Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
The Way I See It: Tony Burke
Tony Burke is a filmmaker, author, advertising creative and recovering alcoholic. In this extended TWISI, he talks frankly about his descent into alcoholism and how family, friendship and an unusual brush with faith helped him get sober, write his debut novel, and write and direct the acclaimed 2025 feature film, PROTEIN.
Kendall Jenner's an odds on favourite for Fanatics Sportsbook
Kendall Jenner stars in this Super Bowl spot for the online betting company as she leans into her persona as basketball's femme fatale.
On My Radar: Tom Wilson
Feel Films director Tom Wilson tells us about his creative radar, revealing he's a sucker for a Google Sheet, has dipped his toe - and his pen - into Japanese artistry, and loves living in Europe's best kept secret.
On My Radar: Kyle Thrash
RadicalMedia director Kyle Thrash admits to being a reformed walker, says it's definitely worth it to watch L'Oréal's brand film, and can't envision life without his iPad, as he tells us what's on his creative radar.
FABMISR's financial fanbase
Egyptian bank FABMISR's new campaign for its Ahlaweya Card puts Al Ahly, one of the country's Premier League teams, in a starring role.
On My Radar: Franki Goodwin
From being inspired by Swingers to finally understanding Aphrodite, Franki Goodwin, Saatchi & Saatchi London’s Chief Creative Officer, reveals what’s on her creative radar.
Goodbyes are hard, says the National Trust
This wistful and tender new spot for the National Trust takes one regular visitor on a trip down memory lane as she recalls all the moments she's had to leave a National Trust space.
The 10 brands that cut through in 2025
Creative effectiveness platform System1 has crunched the 2025 numbers and revealed the 10 campaigns which had true category cut-through last year.
On My Radar: Mary Fix
Fresh Film's director Mary Fix admits that her phone is a central component to her life, reveals that a David Cronenberg re-education has reaped rewards, and hopes that comedy makes a comeback, as she tells us what's on her creative radar.
On My Radar: Ben Woolf
Burnt Road director Ben Woolf covets noise-cancelling headphones, rehearsal time for a project, and that serene feeling when all the hard work pays off, as he reveals what's on his creative radar.
HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work