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On the biggest night of the year for marketing, brands unveil their highly anticipated ads designed to entice consumers into making purchases. 

This year, Ally is using its first-ever big game spot to “hack” the game, encouraging viewers to let Ally help them save for what they want to purchase from the ads.

The 30-second spot, was developed in partnership with its creative agency of record, Anomaly. It was filmed in the deserts of Mendoza, Argentina, offering enough space to place the life-sized items people save money into the 30-foot bucket.

During the big game, the spot will stream on Paramount+, not CBS. This decision was rooted in data and Ally’s brand truth, it’s all about saving and being smart with your money. Streaming happens to be a smart way for Ally to save its advertising dollars as it reaches Ally’s key demographic of Millennials and Gen Z, who over-index for streaming.

Ally Bank – Saving For That Ad

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