Cannes Contenders 2026: Out of Home
Hugh Todd & Dan Dawson, founders of the Behind the Billboard podcast, on the out of home work which they think has been out of this world over the last 12 months.
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Dunkin' Donuts Dunkin’ at Home
We loved this from the minute we saw it. It is the epitome of great OOH, fantastic idea, brilliantly executed.
The epitome of great OOH.
It deservedly won our International Poster of the Year and we imagine will be taking home plenty of metal from the South of France.
British Airways Reflections
Advertising from the top of the creative world. Reflections is audacious, beautiful, minimalist, and like nothing else on our streets.
Audacious, beautiful, minimalist.
BA and Uncommon are on another level when it comes to outdoor.
Absolut Volcano
Absolut Vodka back on absolute top form. A classic poster from the iconic TBWA campaign which, to date, has had over 1500 executions since its inception in 1980, and is showing no signs of wearing out.
Pampers Zzzzzz
So much to enjoy here. The serenity of the shots. The close crop. The full bleed. The delicately placed ‘zzzzzz’, which is virtually an extension of the brand name, meaning just two elements tell the story.
Stephen Curry Shot Ready
The creative idea reflects exactly the ethos of the book: “When preparation meets the moment, something extraordinary happens. That’s what it means to be #ShotReady”. An astrophysicist and media experts were employed to precisely calculate the billboard’s location at the exact time when the moon’s position would create the perfect illusion. Magic.
Kit-Kat Convoy
Last year’s Grand Prix winners have had another stellar year, with some great campaigns from around the world.
Last year’s Grand Prix winners have had another stellar year.
We’ve chosen the subversion of the real-world heist with the staged stunt of a delivery truck protected by a 'presidential-level' convoy of black SUVs, treating the Kit-Kat as high-value cargo.
Channel 4 Fountain of Filth
They could’ve done a traditional poster. Maybe something clever in digital. But no, they went all out and made a filthy fountain.
4Creative at their very best.
4Creative at their very best, sculpting a public art installation on London’s South Bank featuring bronze-like statues vomiting murky brown water to promote the Channel 4 factual drama Dirty Business.
