Danny Edwards
Co-Editor
danny.edwards@extremereach.com@aDannyEdwards
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events.
Dutch government addresses domestic violence
A new campaign for the Dutch Ministry of Health, Welfare and Sport highlights the importance of talking to someone if you're a victim of domestic violence.
On My Radar: Sam Katz
Sam Katz, Executive Producer at DOGEATDOG, professes his love for a giant IKEA shopping bag, admits that he's a salesperson's dream, and asks that you please don't request a joke when you next meet him, as he reveals what's on his creative radar.
LG's all smiles
A new campaign from director Nicolai Fuglsig for the technology brand embraces optimism and happiness as a middle-aged man rediscovers his youth.
The FT celebrates fearlessness and independence
A new animated film for The Financial Times takes the original masthead statement and show how being 'without fear and without favour' has served the newspaper - and its readers - well.
Esselunga's peachy plan
The Italian grocery store chain has launched a new campaign that sees one little girl hatch a sweet plan that involves a piece of fruit.
On My Radar: Ben Tricklebank
JOJX director Ben Tricklebank talks about hunting scorpions, relying on trust, and why a certain dystopian sci-fi film, while seemingly bleak, offers a definite glimmer of hope.
Alzheimer’s Research UK shows how dementia steals fairytale endings
This beautiful and heart-rending new campaign for the Alzheimer’s charity highlights how dementia can rob people of their happily ever after moments.
Samuel L. Jackson turns up the heat for Warburtons
Samuel L. Jackson follows in the footsteps of some other Hollywood greats, taking on the role of the bakery boss to star in Warburtons' new campaign.
Forty Winks fears the waking dread
If you wake up feeling like a zombie, then the Australian bedding company would label you one of the 'Unslept'.
Boylesports hails the weather
A dramatic new campaign for the Irish bookmaker shows us that to make the best choices you sometimes have to understand more than just the sport you're betting on.
Henkel's Bref of fresh air
It's the superhero story you didn't know you needed, as one high-flying hero realises he needs a bit of a sit down before taking to the sky once again.
On My Radar: Emily Dean
Fantasy and sci-fi fan Emily Dean, a director at Nexus Studios, lists some of the creators, films and TV shows that have inspired - and continue to inspire - her as she reveals what's on her creative radar.
Danny Edwards is the co-editor of shots and, alongside Jamie Madge, is responsible for the editorial output of shots and its events. He has served on a variety of advertising award show juries including the AICP Awards, the Young Director Awards, the Epica Awards and the Music Video Awards, and has chaired events in Cannes as well as other leading festivals.
He has also written for media publications including Screen International, The Cannes Lions Daily and The Guardian. Danny hates musicals, loves comic books and is ambivalent towards Marmite.
On My Radar; Features; Profiles; New work