Kira needs a family in new Dogs Trust campaign
Dogs Trust celebrates the extraordinary lengths dog lovers go to in heartwarming Christmas campaign Every Dog Needs a Happy Place.
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Dogs Trust has unveiled its Christmas campaign created by creative agency of record VCCP Blue. The campaign celebrates the extraordinary lengths people will go to help dogs find their forever homes.
The campaign is rooted in the insight that people don’t just love dogs; they go to extraordinary lengths for them. Not because they have to, but because it is part of who they are. By celebrating this shared commitment, Dogs Trust aims to inspire audiences to recognise that the ultimate expression of dog love is giving a rescue dog a forever home, while keeping the charity’s rehoming mission front of mind during the festive season.
In the integrated campaign, Dogs Trust shines a light on the heart of every successful rehoming story: the love, patience and commitment. At the heart of the campaign sits a 60” film directed by Charlie Thorne through VCCP’s Girl&Bear Studios, called Kira Needs a Family. The film follows eight-year-old Jack on a mission to find a loving home for Kira, a real-life rescue dog from Dogs Trust. Armed with handmade posters and boundless determination, Jack rallies his community and dedicates his Christmas and New Year to finding Kira the family she deserves. As Jack’s devotion to Kira unfolds, his parents begin to realise that the qualities Kira needs most in a forever home have been right in front of them all along. In Jack, Kira has found the love, patience and unwavering commitment every rescue dog deserves, bringing the story to a heartwarming conclusion that celebrates the difference a loving home can make.
The film was ideated by VCCP creatives Keilan Grant and Ben Parmenter, while Girl&Bear Studios brought the story to life with young star Jenson and Kira, a Dogs Trust rescue dog who recently found her forever home in real life.
Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Charlie Thorne
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Credits
View on- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Charlie Thorne
- Editing Work Editorial/London
- Post Production Girl&Bear (In-House at VCCP/London)
- VFX We Are Covert
- Color Company 3/London
- Sound Sounds Good
- Executive Creative Director Ross Neil
- Creative Director Tori Fannon
- Creative Director Jade Sturman
- Creative Keilan Grant
- Creative Ben Parmenter
- Producer Jack Higgins
- Executive Producer Simon Plant
- Producer Chris Cable
- Senior Designer Maria Jose Quiroga Vargas
- Production Designer Chloe Brady
- DP James Blann
- Post Producer Frankie Elster
- Editor Elena De Palma
- Hybrid Editor Tom James
- Assistant Editor Macy Wood
- Post Producer Alex Aarons
- Executive VFX Producer Ben Dubois
- VFX Producer Kirsty Ratcliffe
- VFX Supervisor Giles Toller
- Colorist Dan Moran
- Sound Engineer Martin Leitner
- Casting Director Sue Odell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency VCCP/London
- Production Company Girl&Bear (In-House at VCCP/London)
- Director Charlie Thorne
- Editing Work Editorial/London
- Post Production Girl&Bear (In-House at VCCP/London)
- VFX We Are Covert
- Color Company 3/London
- Sound Sounds Good
- Executive Creative Director Ross Neil
- Creative Director Tori Fannon
- Creative Director Jade Sturman
- Creative Keilan Grant
- Creative Ben Parmenter
- Producer Jack Higgins
- Executive Producer Simon Plant
- Producer Chris Cable
- Senior Designer Maria Jose Quiroga Vargas
- Production Designer Chloe Brady
- DP James Blann
- Post Producer Frankie Elster
- Editor Elena De Palma
- Hybrid Editor Tom James
- Assistant Editor Macy Wood
- Post Producer Alex Aarons
- Executive VFX Producer Ben Dubois
- VFX Producer Kirsty Ratcliffe
- VFX Supervisor Giles Toller
- Colorist Dan Moran
- Sound Engineer Martin Leitner
- Casting Director Sue Odell
The integrated film spans TV, video-on-demand (VOD), cinema, social media, digital display, out-of-home (OOH), audio, radio and ad pause placements from today until 31st December across the UK, including placements across Channel 4, ITV, Sky, Netflix and Disney+. Media strategy, planning and buying is handled by the7stars, with digital activity led by Propellernet both agencies have also created bespoke media partnerships to further celebrate Happy Places for dogs this Christmas. The Academy PR is supporting the campaign’s wider public relations activity.
Owen Sharp, Chief Executive at Dogs Trust said: "At Christmas, the importance of family is more significant than ever to many. We know that dog lovers, just like Jack, believe that no home is complete without a dog and will go to extraordinary lengths to help ensure that all dogs have a happy home to call their own. At Dogs Trust, we believe that every dog deserves a happy place - at Christmas, and for life. We want our advert to shine a light on the thousands of dogs across the UK who are currently in rehoming centres or foster homes, patiently waiting for their new family."
Ross Neil, Executive Creative Director at VCCP added: “As a challenger agency, we believe in the power of an unconventional spirit. With ‘Kira Needs a Family’, we wanted to bring Dogs Trust’s purpose to life through one child’s determination to make a difference. Jack’s mission shows how a seemingly small act of commitment can have a huge impact, while celebrating the extraordinary things dog people do simply because they love dogs.”
