsing, darkly driven piece by rubberband. Know Yourself creates a world where athletes can achieve greatness by figuring exactly what they do at night.
Idris Elba talks Tony's Chocolonely
This new spot for Dutch confectioner Tony's Chocolonely is a colourful campaign that features Elba highlighting the brand's fight for fairness within the industry.
No job too big for Hornbach
A tiny DIYer confronts his fears as he's faced with a home improvement challenge that will test both his physical and mental strength.
Roger Mbee urges us to Keep Going, Kid
This short film focusses on designer Roger Mbee as he tells us about his about feelings, hopes, loves and the hard work that has gone into cresting his fashion label.
The sound of democracy
Janelle Monáe’s powerful new track Turntables is accompanied by an electrifying video directed by Child.
Ferrero targets candy-assed criminals
This droll campaign for the brand’s choccy bar follows confection detection specialists as they catch Butterfinger thieves sticky-handed.
Expedia’s expedient solution
The travel company’s new spot takes stay-inside-cationing to the next level.
Singing across a century
Yusuf/Cat Stevens’ new version of Father & Son combines new 2020 vocals with a 1970 recording and a touching animated video from Chris Hopewell.
slowthai's bun in the oven
Oscar Hudson's surreal, hilarious, POV-shot promo for the British rapper sees a shared birthing experience finally answer the question... is it cake?
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Ferran Palau creates a reflection of reality
In a strange, icy landscape, the surreal mixes with the mundane as cracks in reality begin to echo through the film.
O2's Bubl pops into existence
A new character is given life in the most recent campaign for the telecommunications brand.
A few of our favourite short films from the past few weeks.
The digital birth of a surreal HORSE
AJ Jefferies' bonkers animation may not be anatomically accurate, but it is acutely hilarious.
Maths-themed stories add up to a win
Part of MailChimp Presents Support the Shorts, this quartet of gripping, animated stories from refugee communities has won the SXSW Special Jury Recognition prize.
Omega's mini-doc takes to the stars
A new mini documentary for Omega highlights the role the watch brand had in one of space travel's most dramatic stories.
Doomsday's emotive look through Windows
Capturing some of the heartfelt messages seen on buildings throughout the world, this touching film presents the care and compassion of strangers.
Ali & Nina use old techniques to create new art
Shot on film and developed on-site at Focus Film, this short follows the father-daughter duo as they go through their working process.
A Touching portrait of touchless times
Director Saam Gabbay documents lockdown life via a virtual birthday get-together.
The Instant Doctor will see you now
This fitting new short film highlights the importance of human interaction when it comes to healthcare.
Sony sails past the edge of the world
This wonderfully animated, beautiful pastiche of genre and adventure shows off the latest games and a new way to enter the digital universe.
An illustrated journey into something greater
Nexus director Robertino Zambrano's distinctive style is used to its fullest in CommunityAmerica's visual collage of artful heroic moments.
Squarespace: the final frontier
In a uplifting new campaign, the one-stop-website-shop encourages everyone to reach for the stars when launching their dream site.
Life, death and immortal jellyfish
This gentle, fascinating short tells the story of two people, one of whom concentrates on each breath as the basis of life, the other who is obsessed with the secrets held by the Turritopsis, better known as the immortal jellyfish.
Avoid prison blues with Miller Lite's Cantenna
It's a slippery slope from attempting to illegally stream an NFL game to being locked up in federal prison with "lots of scary people doing time".
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