Blue Moon delivers a father-son talk

There’s a reason some ideas stick. That’s because they’re rooted in truth, even when they’re a little absurd. For Blue Moon, that story begins with what sets it apart: a hint of Valencia orange peel in the brew.

In its latest campaign, Blue Moon unexpectedly leans into that heritage by bringing back its talking orange characters and pairing them with the unmistakable humour of SNL’s Colin Jost.

Created in partnership with Lola USA and Jost’s production company, No Notes, the campaign builds on last year’s momentum, when Jost was introduced as a Blue Moon celebrity partner, boosting growth for the brand.

This year, the goal is to push the brand further into culture with younger audiences through personality-driven, comedic, and culturally attuned work featuring distinctive characters.

Blue Moon – Father-Son Talk

Credits

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Agency LOLA/New York
Production Company SMUGGLER/USA
Director Benji Weinstein

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Credits

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Agency LOLA/New York
Production Company SMUGGLER/USA
Director Benji Weinstein
Production Agency/VFX Omnicom Production/USA
Production Company 8th Street Productions
Production Partner No Notes
Editing Mackcut
Post Production/Editing/Finishing/Color/Audio Post Optimus/Chicago

VFX Blacksmith VFX/New York
Color Rare Medium
Sound Sound Lounge
Global Chief Creative Officer Chaka Soghani
Group Creative Director Katie Bero
Group Creative Director Brian Culp
Creative Director Chris Hanrahan
Senior Art Director Greggy Adriano

Copywriter Brendan Nicholes
Art Director Beatrice Ferro
Head of Production (HP) Nick Williams
Director of Production Teri Altman
Producer Brigid Cooley
Producer Hannah Hadley
Executive VFX Producer Brian Creech
VFX Producer Tommy Lombardi

Executive Producer Drew Santarsiero
Executive Producer Steve DeVore
Chief Creative Officer/Executive Producer Colin Jost
Executive Producer Emily Hason
Executive Producer Jeff Grosvenor
Associate Producer Rebecca Mazouz
Executive Post Producer Gina Pagano
Editor David Koza

Editor Tim Cahill / (Editor)
Assistant Editor Cassi Waciega
Executive Post Producer Joanna Woods
Executive VFX Producer Colin Moneymaker
VFX Supervisor Tuna Unalan
Colorist Fergus McCall
Colorist Paul Galati
Executive Audio Producer Dana Villarreal

Audio Engineer Rob Sayers
Audio Engineer Tom Jucarone
Audio Engineer Zach Scheitlin
Talent Colin Jost

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A :30 spot, entitled Father-Son Talk, sits at the centre of the campaign. It opens as a bartender serves Jost a Blue Moon, who points out that the beer is made with Valencia orange peel. The spot then shows two animated oranges: a father and his young son. The son asks his dad, “How was I made?” The father explains to his son that he was conceived in the back of his station wagon. A flashback plays, showing the mother and father oranges kissing in the backseat. Cut back to the bar: Jost is rubbing the two oranges together as if they were kissing. The bartender gives Jost a concerned look, prompting him to reassure her, “It’s okay, they’re married.” The spot closes on three Blue Moon beers and the tagline: “Blue Moon, Made Brighter.”

By making the orange not just a garnish but the protagonist, the campaign takes a deliberately unconventional approach, embracing humour that borders on the surreal to break through with Gen Z audiences.

The campaign, live nationally across digital, social, OTT, and supported by additional social assets, marks the latest iteration of Blue Moon’s Orange & Son campaign that debuted in 2025.