The Work
The best new commercials, music videos and short films,
curated by the shots editorial team.
NOMINT's trailer for the BBC's Winter Olympics coverage is fire
Director Yannis Konstantinidis cements his reputation of master of the elements in this explosive film that combines stop-motion and combustion.
The City of Helsinki wants Pammie to Finnish what she started
In a humorous film from agency United Imaginations, actor Janne Hyytiäinen and pals invite Pamela Anderson back to her motherland.
WARD lets imagination take the wheel
The director unveils a captivating trailer for his innovative, hybrid documentary about an imaginative group of Philipstown kids who race scrap metal cars.
Oreo's udderly lovely lookalike cows
This amoooo-sing campaign for the legen-dairy black-and-white biscuit brand follows the tale of a rancher with a herd of Oreo-styled cows.
Finger Lickin’ Fak: Matty Matheson’s KFC collab
The actor and restaurateur, who plays Neil Fak in the hit series The Bear, once again joins the fast food chain for some marketing mayhem.
Nobody Cares about Andrew Laurich's new Waitoa Chicken spot
The comedy director adds a splash of the surreal to a conversation about animal origins.
A$AP Rocky goes God mode
Somesuch director Dan Streit taps into early-2000s video game aesthetics in a dizzying promo packed with chaos and uncanny characters for the American rapper.
Viettel’s unhinged uncle hits the road
The Vietnamese telecoms company introduces an eccentric who embarks on an odd odyssey to connect with family around the country.
Air Canada captures a champion’s comeback
Kevin Foley’s emotive film for the Canadian airline tells the story of ice hockey star Tyler McGregor’s resilience after a life-changing leg amputation.
Juan Piczman flips the logic for Propeg
The Brazilian advertising agency celebrates its 60th birthday by selling itself surreally in this trio of comedic spots.
FCA’s Emil is the real seal deal
The Financial Conduct Authority launches a flipping funny campaign featuring a peculiar pinniped intent on protecting people from making bad money choices.
A$AP Rocky gets animated in NYC
Filmmaker and animator Tim Burton unleashes a ragtag posse of 2D characters in Manhattan in a dynamic, dual track music video for the American rapper.
Shelf control: Aldi cuts down on complications
The grocery chain proves that keeping simple still sells in an amusing brand platform created by Pablo/London.
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Norwegian Cruise Line’s seas of change
The cruise line taps into the not-so-glamourous parts of maritime past in a fun campaign developed with Arnold Worldwide.
Apashe’s bombed-out beats
The electronic artist, producer and composer’s new track, Kyiv, gets a sensational promo that follows a film crew shooting under fire.
A few of our favourite short films from the past few weeks.
Backmask; the sound of short film success
After individual successes in the advertising arena, and critical praise working together in the comic book industry, the creative partnership of Chris Baker and Matt Fitch joined forces with producer Charlie Woodall to take on the film world. Now, as their award-winning short Backmask premieres on shots, they explain why features are next on their to-do list.
David Gray sticks the knife to treatments
In a witty deconstruction of the commercial production process, the Supply&Demand director has a surgeon give the concept a cutting explanation.
J Marlow cuts a long backstory short
In the director’s hilarious sketch based on relatable British observations, a market stall holder relays the history of local legend Dicky Peg Dave.
Stefan Hunt and Vanessa Marian give the boys a chance to dance
The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.
Andrew Laurich makes camping bearable
The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.
FABMISR's financial fanbase
Egyptian bank FABMISR's new campaign for its Ahlaweya Card puts Al Ahly, one of the country's Premier League teams, in a starring role.
Winter weather is snow problem for Nissan
A driver takes on a swarm of mischievous snowmen in a cinematic relaunch of the auto brand’s Conquer All Conditions campaign, created by TBWA.
Philippine Airlines wants you to have a dramatic flight
The airline, alongside BBDO Guerrero, turns a simple pre-flight video into a romance-fuelled Filipino 'Safetynovela'.
Phil Harrison: Running riot
Director Reuben Armstrong’s captivating, mixed-media fundraising film captures the resilience and punk spirit of blind runner Phil Harrison.
Wikipedia shows knowledge is power
The community-run, free online encyclopaedia celebrates its 25th birthday with an informative and inspiring mini-series about the contributors who keep it alive.