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Amy Hey

Amy Hey

17th Feb 2025 Work
BIC rewrites literary history

BIC rewrites literary history

A robot mimicking William Shakespeare’s handwriting pens an illustrated manuscript of Romeo and Juliet in a clever campaign marking 75 years of the brand’s classic biro.

17th Feb 2025 Work
Tesco wants you to join the club

Tesco wants you to join the club

A Clubcard-resistant couple give in to FOMO after 30 years of missed rewards in Sam de Jong’s nostalgic spot celebrating three decades of the UK supermarket’s rewards scheme.

17th Feb 2025 Work
Humane World for Animals’ better nature

Humane World for Animals’ better nature

Nexus Studios’ Johnny Kelly and pop artist Sia collaborate on an uplifting stop motion film for the animal welfare organisation's rebrand.

14th Feb 2025 Work
BA’s very British love story

BA’s very British love story

A desperate man races through London City Airport to save his relationship in Autumn de Wilde’s charming Valentine’s day campaign for British Airways.

14th Feb 2025 Work
Arriva’s simple pleasures

Arriva’s simple pleasures

A grandad takes his granddaughter for a perfectly pleasant day at the park in Zak Razvi’s endearing spot for the UK bus operator.

14th Feb 2025 Work
Libby Burke Wilde's intimate idents for BBC

Libby Burke Wilde's intimate idents for BBC

The new–land director helms four sweet scenes capturing the familiar presence of the British Broadcasting Channel in real households across the UK.

13th Feb 2025 Work
DHSC’s care in the world

DHSC’s care in the world

A candid and compassionate campaign, created by MullenLowe, captures real relationship between carers and the adults they assist through intimate, everyday moments.

13th Feb 2025 Work
Anna Ternheim goes time travelling

Anna Ternheim goes time travelling

The singer-songwriter collects relics discarded by past visitors as she explores Sweden’s idyllic countryside in a sweet album promo by Gustav Bondeson.

12th Feb 2025 Work
Desperados’ dopamine bop

Desperados’ dopamine bop

The tequila beer brand launches an energising musical campaign inspired by Latin youth culture in collaboration with Colombian artist OVY ON THE DRUMS.

12th Feb 2025 Work
How Ruairi Robinson used AI to dance with death

How Ruairi Robinson used AI to dance with death

With footage created entirely using AI, the Joyrider director's mesmerising music video for electronic artist Steve Moore is a modern re-imagination of the medieval Danse Macabre. Here, Robinson shares how he fast-tracked the filmmaking process, why creating with AI should be fun, and the surprising feedback the promo received on social media.

12th Feb 2025 Inspiration
Peer Review: JamsBash

Peer Review: JamsBash

World War Seven directing duo JamsBash discuss the fun and frustrations of filmmaking and how directors like Spike Jonze, Hiro Murai and Jonathan Glazer have shaped their vision.

11th Feb 2025 Work
Joy Crooke’s domestic bliss

Joy Crooke’s domestic bliss

Director Jake Erland’s sensitive and nostalgic promo for the British singer-songwriter beautifully captures the milestone moments of a relationship.

Amy Hey

Amy Hey