GloRilla drops Eat ’Em Up for Reese’s Puffs
The cereal brand is leaning into nostalgia with a new campaign that brings back one of its most beloved cultural touchstones: the iconic Eat ’Em Up rap.
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The new Reese’s Puffs campaign from The Martin Agency brings back the brand’s iconic 2009 Eat ’Em Up rap, blending the nostalgia fans know and love with multi-platinum powerhouse GloRilla’s signature sound and after hours energy.
The original track has recently gone viral on TikTok, sparking a wave of fan-created content and proving that the anthem still hits just as hard as it did in the early 2000’s.
At the centre of the campaign is a new late-night remix track and music video featuring GloRilla, who gives the fan favourite anthem a ‘Glo-Up.’ The remix captures the ultimate late-night sensory journey, where electrifying beats complement the distinct crunch of Reese’s Puffs, creating an unmatched and unapologetically indulgent listening experience.
Credits
View on- Agency The Martin Agency/Richmond
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- Director Ari Mairena-Dannon
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Credits
View on- Agency The Martin Agency/Richmond
- Director Ari Mairena-Dannon
- Production Design Magnolia Arthouse
- Editing Church Edit
- Finishing Shepherd
- Color Company 3/Los Angeles
- Sound Design/Music Tiny Lion
- Creative Director Cole Bennett
- DP Franklin Ricart
- Talent GloRilla
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Credits
powered by- Agency The Martin Agency/Richmond
- Director Ari Mairena-Dannon
- Production Design Magnolia Arthouse
- Editing Church Edit
- Finishing Shepherd
- Color Company 3/Los Angeles
- Sound Design/Music Tiny Lion
- Creative Director Cole Bennett
- DP Franklin Ricart
- Talent GloRilla
Reese’s Puffs cereal and GloRilla teamed up with Lyrical Lemonade to ground the remix in today’s music culture, tapping the collective’s credibility and track record of turning artist collaborations into standout visual moments. Directed by Ari Mairena-Dannon, the video brings GloRilla’s unmistakable energy to transform Eat ’Em Up into a music release that packs nostalgia, playful indulgence and peanut butter-chocolatey goodness that today's fans will eat up.
In addition to the track and music video, fans can score a limited-edition Reese’s Puffs x GloRilla cereal box, available online at ReesesPuffs.com. Featuring custom design details inspired by the collaboration, the box serves up a bold, new way for cereal lovers to pair the beats with a bowl of Reese’s Puffs.
