Greens Baking: Keith Kennedy; Bike Shed; Big Data Players
The Sweetshop's Nick Kelly helms these fun-but-odd spots for a cake you can eat anywhere... as long as you have a microwave.
Credits
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- Production Company Sweetshop Melbourne
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Credits
powered by
- Production Company Sweetshop Melbourne
- Editing Company ARC Edit, Melbourne
- Post Production Alt.VFX, Melbourne
- Sound Design Risk Sound, Melbourne
- Director of Photography Max Walter
- Art Director Tim Yates
- Copywriter Kerem Sekerci
- Agency Producer Maria Borowski
- Executive Creative Director Simon Bagnasco
- Executive Producer Edward Pontifex
- Executive Producer Loren Bradley
- Director Nick Kelly
- Producer Nikolas Aulich
- Creative Director Lee Sunter
- VFX Supervisor Martina Joison
- Colourist Ciara Gallogly
- Sound Designer Dylan Stephens
Credits
powered by
- Production Company Sweetshop Melbourne
- Editing Company ARC Edit, Melbourne
- Post Production Alt.VFX, Melbourne
- Sound Design Risk Sound, Melbourne
- Director of Photography Max Walter
- Art Director Tim Yates
- Copywriter Kerem Sekerci
- Agency Producer Maria Borowski
- Executive Creative Director Simon Bagnasco
- Executive Producer Edward Pontifex
- Executive Producer Loren Bradley
- Director Nick Kelly
- Producer Nikolas Aulich
- Creative Director Lee Sunter
- VFX Supervisor Martina Joison
- Colourist Ciara Gallogly
- Sound Designer Dylan Stephens
Greens Baking has launched a new integrated campaign titled Sneak in a Cake Break through Saatchi & Saatchi Melbourne.
While baking from scratch is, undoubtedly, a gratifying experience, who's got the time!? Now, with Greens Baking's Cake Break there's a range of single-serve cakes that you can microwave in under a minute. Directed by Sweetshop's Nick Kelly and launching across screens, social and out of home, the campaign introduces audiences to a series of off-beat spots that see people indulge in the illicit pleasure of a cake break in some unlikely scenarios.
Connections
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- Agency Saatchi & Saatchi, Melbourne
- Editing Company ARC Edit, Melbourne
- Post Production Alt.VFX, Melbourne
- Production Sweetshop Melbourne
- Sound Design Risk Sound, Melbourne
- Art Director Tim Yates
- Colourist Ciara Gallogly
- Copywriter Kerem Sekerci
- Creative Director Lee Sunter
- Director Nick Kelly
- Executive Creative Director Simon Bagnasco
- Executive Producer Loren Bradley
- Executive Producer Edward Pontifex
- VFX Supervisor Martina Joison
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