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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

20th Feb 2024 Inspiration
On My Radar: Pip + Lib

On My Radar: Pip + Lib

Caviar directing duo Pip + Lib, talk a villainous Olivia Colman and TikTok's quest for betterment as they reveal what's on their creative radar.

15th Feb 2024 Work
NFL reaches out to the kids Born to Play

NFL reaches out to the kids Born to Play

The NFL's Super Bowl offering is a celebration of both the game itself and of the league’s international football development program.

15th Feb 2024 Talent
Al MacCuish’s culture club

Al MacCuish’s culture club

Al MacCuish, Co-Founder of Sunshine, believes that leveraging culture – by achieving the tricky triumvirate of being interesting, entertaining and rewarding – is the way to conjure creative interest, which is why the brands his company work with, including Diesel, Balmain and Victoria’s Secret, have done just that.

13th Feb 2024 Inspiration
On My Radar: Will Dohrn

On My Radar: Will Dohrn

Love Song director Will Dohrn picks some of the things that are on his creative radar, including a classic UK police show and ProRes-shooting phones.

12th Feb 2024 Work
Qiddiya comes out to play

Qiddiya comes out to play

It's not often you get adverts for places that don't yet exist, but this spot for Qiddiya, a planned entertainment and tourism project in Riyadh, shows that life there will be anything but boring.

6th Feb 2024 Inspiration
On My Radar: Andy Kelemen

On My Radar: Andy Kelemen

Andy Kelemen, producer and director at Dessert Before Dinner, talks niche advertising, twenty-eight dollar hamburgers and the twisted genius of Barry Sonnenfeld, as he reveals what's in his creative radar.

2nd Feb 2024 Work
Cybersmile spotlights trials and online tribulations

Cybersmile spotlights trials and online tribulations

The Cybersmile Foundation, the nonprofit organisation committed to tackling online bullying, has released a new campaign that references the Salem witch trials. Here, JOAN London's Tom Ghiden and Kirsty Hathaway, the agency's MD and ECD respectively, talk cancel culture, mob tactics and history repeating.

31st Jan 2024 Insight
The YDA chairperson talks ability, opportunity and maverick attitudes

The YDA chairperson talks ability, opportunity and maverick attitudes

Medb Riordan, Academy Films' Joint MD and Partner, is the jury chairperson for this year's Young Director Award. Here, she talks about the challenges involved in building a directing career, the skills needed, and why more trust needs to be put in creative risk-taking.

30th Jan 2024 Work
David and Victoria Beckham let us into a secret

David and Victoria Beckham let us into a secret

In this teaser for Uber Eats' Super Bowl spot, The Artist Formerly Known as Posh Spice and David 'Golden Balls' Beckham riff off the famous moment from the recent Netflix documentary, Beckham.

30th Jan 2024 Inspiration
On My Radar: Dave Damman

On My Radar: Dave Damman

Dave Damman, Chief Creative Officer at BUNTIN, believes advertising should celebrate conviction over attention, while his own attention is given over to a TV show in which art imitates life, and a musician whose music is "more or less a religion".

29th Jan 2024 Work
NSPCC focusses on the challenges of child-rearing

NSPCC focusses on the challenges of child-rearing

A new campaign featuring Sex Education star T’Nia Miller is a funny but emotional look at the ups and downs of parenting.

26th Jan 2024 Talent
Untold Fable tells a story of diversity

Untold Fable tells a story of diversity

When Kate Tancred started Untold Fable it was with the idea that technology could empower filmmakers outside the usual geographic strongholds, helping broaden the industry's talent base. Here, she talks risk, reward and creating opportunity.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work