Domino's launches Premier League Football campaign

Pizza delivery brand Domino's has launched a new TV spot airing before Premier League Football. The campaign will promote its ‘order now for half-time’ message and continue its hugely successful Domin-oh-hoo-hoo campaign, putting its famous sonic branding at the heart of the creative.

To highlight Domino’s speedy delivery times, the new spot, titled Physio hijacks the last commercial break before Premier League matches. It encourages people to order now for half time. It was created in partnership with Domino’s strategic creative agency, VCCP London and media agency, Havas Media.

Domino's Pizza – Physio

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Agency VCCP/London
Production Company In-House at Agency
Director Sami Abusamra

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Credits

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Agency VCCP/London
Production Company In-House at Agency
Director Sami Abusamra
Editing Final Cut/London
Editor Ed Cheesman
Color Company 3/London
Colorist Steffan Perry
Audio Post Wave Studios/London

Sound Engineer Parv Thind
Deputy Executive Creative Director David Masterman
Senior Creatives Adam Arber
DP Matt Fox / (DP)
Art Director Elena Muntoni
Senior Creative Austin Richards
Producer Sally Archer
Executive Producer Olly Calverley

Producer Maxine Denton

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In the spot, a footballer signals for help after going down injured during a game, when the physio comes on to help, the player calls Domin-oh-hoo-hoo to her and she passes on the urgent call over her walkie talkie. It ends with them both enjoying a delicious Domino’s pizza in the treatment room. The work follows on from the first film, VAR, which sees a referee unexpectedly yodelling for pizza whilst reviewing a key decision during a game and unashamedly tucking in at half-time.

The ads were shot at Wimbledon AFC’s Plough Lane stadium, taking on the challenge of creating an authentic Premier League match atmosphere with just 100 extras. The brilliant end results speak for themselves as both spots share the humour of Domino’s Domin-oh-hoo-hoo brand platform, taking recognisable football moments and flipping them on their heads for a hilarious conclusion.

David Masterman, Deputy Executive Creative Director at VCCP added: “Everyone knows what most Premiership players are really thinking about in the first half; it’s a swift Domino’s in the dressing room at half time. So we gave the world of football just what it needed, some yodelling.”