Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Sorrel's family saga
The British singer-songwriter's new track is released later this month, with this accompanying video, about the gradual collapse of a marriage, out now.
On My Radar: Manuel Borde
Manuel Borde, Global Chief Creative Officer, Commerce at VML, has a tough time choosing his favourite TV show, but instantly knows what he would alter about the current advertising industry set-up, as he reveals what's on his radar.
Bounty/Banana feels the burn
Directing duo Bounty/Banana has released its own hot sauce, and a fiery new promo to go with it.
ZUGU faces up to death
Wax on. Wax off... though Daniel LaRusso and Mr Miyagi are nowhere to be seen in this social campaign for the iPad case manufacturer, which is a funny, if slightly gruesome introduction to a new case that lets you take your digital secrets with you when you die.
On My Radar: Mr. Francois
Director Mr. Francois, repped in the US by Slash, talks AI promptography, the poetic nature of sports, and the life-affirming qualities of potatoes, as he reveals what's on his radar.
How Benedict Cumberbatch turned the heat up on pension companies
Earlier this week saw the release of a new film for Make My Money Matter, with the campaign increasing the heat on an already hot topic. Here, Academy director Sophia Ray talks about working on the spot with award-winning actor Benedict Cumberbatch.
Benedict Cumberbatch gets fired up
The new campaign for Make My Money Matter features the star of Doctor Strange and Sherlock as a villainous CEO using UK pension savers’ money to destroy the world’s forests for profit.
On My Radar: Coke Youngblood
Butter composer Coke Youngblood reveals what's on his current creative radar, saying he's a fan of Dr Rick, appreciates "weird" and "interesting" movies, and just wants the industry to have more fun.
US Navy's journey of discovery
This new campaign for the US Navy charts the journey of one talented young man has taken from childhood to serving on one of America's nuclear submarines.
Combat Stress's assault on anxiety
A new campaign for the UK charity Combat Stress highlights the issues which can still affect soldiers and their families long after their return home.
PNC's drive for success
PNC Bank's new campaign is a continuation of its Boring Before Brilliance campaign, this time focussing on golfer Steve Stricker.
KFC Thailand's cake walk
KFC Thailand puts multi-layered sponge cake at the centre of this brilliantly odd new spot.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work