the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

11^th Oct

Allpowertotheplant

The Plant Based Foods Association (PBFA) has launched its inaugural campaign with an industry first, a union of leading competing brands to herald the many benefits of going meat-free.

11^th Oct

RubyWaxtalksthetalk

The comedian’s mental health charity Frazzled espouses the healing value of real conversation over mindless chit chat.

11^th Oct

JuanCabral'sdatewithAxe

Axe spots have always Haddaway to win us over, but this BZRP-fuelled ad's vim and vigour has us questioning What Is Love?

11^th Oct

Meow Wolf’s latest experience wants to Change Your Frequency

This surreal trip, made in collaboration with BUCK, stars Houston legend Fat Tony as a charismatic used car salesman who takes a family through a psychedelic wonderland.

11^th Oct

Fisherman’s Friend taps Perlorian peculiarities

Absurdist directing duo The Perlorian Brothers deliver some of their finest oddities in this campaign for the purveyors of strong throat lozenges.

10^th Oct CHRISTMAS 2024

Shutterfly's meaningful exchanges

Hark, the herald angels sing, here's the first official Christmas thing! Yes, the bell has been rung, the tinsel's on standby and what's that smell in the air? Eggnog? Shutterfly's new campaign has the first identifiably festive trimmings, and it's a good way to kick off.

10^th Oct

Save the Children takes it to Fer

Agency Anónimo and Catatonia director Laura Baumeister's short tells the powerful tale of Fer, a Mexican child growing up surrounded by daily violence and harassment.

10^th Oct

Maybelline mines the social paradox

Marking World Mental Health day, this thought-provoking campaign announces the beauty label’s Brave Together initiative, which highlights how the youth can be both helped and hindered by a life online.

10^th Oct AD OF THE WEEK

CCAC gets animated about pollution

A new film for The Climate and Clean Air Coalition highlights the fight against super-pollutants.

9^th Oct

CULTS' little pot of onions

C41 and LA\PAC's Alice Fassi creates a surreal slice of suburban life in this expressive and witty promo for the New York duo.

9^th Oct

WWF prescribes some natural remedies

Uncommon's gentle campaign for the charity showcases the healing power of the outdoors.

9^th Oct

Lloyds gives dad the power

A demanding daughter is foiled by the banking service's nifty features in this sweet spot from adam&eveDDB.

9^th Oct

Pianos for People strikes the right note

Encouraging viewers to give The Gift of Music, this film for the St. Louis-based music support non-profit is moving without being mawkish.

8^th Oct

Apple's slo-mo magnificence

This new campaign for the Apple iPhone 16 Pro focuses on the handset's cinematic capabilities, especially its slow-motion playback.

8^th Oct

Les Mills' perfectly imperfect excercise

Motion Sickness and Good Oil's Tom Campbell battle the voice of doubt that creeps into everyday gymgoers' minds.

7^th Oct

Uncommon brings in the footy stars For The Club

David Beckham, Zinedine Zidane, Gianluigi Buffon, and more lift their controllers in celebration of EA Sports FC and the beautiful game.

7^th Oct

Boxing takes to the mountains

A new trailer-cum-short film for the forthcoming Beterbiev versus Bivol fight ramps up the tension with some dramatic storytelling.

7^th Oct

You can't get slicker than a Kwik Fit creeper

Harold Einstein directs an endlessly surreal snapshot of Kwik Fit's offerings.

Let's keep it short

A few of our favourite short films from the past few weeks.

Andrew Laurich makes camping bearable

The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.

SHORT FILM & DOCUMENTARY FOCUS

Comedic short asks a question you might not want to answer

A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.

SHORT FILM & DOCUMENTARY FOCUS

Romain's focussed nano-film

Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.

SHORT FILM & DOCUMENTARY FOCUS

Will Webb's Personal Effects

Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.