Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Patrik Bergh
Tantrum director Patrik Bergh talks Twix, treatment writing and 12 Angry Men as he reveals what's on his creative radar.
Drink in the change: why alcohol brands need to tap into modern culture
Guinness is the latest drinks brand to release a no-alcohol version amid younger people's shift away from alcohol consumption. We speak to four agencies and ask whether successful alcohol brands should fear the new generation's less booze-fuelled focus.
Morgan & Morgan wants more
Enough is never enough for the character featured is this new campaign for American injury law firm Morgan & Morgan.
Dan Mace: facing his fears
Dan Mace burst onto the scene as a bright new directorial talent. Success in commercials followed, ahead of a triumphant YouTube career and collaboration with a Hollywood A-lister. But fear, anxiety and ego led to depression, alcohol and drugs. Here, Mace discusses not only facing those fears, but how they helped him flourish.
Stella crashes the party
A new campaign for Stella Artois puts the beer brand at the centre of the celebrations as an apartment block gets the party started in unusual fashion.
On My Radar: Kyra Bartley
Hamlet director Kyra Bartley on the films - both new and old - that have made an impact on her, the importance of having time, and why Twitter is her jam.
Age UK's cold comfort
A new campaign for Age UK shows the challenges some elderly people have faced - and are still facing - this winter.
Perspiration is inspiration for Gatorade
Gatorade sweats the small stuff in this new campaign that champions the idea that sweating is glory.
CoorDown's ridiculous campaign
Ahead of World Down Syndrome Day on March 21st CoorDown has released its latest campaign, this year highlighting that there are no more excuses for exclusion.
On My Radar: Tajana Tokyo
Former dancer and now a director at Somesuch, Tajana Tokyo, shares the things that get her creative juices flowing, including a recent Oscar contender and a TV show that "don’t just showcase this unrealistic idea of perfection".
JGrrey's hard-hitting promo
A new promo for British artist JGrrey is an emotional - and violent - look at grief and how it can sometimes be dealt with.
The Alzheimer's Society's ultimate vow
A new campaign for Alzheimer’s Society is a devastatingly powerful glimpse at the effect that dementia can have on both the sufferers and the people around them.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work