Mekanism gets to the bottom of it

Production company Mekanism has unveiled this humorous campaign with an important reminder to attend your cancer screening colonoscopy.  

From bundt cakes to balloon ends, oranges to tree knots, the film is a montage of completely innocent yet suggestive imagery, as the lyrics from the melody sing, Everything Reminds Me of You. 

The campaign was created in collaboration with distribution company Joint Venture to support the release of their new documentary Andre is an Idiot – a raw, final testament from André Ricciardi, who spent over a decade at Mekanism and documented his terminal battle with colon cancer to ensure others wouldn’t follow in his footsteps. 

“We wanted to make the 'unmentionable' impossible to ignore,” said Tommy Means, Founder and Chief Creative Officer at Mekanism. “Pairing a charming melody with everyday objects is cheeky, but it's anchored in an urgent mission and a promise to a friend. This is a movement to bridge the gap between a difficult conversation and a life-saving decision.”