Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Experian’s fairytale ending
BBH puts a modern twist on a classic nursery rhyme in a charming campaign for the credit report company.
MOJU calls the shot
A tired dad is thrust into a high-energy fantasy gameshow after taking an energising glug of the ginger functional shot.
Apple puts temptation through its paces
The tech brand visualises the mental battle of staying committed to New Year's Resolutions in a playful trio of social spots.
Alexion paints a path to wellness
Richard Paris Wilson's gorgeously hand-painted animation for the rare diseases pharmaceutical company depicts a young girl’s difficult health journey.
Natuur en bos reflects on life and growth
A beautiful short film from The Flemish Agency for Nature and Forests highlights the presence of trees in our everyday life.
A final love letter to Postnord Danmark
Casper Balslev directs a touching short film reflecting on the final chapter of over four centuries of letter delivery in Denmark.
Pukka spills the tea on wellness culture
The herbal tea brand champions the power of natural ingredients in a playful spot unpicking the convoluted world of wellness products.
Karni & Saul capture a species in deep waters
Blending live action, CGI and a narration by Marianne Faithful, the directing duo's film Wild Summon tells a striking story of a female salmon’s fight for survival.
BLOK makes time stands still for Stoiximan
Players savour every winning moment in the Picky Productions directing duo's lively campaign for the Greek betting app.
The First Step exposes the hidden face of control
The domestic abuse support charity shines a light on the subtle signs of control in a powerful, single-take spot.
The Greek Ministry of Transport flips the script on drink driving
One reckless decision leads to a father never meeting his newborn daughter in a devastating film that hinges on a powerful misdirection.
Miami’s Art Deco district takes centre stage
The American coastal city invites visitors to explore its glamorous Art Deco district in a vibrant musical campaign directed by Javiera Eyzaguirre.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.