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the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

4th Oct
IKEA's hostile new home

IKEA's hostile new home

Mother's lighthearted campaign for the Swedish homeware brand shows that a home can feel unwelcoming until it feels like you.

4th Oct
Germany's crying shame

Germany's crying shame

This simple but powerful new spot highlights the cause of Eckiger Tisch, which is campaigning for the victims of sexual abuse by the Catholic church.

4th Oct
FKA twigs cuts loose with Pamplemousse

FKA twigs cuts loose with Pamplemousse

Aidan Zamiri and Yuma Burgess' painterly, frenetic, stop-motion promo for the performer's latest track is a mesmeric trip.

4th Oct
Suthon Petchsuwan's supersonic sugar awareness spot

Suthon Petchsuwan's supersonic sugar awareness spot

The Mum Films director employs an entertaining facsimile of a distinctive Britpop band in his latest work for the Thai Health Promotion Foundation.

4th Oct
Dole dishes out the facts on nutrition

Dole dishes out the facts on nutrition

Dole Sunshine Company's new campaign warns that if the UK population wants to improve its nutrition, then the writing is on the wall for the country's snacking habits.

3rd Oct
eBay shows us a better way

eBay shows us a better way

McCann London launch three stylish spots that celebrate the online marketplace's ambition to provide an improved way to buy and sell for its diverse community of users.

3rd Oct
Certified Sports exposes youth football's mental health crisis

Certified Sports exposes youth football's mental health crisis

This harrowing new film for the non-profit sports activism organisation highlights the devastating impact that being dropped from top-flight football academies can have on young players.

3rd Oct
LIONSGATE+'s moving movie-watching experience

LIONSGATE+'s moving movie-watching experience

adam&eveDDB’s campaign for the on-demand streaming service portrays the intense emotional and physical experiences of enjoying great entertainment.

3rd Oct
BBC aims to earn our trust

BBC aims to earn our trust

This new campaign shows the importance of information, accuracy and - ultimately - trust in this powerful film for BBC News.

3rd Oct
Samsung's trailblazing cholitas

Samsung's trailblazing cholitas

Edelmen's dynamic spot for the South Korean electronics company tells the story of nine young women who take skating to the streets to challenge the status quo.

3rd Oct
Justice & Care shine a light on modern slavery

Justice & Care shine a light on modern slavery

Ben Priest creates two hard-hitting spots as part of a poignant new campaign for the human trafficking charity.

3rd Oct
RNIB takes another view

RNIB takes another view

The Royal National Institute of Blind People launches an emotional campaign that urges us to ‘see the person, not the sight loss’.

30th Sep
Dove says the game's up for underrepresentation

Dove says the game's up for underrepresentation

Dove's new campaign enters the world of gaming with the global launch of Real Virtual Beauty, which challenges the representation of women in games.

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30th Sep
BØNTHÖVEN puts The D in nudity

BØNTHÖVEN puts The D in nudity

Renaissance artworks strut their stuff in this weird, wonderful and funny new promo for BØNTHÖVEN.

30th Sep
​Vodafone calls out Egypt’s worst boss

​Vodafone calls out Egypt’s worst boss

This comic trilogy of spots for Vodafone Egypt portrays excrutiating employment scenarios at a fictional tech start up.

Let's keep it short

A few of our favourite short films from the past few weeks.

30th Sep
eBay revives a forgotten love

eBay revives a forgotten love

This sweet story sees a daughter help her father rediscover his passion for photography via the online market place’s store of spare parts.

29th Sep
Kathmandu seizes the day (and night)

Kathmandu seizes the day (and night)

Special Group Auckland's surreal new spot for the outdoor sportswear brand wants campers to skip sleep and soak up every second of summer.

29th Sep
Warlingo wages war on ‘Ukraine fatigue’

Warlingo wages war on ‘Ukraine fatigue’

New York agency RXM Creative worked with charities to create a search engine that detects war terms used in websites and prompts donations.

29th Sep
Gayle and Blackbear’s gory toy story

Gayle and Blackbear’s gory toy story

This colourfully cruel animated promo for the track fmk features some hilariously dark troubles in toytown.

29th Sep AD OF THE WEEK
The old way of working is dead, says Upwork

The old way of working is dead, says Upwork

A new campaign from Upwork showcases, in unusual fashion, how the past ways of working are dead and that the future of work is being reinvented.

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