Brandon Kapelow captures care that lasts for Prisma Health

Prisma Health’s new Here for Good campaign expands the definition of care, spotlighting the ways compassion moves through both patients and the communities around them. 

From exam rooms to living rooms and the quiet moments in between, the work shows that care doesn’t start or stop at the bedside, it radiates across families, neighbourhoods, and everyday life.

Directed by Voyager’s Brandon Kapelow and edited by Kauai of Leap Year, the campaign brings this message to life with an intimate, observational approach. Developed by creative agency BRAINS, it reframes care as an ongoing relationship that extends far beyond appointments and clinical settings.

Through simple, human moments, the campaign honors the village behind every patient: the nurse who remembers your name, the friends and family who rally around you, the specialist who catches what others might miss, and the quiet acts of kindness that shape the journey. It’s a portrait of a health system woven into the fabric of its community, present not only for the critical moments, but for all the small ones in between.