Sonia Bouadma

Insight

3rd Jul 2026

Using iconic content to build trust, authenticity and cultural resonance in the age of AI

Using iconic content to build trust, authenticity and cultural resonance in the age of AI

As AI-generated content becomes more abundant, culturally significant content becomes more valuable, says Sonia Bouadma, Founder of SB Licensing, who believes that leaning into authenticity is the way forward.

Sonia Bouadma

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