The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Nicolai Fuglsig takes care of Xbox
A diligent caretaker looks in on all of Game Pass's wonderful worlds in this charming and gorgeously produced spot from McCann London / Craft Worldwide and MJZ.
Goodbyes are hard, says the National Trust
This wistful and tender new spot for the National Trust takes one regular visitor on a trip down memory lane as she recalls all the moments she's had to leave a National Trust space.
Australian Lamb's platter of plaitiudes
In a cheeky film from Droga 5 ANZ and director Dave Wood , ‘Lambassador’ Sam Kekovich gets his staff to highlight Aus's unique qualities after hearing that his homeland has dropped out of the World's Top 10 Happiest Countries.
Alexion paints a path to wellness
Richard Paris Wilson's gorgeously hand-painted animation for the rare diseases pharmaceutical company depicts a young girl’s difficult health journey.
APPA's engaging footnote
A tale of resiliance is told through a camera locked to a pair of feet in this powerful piece from Work_Hugs, Bratislava and director Juraj Janis.
Natuur en bos reflects on life and growth
A beautiful short film from The Flemish Agency for Nature and Forests highlights the presence of trees in our everyday life.
A final love letter to Postnord Danmark
Casper Balslev directs a touching short film reflecting on the final chapter of over four centuries of letter delivery in Denmark.
Pukka spills the tea on wellness culture
The herbal tea brand champions the power of natural ingredients in a playful spot unpicking the convoluted world of wellness products.
Karni & Saul capture a species in deep waters
Blending live action, CGI and a narration by Marianne Faithful, the directing duo's film Wild Summon tells a striking story of a female salmon’s fight for survival.
BLOK makes time stands still for Stoiximan
Players savour every winning moment in the Picky Productions directing duo's lively campaign for the Greek betting app.
The First Step exposes the hidden face of control
The domestic abuse support charity shines a light on the subtle signs of control in a powerful, single-take spot.
The Greek Ministry of Transport flips the script on drink driving
One reckless decision leads to a father never meeting his newborn daughter in a devastating film that hinges on a powerful misdirection.
Miami’s Art Deco district takes centre stage
The American coastal city invites visitors to explore its glamorous Art Deco district in a vibrant musical campaign directed by Javiera Eyzaguirre.
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Squarespace domain-nates your dreams
Presenting unique business ideas with equally unique URLs, this fun spot from PRETTYBIRD's Bradley & Pablo sees people living their best jobs.
Jordan Hemingway commits Love Crimes for FKA twigs
The artist's frequent collaborator creates a glitchy, sex-fuelled romp through Soho in this surreal music video.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Jasper Cable-Alexander finds the eccentric heart of the Hotel Almhof Schneider
In a delightful pair of films, shot through 42 Branded, the Drool director pinpoints the quiet obsession at the heart of the staff.
HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
Center Parcs' new ad really pops
A variety of bubbles explore the calming wonders of the holiday village in this sweet spot from Neverland and Fred Scott.
Yule be sorry: Samsung’s Christmas challenges
In a spectacularly theatrical campaign, the tech giant envisages the terrifying festive fandangos that this time of year can bring.
Jay-Jay Okocha shows dem at Nike
In the run-up to the African Cup of Nations, W+K Amsterdam has created a flair-filled ad spotlighting the joy of football.