Chantelle gives us something more in latest campaign
The underwear brand partners with agency Fred & Farid New York to launch an intimate campaign exploring personal identity and self-expression.
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Underwear brand Chantelle has partnered with Fred & Farid New York, to develop its 2025 global campaign and launch a new social-centric global platform.
The campaign, Something More, explores the intimate relationship between personal identity and self-expression, reflecting how today's women value authenticity and meaningful connections in their daily rituals.
At the heart of the campaign lies the concept of "more" a word that unfolds as an infinite space of expression. "More" invites exploration, self-expression, reinvention, and play, all while staying true to oneself. More than just a promise, it is a mindset.
Fred & Farid New York, an agency specialising in helping international brands to enter the US market and Chantelle, used Paris as a Playground. Shot across the city by Renaud Cambuzat, Chantelle's global chief creative officer, the campaign unfolds like a diary capturing inspiring individuals in moments filled with strength, softness, and authenticity.
