The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
Crisis dares to dream
In a gorgeously shot spot for the charity from Peter Thwaites, a boy and his mother find hope in a new home.
Disney crafts a whole new world
A heartwarming campaign for World Princess Week brings two little girls’ imaginative play to life through gorgeous practical filmmaking.
Rich Hall calls time on Roy Keane and Micah Richards
The Riff Raff director's new tongue-in-cheek film for Sky Bet demonstrates the football community's struggle with change throughout the ages.
American Haiku's Awful Dreams is the stuff of nightmares
The production company's intentionally unpleasant short mixes a previously shelved performance from John Hurt with gruesome generative AI imagery.
Burger King gets all fired up
The fast-food chain honours mankind’s enduring fascination with flames in an epic campaign co-directed by Eugenio Fernández Abril and Nico Perez Veiga.
JCPenney checks retail habits into rehab
The department store chain launches a humorous spot depicting a retreat for bewildered souls with bad shopping habits.
Troye Sivan and Nicole Kidman get their divas on
Sivan’s scintillating video for his latest single She’s the Best is a joyous ode to queens, divas, and icons.
Formation Games promotes armchair experts
Hosted by Jeff Stelling, this online series for the games studio challenges fans who believe they could run their clubs better to step into the owner’s shoes on mobile game CLUB.
Uber encounters the German commuter
Director Nick Ball lightly pokes fun at Germans’ stubborn transportation habits in a quartet of nature documentary-inspired spots for the ride-hailing app.
Air Canada takes the pain out of prep
In a trio of funny spots from director/writer Sophia Smith, usual flight woes are negated by the cheery airline.
Phoebe Bridgers' fly on the wall
A dreamy and surreal music video for the singer songwriter’s track I Can’t Wait shows us a sunny day in LA from the POV of a bug.
Siesta.co says sleep on it
The food brand’s lush, lyrical film gives the American Dream a Spanish flavour.
Coca-Cola puts its Central Cee forward in new Premier League campaign
The rapper fronts original track The Team in a vibrant film from VML and Keane Pearce-Shaw.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
Tesco goes large with little helps
This charming new film for the retailer extends the store’s slogan ‘Every Little Helps’ with a montage of all the ways Tesco supports community actions.
Quality Meats moulds a moist musician
In a charming claymation spot for SpringWell, watery droplet Walter warbles a tune of cleanliness.
Danny and Jamie chat breaking ads, industry news and go head-to-head on a topical showdown.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.
The shots Podcast: Super Bowl Face-off 2026
Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game in the first shots podcast.
Keep calm and carry Carl Friedrik
The premium travel goods brand releases a nostalgic campaign celebrating the mishaps that make travelling fun.
Arsenal’s uplifting kit launch
Director FX Goby helms a dreamy, hybrid film starring model and actress Adwoa Aboah, revealing the football club’s new kit for the 26/27 season.
ATARASHII GAKKO!’s pocket-sized promo
The Japanese girl group takes on Tokyo as miniatures in a bold and brilliantly crafted music video directed by Mackenzie Sheppard.
Google Pixel puts digital noise on silent
A woman’s phone notifications become real-life interruptions in a fun campaign directed by Craig Gillespie for the tech brand.
Manors gets into the swing of British Golf
A jolly campaign directed by Dan French for the golfing apparel brand pays tribute to the uniquely British rituals and frustrations of the game.