The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
All the things Luma Cannes do
The next phase of the DE-YAN and Luma AI ‘Dream Brief’ Lions competition – to create ads that never got made – reveals a shortlist of remarkable entries.
Andrea Love spins a crafty new ID for Coachella
The Hornet director has used her signature wool stop-motion technique to create a playful look for the Southern Californian music festival’s 2026 edition.
Andy Murray's new Hylo campaign definitely has nothing to do with the other guy...
Leaning into the tennis star's notorious deadpan and rivalry with Roger Federer, this witty film from Untold’s James Humby has its tongue firmly in its cheek.
The price of victory
A powerful and affecting new spot for the Museum of the Great War in France highlights that victory looks very different once you peek behind the veneer.
Jeep’s silent witness
This captivating campaign for the brand’s Cherokee Hybrid features wildlife photographer Patricia Homonylo whose work is aided by a quiet car.
BLINKINK's promo for Clash Royale pops off the screen
In Sam Gainsborough's balloon-filled spot, made with Uncommon Creative Studio, the world of the game is recreated by some elaborate inflatable creations.
Nick Tree's heartfelt father/daughter story shows Dementia Doesn’t Care
The powerful short, created for Younger People with Dementia, stars Adolescence actress Amelie Pease as a teen attempting to get through to her dad.
Erste Bank's birdy breakout
A caged avian shows some remarkable resourcefulness in this charming spot from DOM&NIC.
Well Aware’s thirst for change
Laird and Good Company celebrate Earth Month with beautiful film for the water charity that highlights the transformative effect access to clean water has on Africa’s rural communities.
Telstra's globe-spinning spots are poetry in (stop) motion
Three remote individuals are kept in contact in this charmingly crafted campaign from Bear Meets Eagle On Fire and animator Catherine Prowse.
One NZ follows Jade’s journey to the father-land
The telecom co has released the latest chapter of the Finding Jade series of comic films following a young lad’s quest to locate is biological dad.
Protest in motion: Dancers call out Epstein secrecy
Director Bryan Buckley and The First Amendment Troop deliver a new 'ResistDance' at the Lincoln Memorial and Kennedy Center, this time demanding answers about the Trump-linked Epstein allegations.
Purga Films' lorem ipsum moment
No, that headline's not a mistake, we haven't forgotten to add proper words. Instead, production studio Purga Studios is using the Latin words 'lorem ipsum', which are used as dummy text, as the central idea of its new campaign.
Stay up-to-date with the latest news, insight and inspiration for the global creative community.
France Parkinson’s body horror
A visceral film from the French association visualises how it feels to live with the progressive neurological condition's most debilitating symptoms.
AXA tackles rugby stereotypes
An impactful short film from the French insurance company spotlights the strength and tenacity of female rugby players.
A few of our favourite short films from the archives.
How Will Wightman and a budget camera shot up a sh*thole
The Blinkink director's latest slice of insanity, This Place is a Sh*thole, creates a manic monster out of an everyday horror: messy housemates. Jamie Madge caught up with Wightman to get down and dirty with the production process, jungle soundtrack, and innovative use of consumer 360 cameras.
Sergio Cilli's castAIng call
The Gifted Youth director's four viral shorts, created in collaboration with Caviar, offer a hilarious insight into the limitations of prompting.
Prison Radio Association’s emotional transmission
Through an honest and sensitive human narrative, director Craig Bingham’s touching film highlights how the National Prison Radio helps families feel connected.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
Spike Jonze gets On with Zendaya's dreams
The charming spot uses a stop-motion style and playful perspective tricks to showcase the brand's collaboration with the actress.
Unibet’s bots boot up for a kickabout
Warehouse robots are overtaken by the urge to play football in Dorian & Daniel’s fun, high-energy campaign for the betting platform.
Safety lesson from the Scanian War
Danish soldiers going to battle remind cyclists that staying alive is more important than looking stylish in a comedic campaign helmed by Tor Frandsen.
Amstel's real life relationships
A new campaign for the beer brand eschews fake friendships and concocted connections in favour of documentary images of real people enjoying themselves... with an Amstel, obviously.
Coca-Cola finds the real thing in the desert
This charming campaign film, created by WPP Open X for the drinks brand, celebrates the resilience of Mexico’s desert-dwelling shopkeepers.