Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
On My Radar: Paul Lovas
Paul Lovas, a director at NERD Productions, praises simple ideas done well, is fascinated by brilliant people's obsessions, and is turning a childhood dream into a reality for his upcoming project.
Snoop's blunt decision
A new promo for Snoop Dogg blends live-action, AI and a range of animation styles as we take a trip through Snoop's life and his relationship with cannabis.
On My Radar: Laura Murphy
Gravy Films director Laura Murphy loves the sweary antics of Brian Cox, the all-round excellence of a Coppola classic, and the occasional bit of inspirational eavesdropping.
On My Radar: Jeanne Weber
Palma Pictures' Client Services Coordinator Jeanne Weber talks Super Bowl spots, tech-renting sites and the problem with France's 'Pink Tax', as she reveals what's on her creative radar.
Ford prizes actions over words
A new spot for Ford Pro shows that doing is better than talking, and employs a voice over that eschews the traditional, corny approach.
How BritBox brought filmmaking to life
Shot over more than 14 continuous hours, BritBox's new campaign is a filmmaking feat of ingenuity that needed rigorous planning, total precision and the professionalism of a host of departments.
BritBox's filmmaking masterclass
In a complex, continuous, 14+ hour shoot, Uncommon New York and streaming service BritBox have created a compelling film that highlights on-screen craftsmanship.
Call Me's story of solitude
A new film from the Danish telecom company focuses on the loneliness many young people feel, even when they're surrounded by friends.
On My Radar: Nico Poalillo
Pulse Films director Nico Poalillo on why he tries to turn his back on tech, how heavy metal has been a huge influence, and why getting cancer may have been the best thing that ever happened to him.
Reporters Without Borders' reality check
A clever and impactful new press and poster campaign for the non-profit organisation repurposes staple reality TV formats as a cultural warning.
Telia puts a halt on handsets
A funny new campaign for Telia sees a family forgo their phones, which opens up a whole new appreciation for 'family time'.
On My Radar: Spencer MacDonald
Voyager director Spencer MacDonald highlights a 1960s film which, these days, seems more like a documentary, loves an artist whose work champions sanity, and appreciates the creative influence of psilocybin mushrooms.
Danny Edwards is the co-editor of shots Magazine and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work