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Danny Edwards

Danny Edwards

Co-Editor


Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.

10th Oct 2024 Work
Shutterfly's meaningful exchanges

Shutterfly's meaningful exchanges

Hark, the herald angels sing, here's the first official Christmas thing! Yes, the bell has been rung, the tinsel's on standby and what's that smell in the air? Eggnog? Shutterfly's new campaign has the first identifiably festive trimmings, and it's a good way to kick off.

10th Oct 2024 Work
CCAC gets animated about pollution

CCAC gets animated about pollution

A new film for The Climate and Clean Air Coalition highlights the fight against super-pollutants.

8th Oct 2024 Work
Apple's slo-mo magnificence

Apple's slo-mo magnificence

This new campaign for the Apple iPhone 16 Pro focuses on the handset's cinematic capabilities, especially its slow-motion playback.

8th Oct 2024 Inspiration
On My Radar: Connor Cassidy

On My Radar: Connor Cassidy

Connor Cassidy, editor and cinematographer at Boomshot, talks about his passion for action sports, which is a proving ground for advertising, and his love for Below Deck, as he reveals what's on his radar.

7th Oct 2024 Work
Boxing takes to the mountains

Boxing takes to the mountains

A new trailer-cum-short film for the forthcoming Beterbiev versus Bivol fight ramps up the tension with some dramatic storytelling.

7th Oct 2024 Work
National Lottery drums up support

National Lottery drums up support

Two new films for the Belgian lottery show how ticket buyers not only have a chance of winning, but can also help young people fulfil their potential.

1st Oct 2024 Work
Volkswagen's imaginative journey

Volkswagen's imaginative journey

This new spot for Volkswagen brings one man's inner thoughts to life on his journey back home.

1st Oct 2024 Inspiration
On My Radar: Jonathan Santana

On My Radar: Jonathan Santana

Jonathan Santana, Chief Creative Officer at Johannes Leonardo, discusses his passion for music and art as he reveals what's on his creative radar.

26th Sep 2024 Work
VLAM milks the moment

VLAM milks the moment

This new spot for Flanders' Agricultural Marketing Board in Belgium shows how milk can be the foundation for magical moments.

26th Sep 2024 Craft
How Smith & Foulkes took Telstra travelling

How Smith & Foulkes took Telstra travelling

Earlier this week Telstra released a beautiful new spot, directed by Smith & Foulkes. Here, the duo and their collaborators from Black Kite Studios explain how they created a film of 'epic simplicity'.

25th Sep 2024 Work
CALM offers hope amid the storm

CALM offers hope amid the storm

Campaign Against Living Miserably has released a new film highlighting the work the suicide prevention charity undertakes. Soundtracked by a song from New Order, who are CALM Ambassadors, the film is a powerful and compelling look at the important help offered to those who need it.

24th Sep 2024 Inspiration
On My Radar: Neil Smith

On My Radar: Neil Smith

Work Editorial editor and Co-Founder, Neil Smith, wonders where Tony's Chocaloney sprang from, laments the versatility of his iPhone celebrates Adam Curtis's oeuvre, as he reveals what's on his radar.

Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals. 

He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite. 

On My Radar; Features; Profiles; New work