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Bruno Bossi becomes an Outsider
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Multi award winning director Bruno Bossi has chosen Outsider to be his very first home in the UK for commercial representation.
Multi award winning director Bruno Bossi has chosen Outsider to be his very first home in the UK for commercial representation.
After a relentless and unprecedented 2025 that saw Bossi's KFC Let There Be Cake win a Gold Cannes Lion for Film, a Silver Pencil for Direction at The One Show, be the overall winner for Direction at Ciclope Asia and win a Silver for Direction at Ciclope Berlin you'd think Bossi might need a breather. No no no! On the contrary Bossi is only just getting started.
In fact Bossi just picked up first place in Ad of the Year for KFC Let There Be Cake and third place in Ad of the Year for KFC M ssing Piece. Told you he wasn’t holding back!
Bossi's unique and surreal brand of comedy and storytelling is shaped by its playful nature, its unusual twists and turns and its brilliant casting and performances time and time again. His work for KFC over the last few years has turned heads all over the world and seen him create work that really stands out from the rest of the pack and illustrates Bossi as one of the most bold and distinctive voices on the rise in commercial filmmaking today.
Born in Angola, raised in Cape Town and with parents from Portugal and Italy, it’s no wonder Bossi has found such success across the globe; his work traversing one market to another seamlessly. Alongside his numerous work for KFC, each film more magical and twisted than the last, he has worked with the likes of Mercedes, Bwin and Nissan to name a few.
As long time fans of Bossi's work, Otis Denison (EP) and Bella Murray (Managing Partner) said, “You look at Bruno’s work and it gets you excited to be in this business and you say to yourself, “F*** me, that is so so good. That’s what I want to be doing more of!” So getting in his ear was a no brainer and we’re so excited to be the lucky people he chooses to help guide him on this exciting new chapter in the UK. First and foremost Bossi is an absolute gent and someone who understands this industry, and the work we do to support our directors, which is so important. Bossi really does represent something we’ve been missing and it’s a true honour to be representing someone who was spoilt for choice in picking a new home. We will do everything we can to ensure Bossi is the success story over in Blighty that he is on the global stage. And if it means some free KFC once in a while that looks as irresistible as the pieces in his work it’s win-win really.”
Bossi was equally excited to be working with Outsider and had this to say, “I was looking for a home in the UK where I could grow, make great work and be closer to the smart writing and distinctive advertising voice I’ve always admired from UK agencies."
"Outsider felt right straight away. What stood out to me was their respect for craft and creativity, along with a track record that speaks for itself. I connected with Otis immediately, and I feel confident he and the team are the right people to introduce me to the market. They have great taste, real ambition and importantly just good vibes.”
Bossi is represented by Outsider in the UK and Amsterdam.
