Jeep x Marvel give us The Original Superheroes​

Jeep x Marvel’s Summer of Jeep campaign, the anthemic The Original Superheroes spot reframes heroism by spotlighting the real-life men and women whose missions Jeep vehicles once supported on the front lines. 

It features veterans of the armed forces who served as captains and celebrates the brand’s iconic Wrangler, Grand Cherokee, Cherokee, Gladiator, Grand Wagoneer and Compass. The new spot is directed by Anthony Leonardi III and produced by RSA Films, who also teamed for Origin Story which kicked off the Summer of Jeep campaign in May.

Leonardi is known as one of the industry’s most imaginative storytellers, with a distinctive style that delivers a visually rich, action packed and always entertaining cinematic experience. He has worked extensively on brand partnerships with the Marvel Universe and relished the opportunity to collaborate with Jeep via Highdive.

“Each Jeep is so unique that I treated them as individual characters in the story,” Leonardi said. “The real challenge was finding actual terrain that could test them – they made even serious off-road conditions look effortless. We did a lot of scouting to find the right runs that would feel exciting and formidable on screen for each vehicle. And working with the real-life captains was such a pleasure – and so easy – because they didn’t need to become their characters. They already are them.”

Leonardi and his team filmed over three days on California’s El Mirage dry lakebed. “Nature was out in full force,” Leonardi said. “We were hit with a barrage of dust devils ranging from small to the size of our entire base camp. Never a dull moment on the shoot!"