Earn Your Sunday at Lowe's
The new creative spots, led by Dentsu Creative, translate the personalities and playing styles of Lowe’s NFL roster into home improvement.
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Lowe’s is kicking off its eighth season as the NFL’s official home improvement partner with new creative for its returning Earn Your Sunday campaign.
The new creative spots, led by Dentsu Creative, translate the personalities and playing styles of Lowe’s NFL roster into home improvement, taking Myles Garrett, Jordan Love, Justin Jefferson, Christian McCaffrey and Dak Prescott from the field to the backyard as they put their go-to products to work. The campaign shows how the right tools can help fans tackle projects during the week, leaving Sunday open for football.
The creative also inspires a series of fan-facing product drops based on the gear featured throughout the campaign set to be released throughout the season. These include safety glasses, gameday work gloves and the return of Lowe’s viral Ice Bucket Chains. The products bring memorable elements from the spots into fans’ hands, extending the campaign beyond the screen.
Credits
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Credits
View on- Agency Dentsu Creative/San Francisco
- Talent Myles Garrett
- Talent Jordan Love
- Talent Justin Jefferson
- Talent Christian McCaffrey
- Talent Dak Prescott
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Credits
powered by- Agency Dentsu Creative/San Francisco
- Talent Myles Garrett
- Talent Jordan Love
- Talent Justin Jefferson
- Talent Christian McCaffrey
- Talent Dak Prescott
