the Work

The best new commercials, music videos and short films,
curated by the shots editorial team.

23^rd Jan

SAFEProject’ssnowballeffect

Creative studio Lobo crafts an affecting animated film in partnership with FCB Health to raise awareness of wintertime alcohol misuse.

23^rd Jan

Nike'satyourservice

W+K Amsterdam's campaign showcases the considerable clout of world No. 1 tennis player Aryna Sabalenka's serve in this classy spot for the sportswear giant.

23^rd Jan

EskimoSupreme'sdancewithTheDevil

The former member of Irish hip-hop rap crew Versatile kicks off his solo career with a madcap, self-directed promo on the dangers of addiction.

22^nd Jan

All eyes on the ADC Annual Awards

MullenLowe Design Studio crafts a fun series of eye-themed ads for the world’s longest-running awards program for creative excellence.

22^nd Jan

The UK pop giants’ track ALiEN HiTS/ALiEN RADiO gets a sublimely gorgeous promo that tells a story of love and belonging, directed by Isabel Garrett through Blinkink with a global team of 28 filmmakers and artists.

22^nd Jan

SICKDOGWOLFMAN presents The Sun of all fears...

In a wicked, icky spot for sunscreen brand SLATHER, Haven’t You Done Well duo Will&Sej show just how conniving that gasball can be.

22^nd Jan

Oscar Jerome heads to the pictures

The British musician watches a film of his own memories in a cinematic and reflective promo for his track The Fork, directed by Milo Blake.

21^st Jan

Architects of their own destruction

British metalcore heavyweights Architects unleash their new single Blackhole with a blistering, cinematic promo.

21^st Jan

Oracle Sisters’ identity crisis

British director Jim Longden’s quirky promo for the Parisian indie rock trio features a motley crew of drag queens, ballet dancers and deviant priests.

20^th Jan

The ugly face of Cero Ismael

100% directors Folkert Verdoorn and Simon Becks helm a surreal and cinematic promo for the Dutch artist's track, Driving Round Looking For Unknown.

20^th Jan

What happens when OK Go are left to their own devices?

In another audacious music video for the band, this time for new track A Stone Only Rolls Downhill, frontman/co-director Damian Kulash creates a well-timed motion-mosaic on a job-lot of iPhones.

20^th Jan

Barnardos' not so happy birthday

This poignant film for the childrenʼs charity visualises the heartbreaking reality of a boy whose dreams of joyous birthdays bely the truth of his deprived situation.

17^th Jan

Blondshell’s dog days

Hannah Bon’s melancholy promo for the American indie rock musician’s track T&A is a cinematic comparison of dogs and dangerous lovers.

17^th Jan

Wilfrid Brimo's latest is dripping in elegance

In an oozingly opulent spot for the DS 7, the LaPac director channels his inner Dali with some slick practical effects.

17^th Jan

Severance boxes clever

Apple TV+ and Severance creators Dan Erickson and Ben Stiller were thinking outside the box when they dreamt up this genius cube-based promotion for the TV show's long-awaited second series.

16^th Jan

NYF Advertising Awards cuts the crap

The New York Festivals Awards rejects superficial advertising jargon in a playful, mockumentary-style call for entries campaign created by Grey.

16^th Jan

Benedict's hot seat

National Theatre Live unveils its elegant brand film with actor Benedict Cumberbatch promoting the experience of watching world-class theatre from The Best Seat in the House, i.e. on the big screen.

15^th Jan

Lufthansa advocates affirmative answers

Serviceplan’s dazzling new campaign for the German airline, follows a young woman’s flights of fancy as she says ‘yes’ to adventures in dream destinations.

Let's keep it short

A few of our favourite short films from the past few weeks.

Stefan Hunt and Vanessa Marian give the boys a chance to dance

The husband and wife filmmaking duo's expressive short, soundtracked by The Avalanches and shot through Exit Films, is a cheeky yet poetic exploration of masculinity.

Andrew Laurich makes camping bearable

The director's hilarious short, A Bear In The Woods, sees a couple's romantic trip ruined by a grizzly encounter.

SHORT FILM & DOCUMENTARY FOCUS

Comedic short asks a question you might not want to answer

A short film recently released after being on the festival circuit features a young couple and a seemingly innocuous question about pornography that opens a metaphorical can of worms.

SHORT FILM & DOCUMENTARY FOCUS

Romain's focussed nano-film

Psychomotor Agitation is the focus for this very short film that suggest there might be more to 'restless leg syndrome' than we first imagined.

SHORT FILM & DOCUMENTARY FOCUS

Will Webb's Personal Effects

Recently off its festival run, Will Webb's quietly emotive short is the story of a sister coming to terms with the death of her brother while searching for meaning in his last request. Inspired by the death of his own brother, Webb discusses the challenges he faced making the film, and the power of using - and not using - music.