B&Q tools up for the job
Spanners, hammers and all manner of home improvement tools are raised in anticipation of a new dawn for DIY in this campaign for the home improvement brand.
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Credits
View on- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
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Credits
View on- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
- Editing Stitch
- Audio Post String and Tins
- Procuction Services Groundglass
- Chief Creative Officer Mark Elwood
- Creative Director Gareth Butters
- Head of Design Dave Allen
- Senior Producer Anna Cartwright
- Executive Producer James Bland
- Producer Lauren Highman
- Production Designer Guy Thompson
- DP Joost Van Gelder
- Editor Leo King
- Post Producer Reece Whiteley
- VFX Lead James Marshall | (VFX Artist)
- VFX Lead Adam Fenwick
- Colorist Richard Fearon
- Sound Designer Adam Smyth
- Music Producer Esi Jonuzi
- Music Producer Claire Toms
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Credits
powered by- Agency Leo Burnett/London
- Production Company Arts & Sciences/London
- Director Tim McNaughton
- Editing Stitch
- Audio Post String and Tins
- Procuction Services Groundglass
- Chief Creative Officer Mark Elwood
- Creative Director Gareth Butters
- Head of Design Dave Allen
- Senior Producer Anna Cartwright
- Executive Producer James Bland
- Producer Lauren Highman
- Production Designer Guy Thompson
- DP Joost Van Gelder
- Editor Leo King
- Post Producer Reece Whiteley
- VFX Lead James Marshall | (VFX Artist)
- VFX Lead Adam Fenwick
- Colorist Richard Fearon
- Sound Designer Adam Smyth
- Music Producer Esi Jonuzi
- Music Producer Claire Toms
DIY chain B&Q has launched a new integrated campaign and brand platform that encourages Britain to move from dreaming about home improvement to doing it.
Created by Leo Burnett London and directed by Tim McNaughton through Arts & Sciences London, the 60-second spot features a rallying speech from one DIY-er to a host of others, urging them to begin their home improvement plans. Covering remarkably similar paint colours, Mandy's annoyingly nice panelling, online advice from SpannerDaddy_88, and a stark but humorous warning to Colin not to attempt messing with his boiler, the speech ends as tools are raised, momentum builds and the motivating call to action is yelled; “Today, we do.”
“When home improvement inspiration is everywhere, what people really need is the confidence to get started," said Mark Elwood, Chief Creative Officer at Leo UK. "‘Today We Do’ delivers that in bucketloads, refreshing B &Q’s iconic platform into a rallying cry that inspires the nation to get stuck in.”
