Go Fund Yourself with Nomi Health

Nomi Health, a direct healthcare service provider that's rewiring the US healthcare system, has brought on Arnold Worldwide to drive brand creative campaigns that highlight some of the healthcare industry's biggest problems.

"Over the last handful of years, you can't help but notice the massive spike in crowdfunding as a means of paying for essential healthcare in the US," said Sean McBride, CCO of Arnold. "The more normal this practice has become, the more it feels like the existing healthcare industry is perfectly happy to accept this practice vs. viewing it as a problem they're on the hook to solve. Our first creative work for Nomi follows this trend to its natural conclusion."

CEO Mark Newman founded Nomi Health after learning he could save 30% on his hospital bills by paying the total cost up front. He is now on a mission to create a real-time healthcare ecosystem at mass scale that is purpose-built to make care delivery as efficient and cost-effective as possible.

Nomi Health – Go Fund Yourself

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Agency Arnold Worldwide/Boston
Production Company m ss ng p eces
Director Conor Byrne

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Credits

powered by

Agency Arnold Worldwide/Boston
Production Company m ss ng p eces
Director Conor Byrne
Editor Cosmo Street/New York
Color Color Refinery
Chief Creative Director Sean McBride
Group Creative Director Gregg Nelson
SVP Group Creative Director Michael Sullivan

VP Creative Director Sara Goldsmith
Copywriter Courtney Hoenicke
Chief Client Officer Val Bettini
Producer Patrick Carney
Line Producer Tyler Byrne
Executive Producer Kelly Martin
Head of Production Liam Benstead
Editorial Craig Duffney

Colorist Rob Bessette

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From paying millions in healthcare costs to providing COVID-19 testing sites throughout the country for people with or without insurance, the growing company is using a simple and transparent approach in an industry filled with complexity.

"Nomi Health's growth is in direct response to people wanting a better, modern, and more affordable way to pay for their healthcare services. We're disrupting a deeply rooted, time-old system and need a creative agency to help us do that," said Nomi Health's Chief Marketing Officer, Anthony Modano. "Arnold is one of the best agencies at making the complex simple and understandable in order to meet people where they are. Nomi Health is breaking through the healthcare system in similar fashion."

With Nomi Health at a pivotal moment in their rapid growth trajectory, the brand is working with the Boston-based agency to drive national brand awareness and connect to new audiences. The first creative work from Arnold, Go Fund Yourself, just launched at one of the industry's biggest events, HLTH, in Las Vegas. You can view the work here. The campaign reinforces that the most important "innovations" to make in healthcare aren't the most futuristic. It's all about fixing the basics, such as same-day doctors' appointments, easier system navigation, and less expensive costs. In tandem with the campaign, Nomi Health is putting forth a $100,000 donation to The HealthWell Foundation, a leading independent non-profit dedicated to improving access to health care for America's underinsured.

"We're thrilled to be working with such an inspiring group of people and can't wait for the world to see what's next," McBride added.