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Femi Oladigbolu signs with PRETTYBIRD UK
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From commercials to short films, the award-winning filmmaker’s nuanced storytelling approach and technical craft elevates scenes of everyday life and resonates across cultures.
PRETTYBIRD welcome award-winning writer-director Femi Oladigbolu to its UK roster.
Hailing from South London with Nigerian heritage, Oladigbolu's talent lies in nuanced storytelling, creating warmth and affinity for characters through layered subtext, playful wit, and subtle surreal touches. At PRETTYBIRD, he joins recent signees Laura Marciano, Nono Ayuso, and Baloji.
Oladigbolu’s work is marked by combining technical craft and a refined visual language with humanistic storytelling, resulting in work that feels layered and rich in meaning. With A Mustard Seed, a BBC Film short executive produced by Harris Dickinson and winner of the Genesis Award for Best Short Film, and the Afrofuturist Oba, which toured BAFTA and Oscar-qualifying festivals including the BFI London Film Festival, Femi continues to define a singular and globally resonant cinematic voice.
Oladigbolu has an extensive background in commercials and music videos, with work that has collectively garnered millions of views. His collaborators include Stormzy, Jorja Smith, Chase & Status, Myles Smith, Leigh-Anne Pinnock, and Pa Salieu—whose track My Family earned Oladigbolu a UK Music Video Awards win for Best Hip-Hop Video, alongside a nomination for Best New Director. Since then, he has received five additional UKMVA nominations across multiple categories.
Emily Rudge, Managing Director, PRETTYBIRD UK said: “Femi is a filmmaker who possesses that rare ability to make the everyday feel cinematic and the surreal feel entirely human. What first struck me about his work is the sheer depth of his visual language. He doesn’t just capture a scene; he builds an atmosphere that stays with you. Femi’s unique blend of technical precision and cultural soulfulness makes him a perfect fit for the PRETTYBIRD DNA, and we are beyond excited to have him join our roster.”
Oladigbolu adds: “I'm incredibly excited about this next chapter with PRETTYBIRD UK. They have a roster of directors I genuinely admire and to be in that company is a real privilege. Beyond the roster, it's the ambition driving this company forward that really drew me in. There's a clarity of vision at PRETTYBIRD that I find exciting, and I feel strongly that my perspective and what I bring to each project has a very specific place within it. I thrive in collaboration. I want to work on the brave, daring scripts and execute them with the best people in the room. PRETTYBIRD makes that possible. I can't wait to get started.”
