Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Unionen proves workers’ rights are universal
A fun trio of spots from the Swedish trade union transports us to three fantasy worlds to show how even the most extreme workplaces come with rights.
Aldi’s festive quest to find Cauli Dog
In this year’s seasonal spot from the supermarket chain, Kevin the Carrot’s Christmas celebrations are put on hold as he searches for the family’s missing pet.
Gen Z tears up festive traditions for JD Sports
The sports-fashion retail brand celebrates the creativity, determination and optimism of young people in its fourth Christmas campaign made in collaboration with Uncommon.
Colin Firth wraps up a historic Arsenal season
The football club turns the story of its 2025/26 success into an uplifting festive tale of community and belonging, narrated by British actor Colin Firth.
James Norton steps into Santa’s boots for M&S
Mr. Claus experiences his first Christmas outside of the North Pole in a jolly festive spot starring James Norton and Lucy Punch for the British retail brand.
Frankie & The Deadbeats' one-track mind
A music enthusiast prioritises his new record over a relationship in this short comedy film promoting the band’s new album, Sometimes Drunk, Always Fucked Up.
Barbour gets us warmed up for Christmas with Aardman
Wallace and Gromit take their new invention for a walk in another festive collaboration between the British outdoor clothing brand and animation studio Aardman.
Peer Review: Valentin Guiod
BIRTH director Valentin Guiod shares his admiration for Andrew Haigh, Tilda Swinton and Szilveszter Makó and says filmmakers must protect ideas that come from the heart.
Kaniva celebrates imperfect pets
The Thai pet food brand champions cats and dogs that don’t fit traditional beauty standards in an uplifting campaign created by Choojai and Friends.
Jeff Low cooks up a cool capybara for Lebara
The mobile network’s first brand campaign features a totally relaxed rodent, realised through gorgeous stop-motion animation by the Biscuit director.
There's snow stopping Thatchers this Christmas
The British cider brand’s farmers brave the elements and save tasting day in a charming and intricately crafted animation by Aardman.
Erling Haaland kicks off the season of giving for Sports Direct
Sports stars use their athletic expertise to help customers find Christmas gifts in the retail chain’s festive ad, featuring the Norway striker, rapper Aitch, England captain Leah Williamson and more.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.