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Ailie Robertson joins new–land as Head of New Business
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Robertson carries nearly a decade of experience from her roles in New Business and as Head of Sales at Partizan, FAMILIA and Friend.
new–land welcomes Ailie Robertson to head up its sales department as Head of New Business for the UK and The Netherlands.
Robertson joins new–land’s London office following her return to the UK from the UAE where she set up her agency, Ailie Rab, representing global and local filmmaking talent across advertising in the MENA region.
Robertson carries nearly a decade of experience from her roles in New Business and as Head of Sales at Partizan, FAMILIA and Friend, with an approach that’s instinctive, creatively-attuned and people-focused; she’s built a reputation as a force.
While leading sales in London and Amsterdam at new–land, Robertson will be working closely with Executive Producer Stephanie Walton and Managing Director Trine Pillay, focussing on business development and growth across advertising and direct to brand opportunities, as well as nurture and support new–land’s roster of talent.
Pillay said: “Ailie joining the team feels like the perfect, natural extension of who we are at new-land. Her energy for life and the work is infectious.
We’ve had incredible support since opening in the UK and have developed client relationships we value greatly during that time between Steph and myself. Expanding the team to nurture those client relationships even better, as well as expanding our network even further is extremely exciting.
We are so happy to have Ailie on board for this next chapter!”
Robertson adds: “I honestly couldn’t be happier joining new–land; I’ve massively respected the work and the people there for years, so it’s incredibly exciting to now be a part of that.
I’ve always looked at new–land as shorthand for a certain class of production company; the kind that leads with considered, exceptional storytelling and genuine craft–so it’s a real privilege to now call this place home."
