A Raptor meets a Honey Badger
Grit meets horsepower in Ford Motor Company’s new short film from Wieden + Kennedy featuring F1 legend Daniel Ricciardo.
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Last year, Ford announced Daniel Ricciardo as a Global Ford Racing ambassador.
In A Raptor Meets a Honey Badger, a short social film inspired by Ricciardo’s nickname, Ricciardo trades the precision of the track for the unpredictability of off-road terrain. Through daring stunts and Ricciardo’s fearless approach, the stylized film showcases both Ricciardo’s and the Ford Raptor’s unsurpassed capabilities and brings Ford’s story of performance and passion vividly to life.
Since the launch of the Ready Set Ford global brand platform, Ford is focused on creating passion vehicles, enabling next-level human capability. In that spirit, Ricciardo felt like the perfect partner, known for pushing limits and embracing every challenge. In this short film, Ricciardo shows off that spirit as he takes on a new adventure, showcasing his off-road prowess behind the wheel of the Raptor. The viewers are invited to ride shotgun with Ricciardo as he rediscovers his joy of driving.
Credits
View on- Agency Wieden + Kennedy/New York
- Production Company Field Unit
- Director Trevor Paperny
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Credits
View on- Agency Wieden + Kennedy/New York
- Production Company Field Unit
- Director Trevor Paperny
- Editing Joint Post (In-House at Wieden + Kennedy)
- Colorist Company 3/New York
- Sound Source Sound
- Executive Creative Director Stuart Jennings
- Executive Creative Director Matt Mulvey
- Creative Director Dan Peters
- Creative Director Reef Younis
- Copywriter Matteo Capaldi
- Art Director Jacob Norremark
- Global Head of Production (HP) Nick Setounski
- Executive Producer Jessica Griffeth
- Senior Producer Ben Berkon
- Producer Jordan Leinen
- Executive Producer Oscar Lyons
- Executive Producer Alec Ernest
- Producer Adam Wiesner
- Executive Producer Michelle Carman
- DP Matthew Pothier
- DP Tim Sessler
- Editor Matt Burke / (Editor)
- Producer Daria Krizmanich
- Producer Casey Koster
- Supervising Sound Designer/Mixer Charles Deenen
- Sound Designer James Evans
- Sound Designer Nick Spradlin
- Executive Producer Daniel Lepervanche
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Credits
powered by- Agency Wieden + Kennedy/New York
- Production Company Field Unit
- Director Trevor Paperny
- Editing Joint Post (In-House at Wieden + Kennedy)
- Colorist Company 3/New York
- Sound Source Sound
- Executive Creative Director Stuart Jennings
- Executive Creative Director Matt Mulvey
- Creative Director Dan Peters
- Creative Director Reef Younis
- Copywriter Matteo Capaldi
- Art Director Jacob Norremark
- Global Head of Production (HP) Nick Setounski
- Executive Producer Jessica Griffeth
- Senior Producer Ben Berkon
- Producer Jordan Leinen
- Executive Producer Oscar Lyons
- Executive Producer Alec Ernest
- Producer Adam Wiesner
- Executive Producer Michelle Carman
- DP Matthew Pothier
- DP Tim Sessler
- Editor Matt Burke / (Editor)
- Producer Daria Krizmanich
- Producer Casey Koster
- Supervising Sound Designer/Mixer Charles Deenen
- Sound Designer James Evans
- Sound Designer Nick Spradlin
- Executive Producer Daniel Lepervanche
"Ever since Season 1 of Netflix’s hit show Drive to Survive, Daniel’s been the unofficial main character of the F1 world. What you see on screen is exactly who he is when the lights go out, so we figured a traditional car ad wouldn't cut it. To capture that Honey Badger energy, we needed something as loud and grand as he is: a Raptor R, a vast desert, and ultimately letting Daniel be Daniel, living his best life at full throttle." said Dan Peters and Reef Younis.
Watch as the Honey Badger trades the grid for grit and proves that for the world’s most famous grin, the best turns are the ones you take at 100mph in the sand. The creative process behind this short film started with a single question: "What does Daniel’s internal monologue sound like now that the pressure is off?" It was soon realised it wouldn't be the sound of a pit stop; it would be something grand, sweeping, and joyful.
