The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
David Beckham's field of dreams
Bank of America has brought together Sir David Beckham and a new U2 song for a short film highlighting how support, belief and sport can change a young person’s future.
School’s back, reality’s out
Footware brand Journeys’ bonkers back-to-school campaign chucks out usual educational establishment tropes in favour of a lively fever dream of music-themed madness.
Cheng-Hsu Chung gives us the queen of all looksmaxxers
In an eye-catching, hand-drawn promo for Adult Swim, the animator presents a muscle-bound character who secretly wants to snack.
Jan Hellwich’s blue movie
This gorgeous short film explores the legacy of artist Yves Klein’s famous hue, International Klein Blue.
Volkswagen’s driven by devotion
The auto brand celebrates 50 years of the GTI with a new campaign that recognises the UK’s enduring love for the iconic hatchback.
If you build it, n8n will come
This new campaign for workflow automation platform n8n highlights that every great innovation in history happened because someone refused to wait.
Mark Molloy's new Meta ad does the job
In a charming spot from Droga5, a young woman takes on a multitude of tasks to get her dream truck on Facebook Marketplace.
Beware the tentacles of doom
The Canadian breast cancer support service, Dontwaitforweird.com launches an eye-catching PSA starring a suspect cephalopod.
Back Market makes the mother of all promises
Harold Einstein's new spot for the marketplace sees founder Thibaud Hug de Larauze put his mum on the line to back up The Back Market Promise.
VanMoof steals the spotlight
Alex Takács enlists tumbleweed, a plastic bag and some light-fingered aliens help demonstrate the e-bike brand’s anti-theft technology.
Anthropic prompts hope for the future
In a reflective and playful short film, the AI research and development company contemplates real human concerns around artificial intelligence.
Castle Milk Stout takes its time
Darling Films' Zee Ntuli directs a stylishly composed musing on the concept of African Time.
The RNLI makes waves with a heartfelt tale
This PSA for the coastal rescue service reminds us of the enduring power of simple cinematic storytelling with a tender love story that turns into a fight for survival.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Sky Bet’s wonky World Cup world
Bearing the trademark kookiness of comedian/writer/director Rich Hall, this ad for the betting platform makes a big play for World Cup fever.
Original Koffee’s rhythm and roots
Director Yoni Lappin weaves a rich visual tapestry of Jamaican culture and communities in a cinematic promo for the singer and rapper's track Rapid Fyah.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
McDonald's steals the show
A new spot for the fast-food chain takes us on a global jaunt as a series of heists take place, allowing the new McDonald's menu to feature the best burgers from around the world.
Carly Rae Jepsen takes the lead
The Canadian singer/songwriter releases a promo for her latest track On Wires that symbolises the pull between career and motherhood.
Twix's new ad-stars are no dummies
Dougal Wilson directs a glorious puppetry duet of Nelly and Kelly Rowland’s Dilemma for adam&eveDDB's continuation of the Two Is More Than One platform.
Five stars for exploitation
The Spanish Ministry of Equality’s anti-prostitution drive launches a shocking film that exposes a modern phenomenon – the dehumanising rating of X-rated services.
Apple’s core privacy values
The tech giant continues its iPhone data safety drive with a story about a sassy anthropomorphised app that is app-solutely not bona fide.