Amy Hey
Staff Writer
Amy Hey is staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
TFL's intertwining journeys
A touching story of three interconnected journeys captures the everyday adventures and relationships made possible by London’s transport network.
Aldi's slice of the good life
A grandfather offers his granddaughter some heartwarming words of advice in a beautifully shot film directed by Natalie Rae for the supermarket chain.
The Washington Post exposes the story behind the byline
A powerful campaign created by Uncommon captures the relentless behind-the-scenes work underpinning the newspaper’s investigative journalism.
Toyota's dirty dancing
A procession of Utes slide down a muddy mountain in a deadpan dance-off in a playful spot for the vehicle brand directed by Nick Kelly.
Peer Review: Adam Muscat
From Anselm Kiefer to Kendrick Lamar, Studio Private artist, editor and filmmaker Adam Muscat shares the painters, designers, hybrid documentaries and dreamy music videos that have influenced his approach to directing.
Harvey comes to an agreement
A punchy and stylish spot from the AI tool developer for legal and professional services celebrates the power of a handshake in bringing people together.
How Research Arts rewired its workflow
Research Arts’ surreal experimental film Automatic blends AI tools with traditional CG to explore robotics and machine aesthetics. Here, the director discusses using AI to develop bespoke problem-solving tools, and how new technology can be brought into the animation process thoughtfully and intentionally.
Google Translate speaks your language
Justin Tyler Close's delightful film for Google’s language translation app demonstrates the power of technology in bringing people together.
Nike dares to dream with TDR
A team of mechanics discuss their ultimate dreams in Thuan Tran’s charming 35mm film for sportswear brand Nike and streetwear label Taller De Rafa.
Choānn’s American nightmare
Through a montage of archival footage and surreal imagery, the director’s powerful film explores themes of identity, belonging and the fading promise of America.
Enea Colombi's distorted realities
BIRTH director Enea Colombi discusses how he creates stylised and experimental worlds across music videos, fashion films and commercial work that remains deeply rooted in reality and human emotion.
Son Lux weathers the storm
A family anxiously waits indoors as ominous weather approaches in a gorgeously shot and reflective promo for the American post-rock band's track, Out Into Us.
Amy Hey
Staff Writer
Amy Hey is Staff Writer at shots, based in Margate. She joined the publication as Junior Reporter before moving into her current role on the editorial team.
Her work covers director interviews, talent profiles, and production-focused features, with a particular interest in animation, craft and the creative process. With a keen editorial eye and a focus on storytelling, she highlights both emerging voices and established figures across the advertising and production industries.
Hey has also served as a judge at the UK Music Video Awards, recognising innovation and artistry within the music video landscape.