This year's Cannes will see Bruno Bertelli – Global CEO of Le Pub, Global CCO of Publicis Worldwide, and CCO of Publicis Groupe Italy – adding another appellation to his collection, that of Jury President of the Film Lions category. Selena Schleh caught up with the gong-laden legend to discuss the proliferation of film, the central role of the category at Cannes and the impact of AI.