Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Charles Todd
Scheme Engine director Charles Todd cites the ads the films and the people that have influenced him, as he reveals what's on his creative radar.
Fear shows its face
Today is sometimes known as 'Blue Monday', the most depressing day of the year, and this new short gives an unnerving face to that feeling we all sometimes have.
HP aims for sustainable growth
With a mission to become the most sustainable and equitable technology company, HP is aiming to make printing more environmentally friendly.
It's decision time for the RAF
The Royal Air Force has launched a new campaign that depicts the tension and thrill of RAF Air and Space Operations.
On My Radar: Stephen Goalby
Stephen Goalby, Head of Design at Framestore London, reveals a love for 80s cinema and "bitesize, visual inspiration", and is quietly amazed at how much he relies on his computer.
Australian lamb's meat and greet
Australian lamb is back with its annual summer campaign which this year celebrates Australia reuniting with the rest of the world after years of isolation.
Getting to the heart of the matter
The British Heart Foundation (BHF) has launched a new brand campaign called This is Science which aims to inspire greater public support for its life saving research.
Arsenal and adidas say 'no more red'
A new campaign to tackle knife crime in London, called No More Red, features Idris Elba and Ian Wright and unveils an all-white Arsenal shirt.
Corona's sun-kissed Sunbrew
This spot from Juan Cabral for Corona's new non-alcoholic, vitamin D-infused beer is a step into summer just when many of us need it most.
An Emergency appeal
Emergency asks us to reflect on the consequences of war through the eyes of those who have experienced it.
Roy Keane takes no nonsense for Sky Bet
The famously gruff former player turned Sky Sports pundit navigates some unwanted distractions as he makes his way to a game.
On My Radar: Frans Mernick
Groove Guild's Composer and Producer, Frans Mernick, is excited by the growing influence of TikTok, and recently rewatched some classic movies that everyone should see, as he reveals what's on his creative radar.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work