Lincoln takes big steps in new campaign

Alexis Gomez, a director on the roster of Little Minx, directed Big Steps, the new Lincoln Nautilus campaign that broke this month. 

The campaign tells the story of a beautiful wedding reception and features the bride and her father settling back in a 2026 Nautilus Hybrid, sharing a quiet acknowledgement of their unspoken bond. The serene and heartfelt moment captures the ultra-comfort and tranquility inherent in the luxurious two-row SUV as well as the striking panoramic display that wraps around the front of the cabin. The interior of the Nautilus envelops their moment together, and time itself seems to pause.

Gomez is known for creating enigmatic worlds through the beauty and power of the seemingly ordinary, subtle and simple, melding the vitality of raw, energetic human moments with the quietly intimate to portray our duality and spontaneity. Gomez’s unique vision is also on display in sumptuous campaigns for Nike, Fiat, Gatorade, and Alfa Beer, to name a few. His early work in music videos earned recognition at the Latin Grammys, Ciclope, UKMVA among others.

Gomez and Little Minx’s entire roster of world class directors are represented on the East Coast by Simpatico, on the West Coast by RED and in the Midwest by Nikki Weiss-Goldstein. Little Minx has been honoured by Advertising Age as a production company to watch on their annual A-List in 2022 and 2024.