Ally is saving for that ad
The 30-second spot, was developed in partnership with Ally Banks creative agency of record, Anomaly.
On the biggest night of the year for marketing, brands unveil their highly anticipated ads designed to entice consumers into making purchases.
This year, Ally is using its first-ever big game spot to “hack” the game, encouraging viewers to let Ally help them save for what they want to purchase from the ads.
The 30-second spot, was developed in partnership with its creative agency of record, Anomaly. It was filmed in the deserts of Mendoza, Argentina, offering enough space to place the life-sized items people save money into the 30-foot bucket.
During the big game, the spot will stream on Paramount+, not CBS. This decision was rooted in data and Ally’s brand truth, it’s all about saving and being smart with your money. Streaming happens to be a smart way for Ally to save its advertising dollars as it reaches Ally’s key demographic of Millennials and Gen Z, who over-index for streaming.
Credits
powered by- Agency Anomaly/New York
- Production Company Yard Dog
- Director Kit Lynch-Robinson
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Credits
powered by- Agency Anomaly/New York
- Production Company Yard Dog
- Director Kit Lynch-Robinson
- Executive Producer Beth Pearson
- Production Company Red Creek Productions
- Executive Creative Director Seth Jacobs
- Executive Producer Kimberly Edwards
- Senior Producer Lily Ellis
- Development Producer Andrew Puzzuoli
- Group Creative Director Jane Cronk
- Creative Director/Copywriter Edward Miller
- Creative Director/Art Director Katy Moseley
- Associate Creative Director/Copywriter Tanvi Tandon
- Associate Creative Director/Art Director Miklas Manneke
- Art Director - Social LauraLee Harper
- Copywriter - Social Elle Wierbicky
- Design Director Luca Bernardino
- Senior Designer Michelle Rivera
- Song "Ode To Joy" Ludwig van Beethoven
- DP Macgregor
- Production Designer Juan Manuel Castelo
Credits
powered by- Agency Anomaly/New York
- Production Company Yard Dog
- Director Kit Lynch-Robinson
- Executive Producer Beth Pearson
- Production Company Red Creek Productions
- Executive Creative Director Seth Jacobs
- Executive Producer Kimberly Edwards
- Senior Producer Lily Ellis
- Development Producer Andrew Puzzuoli
- Group Creative Director Jane Cronk
- Creative Director/Copywriter Edward Miller
- Creative Director/Art Director Katy Moseley
- Associate Creative Director/Copywriter Tanvi Tandon
- Associate Creative Director/Art Director Miklas Manneke
- Art Director - Social LauraLee Harper
- Copywriter - Social Elle Wierbicky
- Design Director Luca Bernardino
- Senior Designer Michelle Rivera
- Song "Ode To Joy" Ludwig van Beethoven
- DP Macgregor
- Production Designer Juan Manuel Castelo