Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Regatta finds common ground
A touching and beautifully shot spot from the outdoor clothing brand captures the evolving relationship between a mother and son on a family walk.
Breville’s caffeinated crescendo
A live orchestra soundtracks a man’s morning coffee-making in an immersive spot from the home appliances brand.
Dutch Railway Sector reveals the unseen aftermath
A man watches the effects of his suicide on the people around him in a powerful film from the Dutch Railway Sector and 113 Suicide Prevention.
Olga Basha’s pantless predicament
Annie Hamilton goes unashamedly trouserless in NYC in the absurd final instalment of Matias & Mathias’ saga for the denim brand.
350Action turns up the heat on climate denial
The Climate change non-profit urges Americans to vote for climate conscious candidates with a life-size, melting statue of politician Ron DeSantis.
Vivo makes time for childhood magic
A sweet, animated story from the Brazilian telecommunications brand invites parents to put their phones away and be fully present with their children.
Just Eat savours the moment
Created by VCCP, the groceries and takeaway delivery app’s insightful new campaign highlights how ordering food can make more time in life for what really matters.
The Church of Sweden listens in
Filip Tellander’s tender film for the Swedish church highlights the importance of having someone to listen during life’s most emotional moments.
How Melchior Leroux composed a dance between the lines
Blending monochrome live action, fluid choreography and animated musical notation, director Melchior Leroux's sublime music video for Africa Express’s Hacernos Así, ft. Luisa Almaguer, is a poetic and timeless visual exploration of trans identity.
WWF crafts a case for hope
NOMINT’s poetic and impactful campaign for the wildlife conservation charity blends science and craft into a powerful message about biodiversity loss and recovery.
Deliveroo x Tesco’s dynamic duo
The food and grocery delivery app announces its partnership with the UK supermarket with a charming film helmed by comedy director Max Barden.
Fosters keeps it simple
The lager brand unveils a refreshingly stripped-back and comedic campaign poking fun at classic beer ads through exaggerated Australian stereotypes.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.