Work

AA Insurance: Superhero; Car; Home

When faced with an apocalyptic storm or a tricky parking spot, you can relax and breathe a bit easier when you're protected with AA Insurance, suggests this new campaign out of DDB New Zealand.

by shots on 16^th August 2018

This article was created before we re-designed shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

AA Insurance – AA Insurance: Superhero; Car; Home

Credits

Production Company Finch

Unlock full credits and more with a Source + shots membership.

Learn More Or Log In

Credits

Production Company Finch
Editor Tim Mauger
Director of Photography Zoe White
Art Director Julia Ferrier
Copywriter Veronica Copesake
Agency Producer Samantha Royal
Agency Producer Judy Thompson
Executive Creative Director Shane Bradnick

Executive Producer Karen Bryson
Chief Creative Officer Damon Stapleton
Director The Bobbsey Twins From Homicide
Producer Rebekah Kelly
Creative Director Ben Pegler
Colourist Jean Clement Soret

Show full credits

Hide full credits

Credits powered by

When faced with an apocalyptic storm or a tricky parking spot, you can relax and breathe a bit easier when you're protected with AA Insurance, suggests a new campaign out of DDB New Zealand.

Set to Matt Monro's classic song Born Free, the campaign, helmed by The Bobbsey Twins from Homicide via FINCH, brings the tagline Live a Little Freer to life in three spots, whose protagonists take a carefree approach as life's dramas play out around them. Superhero [top] sees a mini Batman trundling round on a tricycle, merrily wreaking havoc as he goes, while the remaining two spots [below] promoting car and home insurance take an equally breezy approach to potential disasters.

Connections

Agency DDB New Zealand
Production Finch
Agency Producer Judy Thompson
Chief Creative Officer Damon Stapleton
Colourist Jean Clement Soret
Director The Bobbsey Twins From Homicide
Director of Photography Zoe White
Editor Tim Mauger
Executive Creative Director Shane Bradnick
Executive Producer Karen Bryson
Producer Rebekah Kelly

Unlock this information and more with a Source membership.

Learn More

Share

See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database.

+ membership

Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.

Your work looks flawless on all devices.

Custom-built for the advertising industry, with extensive showreel options and powerful streaming software.

Upgrade your showreels today.

Taking you to

To access full credit, contact, company and people information, you'll need a Source membership. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database.

Learn About Membership Or Log In