Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Taylor Swift gets a little help from her friends
The pop icon’s surreal, pastiche-packed promo for her track Opalite is a star-studded spectacle that only someone of her cultural clout could pull off.
Addressing the elephant in the algorithm
Zak Razvi directs a simple yet impactful spot as part of the UK Government's initiative to help parents talk to their children about toxic social media content.
Apple Music tunes into Latino culture
The audio streaming service celebrates music as a cultural unifier in an upbeat film capturing fans’ reactions to Bad Bunny’s Super Bowl performance.
Intact Insurance dives under the ice
Andrew De Zen blends breakneck live-action and VFX in a striking campaign for the insurance brand in support of team Canada at the Winter Olympics.
Transport for Wales’ fuzzy-headed journey
Daniel Warwick’s charming, character-led campaign for the Welsh transport network uses puppets to playfully tell the story of a post-hen-party commute.
Specsavers tells lovers to listen up
The opticians chain unveils the ultimate relationship-aiding device in a cheeky Valentine's campaign created by Golin London.
Blinkink stages a celestial spectacle for Dior
Nina Gantz and Renee Zhan helm a whimsical and intricately crafted stop-motion Lunar New Year story for the fashion brand.
Preventable’s painful truths
The accident prevention initiative offers a hilarious and hard-hitting reality check for people who think safety precautions don’t apply to them.
Ukraine Embassy’s exposure to the elements
Prime Weber Shandwick’s impactful campaign uses clever set design to portray the freezing conditions families are experiencing in Ukraine.
New Balance takes a moment of silence
Walid Labri’s reflective film for the sports apparel brand honours athletes’ quiet moments of daily dedication.
Peer Review: Freddie Powell
Director Freddie Powell of DROOL tells us why people skills trump talent, which filmmakers he envies most, and how turning 'safe' scripts into something magical has become part of the job.
Auchan gets animated about eating well
The French retail company launches a catchy and imaginative musical campaign encouraging kids to eat a colourful, balanced diet.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.