Barbour and Paul Smith return for a third season
Two British design houses reunite for a third time, taking inspiration from the tradition of the Scottish Highland Games.
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Two British design houses, Barbour and Paul Smith announce the launch of their third collaboration, building on the resounding success of their AW25 and SS26 collections.
The 38 -piece capsule, comprising clothing and outerwear across menswear and womenswear, accessories and footwear, explores the traditions and spirit of the Scottish Highland Games through a playful interpretation of British country dressing.
As two British institutions , Barbour and Paul Smith continue to find common ground through their shared appreciation for craftsmanship, functionality and enduring style. Balancing Barbour’s outdoor heritage with Paul Smith’s signature use of colour and wit, the collaboration once again brings together two distinct perspectives to create a collection of classic outerwear with a twist.
The Autumn/Winter 2026 campaign sees the return of characters Paul and Baz as they journey to Scotland for The Braemar Gathering , but all is not as it seems. Under the pretence of attending the famous Highland Games, Baz has an ulterior motive: to reunite with his ex -wife, Linda. Unfortunately, he's also got the date wrong. Arriving two months early, the pair find themselves at the Ga mes' training ground instead. What follows is a series of characteristically unexpected encounters as Paul and Baz meet an eclectic cast of authentic local personalities, each embodying the warmth, wit and enduring traditions of the Highlands. Their journey celebrates the charm, craftsmanship and eccentricity that define both The Braemar Gathering and the collection itself.
Credits
View on- Agency Client Direct
- Production Company ProdCo
- Director Leonn Ward
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Credits
View on- Agency Client Direct
- Production Company ProdCo
- Director Leonn Ward
- Editing tenthree
- Post Production/Color/VFX RASCAL
- Sound/Music Builder's Tea
- Production Services Filming Scotland
- Global Head of Creative Matthew Mumford
- Senior Producer Ellie Best-McLellan
- Senior Producer Emma Roberts / Producer
- Junior Producer Ruby Taylor
- Writer Leonn Ward
- Founding Partner/Executive Producer Ian Pons Jewell
- Founding Partner/Executive Producer Zico Judge
- Managing Director Jon Adams
- Executive Producer Ella Toal-Gangar
- Head of Production Sam Levene
- Producer Chris Murdoch
- Production Designer Luke Moran-Morris
- DP Noel Schoolderman
- Editor Sam Bould
- Executive Post Producer Magda Krimitsou
- Post Creative Director Kalle Lundberg
- VFX Producer Chloe Ensor
- VFX Producer Eliza Light
- 2D Lead Paul Wilmot
- 2D Artist Paul Wratten
- Senior Color Producer Jai Mhach Durban
- Color Producer Lily Delphine
- Colorist Tim Smith
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company ProdCo
- Director Leonn Ward
- Editing tenthree
- Post Production/Color/VFX RASCAL
- Sound/Music Builder's Tea
- Production Services Filming Scotland
- Global Head of Creative Matthew Mumford
- Senior Producer Ellie Best-McLellan
- Senior Producer Emma Roberts / Producer
- Junior Producer Ruby Taylor
- Writer Leonn Ward
- Founding Partner/Executive Producer Ian Pons Jewell
- Founding Partner/Executive Producer Zico Judge
- Managing Director Jon Adams
- Executive Producer Ella Toal-Gangar
- Head of Production Sam Levene
- Producer Chris Murdoch
- Production Designer Luke Moran-Morris
- DP Noel Schoolderman
- Editor Sam Bould
- Executive Post Producer Magda Krimitsou
- Post Creative Director Kalle Lundberg
- VFX Producer Chloe Ensor
- VFX Producer Eliza Light
- 2D Lead Paul Wilmot
- 2D Artist Paul Wratten
- Senior Color Producer Jai Mhach Durban
- Color Producer Lily Delphine
- Colorist Tim Smith
Directed once again by ProdCo director Leonn Ward, the campaign builds on the playful cinematic world established in previous AW25 season, combining understated British humour with a distinctly offbeat narrative. Set against the dramatic Scottish landscape, it brings toge ther British heritage, exceptional craftsmanship , the landscape which is synonymous with the Barbour family ’s beginnings , and Paul Smith's signature sense of optimism and the unexpected.
Central to this season’s collection is Paul Smith’s reimagining of two of Barbour’s Original and Authentic Tartans; Classic Tartan and Muted Tartan. Reworked with Paul Smith’s iconic bold use of colour, vibrant pinks, oranges and yellows are woven in place of the traditional tones of both tartans, bringing a fresh perspective to Barbour’s heritage sett. The exclusive tartans appear throughout the range as linings, trims and statement fabrics.
Outerwear remains a focus of the collaboration, with some of Barbour’s most iconic silhouettes reimagined through new fabrications and seasonal colourways. The Barbour Beaufort Jacket is updated in a Merino wool windowpane check, speaking to both the Barbour famil y Scottish heritage and Paul Smith’s tailoring influences and signature overcheck detailing . Elsewhere, the Barbour Transport Jacket is reworked in a charcoal melange Merino wool, while a deep navy corduroy iteration of the Barbour Beaufort introduces new texture to the collection.
The range also introduces two new seasonal colourways across a selection of classic waxed jackets, with a rich autumnal russet appearing in the Transport Wax and Beaufort Jackets , alongside deep bottle green featured across the Barbour Gamefair Wax and Barbour Long Spey Jackets.
The wider collection builds on the collaboration's narrative through knitwear, shirting, accessories and footwear. The Tyneside Knitted Jumper and Cable Tyne Jumper arrive in rich jewel tones, created with a mixture of knit techniques and featuring Paul Sm ith's signature stripe to the cuff, while the Tartan Shirt incorporates the exclusive tartans through patchworked constructions. The Key T -Shirt references the boot room setting with a playful motif, while footwear and accessories revisit familiar Barbour icons including enamel pin badges, Chelsea and Tall Wellies, each updated with distinctive new colours and details for the season.
