the Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
The BBC scores with its ode to footy fandom
BBC Creative and Lisette Donkersloot produce a soaring scrapbook of football fanatics.
McDonald takes the biscuit for McVitie’s
Celebrating 'true originals', Sir Trev takes a cheeky wink at less-than-perfect variations in a smart new campaign from TBWA\London.
Gamrfirst’s thrill of the chase
A crack team of hunters chase down anthropomorphic slot machine icons in Papaya Film’s cinematic and subtly comedic campaign for the online gambling platform.
IKEA’s authentic everyday
Bodily fluids are the Swedish homeware retailer’s latest marketing strategy in this disgustingly honest trio of spots.
Sleep Number does the maths
The bed manufacturer partners with American football team Los Angeles Rams to launch an inspiring short film sharing its co-captain and safety Jordan Fuller’s road to recovery.
Thai feet have a cheesy kick in this spot for GQ
People unleash their pungent pads in this hilarious series of spots from agency Rabbit’s Tale.
Johnnie Walker celebrates strides in women’s football
The whiskey brand teams up with Leo Burnett to highlight the progress made in women’s sport, by handcrafting five bespoke pairs of boots made from the shoes of past players.
A chorus of discomfort
The Danish Rheumatism Association gathers Denmark's largest choir for an (achy) joint howl of pain that expresses the reality of living with arthritis.
Stephen Sanchez' star-crossed lovers
Charlie Rees helms a gripping, 1950s-inspired story of betrayal, murder and forbidden love for the American singer songwriter’s track Death of the Troubadour.
Hands across the sea
Marko Roth’s intriguing short film depicts the essence of the island of Sicily through hand gestures.
Wint's automated emotive accoutrements
An absent man finds the perfect partner for his talkative wife in this silly spot from Business Club Royale's Gustav Sundström.
LG's all smiles
A new campaign from director Nicolai Fuglsig for the technology brand embraces optimism and happiness as a middle-aged man rediscovers his youth.
BETTER gets on its soap box
The ethical online marketplace releases a deeply satirical semi-spoof spot for a genuine product – the Greenwash body cleanser that can sanitise the sins of climate-change complacency.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
How Who Gives A Crap deforested the Hundred Acre Wood
In a beautifully-crafted campaign highlighting the impact of deforestation, the eco-friendly toilet paper brand has launched a heartbreaking, first-of-its-kind reimagining of the iconic 1926 children’s book Winnie-The-Pooh. We talk to the brand's co-founder, Danny Alexander, about the creative process, challenges, and outcomes of recreating a childhood classic.
Sandy Hook Promise’s dark comedy
Starring a cast of high-profile comedians, this chilling spot from the American non profit organisation urges people to take school shooting jokes seriously.
A few of our favourite short films from the past few weeks.
Stachurski reflects on motherhood and identity
Ipseity paints a portrait of Marisa, a mother on a difficult and visceral journey, re-defining beauty, sacrifice and our uniquely human ability to define our own destiny.
Cocktails and high kicks
This short film, just released after a festival run, combines high-kicking martial arts with a selection of obnoxious cocktail party guests.
The truth in a masterpiece of mendacity
YDA-winning filmmaker Eno Freedman delivers another blisteringly funny – and candid – satire on the trials of making it in the film industry.
Passion killer
This darkly comic short, directed by Bianca Poletti through Epoch Films, takes a cynical look at how the language of liberation can be used as means of manipulation.
Woolly thinking
Rosie May Bird Smith’s amusing short shows just how baaaaa-d things can get when ewe let fake news pull the wool over your eyes.
The FT celebrates fearlessness and independence
A new animated film for The Financial Times takes the original masthead statement and show how being 'without fear and without favour' has served the newspaper - and its readers - well.
Savanna Cider's boss jokes are a right 'lag'
Peter Pohorsky directs an ode to those who succumb to hierarchical hilarity.
How Australia’s biggest brands made disability visible
A coalition of the country’s most well-known brands have swapped out key scenes in their commercials to include people with disabilities. We talk to the creatives at Special Group to find out more about orchestrating this mammoth campaign, working with a diverse cast, and how all brands can improve the disability representation in their advertising.
Toyota's joint carstody
A separated couple take turns treating their ute to magical outings in this cheeky spot from Saatchi & Saatchi and Scoundrel's Tim Bullock.
Britain goes back to school
UK television channel ITV launches a moving campaign encouraging adults and children alike to do their homework and discuss the hardest subject - mental health.
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