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Nike: Voice of Belief

Released ahead of the US Open, W+K Portland's latest Nike spot is giving us all the feels.

by shots on 29^th August 2018

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Nike – Voice of Belief

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Agency Wieden+Kennedy Portland/United States of America

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Credits

Agency Wieden+Kennedy Portland/United States of America

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"

Released just in time for the US Open, W+K Portland's latest Nike spot is giving us all the feels.

Part of a summer-long celebration of the 30th anniversary of Nike's iconic 'Just Do It' tagline, the film intercuts archival footage of a young Serena Williams being coached by her father with scenes of the adult tennis champ in action. The 'voice of belief' in the ad's title belongs to Richard Williams, who encourages his daughter to ""be tough, just like you want to win. Just like you're at the US Open.""

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Agency Wieden+Kennedy Portland

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