Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
DiDi takes the needy out of being speedy
Egyptian ride-hailing service Didi shows that you don't have to rely on other cab services to get where you want to go fast.
On My Radar: Catherine Bull
As Lost Planet editor Catherine Bull reveals what's on her radar, we find her serious about puzzles, effusive about a particular Lars von Trier film, and thankful that Willie Nelson's back catalogue is so eclectic.
Confidence in Crisis
A new Christmas campaign for the UK homeless charity shows the impact that being homeless can have on a person's life, and the positive work that Crisis does.
Shutterfly's meaningful exchanges
Hark, the herald angels sing, here's the first official Christmas thing! Yes, the bell has been rung, the tinsel's on standby and what's that smell in the air? Eggnog? Shutterfly's new campaign has the first identifiably festive trimmings, and it's a good way to kick off.
CCAC gets animated about pollution
A new film for The Climate and Clean Air Coalition highlights the fight against super-pollutants.
Apple's slo-mo magnificence
This new campaign for the Apple iPhone 16 Pro focuses on the handset's cinematic capabilities, especially its slow-motion playback.
On My Radar: Connor Cassidy
Connor Cassidy, editor and cinematographer at Boomshot, talks about his passion for action sports, which is a proving ground for advertising, and his love for Below Deck, as he reveals what's on his radar.
Boxing takes to the mountains
A new trailer-cum-short film for the forthcoming Beterbiev versus Bivol fight ramps up the tension with some dramatic storytelling.
National Lottery drums up support
Two new films for the Belgian lottery show how ticket buyers not only have a chance of winning, but can also help young people fulfil their potential.
Volkswagen's imaginative journey
This new spot for Volkswagen brings one man's inner thoughts to life on his journey back home.
On My Radar: Jonathan Santana
Jonathan Santana, Chief Creative Officer at Johannes Leonardo, discusses his passion for music and art as he reveals what's on his creative radar.
VLAM milks the moment
This new spot for Flanders' Agricultural Marketing Board in Belgium shows how milk can be the foundation for magical moments.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work