Siân Blackman

How we perceive Black strength is holding us back

Strong, indefatigable, heroic... Black people are seen as tough customers because, well, they'd have to be to progress in a world - and in an industry - where the odds are stacked against them. But, argues Siân Blackman, Senior Account Manager at Creativebrief, being seen as strong could ultimately be a weakness in the fight for equality.