Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Goodbyes are hard, says the National Trust
This wistful and tender new spot for the National Trust takes one regular visitor on a trip down memory lane as she recalls all the moments she's had to leave a National Trust space.
The 10 brands that cut through in 2025
Creative effectiveness platform System1 has crunched the 2025 numbers and revealed the 10 campaigns which had true category cut-through last year.
On My Radar: Mary Fix
Fresh Film's director Mary Fix admits that her phone is a central component to her life, reveals that a David Cronenberg re-education has reaped rewards, and hopes that comedy makes a comeback, as she tells us what's on her creative radar.
On My Radar: Ben Woolf
Burnt Road director Ben Woolf covets noise-cancelling headphones, rehearsal time for a project, and that serene feeling when all the hard work pays off, as he reveals what's on his creative radar.
HappAI Christmas, you Knucklehead
If you're going to use AI, it may as well be to create fantastical images of some mythical figures getting up to all sorts, which is what production company Knucklehead has done for its festive video message.
It takes two to Tango; The making of Canal+ and BETC's new campaign
With a hugely impressive, multi-award-winning partnership behind them, Canal+ and BETC's often comedic approach to ad campaigns stepped to a different beat in their most recent collaboration.
PSYOP pick the best of the bunch
It's been 25 years since five creatives decided to leave their jobs at MTV and set up on their own. Two-and-a-half decades later we have a wealth of brilliant, ground-breaking, imaginative and creative work that has won accolades, generated applause and inspired awe. Here, a selection of PSYOP staff pick their favourite pieces of PSYOP work.
On My Radar: Jamie Foord
Trim Editing Partner and editor Jamie Foord celebrates two very British films made decades apart, some beautiful Apple products, and being given the chance to be taken out of his comfort zone, as he reveals what's on his creative radar.
On My Radar: Alex Fischman Cárdenas
Greenpoint Pictures director Alex Fischman Cárdenas, who won a Silver Young Director Award this year for his PSA Listening is a Form of Love, for AdCouncil, on fresh thinking, old cameras and being scared of fruit.
Tienda Inglesa's secret mission
This new, AI-generated film for the Uruguay-based store is a heartwarming tale of a man coming to terms with the Secret Santa scars of his past.
Apple's educational anthem
Apple has launched a new short film to coincide with International Day of Persons with Disabilities that showcases how disabled students around the world use Apple products and accessibility features in their daily lives to get the full education experience.
Allegro says it's time for Christmas
Polish online retailer Allegro's new campaign is a story about the most important thing a parent can give their child for Christmas; their time.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work