)
Fredrik Bond deepens global relationship with Stink
)
Stink announces the signing of the director to its UK roster, alongside further markets.
Stink announces the signing of world-acclaimed director Fredrik Bond to its UK roster, alongside further markets.
Known for balancing cinematic scale with pitch-perfect tone, Bond has shaped the commercial landscape over the last two decades. Working with brands including Heineken, Apple, Guinness, Adidas, Citroen, Lacoste, and Levi’s, he creates worlds that are visually striking yet rooted in reality, distilling a brand’s identity to perfection.
Often hilarious, and with a charm felt both on and off screen, Bond has earned recognition from Cannes Lions, Clios, and British Arrows, alongside nine DGA nominations for Best Commercial Director.
Already a key director on Stink France’s roster and following the release of a Lacoste campaign featuring Novak Djokovic, Bond now joins Stink in the UK, Germany, Mexico, Brazil, Italy, China, Japan, Czech Republic, Spain, and further.
Bond’s signing reflects Stink’s continued and intentional growth in the UK market. Off the back of a strong run of work with agencies including Wonderhood, adamandeve/TBWA and Mother, alongside standout campaigns such as ITV’s recent brand film, Stink continues to strengthen its offering through conscious talent development and investment into craft and storytelling.
Stink President and Founder, Daniel Bergmann said: “Fredrik and I met early in our careers, his first films blew me away. I was instantly carried away by his intense talent, energy, and originality, and I knew I wanted to connect with him. Then we started at what Stink was at the time. Fredrik’s characters, his casting, the way he builds a story… Nobody does it like him. There’s something instantly compelling about his work. We’ve also had a friendship over many years, so it feels very special and natural to come back together and continue growing with Stink. We’re very happy.”
“I did my first commercials with Daniel years ago and I've always been a huge fan of Ivan Z and Daniel's work. When me and Daniel reconnected a few years ago in the French market I got reminded of what a singular and passionate nutcase he is in the best possible way. He inhabits such a vast knowledge and love for our industry. He's like a customs dog, bloody talented at sniffing up great people and projects that he believes in. Like Daniel, Stink is filled with great passionate nutcases who have the energy and excitement of a newly formed company.” said Bond
