Talent
31st Jul 2019
Emily Maye's sporting excellence
The You Are Here repped director Emily Maye has made sports commercials her specialism. She discusses her approach to shooting sporting heroes, why women shouldn't only be considered for female-related projects and why avoiding cliche is key.
Insight
26th Jul 2019
The new narrative of women’s sport
Creativebrief's Izzy Ashton explores how a new era of sports marketing means the industry is shifting from talking about the value of women’s sports to realising its creative potential as a platform to connect with a mass-market audience.