The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
MIRI rejects the terms and conditions of our future
Alex Takács directs a beautifully human-centric campaign urging humans to reconsider the race towards artificial superintelligence.
Apple weaves a vibrant tapestry for Diwali
Director Sanjay Garg blends Indian dance, music and textiles in a vibrant new Shot on iPhone film, made in collaboration with fashion brand Raw Mango.
Jeanie Bueller's day on
Jennifer Grey, Cindy Pickett and Charlie Sheen reunite in BBDO Chicago and Jody Hill's festive spot for Home Instead, showing the story from the other Bueller's perspective.
Netflix's next campaign is the thing you never knew you needed
An axolotl, a lonely astronaut and a desperate vampire form the basis for Mother and Vania & Muggia's brilliant trio of films.
WWF's guide to a disappearing world
This darkly funny film for WWF Norway’s Stop Arctic Oil initiative presents the stark truth about the Arctic’s rapidly melting attractions.
The Strokes get satirical with Spitting Image
In a biting artists-versus-corporations music video, the trademark rubbery caricatures pit the band, Lou Reed, Stanley Kubrick and more against the Musks, Zuckerbergs and Murdochs of the world.
Waitrose serves up another slice of Christmas
Keira Knightley and Joe Wilkinson return to the screen in a follow-up to last's year's hugely successful The Perfect Gift campaign, with this year offering even more drama and a surprise guest star.
Allwyn gets Christmas off the ground
The National Lottery operator has unveiled its first brand-led Christmas campaign for the prize draw with an – endeering – tale of a reindeer with high hopes.
Daily Paper goes back to the block
The Amsterdam-based fashion label draws on its roots with The Foundation, a new collection celebrating the design identity and values that have shaped the brand since its beginnings.
Dougal Wilson and Disney's invisible neigh-bour
The power of imagination is given an emotive Western flavour in this charming branded short from adam&eveDDB/TBWA.
ALDI Australia gets a glow up
Sydney agency BMF puts in a sparkling performance for the supermarket chain with this charming festive spot.
Fanatics weaves a little hometown pride
The sports merchandise brand and NHL announces the release of the Hometown Remix uniform and apparel collection.
Victimes & Citoyens takes the rage off the road
The French road safety association shows how ridiculous bad driving behaviour looks when you take away the cars in two deadpan films from joga.
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How Nick Ball brought the bear necessities to Morrisons
For its delightful Christmas offering, the supermarket chain has retold the story of Goldilocks and the Three Bears, albeit with some distinctly modern twists. shots spoke to MJZ director Nick Ball and Leo UK's Jack Stoten and Connor Wynn about the practical magic behind bringing this furry family to life.
Unionen proves workers’ rights are universal
A fun trio of spots from the Swedish trade union transports us to three fantasy worlds to show how even the most extreme workplaces come with rights.
Danny and Jamie chat breaking ads, industry news and go head-to-head on a topical showdown.
The shots Podcast: Top 5 Scariest Ads
It’s spooky season, so Co-Editors Danny Edwards and Jamie Madge explore advertising’s haunted house for a top five scary spot face-off.
The shots Podcast: Best use of claymation
The face-off gets crafty in tribute to World Play-Doh Day, as Co-Editors Danny Edwards and Jamie Madge choose their top five clay-animated ads and pop promos.
The shots Podcast: Best football ads... ever
With the World Cup's final matches mere days away, shots Co-Editors Danny Edwards and Jamie Madge take a look through the archive to pick the spots that really scored.
The shots Podcast: Best Cannes Lions Grand Prix... ever
The latest podcast face-off sees Co-Editors Danny Edwards and Jamie Madge attempt to distil 70+ years of roaring success into a sprightly top five.
The shots Podcast: Best use of IP
Podcast face-off episode three sees Co-Editors Danny Edwards and Jamie Madge delve into the big bag of IP usage.
The shots Podcast: Calling the shots with Johnny Kelly
The OSCAR-nominee, Cannes Lions Grand Prix hoarder and new Riff Raff signing talks to Jamie Madge about the shots taken, missed and swerved in his creative journey.
The shots Podcast: The best of the British Arrows
In episode two of the shots Podcast Co-Editors Danny Edwards and Jamie Madge reveal their top five favourites ads from fifty years of the British Arrows.
The shots Podcast: Super Bowl Face-off 2026
Co-Editors Danny Edwards and Jamie Madge chat through their personal favourites from the Big Game in the first shots podcast.
Aldi’s festive quest to find Cauli Dog
In this year’s seasonal spot from the supermarket chain, Kevin the Carrot’s Christmas celebrations are put on hold as he searches for the family’s missing pet.
Gen Z tears up festive traditions for JD Sports
The sports-fashion retail brand celebrates the creativity, determination and optimism of young people in its fourth Christmas campaign made in collaboration with Uncommon.
TK Maxx goes full Christmas quackers
The high-street retailer has got its ducks nicely in a row for this adorable festive offering.
The long road from Crisis to home
The homeless charity highlights the life-changing, long-term support it offers people needing shelter in a new campaign from Don’t Panic.
Sky gets dressed up for Christmas
Costumes from some of Netflix, Disney+, HBO Max and Sky's biggest shows and films spring to life in this dance party from Dave Meyers.