espnW says that’s a W

The next installment of the That’s a W. campaign features a series of new 15-second vignettes that will highlight four female athletes that may not be as well known to the public or casual sports fans, as they tell the stories of their own inspiring W’s (wins!).

The campaign continues to celebrate the daily victories, personal triumphs, and endless resiliency of women both on and off the field, and launched during the 95th Academy Awards.

"We wanted to create a series of spots to celebrate just a few of the many women who continue to push and change the game, lifting each other up and advocating for all women everywhere," said Alex Brusko, Art Director at Arts & Letters.

ESPN – That's A W - Mikaela Shiffrin

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Agency Arts & Letters/Richmond
Production Company In-House at Agency

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Credits

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Agency Arts & Letters/Richmond
Production Company In-House at Agency
Editing XYZ (In-House at Arts & Letters/Richmond)
Color Company 3/New York
Colorist Kath Raisch
VFX Parliament VFX
Audio Post Sonic Union
Producer Patrick Sullivan / (Head of Production)

Producer Mary Kate Valentino
Audio Mixer Julienne Guffain
Assistant Editor Rachel Hamburger
Assistant Producer London Scalise
Creative Alex Brusko
Creative Gloria Concepcion
Creative Director Molly Jamison
Creative Director NJ Placentra

Editor Shannon Lowe
Executive Producer Calleen Colburn
Executive Producer Whitney Green
Founder/Executive Creative Director Charles Hodges
HP Temma Shoaf
Music Supervisor Casey Wheeler
Senior Producer Lauren Galanides
Talent Mikaela Shiffrin

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The first :15 spot features Olympic Gold Medalist and World Cup alpine skier Mikaela Shiffrin. Recently Mikaela held the record for most Alpine Skiing women’s World Cup wins (85), having surpassed Lindsey Vonn’s record (82) in January. The first commercial aligned with the time she surpassed Ingemar Stenmark’s record (86), becoming the most awarded alpine skier of all time.

All of the four stories in the campaign celebrate athletes, coaches and women in sport making an impact in their sport and inspiring sports fans and women everywhere. The campaign spotlights and elevates all that women in sports achieve every day, in so many ways, builds on the momentum around women’s sports and female athletes continuing to be at an all-time high.

"From breaking records to making history and working towards a more equitable future for all, the world of women’s sports has never had more momentum," said Gloria Concepción, copywriter at Arts & Letters.