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Amy Hey

Amy Hey

3rd Oct 2023 Work
Guillaume Poncelet’s inconsolable bride

Guillaume Poncelet’s inconsolable bride

In a compelling promo for the French musician’s song Yaki Imo, a painting of a potato inspires a soon-to-be-wed young woman to express her emotions through movement.

2nd Oct 2023 Work
Gamrfirst’s thrill of the chase

Gamrfirst’s thrill of the chase

A crack team of hunters chase down anthropomorphic slot machine icons in Papaya Film’s cinematic and subtly comedic campaign for the online gambling platform.

2nd Oct 2023 Work
IKEA’s authentic everyday

IKEA’s authentic everyday

Bodily fluids are the Swedish homeware retailer’s latest marketing strategy in this disgustingly honest trio of spots.

2nd Oct 2023 Work
Sleep Number does the maths

Sleep Number does the maths

The bed manufacturer partners with American football team Los Angeles Rams to launch an inspiring short film sharing its co-captain and safety Jordan Fuller’s road to recovery.

29th Sep 2023 Work
Johnnie Walker celebrates strides in women’s football

Johnnie Walker celebrates strides in women’s football

The whiskey brand teams up with Leo Burnett to highlight the progress made in women’s sport, by handcrafting five bespoke pairs of boots made from the shoes of past players.

29th Sep 2023 Work
Stephen Sanchez' star-crossed lovers

Stephen Sanchez' star-crossed lovers

Charlie Rees helms a gripping, 1950s-inspired story of betrayal, murder and forbidden love for the American singer songwriter’s track Death of the Troubadour.

29th Sep 2023 Work
How Who Gives A Crap deforested the Hundred Acre Wood

How Who Gives A Crap deforested the Hundred Acre Wood

In a beautifully-crafted campaign highlighting the impact of deforestation, the eco-friendly toilet paper brand has launched a heartbreaking, first-of-its-kind reimagining of the iconic 1926 children’s book Winnie-The-Pooh. We talk to the brand's co-founder, Danny Alexander, about the creative process, challenges, and outcomes of recreating a childhood classic.

28th Sep 2023 Work
Sandy Hook Promise’s dark comedy

Sandy Hook Promise’s dark comedy

Starring a cast of high-profile comedians, this chilling spot from the American non profit organisation urges people to take school shooting jokes seriously.

28th Sep 2023 Work
How Australia’s biggest brands made disability visible

How Australia’s biggest brands made disability visible

A coalition of the country’s most well-known brands have swapped out key scenes in their commercials to include people with disabilities. We talk to the creatives at Special Group to find out more about orchestrating this mammoth campaign, working with a diverse cast, and how all brands can improve the disability representation in their advertising.

27th Sep 2023 Inspiration
Peer Review: Patrick Colman

Peer Review: Patrick Colman

From Fleabag to Pee-wee's Big Adventure, Final Cut Editor Patrick Colman talks us through a varied selection of work from the versatile creatives who inspire him, and explains why Anne V. Coates could be considered the best editor of all time.

26th Sep 2023 Work
Britain goes back to school

Britain goes back to school

UK television channel ITV launches a moving campaign encouraging adults and children alike to do their homework and discuss the hardest subject - mental health.

26th Sep 2023 Work
On Running together

On Running together

The sportswear brand launches three soulful spots set in Berlin, Tokyo and New York, which explore the freedom and sense of community runners experience when they train as a team.

Amy Hey

Amy Hey