Kia introduces first-ever Telluride Hybrid
Sea Lion introduces the first-ever available hybrid powertrain for Kia’s flagship SUV in campaign created and produced by David&Goliath.
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On air now is the second installment of the creative campaign for the all-new 2027 Kia Telluride SUV. As the first hybrid vehicle to be assembled in the state of Georgia, the second-generation Telluride combines confident performance and acceleration with outstanding efficiency and segment up comfort and convenience.
Sea Lion, produced by longtime creative agency David&Goliath, follows a family’s journey to make a child’s dream come true. Cuddling his favorite stuffie in the Telluride Turbo-Hybrid’s spacious second row, they begin a long road trip that spans across a valley, over mountains, and ends on a rocky coastline. The family exits their Telluride and walks to where young sea lions lounge in the sun. Overcome with joy, the young boy sets his plushie down next to its real-life likeness and takes a step back. The curious sea lion slides up to the stuffed animal and cuddles with it, warming the hearts of our family.
“With turbo-hybrid power and up to 637 miles of total driving range on the EX FWD trim, not to mention more room and bold new styling, we are thrilled to bring the first ever Telluride Turbo-Hybrid to our customers,” said Russell Wager, vice president, marketing, Kia America. “The Telluride Turbo-Hybrid offers all the things people love about Telluride, the boxy profile; the class above interior; and three row capability, and this creative campaign illustrates how the Telluride Turbo-Hybrid will seamlessly fit into their lives and allow them to do more each and every day.”
Credits
View on- Agency David & Goliath/Los Angeles
- Production Company Reset
- Director Marcus Soderlund
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Credits
View on- Agency David & Goliath/Los Angeles
- Production Company Reset
- Director Marcus Soderlund
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- VFX JAMM Visual
- Color JAMM Visual
- Color TRAFIK
- Sound Design Racket Club Music
- Creative Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Group Creative Director John O’Hea
- Creative Director/Art Director Ben Sweitzer
- Creative Director/Copywriter Sammy Glicker
- Art Director Carter Waldron
- Copywriter Ashtyn Livingston
- Group Executive Producer Christopher Coleman
- Senior Producer Tom Meloth
- Producer Ashley Bencomo
- Senior Art Producer Jill Epstein
- Producer Julia Lam
- Producer Casey Edelman
- Executive Producer Megan Moore
- Head of Production Christopher Spanos
- Line Producer Veronica Madrigal
- Line Producer Megan Moore
- Production Designer Freyja Bardell
- DP Erik Henriksson
- Editor Adam Bright
- Editor Bill Marmor
- Assistant Editor Marshall Thompson
- Assistant Editor Robby Salisbury
- Executive Producer Jonathan Carpio
- Senior Post Producer Hunter Yankopoulos
- VFX Supervisor Patrick Munoz
- VFX Supervisor Alex Lovejoy
- VFX Producer Sam Ashby
- Senior Producer Justine Pregler
- Executive Producer Saskia Delius
- Executive Producer Asher Edwards
- Associate Producer Tim Russell
- Colorist Beau Leon
- Color Post Producer Aldo Rosati
- Colorist Mark Gethin
- Colorist Nate Seymour
- Lead Post Producer Rebecca Boorsma
- Post Producer Ben Trumm
- Sound Designer/Audio Mixer Nathan Dubin
- Executive Producer Adrea Lavezzoli
- Sound Design & Mix Victor Nogueira
- Music Producer Lucas Mayer
- Music Producer Silvinho Erne
- Music Producer Wonder Bettin
- Sound Designer & Mix Rodrigo Deltoro
- Executive Music Producer Carol Masseti
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency David & Goliath/Los Angeles
- Production Company Reset
- Director Marcus Soderlund
- Editing Spinach Editorial (In-House at David & Goliath/Los Angeles)
- VFX JAMM Visual
- Color JAMM Visual
- Color TRAFIK
- Sound Design Racket Club Music
- Creative Chairman David Angelo
- Chief Creative Officer Ben Purcell
- Executive Creative Director Avital Pinchevsky
- Group Creative Director John O’Hea
- Creative Director/Art Director Ben Sweitzer
- Creative Director/Copywriter Sammy Glicker
- Art Director Carter Waldron
- Copywriter Ashtyn Livingston
- Group Executive Producer Christopher Coleman
- Senior Producer Tom Meloth
- Producer Ashley Bencomo
- Senior Art Producer Jill Epstein
- Producer Julia Lam
- Producer Casey Edelman
- Executive Producer Megan Moore
- Head of Production Christopher Spanos
- Line Producer Veronica Madrigal
- Line Producer Megan Moore
- Production Designer Freyja Bardell
- DP Erik Henriksson
- Editor Adam Bright
- Editor Bill Marmor
- Assistant Editor Marshall Thompson
- Assistant Editor Robby Salisbury
- Executive Producer Jonathan Carpio
- Senior Post Producer Hunter Yankopoulos
- VFX Supervisor Patrick Munoz
- VFX Supervisor Alex Lovejoy
- VFX Producer Sam Ashby
- Senior Producer Justine Pregler
- Executive Producer Saskia Delius
- Executive Producer Asher Edwards
- Associate Producer Tim Russell
- Colorist Beau Leon
- Color Post Producer Aldo Rosati
- Colorist Mark Gethin
- Colorist Nate Seymour
- Lead Post Producer Rebecca Boorsma
- Post Producer Ben Trumm
- Sound Designer/Audio Mixer Nathan Dubin
- Executive Producer Adrea Lavezzoli
- Sound Design & Mix Victor Nogueira
- Music Producer Lucas Mayer
- Music Producer Silvinho Erne
- Music Producer Wonder Bettin
- Sound Designer & Mix Rodrigo Deltoro
- Executive Music Producer Carol Masseti
“With Sea Lion, we wanted to extend the Built for the Greater Telluride Platform and show how innovation can feel deeply human,” said Ben Purcell, Chief Creative Officer, David&Goliath. “The introduction of the Telluride Turbo-Hybrid marks a meaningful evolution for the vehicle in efficiency and range. But rather than lead with specs, we chose to tell a story about possibility. A story about greater emotional journeys that only happen when you’re able to go further, stay longer, and experience more together. It’s a reminder that progress isn’t just about performance. It’s about creating space for the memories that matter most.”
The 360-degree campaign, which began with the spot Horse Herder consists of TV, CTV, paid social, paid digital lifestyle, out-of-home and owner channel components. Broadcast elements include :30s & :60s broadcast spots and :15s & :06s cut downs that highlight specific elements of Telluride including the X-Pro design and Hybrid powertrain; the available improved 9.1" ground clearance; and available front recovery hooks.
