Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Fons Schiedon
Fons Schiedon, director and animator at Forever, talks animation, avoiding natural selection and the masterpiece that is AKIRA, as he reveals what's on his creative radar.
Juan Cabral takes flight for Kodansha
Japanese publishing giant Kodansha unveils a new brand film to coincide with the launch of a new global brand identity.
Walkers asks; crispIN or crispOUT?
It's a classic dietary requirement for many kids but it seems that, as they grow up, some people don't leave the culinary delight that is the crisp sandwich behind.
Mark Romanek suits up for H&M
Director Mark Romanek is behind a new film for H&M that centres on the brand's initiative of providing free suits for job seekers.
Spire holds open the door to recovery
A new campaign for Spire Healthcare opens the door to wellbeing and offers a glimpse of the things that matter.
SOLITA builds the future
A new brand film for leading European data and tech company SOLITA captures the human potential of data.
Habito has a sting in its tail
Uncommon's latest ad for Habito continues the campaign's animated carnage and brings to life the pain of interest rate uncertainty.
The eyes have it
This new campaign for Swedish eye centre Memira highlights that we sometimes take care of our bodies but neglect our eyes.
On My Radar: Ruel Smith
Stept Studios' Head of Visual Effects & Animation, Ruel Smith, is crazy for cameras, owes a lot to The Lion King, and finds inspiration from a series of Insta-influencers.
LG lights up the world
LG has launched its new Sam Brown-directed spot today, one which asks consumers to light up their world with the company's new OLED evo TV.
Shedding light on LG's showstopper
Sam Brown and Micky Tudor explain what went on behind the scenes of their stylish and colourful new campaign for LG Electronics.
Lost Soul finds redemption
The new video for Collette Cooper's track Lost Soul is a bold, animated story set in a strange world populated by skeletal figures and musical instrument-playing animals.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work