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Imposter signs Les Garçons for US representation
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The duo (David Rollins and Rob Lee) specialises in vibrant, performance-focused food spots, with ambitions to expand into new creative and geographical territories.
Montréal-based director and photographer duo, Les Garçons, has signed to Imposter for representation in the United States.
Made up of David Rollins and Rob Lee (Lee is the one with the hat and glasses, Rollins is the one with the glasses and hat), the award-winning pair sits at a compelling intersection of craft and experimentation. Their work is rooted in strong visual discipline, from composition to colour and texture, but never static, brought alive by surrealism, narrative, and emotional resonance in a way that neatly aligns with Imposter’s DNA.
The duo has developed a distinct visual signature, focusing on specialised food and tabletop photography and directing for the likes of Tim Horton’s, Liberté, Kraft, and DoorDash. With Imposter’s support, Les Garçons are also looking to expand their skills and techniques into new categories and territories, aiming for more narrative-driven work with a deeper sense of storytelling.
2026 is already looking like an exciting year, with a freshly updated reel, a TV mandate that will plunge the pair deep into experimentation with AI, and multiple creative projects in the works, including two family-focused Breyers ice cream spots in collaboration with VML.
On this next chapter, Les Garçons commented, “When we looked carefully at the group of directors at Imposter, we saw a lot of what we love to create in our own work, storytelling, stylisation, colour, surrealism... There were many things we had in common with the group as a whole, but we also felt that our voice was different enough to take its own place on the roster.
“We also saw a lot of the things we want to do next: narrative short films, more meaningful storytelling, music videos. We said to each other, If this is what Imposter is known for, and this is where they'll push us to go, then yes!’ It's the perfect place for us to grow into the next chapter of our creativity.”
Avtar Kay, managing director at Imposter, added, “What makes Les Garçons a perfect fit is that balance between a clearly defined point of view and remaining endlessly curious and open to evolution. They are not interested in repeating themselves or making work that simply fits into a predefined mould. Instead, they are actively looking for collaborators and a creative environment that encourages risk, storytelling, and growth beyond traditional commercial lanes. That shared appetite for meaningful work and creative expansion made the partnership feel natural.”
